Digital Intelligence

Entries from Digital Intelligence tagged with "digital marketing"

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US Senate votes to allow ISPs to sell consumer data

The US senate took the first step Thursday toward blocking rules that would restrict how some big tech companies share and sell personal data, a controversial move that has large implications for online privacy.

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24/03/2017  |  Full story...

Developer salary survey: Machine learning specialists earn the most

Machine learning specialists command the highest salaries among developers in the UK and Ireland, Stack Overflow’s Developer Hiring Landscape Report reveals. A machine learning specialist receives on average a £56,851 annual salary, 24% higher than the mean wage for developers in the British Isles.

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24/03/2017  |  Full story...

Which retailers are getting it right on Mother’s Day?

According to research by Mintel, Brits spend more on Mother’s Day than Father’s Day – an estimated £510 million was spent in the UK on Mother’s Day in 2015 compared to £360 million on Father’s Day, with less than half (47 percent) of Brits spending money on their dads* But what retailers are getting it right on Mother’s Day and what products and gift ideas are they offering?

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24/03/2017  |  Full story...

Two thirds of UK retailers using secondary revenue methods to tackle margin squeeze

More than two thirds of retailers are now exploring secondary revenue options to boost their profitability, new research conducted by Webloyalty and the British Retail Consortium (BRC) has revealed.

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24/03/2017  |  Full story...

8 out of 10 online shoppers vow not to go back to a retailer if they have a bad experience returning items

Retailers who fail to provide consumers with a customer friendly and easy returns service risk losing a large proportion of their customer base, according to new data from leading European payments provider Klarna.

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24/03/2017  |  Full story...

Aussie Hair partners visual marketing platform Olapic

Visual marketing platform Olapic has been selected by P&G brand Aussie Hair to offer a content format, called Content in Motion.

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24/03/2017  |  Full story...

Adobe unites marketing tools under single “Experience Cloud” platform

Adobe is combining its sales, marketing, CRM and product development tools for marketers under one cloud-based system called Adobe Experience Cloud.

23/03/2017  |  Full story...

Coalition for Better Ads: Digital giants and brand unite for ad standards

The Coalition for Better Ads, a consortium of brands and leading digital platforms, has released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets.

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23/03/2017  |  Full story...

Yahoo boosts store footfall for O2 through location-based mobile marketing campaign

Yahoo has struck partnership with location specialist Statiq, which will see Yahoo refine its ability to offer location-based targeted advertising for brands in the UK.

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23/03/2017  |  Full story...

Mother’s Day shopping trends: spa treatments and flowers lose out to household appliances

With Mother’s Day fast approaching, new research unearths some surprising results about online gift shopping habits, indicating that luxury items don't top the search list and it turns out mums aren’t putting their feet up, even on Mother’s Day…

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23/03/2017  |  Full story...

Pottery Barn debuts augmented reality furniture app

Pottery Barn is launching an augmented reality app, called 3D Room View, that lets customers visually try out living room furniture before they buy it.

23/03/2017  |  Full story...

7 in 10 Twitter users on social while watching TV

Twitter users are keen second-screeners – being 33% more likely than the average internet user to be on another device while watching TV, according to new research.

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23/03/2017  |  Full story...

6 Pinterest hacks to grow your business [INFOGRAPHIC]

Pinterest is a ‘sleeping giant’ when it comes to helping business owners growing their businesses. This infographic from offers 6 quick Pinterest hacks you can easily implement to grow your business.

23/03/2017  |  Full story...

Facebook tackles fake news with 'fact check' alerts

Facebook has launched a new feature designed to discourage users form sharing false or "disputed" news.

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22/03/2017  |  Full story...

Mars “emotions” study shows which ads sell with 75% accuracy

A study by Realeyes and Mars has revealed emotion measurement technology can distinguish between ads which deliver high or zero/low sales lift with 75% accuracy.

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22/03/2017  |  Full story...

Analytics: Google sheds more light on viewability with ‘Unique Reach’ metric

Google has launched two new ad features to give advertisers more clarity on whether their campaigns are engaging with consumers: “Unique Reach” and “Watch Time”.

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22/03/2017  |  Full story...

Online retail sales up 15%, but growth through smartphones slowing

UK online retail sales were up +15% year-on-year (YoY) in February, according to the latest figures from the IMRG Capgemini e-Retail Sales Index, building on solid growth in February 2016 (+16%).

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22/03/2017  |  Full story...

LinkedIn revamps Site Navigator to help businesses boost contacts

LinkedIn has an updated version of its popular Sales Navigator tool: Sales Navigator Enterprise.

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22/03/2017  |  Full story...

UK Tech Salary Guide 2017: How salaries compare across the industry

Do you want to know if you're being paid enough in your tech role? Or are you considering a career in tech and want to know what you could be getting paid in the future? This new infographic from Agil8 offers a salary guide for job roles in the tech industry.

22/03/2017  |  Full story...

Adidas to shift TV budget to digital: "You don't see any TV advertising anymore"

Adidas is reportedly moving more of its ad budget away from TV and into digital channels, and is looking to quadruple its online sales by 2020, according to the company’s chief executive Kasper Rorsted.


21/03/2017  |  Full story...

Fake news and advertising: Premium publishers "protect brands from negative effects"

Premium media brands outperform all advertising industry benchmarks against desktop display, video and mobile - with lifts of up to 92% in some instances, according to new research.

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21/03/2017  |  Full story...

Top 10 UK online retail searches in UK: "Washing machine" leads the way

Homeware items such as toasters, cookers account for a quarter of all online retail searches in 2017 in the UK, with one in five searches for furniture, according to new research.

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21/03/2017  |  Full story...

Top 10 China brands: Consumers move from price to premium in 2017

China’s urban middle class have moved from price to premium in the 2017 BrandZ Top 100 Most Valuable Chinese Brands.

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21/03/2017  |  Full story...

Location drives marketers’ shift from demographic to contextual insights

Media planners are relying less on demographic data and insights to inform advertising strategy, and instead favour contextual data and insights when it comes to defining campaign strategies and optimising performance, according to new research.

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21/03/2017  |  Full story...

Big brands pull Google ads over extremist content fears

M&S has become the latest brand to “pause” its Google ads over fears it is appearing next to extremist content, following similar decisions from McDonald’s, L’Oreal, Tesco, major banks and the UK government.

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20/03/2017  |  Full story...

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