Digital Intelligence

Entries from Digital Intelligence tagged with "digital marketing"

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Global ad tech mergers and acquisitions up $9.6bn last year

The number of global adtech and martech deals completed in 2016 was 412, up by one deal on the previous year, but up $9.6bn in monetary terms, according to new research.

20/01/2017  |  Full story...

Retail apps failing to meet consumer expectations, research finds

Consumers believe current retail apps are failing to deliver the high quality and interactive mobile shopping experience they demand, according to new research.


20/01/2017  |  Full story...

Sainsbury’s partners Spotify for #foodancing ad campaign

Sainsbury’s has partnered with Weiden + Kennedy to launch a new music based ad-campaign which is calls a ‘step-change’.

20/01/2017  |  Full story...

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye.

19/01/2017  |  Full story...

Advertisers "wasted over £600m on non-viewable ads last year "

UK advertisers spent about £606 million on online ads last year that didn’t meet minimum viewability thresholds, according to the latest quarterly benchmark report from ad verification company Meetrics.


19/01/2017  |  Full story...

European shopping trends 2017: Over 50s spend 71% more per visit than youngsters

Over 50s European shoppers spend 71% more per visit than other age demographics in shopping centres, despite visiting 25% less, according to new data.


19/01/2017  |  Full story...

Top 30 Chinese global brands: Lenovo tops list

Lenovo has been named as the most powerful Chinese global brand builder, followed by Huawei and Alibaba, according to new research.

19/01/2017  |  Full story...

Top 10 UK YouTube ads of the year

With 2016 behind us, Google UK has released the 2016 YouTube Ads Leaderboard celebrating the most popular video ads among UK viewers of the year.

19/01/2017  |  Full story...

Rise in ‘Clean Living’ searches: Distinguishing the fads from the long-term opportunities

There has been a 61% rise in searches for diets in January, with the new trend of ‘Clean Living’ proving a new opportunity for brands, according to new research.


19/01/2017  |  Full story...

Black Friday eats into Christmas sales as consumers shift online

There is a shift away from Christmas sales, as Black Friday dominates the end of 2016. Consumers continued to shift online, with more online orders placed (28%) during Black Friday than over the Christmas period, according to new research.


19/01/2017  |  Full story...

Vine RIP: Twitter officially shuts pioneering 7-second video service

Twitter has closed its Vine app for good, but has incorporated the 'Vine Camera' into its standalone app.


18/01/2017  |  Full story...

AI “has a clear link to growth in revenue”

There is a clear link between an organization’s revenue growth and its AI maturity, according to a new report.


18/01/2017  |  Full story...

Top 10 Facebook 360 videos: BMW leads the way

Facebook’s virtual reality videos have been a success, with BMW proving to be the top performing brand using the 360 video ads in News Feeds, according to new research.


18/01/2017  |  Full story...

Top 20 passwords of 2016: “123456” still most popular

The most common passwords of 2016 include “123456”, “qwerty” and “111111”, according to new research.

18/01/2017  |  Full story...

Advertising “underpins the EU economy” says Deloitte

Every Euro spent on advertising results in a seven-fold boost to GDP, according to a new study.

17/01/2017  |  Full story...

Baidu rolls out maps to rest of world with HERE

Search giant Baidu is launching its Maps feature outside of China for the first time, supported by location tech firm HERE.


17/01/2017  |  Full story...

Skype meets school: Live video learning platform launches

HowNow, a live video learning platform has launched, letting users take educational and lifestyle classes including, music, bookkeeping, cooking, painting and many more.

17/01/2017  |  Full story...

YouTube "Super Chat" lets creators make money from comments on live streams

YouTube is pushing its live broadcast feature with a new system that let fans pay to pin their comments to the top of live-streams.


16/01/2017  |  Full story...

Johnsonville debuts 'Sausage Dome' social media contest for 'Game Day'

Food maker Johnsonville is launching a new content marketing campaign dubbed 'The Sausage Dome'; a show in which contestants from all around America pitch their Game Day food to six real-life Johnsonville employees.

16/01/2017  |  Full story...

VR and AR "set to revolutionise the e-commerce industry"

Developments in Virtual Reality (VR) and Augmented Reality (AR) will offer viable ways for brands to engage emotionally with consumers in 2017, according global marketing intelligence service WARC.


16/01/2017  |  Full story...

22% of UK ad firms “have already lost business due to Brexit vote”

Nearly a quarter (22%) of UK advertising companies have said they have already lost business or contracts as a result of the vote to leave the EU, according to new research.


16/01/2017  |  Full story...

WEF Global Risks report: Society “not keeping pace with technology”

Economic inequality, societal polarization and intensifying environmental dangers are the top three trends that will shape global developments over the next 10 years, according to the 12th edition of the World Economic Forum’s Global Risks Report, which was published this week.

13/01/2017  |  Full story...

Mobile apps 10 years on: Social and daily habits apps top list

A decade on from their creation, mobile apps usage is growing more than ever, according to new research.

13/01/2017  |  Full story...

adsquare and TabMo join forces for “one-stop shop” mobile advertising

Programmatic mobile advertising company TabMo has unveiled a new European partnership with leading data exchange, аdsquare.


13/01/2017  |  Full story...

January key month for “selfish spending”

January offers brands a fresh opportunity to tap into renewed appetite for self indulgent shopping as premium purchases are set to rise following the gifting season, according to new data from eBay Advertising.


13/01/2017  |  Full story...

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