Digital Intelligence

Entries from Digital Intelligence tagged with "digital marketing"

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YouTube launches AR make-up Masthead to brands

YouTube has launched an augmented reality letting viewers virtually try on makeup while following along with YouTube creators using front-facing smartphone cameras.

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16/10/2019  |  Full story...

Poor website performance ‘costing retailers £10.6bn in lost revenues’

Poorly optimised websites and inferior online experience could cost UK retailer £10.6 billion in lost revenues in 2019, according to new research.

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16/10/2019  |  Full story...

TMSe launches interactive video technology ClipFlip

TMSe has launched transformative interactive video technology platform, ClipFlip, to help brands generate higher levels of engagement from advertising viewers.

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16/10/2019  |  Full story...

UK digital ad spend rises £7.3bn

Total UK digital ad spend was up 13% year on year in the first six months of 2019, according to IAB UK’s half year Adspend update.

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15/10/2019  |  Full story...

Only a fifth UK public read online T&Cs (despite data use concerns)

Over two-fifths of the UK public remains unconvinced that technology developments are being governed well enough, particularly when it comes to the use of personal data.

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15/10/2019  |  Full story...

Gen Z more engaged with politics in post-Trump and Brexit era

The younger generation of 16-24 year olds globally are 40% more likely to engage in social issues than they were in 2016, and are more savvy when it comes to spotting sponsored content, with 34% of respondents able to identify branded posts, according to new research.

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15/10/2019  |  Full story...

Premium smart TV ad trends: lack of consistency across countries hampers growth

Premium video ads are rising across Europe, but a lack on consistency in delivery is holding back growth, according to a new report.

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15/10/2019  |  Full story...

Kibo buys Monetate to boost retail personalisation

Kibo Commerce is buying personalisation firm Monetate, offering clients more options such as A/B, multivariate testing and audience targeting for retailers looking to curate customer experiences across all their sales channels.

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14/10/2019  |  Full story...

More payments giants quit Facebook's Libra digital currency project

Mastercard, Visa, eBay and payments firm Stripe have pulled out of Facebook’s embattled cryptocurrency project, Libra, following a similar move from PayPal last week.

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14/10/2019  |  Full story...

Top 30 retail performers: Amazon retains crown as ‘digital-only’ upstarts soar

A wave of digitally-savvy, internationally-minded upstarts are powering growth in the retail sector, according to new research that ranks retailers by brand recognition, global presence, online capabilities, and volume of sales.

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14/10/2019  |  Full story...

Bridging the digital and offline divide 'top priority for retailers'

Blended human and digital customer service capabilities that bridge the online/offline customer experience gap topped retailers’ investment priorities over the next two years, according to new research.

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14/10/2019  |  Full story...

Top email marketing webmailers: Gmail, Microsoft and Verizon lead the way

Gmail, Microsoft and Verizon are the leading webmailers in the UK, US and Europe, but there are significant differences in the services used in some European markets.

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11/10/2019  |  Full story...

Social media drives interest in womens sport as investment grows almost 100%

Women’s sport on our screens is set to skyrocket as 94% of industry professionals have stated that they’re planning on increasing investment in the creation, production and distribution of content, according to research conducted by Imagen.

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11/10/2019  |  Full story...

PayPal drop out of Facebook cryptocurrency plan Libra

PayPal has pulled out of Libra, the Facebook-led effort to build a global digital currency, while other members are also considering leaving the scheme, according to reports.

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08/10/2019  |  Full story...

Subscription Economy grows more that 350% in 7.5 years

Over the past seven and a half years, the Subscription Economy has continued to thrive, growing more than 350 percent, as consumers increasingly demand access to convenient, digital services over the ownership of physical products.

08/10/2019  |  Full story...

Most marketers ‘failing to link data to customer behaviour’ – report

As brands begin planning marketing budgets and strategies for 2020, research reveals that the majority are failing to effectively use data and understand consumer behaviour, resulting in wasted marketing spend, according to new research.

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08/10/2019  |  Full story...

Social media giants can now be ordered to remove posts worldwide

Facebook and similar apps and websites can be ordered to take down illegal posts worldwide after a landmark ruling from the EU's highest court.

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07/10/2019  |  Full story...

New Shutterstock tool ‘Smart brief’ speeds up creative ad process

Shutterstock has launched Smart Brief, a new streamlined and guided experience to improve the quality and speed of the briefing process.

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07/10/2019  |  Full story...

Trustpilot teams with Yext to boost customer review management

Brand search platform Yext has struck a global integration with reviews firm Trustpilot with a new location-based tool.

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07/10/2019  |  Full story...

Native ad giants Taboola and Outbrain merge to rival Facebook and Google

Two digital ad platforms, Taboola and Outbrain are to merge to create a rival to Facebook and Google in the online ad space.

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04/10/2019  |  Full story...

Bidstack expands into US with programmatic gaming ad platform

London-based ad tech company Bidstack has launched in the US, providing in-game programmatic ads for brands.

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04/10/2019  |  Full story...

MiQ ties analytics to actions with new ‘Measure’ tool

Marketing intelligence firm MiQ has launched Measure, its new suite of analytics tools to help marketers better optimise return on investment.

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04/10/2019  |  Full story...

GDPR update: Pre-ticked cookie consent forms banned

A new European court ruling has banned pre-ticked cookie consent forms under GDPR rules.

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04/10/2019  |  Full story...

Rise of streaming Christmas ads: 1 in 4 shoppers ‘watches zero live TV’

The beloved Christmas advert could have a reduced impact on shopper spending unless significant investments are made into targeting shoppers on streaming platforms, according to OpenX.

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03/10/2019  |  Full story...

Microsoft reveals dual touch screen Surface devices

Microsoft has revealed two devices with hinged, dual touch screens, as the electronic giant looks to offer an alternative to 'foldable phones'.

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03/10/2019  |  Full story...

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