Digital Intelligence

Entries from Digital Intelligence tagged with "digital marketing"

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YouTube to scrap unskippable 30-second ads next year

Google is planning to ditch the 30-second unskippable advertisement format on YouTube next year, and is currently exploring different formats to create a "better ad experience for users and advertisers".

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20/02/2017  |  Full story...

Google Assistant takes on Amazon Echo with shopping tools

Google has added shopping functionality to its smart speaker Google Assistant, as it looks to take on the popularity of Amazon Echo.

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20/02/2017  |  Full story...

Apple debuts first TV show ‘Planet of the Apps’

Apple is launching its first TV show, a Dragon’s Den-style reality series called “Planet of the Apps”, with Jessica Alba, Gwyneth Paltrow and Will.i.am as judges.

20/02/2017  |  Full story...

Free real-time TV Ad Alert service tells you when competitors go on air

Ad tech firm TVTY is launching ‘TV Ad Alert’, a free service gives brands and marketers real-time notifications when a competitor launches a new TV spot.

20/02/2017  |  Full story...

Twitter horror story: London Dungeon aplogises for sexist Valentine's Day jokes

The London Dungeon has issued an apology after the tourist attraction’s PR team posted “offensive” Valentine’s Day jokes about fat women, sexually transmitted disease and dead prostitutes on its official social media accounts.

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17/02/2017  |  Full story...

The path to becoming CTO [INFOGRAPHIC]

What does it take to become a Chief Technology Officer? Agile8 has put together an interactive infographic showing how some of the world’s top CTOs got their position

17/02/2017  |  Full story...

Amazon dominated UK paid search in 2016

Amazon as the biggest paid search advertiser in the UK in 2016, with booking.com coming in second, according to new research.

17/02/2017  |  Full story...

One in three UK retailers don’t have a mobile app

A third (32%) of the UK’s top retailers don’t have a mobile shopping app, reveals the new State of Digital Commerce report launched today by Episerver, which examines the retail and ecommerce trends set to shape 2017.

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17/02/2017  |  Full story...

Future fitness: How the Internet of Things will change gyms

From exercise bikes that let you compete with friends online to virtual personal trainers, the internet of things is transforming out work out routines. This new video from Intel looks at the gym of the future.

16/02/2017  |  Full story...

Facebook turns sound on for all news feed videos

Facebook is adding a controversial new feature that will mean sounds play out loud on videos when they automatically start rolling as users scroll past.

16/02/2017  |  Full story...

Consumers want more retail apps to incorporate AI and AR

Retailers need to embrace next generation technology such as artificial intelligence (AI) and augmented reality (AR) if they want shoppers to continue using their apps, new research has found.

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16/02/2017  |  Full story...

Loco for location data: 170% increase in demand as marketers go local

There has been a 170% increase in Demand for Location Data and 20% increase in CPM, with Mobile ad players reaping the benefits of a more personalised, relevant and timely user experience, according to new research.

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16/02/2017  |  Full story...

Longer to payday: Ad agencies now waiting 86 days for payment

Average days sales outstanding for client invoices have grown to an all-time high of 86.42 days, an increase of 20 days since 2013, according to new research.

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16/02/2017  |  Full story...

Retail SEO: Google’s top search ranking factors for ecommerce

A well structured site, a high checkout button and less ads are likely to help retail sites rank higher on Google, according to new research.

16/02/2017  |  Full story...

Ford invests $1bn in self-driving AI start-up

Ford is investing $1bn (£800m) over the next five years in artificial intelligence (AI) company Argo, as the car giant looks to expand into self driving cars.

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15/02/2017  |  Full story...

EU privacy rules: One in four firms "still unprepared for GDPR" (and Brexit won't help)

A quarter of marketers (26%) believe their companies are still unprepared for the introduction of the EU General Data Protection Regulation (GDPR), with just over half (56%) reporting that they feel prepared and 5% believing it’s not their responsibility, according to new research.

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15/02/2017  |  Full story...

$90m for a website address? The most expensive domain names ever [INFOGRAPHIC]

From failed super-efficient websites to spiteful business tactics, the new graphic on the world’s most expensive domain name sales covers the very top end of Internet marketing moves.

15/02/2017  |  Full story...

Valentine's day: Top 10 brands on social media

Kylie Cosmetics and Jetstar Asia have generated most social media buzz this Valentine's Day, according to new data from Socialbakers.

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14/02/2017  |  Full story...

Top 10 brands in Latin America

Brazilian beer Skol is the most valuable brand in Latin America for the second year running, but there has been a 22% decline in total brand value since 2015, according to new research.

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14/02/2017  |  Full story...

One in ten marketers admit their emails aren’t relevant to customers

Email remains ‘important’ or ‘very important’ for the majority (95%) of marketers, but less than one in 10 (9%) say all their emails are relevant to their customers, according to new research.

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14/02/2017  |  Full story...

Short break holiday surge: Brits flock to spa breaks to beat winter blues

Britain’s love of a mini-break is growing as UK consumers search for more me-time moments, according to new research.

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14/02/2017  |  Full story...

10 biggest trends to watch: Why “Passive Networking” could hit big messaging apps

The major messaging apps are set to be hit by “passive networking” in 2017 as additional functionality puts off some users, according to GlobalWebIndex, home of the world’s largest ongoing study on the digital consumer.

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13/02/2017  |  Full story...

Twitter losses double despite “Trump effect”

Twitter has suffered its lowest revenue growth since its 2013 flotation, despite being the communication platform of choice for the new US President.

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10/02/2017  |  Full story...

No more clichés? Ebay shows Valentine’s swap roses for events as gifts

UK consumers are set to spend big on cultural and experiential gifts for their loved ones in the run up to Valentine’s Day, according to new data from eBay Advertising.

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10/02/2017  |  Full story...

Facial tracking shows Skittles and Mr Clean were best Super Bowl ads

Mr Clean and Skittles produced the most engaging Super Bowl ads according to a study that measured people’s facial expressions.

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10/02/2017  |  Full story...

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