Digital Intelligence

Entries from Digital Intelligence tagged with "digital intelligence"

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Smartphone voted as most life-changing tech of the past 25 years

The launch of the smartphone and wider “connectivity” are seen as the most significant technology breakthroughs during the past 25 years, a survey has revealed.

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27/11/2017  |  Full story...

Top digital security threats for 2018: Erosion of line between public and personal data

One of the critical trends of 2018 set to impact businesses is the steady erosion of the ‘public’ and ‘personal’, influencing the ways in which organisations collect and manage data, according to new research.

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27/11/2017  |  Full story...

Top 10 Christmas ads: Facial tracking shows Coca-Cola’s “Gogglebox” is most engaging

A major facial tracking study proves Coca-Cola’s ad featuring the Gogglebox families is the most engaging Xmas ad, while John Lewis only ranks 17th, as authenticity and humour are the big themes in winning consumers over this year.

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24/11/2017  |  Full story...

Uber criticised for "hack cover-up"

The UK data watchdog has 'huge concerns' over Uber's hack cover-up,which was revealed over the weekend.

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23/11/2017  |  Full story...

Unilever expands digital start up ‘Foundry’ to Asia and Australasia

Unilever has revealed 30 of the most ambitious startups and scale-ups to be part of the Unilever Foundry 30 South East Asia and Australasia (SEAA).

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22/11/2017  |  Full story...

Reader and publisher relationship has “catalytic” effect on ad effectiveness

The relationship a reader has with a publisher has far more impact on the effectiveness of online ads than the surrounding editorial content, which suggests concerns around brand safety may be misunderstood, according to a new study.

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22/11/2017  |  Full story...

Uber buys fleet of 24,000 driverless cars from Volvo

Uber plans to buy up to 24,000 self-driving cars from Volvo as the ride-booking app and ride-hailing app looks towards automation.

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21/11/2017  |  Full story...

Programmatic usage ‘to make up 67% of global digital display market by 2019’

Two thirds of the world’s digital display advertising (67%) will be traded programmatically by 2019, up from 59% in 2017, according to new research.

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21/11/2017  |  Full story...

Ecommerce tipping point? ASOS overtakes M&S (for market valuation)

Online fashion firm ASOS has overtaken Marks & Spencer’s valuation this week as ecommerce continues to catch the high street.

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21/11/2017  |  Full story...

Amazon Echo to boost UK retail sales this Christmas

Consumers plan to shop online this Christmas and are prepared to embrace new AI-powered technologies such as Amazon Echo and Google Home, according to new research.

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21/11/2017  |  Full story...

Black Friday – a psychological retail phenomenon

The UK will generate £7.42bn in sales over the Black Friday peak period of 20–27 November 2017, up 15% up from £6.45bn in same period 2016 according to new research.

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21/11/2017  |  Full story...

Baidu bets on IoT with smart speaker and two robots

Baidu has launched a smart speaker and robots that the Chinese Internet giant claims will give people a 'sci-fi' experience.

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20/11/2017  |  Full story...

Black Friday to take over 40% of Christmas spend this year

More than half of all gifts purchased this year for Christmas will be technology related, according to new research.

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20/11/2017  |  Full story...

72% of tech startups change their market within 3 years

Nearly three quarters (72%) of tech startups change their market within three years, highlighting the importance of an "Agile Focus" for long-term success, rather than a narrowly targeted approach that is so often championed for start-ups, according to new research.

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20/11/2017  |  Full story...

Black Friday to take over 40% of Christmas spend this year

More than half of all gifts purchased this year for Christmas will be technology related, according to new research.

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20/11/2017  |  Full story...

Big brands overhauling digital strategy amid brand safety fears

Chief Marketing Officers (CMOs) at large brands in the UK have made drastic changes to their digital marketing in the last 12 months in response to growing concerns around brand safety, transparency and fraud, according to new research.

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20/11/2017  |  Full story...

71% of marketers see GDPR as a "creative opportunity"

Senior marketers agree that the new data laws will mean more creative campaigns to acquire customers, according to latest research.

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20/11/2017  |  Full story...

Boston Dynamics' Atlas robot does backflips

Boston Dynamics has showcased its latest invention- a robot capable of leaping across tables and performing backflips.

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17/11/2017  |  Full story...

Health search trends: Online health sites succeed with long-form content

Providers of health related products and services such as online stores, insurance providers, health and fitness publishers and healthcare suppliers perform better on Google by delivering content that is longer than is typical in other online sectors according to a new study.

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17/11/2017  |  Full story...

Marketing in 2018: A year of reckoning?

Next year will be “a year of reckoning” for many companies, according to a new report which argues that while the overall marketplace may be healthy, the future of individual businesses is as uncertain as it has ever been.

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17/11/2017  |  Full story...

Brits want AI to help choose their holidays

The travel sector is being urged to invest in artificial intelligence (AI) to improve the booking process, as more than a quarter of UK holidaymakers find it too difficult to pick the perfect destination.

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17/11/2017  |  Full story...

Dulux debuts online colour picker with Houzz

Home design technology platform Houzz Inc has launched a Colour Picker tool in the UK in partnership with paint brand Dulux.

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17/11/2017  |  Full story...

Just one Facebook ‘like’ is all it takes for targeted adverts

A new online experiment has shown just how little information is needed for “mass psychological persuasion”, using nothing more than a single Facebook ‘Like’.

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16/11/2017  |  Full story...

Slow site speeds hamper online retailers this festive season

More than half (54%) of the UK’s top online retailers are completely unprepared for the Black Friday sales surge, rating as “Poor” for key performance metrics such as page loading speed, according to new research.

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16/11/2017  |  Full story...

The FA hires Cognizant for digital transformation drive

The FA has hired Cognizant to become its digital transformation partner, supporting the football governing body’s new digital engagement programme. Cognizant will become both the ‘Official Digital Transformation Partner of The Emirates FA Cup’ and ‘Official Digital Transformation Partner of Club Wembley’. They will also become The FA’s ‘Official Digital Partner’.

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16/11/2017  |  Full story...

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