Digital Intelligence

Entries from Digital Intelligence tagged with "digital intelligence"

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Coca-Cola sponsors virtual player on FIFA 18

In EA’s latest “FIFA 18” football game Coca-Cola will be promoted through the fictional soccer star Alex Hunter, marking the first attempt at creating a character and attaching a brand and a narrative to them within a blockbuster game.

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06/10/2017  |  Full story...

Shoppers to splash out on spooky stock this Halloween

Having overtaken Valentine’s Day as the UK’s third biggest retail event, Brits made more than 2 million searches for “Halloween costume” on the site during September and October last year, according to new research.

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06/10/2017  |  Full story...

Google Pixel 2: is this the end of the smartphone era (and the beggining of AI phones?)

Google has unveiled its latest Pixel phone, emphasising its artificial intelligence software features over the typical hardware boosts that usually form the focus of smartphone product launches.

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05/10/2017  |  Full story...

Cool or creepy? Google AI camera "decides when to take photos"

Google has launched Clips, will be the first standalone camera from the internet giant that takes on the likes of Go Pro. But is its AI camera that chooses when to snap pictures liberating or creepy?

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05/10/2017  |  Full story...

The rise of ‘marketing attribution’: 81% of organisations now tracking customer journey

The global adoption of marketing attribution has increased though majority of business still struggle to act on insights, according to a new survey.

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05/10/2017  |  Full story...

EU forces Amazon to pay back €250m in “illegal” back taxes

The European Commission has ordered Amazon to pay around €250m (£220m) in back taxes after finding it had benefited from an illegal sweetheart deal with Luxembourg.

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05/10/2017  |  Full story...

Instagram adds polling stickers to Stories

Instagram is making its Stories more interactive with a new polling feature that users can add with a “poll” sticker.

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05/10/2017  |  Full story...

US election: Facebook reveals 10m viewers saw Russian political ads

Facebook has revealed that an estimated 10 million people in the US saw at least one of the 3,000 political ads it says were bought by accounts linked to the Russian government.

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04/10/2017  |  Full story...

Quarter of North American fast food customers using mobile payments

Just over a quarter (26%) of North American fast food eaters are using mobile payments, according to new research.

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04/10/2017  |  Full story...

Former Google director launches "Consumer Prediction Platform" for more relevant ad reach

1plusX has launched- a new data management platform developed by two ex-Google directors that predicts consumers' characteristics and interests.

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04/10/2017  |  Full story...

UK identity poll: brands need to think local post Brexit vote

The first national study on identity since Brexit referendum shows there has been a shift British attitudes, and brands need to think more about their audiences at a local level.

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04/10/2017  |  Full story...

Getting ‘third-party verified’ is high on mobile media buyers’ agenda

While third-party measurement across mobile is on the rise, less than a quarter (24%) of mobile media planners are currently using third parties to measure and validate their data, according to new research.

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04/10/2017  |  Full story...

Toys 'R' Us woos back shoppers with augmented reality in-store game

Toys 'R' Us has unveiled Play Chaser, a free augmented reality app, that turns stores into virtual playgrounds as the retailer looks to win back shoppers after filing for bankruptcy last month.

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03/10/2017  |  Full story...

TFL denies plans to sell London tube passenger’s wi-fi data to advertisers

Transport for London says it collects Wi-Fi connectivity data to "better understand journey patterns and improve services".

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03/10/2017  |  Full story...

How travel brands can win trust [INFOGRAPHIC]

Consumers want travel brands to provide value for money (59%), as well as ease of use (58%) and a good customer services (58%), according to new research.

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03/10/2017  |  Full story...

TV giant FremantleMedia begins video ad push with Spot X

Video ad serving platform SpotX has struck a partnership with TV brand FremantleMedia to help power the monetisation of the global media giant’s holistic distribution strategy.

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03/10/2017  |  Full story...

Retail trends: 58 million Brits now subscribe to their shopping

Consumers are now paying for entertainment, food, beauty products and garments, even bacon, all via monthly rate subscriptions, according to new research.

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03/10/2017  |  Full story...

Small firms benefit from selling through Amazon, Etsy, or eBay in addition to online stores

Nearly 70% of online shoppers prefer to purchase through Amazon, Etsy, eBay or other online marketplaces, and small business owners may reap big benefits by selling through these marketplaces in addition to their online stores, a new survey suggests.

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02/10/2017  |  Full story...

Angry Birds shares off to flying start

Shares of Rovio, the Finnish company made a solid debut on the Helsinki stock exchange last week.

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02/10/2017  |  Full story...

Did Google Shopping really gain an unfair advantage over its competitors in the EU?

Analysis of search data shows Google Shopping gained 300% visibility in recent years even as competitor visibility declined. EU’s case may not be clear-cut.

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02/10/2017  |  Full story...

Brits fearful of smart home hackers

With the announcement of the new Alexa powered devices from Amazon, and the upcoming Google hardwire event on the 4th October, new research by MoneySuperMarket reveals that the British public is far from ready to embrace smart home technology.

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02/10/2017  |  Full story...

Google slides integrates Shutterstock images

Shutterstock have announced an integration with Google Slides that allows users to search Shutterstock’s library of 150 million images and edit any visual content within their presentation to add filters, text, logos, product imagery and more.

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29/09/2017  |  Full story...

Third of shoppers stopped buying from brand due to trust issues

Over a third of UK shoppers (36%) have ‘stopped buying a brand or using a company’ because they were uncomfortable with something they did or stood for, according to new research.

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29/09/2017  |  Full story...

Uber Vs TFL: who's driving social media?

Uber and TFL have taken media by storm this week, but how have they faired up on social media?

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29/09/2017  |  Full story...

Britain lagging behind for European mobile site loading times

Britain severely languishes in 10th out of 17 major European countries when it comes to how quickly sites load on mobile, according to new research from Google.

29/09/2017  |  Full story...

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