Digital Intelligence

Entries from Digital Intelligence tagged with "digital intelligence"

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Google picks comScore as brand safety measurement provider for YouTube

Online measurement firm comScore has announced a new initiative to work with Google to provide independent brand safety reporting of advertising campaigns on YouTube.


07/04/2017  |  Full story...

Teens pick Google as coolest brand (according to Google survey)

Young people consider three of the Google’s products among the top ten “coolest” brands in the world, according to new research… conducted by Google.


06/04/2017  |  Full story...

Twitter cracks down on anonymous "eggs" with new avatar

Twitter has dropped the egg that functions as its default profile picture over fears that it has become associated with online abuse.


06/04/2017  |  Full story...

Amazon 'Cash' lets users shop online without a bankcard

Amazon has launched a new scheme aimed at attracting new customers without a credit or debit card, by getting high street retailers to "top up" their online account.


06/04/2017  |  Full story...

Trump signs bill repealing US internet privacy rules

President Donald Trump signed a resolution on Monday that officially repeals US broadband privacy rules.


05/04/2017  |  Full story...

Spotify music stars go "premium-only" in Universal deal

Spotify is to restrict some albums to paying subscribers for first time, as the music streaming service looks to be moving away from its traditional ad-funded content business model.


05/04/2017  |  Full story...

Pepsi faces web backlash for Kendall Jenner 'protest' ad

Pepsi has withdrawn its latest video ad, where reality TV star Kendall Jenner uses a can of Pepsi to soothe tension between protesters and police, sparking accusations that it exploits the "Black Lives Matter" movement.


05/04/2017  |  Full story...

Verizon to merge Yahoo and AOL under "Oath" umbrella brand

Verizon plans to merge Yahoo and AOL under one brand named "Oath", but the two internet giants will be able to keep their names, according to a news report.

05/04/2017  |  Full story...

Regional publishers urge brands to reject "blind programmatic" ad-buying

A consortium of the UK’s leading local news publishers are calling on ad agencies and national brands to use local news media and reject the current trend for buying programmatic ads.


05/04/2017  |  Full story...

Mobile milestone: Android overtakes Windows PC usage for first time

Android has surpassed Windows as the world’s most popular operating system for internet usage for the first time, according to new statistics.


04/04/2017  |  Full story...

Financial search trends: MoneySupermarket outspends mortgage service providers in paid search

Price comparison MoneySupermarket site spent over £97k on mortgage-related keywords in first two months of 2017, but Halifax attracted more clicks and HSBC had the most efficient campaign, according to new research.


04/04/2017  |  Full story...

Fake news! This year's best (and worst) April Fools pranks in digital

In 2017, it's getting harder to discern real news stories from fake ones- which made last weekend's April 1st pranks even harder to spot than usual. To help you out, we've put together some of the best hoaxes from this year's pranksters for your viewing pleasure…


03/04/2017  |  Full story...

Talk to the animals? New phone add-on helps you understand your pet’s mood

Phone maker Moto has introduced a new app designed to translate pet’s moods into easy-to-understand verbal communication, launching on April 1st.


03/04/2017  |  Full story...

TabMo expands mobile video ad tech in UK with Mobsta hire

Programmatic mobile video advertising company TabMo has recruited Dan Read for the newly-created role of head of trading and platform sales, to meet customer demand as mobile advertising spend set to reach almost £7 billion.

03/04/2017  |  Full story...

Oculus Rift inventor quits Facebook team after Trump controversy

Palmer Luckey, the inventor of the Oculus Rift virtual reality headset, has left Facebook following the news that he financially backed an organisation that supported Donald Trump and created anti-Hillary Clinton memes.


31/03/2017  |  Full story...

Global video advertising outperforms desktop display- report

Video viewability showed significant improvement last year so far, increasing from 40% to 58.2%, while the completion rate in view also rose, according to new research.


31/03/2017  |  Full story...

UK retail customer experience failing to improve: 50% of queries left unanswered

Customer experience provided by UK retailers is not improving, leaving consumers increasingly frustrated, according to new research.


31/03/2017  |  Full story...

Online news trends: Daily Mail readers also start reading Guardian after Trump election

Britain is becoming less trusting and beginning to question news outlets, as a consequence, we are changing our paper preference, according to new research.


31/03/2017  |  Full story...

Samsung aims to extinguish 'exploding phone' woes with AI-powered Galaxy S8

Samsung has unveiled new versions of its flagship smartphone as it looks to recover from the disaster of its fire-prone Note 7 handset last year.

30/03/2017  |  Full story...

Facebook takes on Snapchat with “Stories” feature

Facebook is rolling out ‘Stories’ in its main Facebook app, copying Snapchat’s main feature for the fourth time in less than a year.


30/03/2017  |  Full story...

Men Vs Women: The World’s Most Powerful CEOs [INFOGRAPHIC]

Does being a man or women affect your career? Recruitment experts, Talentful, have recently carried out research that compares some of the world’s most powerful male and female CEOs of Fortune 1000 companies to find out how gender can affect money, success, and their career path.

30/03/2017  |  Full story...

Samsung debuts new VR content platform

To coincide with the launch of its new S8 smartphone, Samsung has launched a new VR content service in UK, and Samsung VR application.


30/03/2017  |  Full story...

Elon Musk’s next big project: Linking human brains and computers

SpaceX and Tesla CEO Elon Musk has launched a new project: a "medical research company" called Neuralink that will make brain-computer interfaces.


29/03/2017  |  Full story...

62% of marketers are not using personalisation in their campaigns

Almost two-thirds (62%) of UK marketers say they do not incorporate personalisation into their campaigns, with lacking of insight into the customer journey holding back their ability to create a truly omnichannel experience, according to new research.


29/03/2017  |  Full story...

Amazon planning augmented reality furniture stores?

Amazon is exploring the possibility of appliance and furniture stores, as well as using AR and VR to help customers visualise what it would look like in their homes.


29/03/2017  |  Full story...

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