Digital Intelligence

Entries from Digital Intelligence tagged with "digital marketing"

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Onefootball hires SpotX for global video ad partnership

Onefootball is working with SpotX to monetise the football media platform’s video inventory, first rolling out on the German market.

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14/06/2019  |  Full story...

Customer loyalty trends: Digital channels key to shoppers clicking with brands

Digital differentiators such as accessible websites, personalised offers and fast, interchangeable delivery times, are becoming crucial to success as British brands continue to compete for customer loyalty, according to new research.

14/06/2019  |  Full story...

Video viral of the week: Momondo unites 61 strangers to form connecting tattoo

Travel firm momondo has launched a new video ad campaign that bringing the world together in the form of a single-line tattoo from 61 people from around the world.

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14/06/2019  |  Full story...

Is Fortnite becoming the next big social network?

Popular online video game Fortnite is fast becoming the messaging service and central social gathering space for its millions of teen and tween players, according to new research.

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14/06/2019  |  Full story...

Customer experience trends: Loyalty top priority for brands

Nearly three quarters of marketers and CX professionals (74%) are investing in digital experiences in an effort to foster long-term loyalty and build better relationships with their customers.

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13/06/2019  |  Full story...

Cannes Lions 2019: Top 10 YouTube video ads since last year’s festival

With Cannes Lions 2019 on the horizon, YouTube has released a special edition Cannes YouTube Ads Leaderboard marking the most popular global video ads since last year’s festival.

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13/06/2019  |  Full story...

Sustainable fashion: New opportunities for online retailers

Over half of consumers in the UK and US want the fashion industry to become more sustainable, calling for reduced packaging and fair pay for workers among their top demands.

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13/06/2019  |  Full story...

Disruption causing 82% of C-Suite execs to plan to reskill in next 3 years

While reskilling employees is frequently discussed, reskilling the C-suite is often overlooked. Amid complex business problems with increased stakeholder consequences, the C-suite faces fresh challenges that require a new response from leaders.

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13/06/2019  |  Full story...

Customer experience trends: Loyalty top priority for brands

Nearly three quarters of marketers and CX professionals (74%) are investing in digital experiences in an effort to foster long-term loyalty and build better relationships with their customers.

12/06/2019  |  Full story...

9 in 10 Companies see ‘Self-Service’ as the future for customers

88% of companies believe ‘self-service’ will be the fastest growing channel in customer service by 2021, according to new research.

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12/06/2019  |  Full story...

Nike sells digital trainers exclusively via Fortnite

Nike’s Jordan Brand has partnered with Epic Games, the team behind popular online video game Fortnite, to launch a new range of sports shoes, that are entirely digital.

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12/06/2019  |  Full story...

Retailers ‘missing out on £1.7bn’ by neglecting publishing opportunities

Retailers could be earning more in advertising by taking on more of a role as publisher, offering tips and boosting loyalty from customers, according to new research.

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12/06/2019  |  Full story...

Global shopping trends: Japan biggest spenders while Americans shop most frequently

UK shoppers are ahead of their European counterparts but still lag behind US shoppers when it comes to volumes of online shopping, according to new research.

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12/06/2019  |  Full story...

Most British retailers ‘still have no Brexit plan’

Despite three years passing since the EU referendum, over half (57%) of British retailers still have no plans in place for Brexit, according to a new survey.

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11/06/2019  |  Full story...

UK vs Germany: Which provides the best online delivery experience?

Some 27% of UK retailers and 53% of German retailers fail to provide the customer with any communication during the delivery period, according to new research.

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11/06/2019  |  Full story...

London ‘top tech hub for overseas expansion’

London is the top destination for international tech companies looking to expand or setup an operation outside of their own country, according to new research.

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11/06/2019  |  Full story...

The Love Island effect: Influencer ROI ‘is more theatre than reality’

The role of influencers in popular culture, like Love island or the royal family, is not as living up to the marketing hype, according to new research.

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10/06/2019  |  Full story...

Yahoo streams new Football Show 24/7 for World Cup

Yahoo Sport UK will bring football fans closer to the 24 teams taking place in the Women’s World Cup this summer over seven rounds with a weekly video series presented by sports journalist and broadcaster Lynsey Hipgrave.

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10/06/2019  |  Full story...

Budweiser supports England Lionesses in World Cup ad campaign

Ahead of the England Women’s Team’s World Cup campaign, official partner Budweiser has brought together some of the country’s most inspiring female talent to recreate Queen Elizabeth I’s legendary “Heart and Stomach of a King” speech, calling on fans to support the Lionesses.

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10/06/2019  |  Full story...

European digital advertising sees fastest growth since 2011- IAB

European digital advertising grew 13.9% in 2018 to €55.1bn, driven by strong growth in video, mobile and social spend.

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10/06/2019  |  Full story...

Yext offers ‘Brand Verified Answers’ in search listings

Online brand management platform Yext has launched a new tool that lets brands provide answers to consumers online.

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07/06/2019  |  Full story...

Amazon plans 10 pop-up shops on UK high street

Amazon is to open 10 pop-up shops in a pilot programme designed to give online businesses a bricks-and-mortar presence, following on from its purchase of Wholefoods in 2017.

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07/06/2019  |  Full story...

Whitepaper: The rise of data enabled TV advertising

Advertisers expect 40% of their TV advertising will be data-enabled by 2020, with the rise of smart TVs brining more sophisticated targeting techniques to commercials.

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07/06/2019  |  Full story...

UK hit by ‘biggest decline on retail sales on record’

UK retail sales in May have seen “the biggest decline on record”, dropping 2.7% in May 2019, according to the latest BRC-KPMG Retail Sales Monitor.

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07/06/2019  |  Full story...

Amazon plans to deliver by drone within months

Amazon is set to launch self-piloted drones capable of delivering packages to customers in 30 minutes or less in the coming months.

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06/06/2019  |  Full story...

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