Digital Intelligence

Entries from Digital Intelligence tagged with "digital intelligence"

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Top Instagram marketing tips from the world's biggest brands [INFOGRAPHIC]

Instagram is a fast growing social media platform, but how can you stand out from the crowd. This infographic looks at how some of the world’s biggest brands, such as Nike and Coca-Cola, get the most out of Instagram.

03/07/2017  |  Full story...

How celebrity endorsements influence young consumers

Over half of internet users say they follow some sort of celebrity account on social, with figures reaching as high as 68% among 16-24s, according to new research.

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03/07/2017  |  Full story...

Amazon Prime Day revealed as it woos new members with subscription discount

Amazon has revealed that its third annual Prime Day will take place on and around 11th J?July 2017, enticing new members with a reduced subscription fee.

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30/06/2017  |  Full story...

Europe digital trends: Online ad spend extends lead over TV

Having overtaken TV ad spend for the first time in 2015, online advertising now leads TV by over €7bn across Europe, according to new research.

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30/06/2017  |  Full story...

“What’s in it for me?”: Three quarters of UK shoppers say they get nothing in return for sharing their personal data with brands

Three quarters of UK shoppers say they get nothing in return for sharing personal data with brands, according to new research.

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30/06/2017  |  Full story...

Most downloaded TV and Film apps revealed

YouTube easily beats the traditional television channels on the app front, with 68% of Brits having it on their phones; the nearest rival was the BBC on 31%, according to new research.

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30/06/2017  |  Full story...

Rise of the “Fast Fashion” industry: Catwalk retail shops see 21% growth in 3 years

The Fast Fashion industry has grown 21% over the past 3 years, with retailers collaborating with celebs and reality stars the MOST successful brands, according to new research.

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30/06/2017  |  Full story...

Mobile app performance remains a problem a decade after iPhone launch

On the 10-year anniversary of the iPhone launch, app performance problems remain a major challenge, preventing many from realising their full potential, according to new research.

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29/06/2017  |  Full story...

Consumers “open to new financial technology” but concerned by privacy and trust

The vast majority (69%) of consumers are open to trialling a new financial product if it offers a clear benefit regardless of who is offering it, but many are held back by data privacy and trust issues.

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29/06/2017  |  Full story...

Tommy Hilfiger debuts world’s first video ad chatbot

Ad tech firm Teads has launched the world’s first chatbot to operate within an outstream video ad, with Tommy Hilfiger the first brand to run its TMY.GRL chatbot using the technology.

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29/06/2017  |  Full story...

Investors urged to confront companies that ignore growing cyber threats

A significant minority of publicly traded growth companies see cyber security as a “technical topic” not warranting board level consideration, according to a survey out one month after the NHS “ransomware” crisis.

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29/06/2017  |  Full story...

iPhone 10 years on: How a smartphone changed the world

Apple iPhone celebrates its 1st decade today (29th June 2017), but how has the smartphone changed society? This new infographic from Neerja Softwares looks at some key facts and figures from one of the most iconic gadgets ever.

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29/06/2017  |  Full story...

New ad platform uses AI to boost programmatic marketing for brands

Ad retargeting company, MainAd, has launched a new ad tech platform 'Logico', designed to drive the performance efficiency of programmatic advertising.

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29/06/2017  |  Full story...

Top crisps brands on digital: Popchips beats Walkers for engagement

Popchips, the makers of the ‘popped’ alternative, to traditional crisps, is taking on the big names and winning, through engaging marketing campaigns and “healthier” messaging, according to new research.

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29/06/2017  |  Full story...

Mobile commerce trends: Sharing drives Apple Wallet sales

More than 75% of retail passes in Apple Wallet are the result of peer sharing, rather than through marketing channels, according to new research.

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29/06/2017  |  Full story...

Voice takes off: 42% of Brits “using voice search daily”

There is a big appetite for voice search in the UK, with 42% of new adopters now using voice commands daily, compared to 25% four years ago, according to new research from Google.

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28/06/2017  |  Full story...

Online retail orders going to EU hit highest rate for four years

Online retail delivery order volumes were up 13.9% year-on-year in May, according to the latest data from the IMRG MetaPack UK Delivery Index.

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28/06/2017  |  Full story...

Average Brit uses gadgets 60 times a day

The average Brit reaches for a gadget every 16 minutes, own two gadgets and utilise these on average 60 times per day, according to new research.

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28/06/2017  |  Full story...

The great Cannes debate: Film and sports marketing in a digital world

The Cannes Debate is a regular highlight of the festival, and this year it featured giants of marketing, film and sports looking at the role of commercial creativity in an ever-more digital world.

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28/06/2017  |  Full story...

Google fined record £2bn for shopping service search "bias"

The European Commission has forced Google to pay a record fine of £2.1bn (€2.42bn) for abusing its dominance as a search engine.

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27/06/2017  |  Full story...

Email case study: Sports brand boosts web revenues by 8% with AI

Online action sports retailer, FreestyleXtremeused an artificial intelligence (AI) enabled cloud marketing platform to increase revenues and engage more effectively with customers.

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27/06/2017  |  Full story...

The World’s Most Influential CMOs: Unilever’s Keith Weed tops list

Keith Weed, chief marketing and communications officer at Unilever has come out top of Forbes 2017 list of the world’s most influential CMOs.

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27/06/2017  |  Full story...

Cannes Lions 2017: Video highlights from all eight days

The 2017 Cannes Lions Festival of Creativity was bigger than ever before, celebrating the best of the ad industry. If you weren’t lucky enough to be there, we’ve complied a handy review along with video highlights from all eight days.

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26/06/2017  |  Full story...

Cannes Lions 2017: Video highlights from days 7 and 8

As Cannes Lion comes to a close for another year, we look back at highlights from the closing days on the festival.

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26/06/2017  |  Full story...

Is Cannes Lions too big? Publicis quits next year (and WPP may follow)

Is Cannes Lions becoming too big for its own good? As the festival closes for another year, ad giant Publicis Groupe shocked the marketing world by declaring it would pull out of the event next year.

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26/06/2017  |  Full story...

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