Digital Intelligence

Entries from Digital Intelligence tagged with "digital intelligence"

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Coca-Cola pioneers personalised displays in-store with Google AI

Digital advertising solutions in-store are heading for a massive shake-up, as shopper marketing techniques start to apply web approaches to personalisation. Coca-Cola has launched in-store display systems that show personalised messages to approaching shoppers, based on data on their smartphones.

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10/05/2017  |  Full story...

Spotfiy debuts QR-style codes to boost music sharing

Spotify has launched Spotify Codes, which lets users share any track, artist, album, or playlist available on the platform.

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10/05/2017  |  Full story...

Measuring digital success: Agencies and brands clash over KPI standards

Although a majority of European brands and agencies say setting KPIs is collaborative, many continue to use conflicting metrics, according to new research.

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09/05/2017  |  Full story...

UK online consumer spending falls for the first time since 2013

Consumer spending online has dipped year-on-year for the first time in four years as shoppers fret against a backdrop of slowing wage growth and rising inflation.

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09/05/2017  |  Full story...

TripAdvisor gets into food delivery with GrubHub

TripAdvisor is partnering with GrubHub to implement instantaneous access to delivery menus from its website and its mobile app.

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09/05/2017  |  Full story...

L’Oréal Paris gets 51% sales boost with new range on Snapchat

Beauty brand L’Oreal swapped traditional advertising for real social media buzz to introduce its Pure Clay Masks – and got a 51% sales boost.

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09/05/2017  |  Full story...

Most Brits "unaware that their ads are filtered online"

Most consumers (88%) are unaware that their online experience is limited by social media and search preference algorithms, with most wanting to see more "relevant but unexpected ads" while online, according to new research.

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08/05/2017  |  Full story...

Targeting people, not devices: The rise of "cross device ID matching" in marketing

Cross-device audience ID matching will be used in 58% of total UK online ad spend by 2020, compared with 28% in 2016, according to new research.

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08/05/2017  |  Full story...

Facebook tackles "False News" with UK newspaper ads

Ahead of the UK General Election next month, Facebook is boosting its campaign to raise awareness about fake news, by publishing adverts in the UK press.

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08/05/2017  |  Full story...

Brits welcome AI in the workplace- survey

Almost half of UK workers (44%) want AI technology to do all of their job, leaving them to simply manage the AI system, according to new research.

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08/05/2017  |  Full story...

Facebook shuts down VR movie studio (but 5% of staff now working on VR)

Facebook's award winning Oculus virtual reality studio is being shut down, but the social network has also revealed that 5% of its staff are working on VR projects.

05/05/2017  |  Full story...

Facebook nears 2 billion users as mobile accounts for 85% of ad revenue

Facebook attracted 1.94 billion active monthly users in the three months to the end of March, as the social network saw its mobile ads dominate revenues during another record financial quarter.

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04/05/2017  |  Full story...

Rise of mobile ads "contributing to declining viewability levels"

The rise in mobile advertising spend is contributing to a decline in ad viewability levels, with non-viewable ads costing advertisers around £750m, according to new research.

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03/05/2017  |  Full story...

Facebook denies targeting "insecure teens" to boost ad clicks

Facebook has denied claims that it has been targeting potentially vulnerable youths who “need a confidence boost” to boost ad clicks from brand advertising on the social network.

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02/05/2017  |  Full story...

Apple slashes payments to affiliates for app sales

Apple is reducing the commission it pays on app sales for affiliates in the The iTunes Affiliate Program, in a sign that it is not making as much money from the practice as it hoped.

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28/04/2017  |  Full story...

Digital video ads: Brands demand more options

Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital video ad formats, the first IAB Europe Video Ad Formats survey reveals.

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28/04/2017  |  Full story...

Bank Holiday shopping: Shopper behaviour changes before and after

Shoppers across the UK are set to splash out on home and garden essentials with the two bank holiday weekends coming up, according to new data from eBay Advertising.

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28/04/2017  |  Full story...

Why VR is a game-changer for some, but still a bubble for most marketers

2017 is the year of VR hype. While it’s a good fit for some sectors, many consumer marketers are about to make a big mistake, argues Peter Mazurkiewicz from the Digital Strategy Consulting group. Here’s how to make sure you’re not one of them.

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27/04/2017  |  Full story...

Free branded Wi-Fi goes live in Edinburgh

A tech firm promising to give business owners access to cost-effective ‘legal guest Wi-Fi’ has officially launched its ground breaking product in Edinburgh.

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27/04/2017  |  Full story...

Amazon Echo Look judges your fashion selfies with AI camera

Amazon has unveiled its first Echo device with a built-in camera, capable of dispensing fashion device over your choice of clothing each day.

27/04/2017  |  Full story...

Distraction-on-Demand: Look who’s watching video at work

On average, distracted working people watch 23 mins of video, around 5% of their average working day, according to new research.

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27/04/2017  |  Full story...

Most marketers believe it’s their role to collect (but not analyse) data

Nearly two-thirds (64%) of UK and US marketers believe it’s their role to collect customer data, but not actually to have responsibility for analysing it on a daily basis.

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27/04/2017  |  Full story...

Event report: Top 5 experiences at the Virtual Reality Show

This month, London hosted a ground-breaking Virtual Reality Show giving 10,000 attendees the opportunity to try out VR products and meet the top brands and innovators working in VR today. Our team went to investigate…

26/04/2017  |  Full story...

Channel 4 scares web viewers with personalised Alien ad

Channel 4 is bringing a new ad format to its on-demand platform that targets the viewer directly, including their name as part of the promo.

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26/04/2017  |  Full story...

Top online retailers use only one image per product on mobile sites

Almost a quarter of the top 50 online retailers use only one photo per product on their mobile sites, according to new research from imaging and workflow specialist SpinMe.

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26/04/2017  |  Full story...

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