Digital Intelligence

Entries from Digital Intelligence tagged with "digital marketing"

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Ride sharing app Uber loses London license

Transport for London has ruled that it will not renew taxi app Uber's private hire licence after concluding it is "not fit and proper".

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22/09/2017  |  Full story...

Deliveroo suffers huge loss despite 600% growth

Food delivery app firm Deliveroo saw revenues grow 611% last year as the takeaway app expanded around the world, but lossses rose from £30.1m to £129.1m.

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22/09/2017  |  Full story...

5 predictions for the future of retail

Chatbots, messaging apps and voice enabled devices will also start to become a key element of brand communication, according to a new report looking into the future of retail.

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22/09/2017  |  Full story...

Shutterstock Custom helps brands with content creation

Shutterstock has announced that its Flashstock business has been launched as Shutterstock Custom as a platform to create branded content on demand.

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22/09/2017  |  Full story...

Google buys half of HTC for $1bn to take on Apple and Samsung

Google has bought part of Taiwanese technology company HTC in an effort to further expand its smartphone business.

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21/09/2017  |  Full story...

Email fail: Amazon mistakenly sends baby registry emails

Amazon sent out some very confusing emails on Tuesday, telling a large number of customers that someone had bought an item off their baby registry.

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21/09/2017  |  Full story...

YouTube ditches paid channels (but expands $4.99 monthly sponsorshp model)

YouTube has axed its paid channels initiative, replacing it with an expanded sponsorship model available to all YouTube Gaming creators.

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21/09/2017  |  Full story...

The Body Shop hires Urban Airship for mobile wallet campaign

The Body Shop is working with agency Urban Airship to launch a mobile wallet pass with the latest news and signature counts for its Forever Against Animal Testing campaign.

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21/09/2017  |  Full story...

The checkout “is least satisfying part of the omnichannel shopping experience”

Poor payments experience at the checkout is the weak link in connected customers’ omnichannel shopping experiences, causing retailers lost conversions and customer loyalty, a new report from KPS, a transformation agency, reveals.

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21/09/2017  |  Full story...

Apple clamps down on cookies: Advertiser outcry as privacy groups celebrate

Apple has made the controversial move to cut down on how many cookies advertisers can place on users’ devices, with changes coming to iPhones, iPads and Macs.

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20/09/2017  |  Full story...

Technology ignorance “will cost UK independent retailers dearly this Christmas”

Just 7% of SME decision makers surveyed in the retail sector invest in technology to meet peak periods, like Christmas, which could put themselves at a clear disadvantage against the online and high street giants.

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20/09/2017  |  Full story...

Bing teams up with Booxscale to offer one click pizzas and plumbers

British start-up Booxscale has announced a partnership with Microsoft, allowing UK-based Bing, Cortana and Skype users to order pizza and hire handymen, all with the press of a button.

20/09/2017  |  Full story...

Google and Facebook dominate UK digital ad market

Google and Facebook will continue to dominate the digital advertising landscape in the UK, according to eMarketer’s latest ad forecast.

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19/09/2017  |  Full story...

Facial recognition marketing firm OfferMoments gets £1.5m funding boost

Facial recognition ad platform OfferMoments has received a £1.5 million boost to help fund its new innovative Out-Of-Home-advertising service.

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19/09/2017  |  Full story...

Most consumers use Amazon to research purchases (and quarter do it instore)

72% of people now visit Amazon when they want to research products online before making a purchase and over a quarter (26%) of Amazon users admit to checking for alternatives, background information and prices on the site when they come up on a potential purchase in a physical store, according to new research.

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19/09/2017  |  Full story...

L’Oréal hires Emarsys for Hong Kong digital push

L’Oréal has chosen Emarsys to support its digital transformation strategy by providing highly personalised and automated marketing to consumers in Hong Kong.

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19/09/2017  |  Full story...

Two-thirds of firms confess to 'copycat' marketing

Two in three businesses use 'copycat' techniques, in which they copy the marketing messages or techniques of their competitors in the hopes of achieving similar results, according to new research.

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18/09/2017  |  Full story...

UK ad industry "waking up to brand safety risk"

There has been a fall in brand safety risk linked with content classified as violent within the UK digital advertising industry, according to a new report.

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18/09/2017  |  Full story...

Meet Lucy: A new AI companion for marketers powered by IBM Watson

Lucy, a cognitive companion for marketers, powered by IBM Watson, is now available from Bench in the UK.

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18/09/2017  |  Full story...

3 start-up predictions for 2025: ‘Tech tourism’, office sharing and corporate collaboration

Unilever Foundry has launched a global study and whitepaper The State of Innovation a report looking at the future of corporate and startup collaboration, identifying three predictions for the industry in the next decade, including that corporates and startups will be working under the same roof by 2025.

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15/09/2017  |  Full story...

UK Government woos international investment with AI-driven campaign

LoopMe are working with the UK Governments Department of International Trade to help promote their largest ever international trade and investment campaign.

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15/09/2017  |  Full story...

London Fashion Week: Premium labels invest big in influencers

Ahead of London Fashion Week, new research shows that premium fashion marketers working at designer labels such as Brit label Burberry are willing to pay far more for influencer posts compared to their fellow marketers in other sectors.

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15/09/2017  |  Full story...

Taboola brings social ad feed to publisher pages: BT first to sign up

Taboola has brought Taboola Feed to UK brands, a social-like feed that combines “in-feed video” with sponsored content, products, and apps in a card-like-experience, with BT as its first big name customer.

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15/09/2017  |  Full story...

ComScore makes viewability metrics open to all for free

comScore has extended access to its free viewability measurement solution around the globe.

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15/09/2017  |  Full story...

Digital experts unite to help Manchester’s homeless with tech solutions

A ‘raising bee’ (a gathering of people to give assistance) in the North West digital community is helping tackle the ever-increasing issue of homelessness, not only in Manchester but other cities around the UK.

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15/09/2017  |  Full story...

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