Digital Intelligence

Entries from Digital Intelligence tagged with "digital intelligence"

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Smartphone video becomes fastest growing online ad format

Advertisers spent £476 million more on smartphone video ads in 2017, making it the fastest-growing online ad format, according to new research.

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25/04/2018  |  Full story...

Amazon now delivers packages to car boots

Amazon has launched a new service that gives its couriers access to a person’s vehicle to leave package deliveries inside.

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25/04/2018  |  Full story...

LINE debuts augmented reality face game for online video calls

Japanese messaging app Line has launched new AR gaming features to its messaging app and a range of new emoji as it looks to boost engagement.

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25/04/2018  |  Full story...

LINE debuts augmented reality face game for online video calls

Japanese messaging app Line has launched new AR gaming features to its messaging app and a range of new emoji as it looks to boost engagement.

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25/04/2018  |  Full story...

Facebook denies running personality tests to better target ads

Facebook has come under fresh criticism over people's privacy, after a BBC report looks into claims that the social network considered profiling user personalities in order to better target adverts.

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24/04/2018  |  Full story...

Payments trends: Top 10 cashless cities revealed

Just 10% of Brits are now likely to pay in cash, with London seeing the highest proportion of card transactions while Bristol is the contactless Capital, according to new research.

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24/04/2018  |  Full story...

Influencer marketing trends: Big brands 'wasting money' on fake followers

Two Procter and Gamble brands are among the top 10 advertisers using paid influencers with fake followers, while Heinz Ketchup is the most efficient brand on Instagram with a sub-$2 CPM, according to new research.

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23/04/2018  |  Full story...

UK govt. threatens crackdown on social media sites over child protection

UK health secretary Jeremy Hunt has accused social media networks of "turning a blind eye to a generation of young people" by failing to protect them when using their platforms online.

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23/04/2018  |  Full story...

World Federation of Advertisers calls on brands to embrace culture of data transparency

WFA Manifesto calls on brands to adopt mindset of ‘people-first’ over ‘data first’ around the world when processing people’s data.

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23/04/2018  |  Full story...

The millennial effect: Generational divide in IT

Sixty-five percent of millennials believe the technologies they buy for personal use influences the technologies they purchase for their organisation, compared to 55 percent of Generation X and 57 percent of baby boomers.

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23/04/2018  |  Full story...

Ad viewability hits record high in UK

UK ad viewability levels have hit their highest level since records began back in the second quarter of 2014, according to new research.

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23/04/2018  |  Full story...

Goodbye retargeting? Marketers plan to shift to new marketing channels post ePrivacy

The new ‘cookie law’ could see brands lose more than 40% of web traffic, meaning that marketers will have to shift to new marketing channels, according to new research.

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20/04/2018  |  Full story...

Below the fold adverts ‘9 times more engaging than above the fold’

Ads placed below the fold are actually more engaging than those above the fold, challenging the existing notion of viewability as a metric, according to new research.

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20/04/2018  |  Full story...

Chrome browser blocks auto-playing videos with sound

Google’s Chrome browser now blocks videos with sound that automatically play when the page loads.

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20/04/2018  |  Full story...

Ikea handyman app TaskRabbit hit by data breach

Ikea's odd jobs marketplace TaskRabbit is back online today, after a "cyber-security incident" on Monday.

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20/04/2018  |  Full story...

Facebook excludes billions of non-EU users from GDPR (but adds opt-in feature)

Facebook users will have to opt in to tracking to keep using all of the social network’s features, and will not have an option to opt out of tracking all together, ahead of the new GDPR European privacy laws.

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19/04/2018  |  Full story...

Snapchat debuts ‘shoppable AR’: Adidas and Coty first brands to sign up

Snapchat is combining augmented reality with e-commerce with a new 'Shoppable AR' feature.

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19/04/2018  |  Full story...

CSR trends: Purpose holds the key to accelerated brand growth

Genuinely ‘purpose-led’ brands stand to grow at twice the rate of those without any higher-order societal aim, according to Kantar Consulting’s new Purpose 2020 research released today.

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19/04/2018  |  Full story...

WhatsApp gets first update since Facebook privacy scandal

WhatsApp has got a new tool that lets users recover media that they had previously deleted, including pictures, GIFs, documents or voice messages, but only for Android users.

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19/04/2018  |  Full story...

Snapchat gets Superman filter to mark 80 years of superhero

To celebrate the 80th anniversary of Superman Snapchat has teamed up with DC Entertainment to offer Snapchatters three exclusive ways to celebrate the day.

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19/04/2018  |  Full story...

People spending less time on Facebook and more time on Google

Facebook lost ground to Google in January as users spent more time on YouTube and other Alphabet. properties, according to a report.

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18/04/2018  |  Full story...

‘Personalisation’ not a priority to consumers

Personalisation is way down on the list of things consumers care about when it comes to digital experiences, according to new research.

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18/04/2018  |  Full story...

Three quarters of marketers believe culture of measurement is killing creativity

Almost three quarters (72%) of marketers feel that a culture of measurement is killing creativity, according to a new study.

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18/04/2018  |  Full story...

Social media trends: Is Vero a flash in the pan or challenger to the social media status quo?

Vero has risen in popularity as a user-friendly alternative to Instagram, rising to nearly 3 million. Yuval Ben-Itzhak CEO of Socialbakers, looks at what the 3-year old social network has to do to compete with Snapchat and Instagram.

18/04/2018  |  Full story...

Ecommerce trends: Social media and visual content ‘to dominate online marketplaces’

Visual content in the shopping experience produces a 111% conversion lift and 180% revenue per visitor (RPV) lift for best-in-class brands and retailers, according to new research.

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18/04/2018  |  Full story...

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