Digital Intelligence

Entries from Digital Intelligence tagged with "digital intelligence"

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Days before GDPR, consumers reveal what they really dislike people doing without permission

With the headlines full of stories about how unprepared marketers are for GDPR, new research from Databoxer gets to the crux of what British consumers hate people doing without getting permission first — whether it’s brands or even friends, family and strangers.

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23/05/2018  |  Full story...

Football giants team up with Unibet to teach customers how to bet on the World Cup

Unibet has unveiled a new content series to encourage customers to make more informed bets on the upcoming the World Cup.

‘Bring your own device’ linked with cybersecurity risk for six in 10 UK SMEs

With a week until GDPR hits, there is a correlation between ‘bring your own device’ (BYOD) schemes and increased cybersecurity risk in small businesses, according to new research.

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23/05/2018  |  Full story...

Online news trend: Quality journalism is winning the war on attention

There is a growing ‘premium' effect that is boosting the performance of ad campaigns when viewed within a high quality, trusted editorial environment, according to new research.

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22/05/2018  |  Full story...

Global ecommerce trends: “Mobile-First” consumer mindset grows

On-the-Go omnishoppers generate the highest ‘Lifetime Sales Value’ simultaneously fueling in-app sales and higher conversion rates on shopping apps vs. mobile, according to new research.

22/05/2018  |  Full story...

81% of UK marketers feel ready for GDPR (but employers may not be)

GDPR awareness is at its highest level since 2016 and 81% of marketers feel prepared, but 7% say their employers still have no plan in place, according to new research.

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21/05/2018  |  Full story...

Zara opens first ‘digital store’ in London

Zara has unveiled a pioneering new digital store concept at Westfield Stratford city.

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21/05/2018  |  Full story...

Online retail goes from strength to strength in April

Despite it reportedly being another difficult month for sales and footfall on the high street, UK online retail sales went from strength to strength in April, up +18.8% year-on-year (YoY) according to the latest figures from the IMRG Capgemini e-Retail Sales Index.

21/05/2018  |  Full story...

Ocado partners US supermarket giant Kroger for online shopping deliveries

UK online grocer Ocado has signed an exclusive partnership with America's second-biggest supermarket chain.

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18/05/2018  |  Full story...

85% of firms struggle to comply with GDPR by deadline

With GDPR coming into effect in just over a week from today, 85% of firms in Europe and the United States will not be ready on time, according to new research.

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18/05/2018  |  Full story...

Meeting mania: 60% of workers ‘having more meetings than last year’

Well over half of the global workforce is having more meetings than 12 months ago, leading to a potential productivity crisis, according to new research.

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18/05/2018  |  Full story...

Shutterstock uses IBM Watson AI to help marketers find images

Shutterstock is working with IBM to better enable marketers to build engaging media campaigns.

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18/05/2018  |  Full story...

“Second Screening” while watching TV 'makes ads more effective'

The effectiveness of an advert improves when audiences are using a phone/tablet while watching TV, with 75% of viewers more likely to follow up on the ad, according to new research.

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17/05/2018  |  Full story...

Hospitality leads digital transformation of luxury category

Luxury advertising is rapidly shifting towards digital media, led by luxury hospitality brands. 50% of luxury hospitality advertising will be digital this year, up from 47% in 2017, according to new research.

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17/05/2018  |  Full story...

Best and worst connected UK cities revealed: Exeter only gets 6% 4G coverage

Exeter is the UK’s worst connected city with only 6% 4G coverage, with digital investment still acutely needed in cities across the country, according to new research.

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17/05/2018  |  Full story...

GDPR: US start-ups better prepared than European counterparts

With less than 10 working days to go to GDPR D-Day, small businesses are feeling the pressure most, according to new research.

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17/05/2018  |  Full story...

Retailers are losing online sales due to unhelpful websites

Almost half of consumers would be more persuaded to make expensive purchases online if websites were more helpful and contained better in-depth product information, according to new research.

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17/05/2018  |  Full story...

Snapchat lets people opt out of advertising categories

Snapchat has announced greater data privacy controls for its users in the run-up to next week’s GDPR deadline, including the ability to opt out of targeted advertising.

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16/05/2018  |  Full story...

One in four people would open a bank account with Alexa

One in four consumers would be willing to open a bank account with a smart digital assistance such as Alexa and Siri.

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16/05/2018  |  Full story...

Brits ‘will punish firms that fail to safeguard data’ (and reward those that do)

Consumers have little trust in organisations to safeguard their personal data, with almost two in five (39 percent) saying they believe most businesses don’t know how to protect their data, according to new research.

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16/05/2018  |  Full story...

Online news trends: Consumers seek trusted titles in ‘post-truth’ world

Over the last year social media has taken a battering with fake news, data scandals and brand safety concerns causing many to question social platforms.

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16/05/2018  |  Full story...

Deadpool returns to Snapchat with shoppable AR lens

Snapchat is running a new augmented reality ad to promote 20th century Fox’ latest subversive superhero film Deadpool 2, featuring a new ‘Shoppable AR’ attachment letting people buy tickets within the app.

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16/05/2018  |  Full story...

The growing delivery experience gap: Retailers’ fulfilment offers fail to deliver

70% of consumers want more flexibility in fulfilment, yet just 4% of retailers offer changes to delivery after an order has been placed, according to new research.

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15/05/2018  |  Full story...

Chinese shoppers buying more overseas (but overseas retailers not ready)

60% of Chinese consumers intend to shop more via cross-border ecommerce despite concern by 80% of overseas retailers that their online sales capabilities aren’t adequate to succeed in the country, new research reveals.

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15/05/2018  |  Full story...

UK's most Googled Royal Wedding questions

With the Royal Wedding just days away, Hitwise, the UK’s leading online behavioural insights provider, has investigated the most popular questions and searches the UK has ahead of the royal weekend.

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15/05/2018  |  Full story...

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