Digital Intelligence

Entries from Digital Intelligence tagged with "digital intelligence"

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Cannes Lions 2017: Video highlights from days 5 and 6

Celebrities flocked to Cannes Lions as "entertainment" day descended on the festival. We look back at some of the highlights...

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26/06/2017  |  Full story...

Cannes Lions 2017: Unpacking the gender bias in advertising

Women are still being ignored in ads in favour of men, according to a new study released at Cannes.

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23/06/2017  |  Full story...

Unilever's Keith Weed tackles stereotypes and brand safety at Cannes

Diversity was a key topic as this year’s Cannes Lions Festival, with Unilever chief marketing and communications officer Keith Weed leading the way with an "#unsterotype” initiative and warnings about how brands need to avoid association with extremist content online.

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23/06/2017  |  Full story...

Half of marketers don’t go one week without having to contact IT

Almost half of marketers (49%) contact their organisation’s IT department at least once a week to carry out their marketing role effectively, according to new research.

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23/06/2017  |  Full story...

Amazon Prime Day: A growing opportunity for third party retailers [INFOGRAPHIC]

Amazon Prime Day has become a major peak day for ecommerce market, but many think it’s all about Amazon Retail and Amazon Prime membership. However, the figures show that 3rd party retailers are also benefiting from this and are reporting massive sales volumes on the day

23/06/2017  |  Full story...

Amazon Prime Day: A growing opportunity for third party retailers [INFOGRAPHIC]

Amazon Prime Day has become a major peak day for ecommerce market, but many think it’s all about Amazon Retail and Amazon Prime membership. However, the figures show that 3rd party retailers are also benefiting from this and are reporting massive sales volumes on the day

23/06/2017  |  Full story...

The dark web: How hackers make money out of your profiles [INFOGRAPHIC]

With the number of high profile hacks on the rise, password management app Keeper Security, has pulled together an infographic on the dark web and how hackers make their money.

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23/06/2017  |  Full story...

Cannes Lions 2017: Sperm count Smartphone App wins Mobile Grand Prix

The Mobile jury at Cannes handed its Grand Prix to a very unusual app, one that counts your sperm, at the award ceremony at the Palais.

23/06/2017  |  Full story...

Cannes Lions 2017: Controversial Burger King Stunt wins top direct marketing prize

A risky “OK Google” prank that went awry for Burger King has won the Direct Grand Prix at the Cannes Festival.

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23/06/2017  |  Full story...

Cannes Lions Cyber winner: Åland bank calculates carbon footprint of every credit card purchase

A new campaign that helped the Åland bank calculate the carbon footprint of every credit-card purchase has taken one of the top digital prizes as this year’s Cannes Lions Festival.

23/06/2017  |  Full story...

Car safety ad “Meet Graham” wins top digital prize at Cannes

Car safety ad “Meet Graham” was one of three campaigns to pick up the top Cyber Grand Prix at this year’s Cannes Lions festival.

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23/06/2017  |  Full story...

China Day at Cannes: Tencent puts AI at heart of Chinese digital growth

Chinese internet giant Tencent hosted "China Day" at Cannes Lions and won its first Gold Lions Award, the Cyber Lions, for its QQ Alert.

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22/06/2017  |  Full story...

Cannes Lions 2017: Highlights from days three and four

With Cannes Lions well underway, we look back at the last couple of days at the festival, with a growing focus on how data is supporting creativity.

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22/06/2017  |  Full story...

Cannes Lions 2017: MailChimp wins Cyber Lions with name mix-up

Droga’s MailChimp campaign has won one of the 3 top Cyber Grand Prix at Cannes this year.


22/06/2017  |  Full story...

Cannes Lions 2107: Whirlpool wins top data prize for ‘Care Counts’ ad

Whirlpool has won top honours at Cannes Lions for data, with a campaign that gave at-risk kids access to clean clothes to help them stay in school.


22/06/2017  |  Full story...

Path to purchase: New study shows how brands can “beat Amazon at its own game”

Ecommerce businesses could add as much as 6% to their revenues, representing tens of billions of dollars globally, by focusing on the most effective optimization and personalization techniques, according to new research.

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22/06/2017  |  Full story...

Game changer: Amazon Prime wardrobe lets shoppers try before they buy

Amazon has launched a beta test of Amazon Prime Wardrobe, which could be a game changer for the clothing retail industry.


21/06/2017  |  Full story...

Over 90% of celebrity social media endorsements “violate FTC regulations" [INFOGRAPHIC]

As influencers and celebrities post, filter, and hashtag their way to fame and fortune, brands are working with them to reach and communicate with consumers. Influencer marketing on Instagram alone is now a massive $1 billion industry.

21/06/2017  |  Full story...

US gamers switching on to virtual reality

Gamers in the US are more likely to buy a VR device than mainstream counterparts, according to new research.

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21/06/2017  |  Full story...

Fashion slump: UK online clothing sales see record low growth

Online retail growth is slowing in the UK, with the clothing sector taking the biggest hit as Brexit and a hung parliament take their toll on consumer confidence, according to new data.

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21/06/2017  |  Full story...

GoCompare campaign shows digital video twice as cost efficient as TV advertising

Insurance comparison website GoCompare extended the reach of its recent ad campaign to occasional or non-TV viewers using digital brand agency Collective’s TV Accelerator (TVA) tool, with results 2.5 times more cost efficient than TV.

21/06/2017  |  Full story...

Dune London boosts revenue with customer-created content on product pages

Dune London is introducing user generated content (UGC) on its product detail pages to inspire customers during the shopping journey, and has reported an 82% increase in sales where UGC played a part in the transaction over a two week period since the feature went live.

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21/06/2017  |  Full story...

Facebook is now the main news source worldwide- survey

Facebook is the number one gatekeeper for news, edging out legacy traditional media sources and significantly outpacing other social networks/digital platforms like Google and Twitter, according to new research.

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20/06/2017  |  Full story...

Cannes Lions 2017 predictions: Increased collaboration driving the industry

Leo Burnett Worldwide has published its 30th annual Cannes Predictions of the top 25 contenders ahead of the 64th Cannes Lions International Festival of Creativity, the most prestigious global awards show for agencies and marketers alike.

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20/06/2017  |  Full story...

What online shoppers want: Personal service leads to more purchases

More than three quarters (80%) of consumers claim that receiving a personal service is important when purchasing online highlighting the need for human interaction to be available in real time through customer service channels, according to new research.

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20/06/2017  |  Full story...

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