Digital Intelligence

Entries from Digital Intelligence tagged with "digital intelligence"

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Two thirds of UK consumers worry brands put their private data at risk

Brands face an uphill battle to offer personalised services online, as new research reveals two thirds (67%) of UK consumers are concerned about how brands use their personal information, such as their name, email, location, and marital status.

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26/04/2017  |  Full story...

Google makes bid for TV planning industry: DoubleClick now includes commercials

Google is making traditional TV ad inventory available to buy in DoubleClick Bid Manager.

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25/04/2017  |  Full story...

Interview with an influencer: Danny MacAskill on the process of working with major brands

Influencer marketing. It’s all anyone can talk about in 2017 – how brands can make the most of influencers to help promote its offering. Red Bull interviewed famous trials cyclist and influencer Danny MacAskill to look at it from the influencers' lens, to understand what it takes in his point of view, what his expectations are and how the process itself works.

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25/04/2017  |  Full story...

Huffington Post rebrands to “HuffPost”

Internet news pioneer The Huffington Post is officially rebranding to “HuffPost” with a new logo and complete redesign of its digital presence.

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25/04/2017  |  Full story...

Content marketing trends: 80% of consumers forget content within a few days

A huge 80% of consumers forget the majority of information from branded content after only three days, and over half can’t recall a single detail, according to new research.

25/04/2017  |  Full story...

The press release in modern marketing– dead or just resting?

With many journalists complaining about the volume of press releases they receive, a growing number of PR professionals have started to question the value of the press release as a promotional tool. New research from Wildfire PR looks at how useful they are in today’s social media-saturated world.

25/04/2017  |  Full story...

Almost 1 in 10 workers in Dublin are developers: UK and Ireland tech hub league table

Dublin’s developers make up nearly 10% of the city’s working population, the highest proportion of all cities in the UK and Ireland, according to new data from Stack Overflow’s Q1 Developer Ecosystem Report.

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25/04/2017  |  Full story...

Unilever pranks beauty bloggers with fake hair care brand launch

Unilever revealed a new haircare brand Evaus, recruiting a number of popular beauty and fashion bloggers as part of its launch campaign. But there was a twist- Evaus was simply a repackaged version of one its its existing brands.


24/04/2017  |  Full story...

Google building own ad blocker software to take on rivals

Google is reportedly developing its own ad blocking software that will be part of the Chrome web browser, as the web giant looks to tackle to rise of ad filtering software.

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24/04/2017  |  Full story...

Mobile commerce trends: The smartphone’s rise as an online purchasing device

Smartphones are fast catching PCs as the online purchasing tool of choice around the world, according to new research from Global Web Index.

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24/04/2017  |  Full story...

Mobile commerce trends: The smartphone’srise as an online purchasing device

Smartphones are fast catching PCs as the online purchasing tool of choice around the world, according to new research from Global Web Index.

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24/04/2017  |  Full story...

Google Earth revamp adds guided tours, 3D imagery and David Attenborough world tours

Google has refreshed its Earth app and website, adding detailed 3D imagery and new "tours" that give people a guided look at exotic locations.


24/04/2017  |  Full story...

giffgaff debuts Snapchat Lens for "Big Swim" campaign

Mobile network giffgaff has launched a bespoke Sponsored Lens on Snapchat as part of its Big Swim campaign.

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21/04/2017  |  Full story...

Celebrities warned about Instagram ads after 113 brand endorsements “not disclosed”

Celebrities and "influencers" in the US have been warned to clearly identify when they are promoting products on Instagram in return for payment.

21/04/2017  |  Full story...

Social advertising trends in 2017: 61.5% increase in paid social media spend

There has been a 61.5% increase in paid media spend on Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat for the first quarter of 2017, according to new research.

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21/04/2017  |  Full story...

#MusicMakesYouTravel: Lastminute links music and travel with Spotify

Lastminute.com has launched a new brand partnership with digital music service Spotify to explore how music inspires travel, with a #MusicMakesYouTravel campaign.

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21/04/2017  |  Full story...

Facebook F8 round-up: VR “Spaces”, chatbot directory and typing with your brain

Facebook has unveiled a raft of new features during its annual F8 conference this week, including a new social VR app.

20/04/2017  |  Full story...

Japan adds e-sports to 2022 Asian Games

The 2022 Asian Games will incorporate e-sports, alongside traditional sports for the first time, as online gaming grows in popularity.

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20/04/2017  |  Full story...

Understanding ‘mobile first’ consumer behaviours [INFOGRAPHIC]

How can consumer behaviour on smartphone and tablet devices can be aligned with that old business stalwart “Maslow’s Hierarchy of Needs”? This new infographic from comScore attempts to find out…

20/04/2017  |  Full story...

Pre-roll ads: “Least interruptive and best for brand recall”

Pre-roll ads are not only seen as least intrusive by consumers, but they also have the best recall on both mobile devices and desktop computers, according to new research.

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20/04/2017  |  Full story...

World lenses: Snapchat goes big with augmented reality

Snapchat is pushing further into the high-tech world of augmented reality with “World Lenses”, a new set of rear-camera lenses that let users place virtual objects in the real world using the app's camera.

19/04/2017  |  Full story...

McDonald’s secret Google campaign: Can it drive searchers to “that place where Coke tastes so good”?

McDonald’s is experimenting with an unconventional marketing campaign that doesn’t mention the brand once- instead urging viewers to search for a phrase instead.

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19/04/2017  |  Full story...

Sky and Virgin Media set for targeted TV ad pact

Sky and Virgin Media in talks over a deal to join forces in the advertising market via the Adsmart network, in a bid to tempt spending away from Google and Facebook.

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19/04/2017  |  Full story...

Global ecommerce trends: Asia Pacific soars ahead as Middle East lags behind

An impressive 82% of web users in Asia Pacific shopped online in the last month, while just 52% did so in the Middle East, according to new research from Global Web Index.

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19/04/2017  |  Full story...

Instagram Stories overtakes Snapchat for daily active users

Instagram Stories has surpassed Snapchat in terms of daily active users, according to new figures.

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18/04/2017  |  Full story...

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