Digital Intelligence

Entries from Digital Intelligence tagged with "digital intelligence"

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World Emoji Day 2017: are we over the emoji?

Despite the momentum around emojis with an upcoming film ‘The Emoji Movie’ and World Emoji Day, emojis appear to have lost the momentum that made them such an effective marketing tactic in 2016, according to new research.

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17/07/2017  |  Full story...

DataXu and Teads team up for programmatic video ad buying

Programmatic marketing firm DataXu has teamed up with video advertising marketplace Teads to boost automated video ad slot buying for brands.

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17/07/2017  |  Full story...

Federer aces Djokovic in battle over Instagram followers

As Wimbledon wraps for another year, Federer, Djokovic and Nadal compete for the most Instagram followers, while Andy Murray distant fourth worldwide, according to new research.

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17/07/2017  |  Full story...

Travel site SEO tips: Brands rank higher with a ‘highly browsable experience’

Travel industry websites can rank higher on Google by giving searchers a highly browsable customer experience, with more links to related content on the site, according to new research.

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14/07/2017  |  Full story...

The rise of eGrocery: Everyday essentials now account for 20% of online shopping searches

Every day staples such as milk and bread, are now among the most searched for online terms - amassing nearly 1.5million searches with leading UK retailers, according to new research.

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14/07/2017  |  Full story...

Video viral of the week: Air New Zealand gets surreal with Katie Holmes in air safety video

Air New Zealand has become famous for its big budget safety videos that go viral on the internet, but it’s latest is its most ambitious yet. See why it’s our video viral of the week below…

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14/07/2017  |  Full story...

IoT “accelerating the globalisation of food production and processing”

The rise of the Internet of Things is having a major impact on the growth of food production, according to new research.

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14/07/2017  |  Full story...

Facebook Messenger gets ads for the first time

Facebook Messenger is rolling out home screen ads worldwide, meaning consumers will see branded messages in the app’s inbox for the first time.

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13/07/2017  |  Full story...

Retailers are ready for AI marketing (but 70% see tech skills as barrier to success)

While artificial intelligence is becomes a major new tool for marketers, nearly one in two retailers are missing out on leveraging AI marketing to better understand customer behaviours, according to new research.

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13/07/2017  |  Full story...

Spotify accused of padding playlists with fake artists to save on royalties

Music streaming service Spotify has denied filling popular playlists with 'fake artists' in order to save of paying royalties to artists.

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13/07/2017  |  Full story...

Event report: Microsoft reinforces AI vision with global projects

This week, Microsoft hosted the Microsoft AI media event in London to discuss the intersection of AI, people and society and Microsoft’s role and responsibility across this growing technology.

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13/07/2017  |  Full story...

Google trains self -driving Waymo minivans to work with emergency services

Waymo, the self-driving car project run by Google, recently spent some time with the Chandler Police and Fire in Arizona for an "emergency vehicle testing day."

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12/07/2017  |  Full story...

End of an era: Psy's 'Gangnam Style' no longer top YouTube video

Psy's 'Gangnam Style' is no longer the most-watched video on YouTube, after spending five years in the top spot, according to official stats.

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12/07/2017  |  Full story...

White paper: How to future-proof your business against the new, agile kids on the block

With challenger brands such as Netflix and Airbnb shaking up the marketplace, a new paper from Amaze explores why disruption occurs, how challenger brands are harnessing it to their advantage and the steps businesses need to take to succeed in the future.

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12/07/2017  |  Full story...

Marketers held back by ‘IT complexity’

Organisations are encountering digital performance problems once every five days, which means they are losing valuable time engaging with consumers, according to new research.

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12/07/2017  |  Full story...

Personal assistant apps falter as smart speakers take off

The use of personal assistant apps on mobiles is stagnating, partly as people start to use standalone home devices such as Amazon’s Echo, according to new research.

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12/07/2017  |  Full story...

Personal assistant apps falter as smart speakers take off

The use of personal assistant apps on mobiles is stagnating, partly as people start to use standalone home devices such as Amazon’s Echo, according to new research.

ok%20google.jpg

12/07/2017  |  Full story...

Deutsche Telekom expands into German TV with set top box

Deutsche Telekom Group, the second largest multinational operator in Europe, is working with Zenterio, a leading TV technology and services provider, on an ambitious project to modernise the TV subscriber experience in Germany with one of the market’s largest deployments of IPTV set top boxes.

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11/07/2017  |  Full story...

Next-gen programmatic marketing: Improve Digital adds header bidding solution

Ad monetisation technology platform Improve Digital is launching a header bidding solution as stepping stone towards the next level of programmatic advertising.

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11/07/2017  |  Full story...

Amazon Prime subscribers "to overtake US cable TV by next year"

Amazon Prime is on track to overtake the entire US cable TV industry combined in terms of subscribers, with the tipping point predicted to occur during 2018, according to new research.

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10/07/2017  |  Full story...

Video viral of the week: Apple gets emotional with latest iPhone ad “The Archives”

From Ridley Scott’s ground-breaking 1984 Super Bowl commercial to the dancing iPod silhouettes, Apple has made some iconic ads over the decades. It’s latest iPhone 7 campaign aims big with an emotional campaign called ‘The Archives’.

10/07/2017  |  Full story...

Foxtons optimises targeted messages with Oracle Marketing Cloud

Foxtons has teamed up with Oracle Marketing Cloud and Foxtons Estate Agent, to transformed the estate agent’s A/B testing and optimisation strategy to better target leads.

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10/07/2017  |  Full story...

Swinton insurance gives analytics an AI boost with Jaywing

Insurance broker Swinton Group is boosting its cross-channel attribution strategy with Jaywing, using a blend of machine learning techniques and advanced technology to drive ROI.

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10/07/2017  |  Full story...

Burt’s Bees plants seeds in exchange for branded Snapchat selfies

This weekend, beauty brand Burt’s Bees ran a Snapchat campaign promising to plant 5000 wildflower seeds to help bees, as part of a branded Snapchat selfie campaign.

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10/07/2017  |  Full story...

Snapchat adds creative tools: Web links, backdrops and voice filters

Snapchat is allowing all users to add links to their Snaps, along with a series of creative tools including the ability to change backdrops and voice sounds.

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07/07/2017  |  Full story...

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