Digital Intelligence

Entries from Digital Intelligence tagged with "digital intelligence"

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Bake Off finale: Which sponsors fared best?

With the Great British Bake Off winner revealed, Hitwise releases data crowning Lyles Golden Syrup to be the winning sponsor of this series, as data shows searches for the brand have increased 46% since the show began.

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01/11/2017  |  Full story...

IAB Europe publishes guidance to drive transparency in digital advertising supply chain

IAB Europe has published its Transparency Guide with the aim of improving transparency in the digital advertising supply chain in the areas of data, cost and inventory source. The guide provides questions for each stakeholder category to be asked at different stages of the supply chain.

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01/11/2017  |  Full story...

Eggo creates Stranger Things ‘spoiler blocker’ Chrome extension

Kellogg’s waffle brand Eggo’s is running a promotion tied in with the launch of hit Netflix show Stranger Things 2, which features the brand.

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31/10/2017  |  Full story...

Can AI replace copywriting? Persado One enables 1-to-1 ‘emotional language personalisation’

Persado has unveiled the expansion of its marketing language cloud and introduced Persado One, a feature that enables personalised emotional engagement at scale.

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31/10/2017  |  Full story...

Christmas shoppers share gift ideas via “Dark Social”

80% of Christmas shoppers share Christmas themed content on “Dark Social” channels, including one-to-one email and instant messaging, according to a new that looks at seasonal shopping habits and behaviours of consumers.

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31/10/2017  |  Full story...

Top supermarkets online: M&S and Aldi lead for apps (but Tesco wins for website)

M&S and Aldi have the most engaging app, but Tesco is the most popular website, according to new research.

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31/10/2017  |  Full story...

Facebook denies listening to user conversations on mobiles

Facebook has denied evesdropping on app user’s conversations to target adverts, following claims from users that they received suspiciously timed promotional messages.

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30/10/2017  |  Full story...

European Christmas spend: Brits buy most presents

UK consumers are the biggest spenders on Christmas presents throughout Europe with an average spend of £291.60, according to new research.

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30/10/2017  |  Full story...

Retail sites and apps "more influential than word of mouth"

Retail websites and apps are driving both consumer awareness and sales for retailers across all sectors in the UK, according to Criteo’s “The Shopper Story 2017” report.

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30/10/2017  |  Full story...

Brits demand better mobile technology from travel industry

Travel agents and operators are coming under increasing pressure to improve their mobile offering, as more than half of UK holidaymakers are frustrated by the lack of mobile innovation when travelling abroad, according to new research.

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30/10/2017  |  Full story...

Netflix teams with Snapchat and Shazam for Stranger Things 2 promo

Snapchat and Netflix are partnering for a first-of-its-kind World Lens -- featuring a portal into a new world -- for the launch of Stranger Things 2.

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30/10/2017  |  Full story...

Amazon Key lets delivery drivers unlock customers' doors

Amazon is launching a service that lets couriers open people's front doors and put deliveries inside, provided they have the right equipment installed.

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27/10/2017  |  Full story...

Halloween search trends: Most popular costumes from Warner Bros films

SEMrush has carried out a study to shed light on some of the latest Halloween trends in the UK. Which costumes are the most popular? What regions in the UK are most engaged with Halloween?

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27/10/2017  |  Full story...

Halloween shopper visits expected to increase 7%

UK shopper traffic on Halloween is expected to rise by 7% when compared to the daily average, according to global retail intelligence specialist, ShopperTrak, as UK consumers embrace the festival and it becomes an established retail event.

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27/10/2017  |  Full story...

The rise of same-day and-next day delivery [INFOGRAPHIC]

Who wouldn’t love having option of same-day or next-day delivery? It is of course a great thing for customers and businesses are aware of the demand for it. However, as this infographic from 2Flow outlines how it is far from easy to deliver products on the same day or next day to customers.

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27/10/2017  |  Full story...

Unilever taps voice search for next-gen digital consumers

Unilever is to use Amazon’s Alexa platform as a key role in the FMCG giant’s digital transformation.

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26/10/2017  |  Full story...

Piccadilly billboard lights return with interactive features

The iconic electronic billboards of Piccadilly Circus were switched back on this week, with technology that allows different creative content to be displayed in relation to the environment.

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26/10/2017  |  Full story...

The ‘Stranger Things’ effect: Netflix show lifts brand email engagement 74%

Halloween marketing is peaking around the second season of hit Netflix show, Stranger Things, which premieres this Friday, according to new research.

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26/10/2017  |  Full story...

Mobile devices account for a third of online Christmas orders

Mobile shopping accounted for almost a third (28%) of 2016 online holiday orders across the UK, France and Germany, according to new research.

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26/10/2017  |  Full story...

Government “must do more to support data-driven creative industries”

In her appearance before the House of Lords Communications Committee, DMA Talent MD Kate Burnett calls for Government to do more to support the future success of the data-driven creative industries.

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26/10/2017  |  Full story...

Twitter plans to make political ad funding more transparent

Twitter has promised to make the funding of advertising on its social network more transparent as it faces proposed new regulations.

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26/10/2017  |  Full story...

Halloween sales trends: 260% spike in sales

With just under eight weeks until Christmas Day, Halloween is now viewed as the start of the Holiday Shopping Season, according to new research.

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26/10/2017  |  Full story...

Geordie Shore star broke ad rules on Snapchat

Geordie Shore star Marnie Simpson has UK advertising rules with some of her recent posts on Snapchat, failing to reveal that the posts were adverts for products.

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25/10/2017  |  Full story...

Artificial Intelligence to power workplace of the future

Artificial Intelligence (AI) is becoming one of the key drivers in changing the face of the workplace by 2025, and many of today’s working practices, productivity tools and physical environments will become obsolete over the next eight years, according to a new report.

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25/10/2017  |  Full story...

Global ecommerce trends: Chinese are biggest online shoppers

Chinese digital consumers are the most avid online shoppers, with 83% reporting purchasing a product online in the past month, according to new research.

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25/10/2017  |  Full story...

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