Digital Intelligence

Entries from Digital Intelligence tagged with "digital marketing"

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Sports fans spend 5 times more on streaming than Netflix subscribers

Sports fans are spending five times the cost of Netflix per month on Over the Top (OTT) video streaming content, according to new research.

Sports fans spend 5 times more on streaming than Netflix subscribers

18/04/2019  |  Full story...

Sports fans spend 5 times more on streaming than Netflix subscribers

Sports fans are spending five times the cost of Netflix per month on Over the Top (OTT) video streaming content, according to new research.

Sports fans spend 5 times more on streaming than Netflix subscribers

18/04/2019  |  Full story...

UK ad budgets show surprise comeback amid Brexit crisis

UK marketing budgets have enjoyed a surprising comeback for the first quarter of the year, with 21.6% increasing spend versus 12.8% cutting back, according to new data.

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18/04/2019  |  Full story...

Amazon ‘swamped by fake 5 star reviews’

Amazon is flooded with thousands of fake five-star reviews, an investigation published by consumer rights watchdog Which? has claimed.

Amazon ‘swamped by fake 5 star reviews’

17/04/2019  |  Full story...

Premium ad views up 22%: Live content and smart TVs drive growth

There has been continued growth in video ad views, driven by the increase in connected TV, as well as live content, according to new research.

Premium ad views up 22%: Live content and smart TVs drive growth

17/04/2019  |  Full story...

Social media regulation: UK Govt proposes ‘like’ and ‘streak’ limits for children

Facebook and Instagram ‘likes’ may get shut down for children under new safety plans proposed by the UK.

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17/04/2019  |  Full story...

Shutterstock launches “View in Room” augmented reality for mobile

Shutterstock has launched a virtual reality experience that lets iOS app users visualize how an image from Shutterstock’s collection would look in real life.

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17/04/2019  |  Full story...

UK retailers ‘failing to correctly attribute in-store footfall to digital spend’

The vast majority (74%) of UK retailers do not correctly attribute footfall to digital spend and 68% are unsure of the return on investment their most recent digital marketing campaign achieved, according to new research.

UK retailers ‘failing to correctly attribute in-store footfall to digital spend’

16/04/2019  |  Full story...

EU officially passes controversial copyright law

The EU's new online copyright laws have passed their final hurdle by receiving approval from member states.

EU officially passes controversial copyright law

16/04/2019  |  Full story...

Publicis buys Epsilon to boost data marketing for clients

French ad giant Publicis has bought marketing services company Epsilon for around $4.4bn, in a move that will help its clients better personalise their advertising.

Publicis buys Epsilon to boost data marketing for clients

16/04/2019  |  Full story...

L’Oréal partners with Boots for AI-powered spot-scanning advice tool

L’Oreal has pioneered the role of AI and AR in cosmetics, creating the Makeup Genius app that trailblazed a new digital approach to “try before you buy”. In a sector where product trial is constrained by the number of people able to get to beauty counters in stores and meet advisors, L’Oreal realised that digital channels could overcome the bottleneck.

L’Oréal partners with Boots for AI-powered spot-scanning advice tool

15/04/2019  |  Full story...

The Netflix effect: Majority of US now streaming ‘Over The Top’ content

There has been a massive consumer shift towards OTT video content consumption in the US, with 40% of OTT users have “paused to purchase” - pausing the streaming content they were watching to learn more or make a purchase from an ad, according to new research.

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15/04/2019  |  Full story...

The Netflix effect: Majority of US now streaming ‘Over The Top’ content

There has been a massive consumer shift towards OTT video content consumption in the US, with 40% of OTT users have “paused to purchase” - pausing the streaming content they were watching to learn more or make a purchase from an ad, according to new research.

The Netflix effect: Majority of US now streaming ‘Over The Top’ content


15/04/2019  |  Full story...

Customer experience trends: Building customer trust more important than big budget ads

Getting the basics right in the customer experience, rather than running big ad campaigns, can make a bigger difference in building trust for brands according to a new poll that finds 79% of UK consumers will switch brand if trust breaks down.

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15/04/2019  |  Full story...

Google takes on Amazon Web Services with ‘Cloud for Retail’ platform

Google has launched a new solution designed to help retailers deliver personalised recommendations, unite online with offline shopping experiences and AI analytics.

Google takes on Amazon Web Services with ‘Cloud for Retail’ platform

15/04/2019  |  Full story...

Ecommerce trends: Nearly 80% of people use shopping apps at home

People use ecommerce apps to increase the convenience and value of their shopping experience. Mass merchant (81%) and pure online retailer apps (77%) from stores like Target, WalMart, and Amazon are the most popular types of shopping apps, according to a new survey.

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15/04/2019  |  Full story...

Walmart buys ad tech startup Polymorph

Walmart is buying San Francisco-based ad tech startup Polymorph Labs as it looks to compete with online rival Amazon in targeting shoppers online.

Walmart buys ad tech startup Polymorph

12/04/2019  |  Full story...

Disney takes on Netflix with streaming service

Disney has revealed its much anticipated streaming service including every Pixar film ever released, all the Star Wars films and every episode of the Simpsons.

Disney takes on Netflix with streaming service

12/04/2019  |  Full story...

Gameloft picks PubMatic for programmatic in-app ads

Mobile games developer Gameloft is working with Pubmatic to run in-app advertising across its roster of titles.

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12/04/2019  |  Full story...

Who’s tracking you? New tool shows what popular sites know about users

Tinder continues to track your location when the app is not in use, while Facebook and Instagram not only track your location but also save your home address and most commonly visited locations, according to a new study.

Who’s tracking you? New tool shows what popular sites know about users

12/04/2019  |  Full story...

Most small firms now confident in SEO (but it may be misplaced)

78% of small businesses with an SEO strategy are confident they understand SEO best practices, according to a new report.

Most small firms now confident in SEO (but it may be misplaced)

12/04/2019  |  Full story...

Google Maps opens to ads: more sponsored listings and 'suggested locations'

Google is rolling out more ads to its popular Maps service opening up another major channel for location-based marketing.

Google Maps opens to ads: more sponsored listings and 'suggested locations'

11/04/2019  |  Full story...

Just 10% of marketers to focus Digital PR (despite brand awareness being a top KPI)

Less than 1 in 10 marketers (9%) will be focusing on Digital PR in 2019, despite over three quarters (76%) stating brand awareness is a key performance indicator for them, according to new research.

Just 10% of marketers to focus Digital PR (despite brand awareness being a top KPI)

11/04/2019  |  Full story...

Facebook plans to scan people’s photos into their own ads

Facebook has filed a patent for a new system that passes user’s personal photos to advertisers, making users the stars of online ads.

Facebook plans to scan people’s photos into their own ads

11/04/2019  |  Full story...

Artificial Artists creates ‘DIY’ CGI platform for brands and ad agencies

Start-up tech company Artificial Artists has created a platform enabling brands and ad agencies to now create and manage their own CGI assets and campaigns in a way that promises to disrupt the traditional approach to CGI content production.

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11/04/2019  |  Full story...

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