Digital Intelligence

Entries from Digital Intelligence tagged with "digital marketing"

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Lastminute teams with Rough Guides for ad targeting

Online travel firm lastminute.com group has struck an ad partnership with travel publisher Rough Guides.

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17/01/2018  |  Full story...

Elon Musk’s Empire: What will the tech star do next? [INFOGRAPHIC]

Whether he's launching satellites or working on the Tesla production line, Elon Musk is constantly proving he's a man of unexpected capabilities. Just what will he invest in next? This infographic takes a closer look at the entrepreneur's empire.

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17/01/2018  |  Full story...

YouTube to screen videos for premium advertisers to tackle brand safety concerns

Google is planning on adding a new level of security as part of a premium YouTube advertising package, in an effort to address growing brand safety concerns over ads appearing alongside offensive content.

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17/01/2018  |  Full story...

The rise of voice remotes: 143m homes to speak to their machines by 2022

By 2022, 143 million homes are set to use voice remote technology globally, up from from 21.3 million today, according to new research.

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16/01/2018  |  Full story...

Most Brits shun shopping with brands that fail to use imagery

Over half of British consumers claim an image is more likely to grab their attention than a headline, according to new research.

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16/01/2018  |  Full story...

Sainsbury’s uses voice response system to boost CRM

Engage Hub has signed a contract with Sainsbury’s to roll out a new Interactive Voice Response (IVR) system across the retailer’s 600 superstores.

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16/01/2018  |  Full story...

Two thirds of Brits say ads are more intrusive than three years ago

Three quarters of UK consumers say they see more ads than three years ago, and they find them more intrusive (66%) and irritating (33%), according to new research.

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16/01/2018  |  Full story...

Top 10 reasons for using social media [INFOGRAPHIC]

Internet users are now almost as likely to visit social platforms to keep in touch with friends as they are to stay informed on current news or events, according to new research.

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16/01/2018  |  Full story...

Top 10 CES trends: Scooter robots, Netflix pranks and Alexa goes AR

From empathetic robots to sleep headwear, this year’s Consumer Electronics Show (CES) in Las Vegas gave us a glimpse into future tech. We look at 10 of the biggest trends to help marketers plan their 2018 strategies.

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15/01/2018  |  Full story...

Email trends for 2018: A stable touchpoint for consumers [INFOGRAPHIC]

How do consumers’ treat their email accounts and what can brands do to become trusted mainstays of their inbox? The latest edition of the Consumer email tracker 2017 report from the DMA highlights how 99% of consumers check their personal email every day, checking their inboxes around 20 times a day.

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15/01/2018  |  Full story...

New beer app guides people to perfect pints

The Campaign for Real Ale (CAMRA) has developed a new app which lets users search for their closest pint from any smartphone while reviewing the pub and sharing their activity.

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15/01/2018  |  Full story...

Butter brand debuts Super Bowl “farm challenges”

Minnesota-based Land O’Lakes, a farmer-owned cooperative best known for its butter brand, has launched a new campaign to tie in with the upcoming Super Bowl.

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15/01/2018  |  Full story...

Butter brand debuts Super Bowl “farm challenges”

Minnesota-based Land O’Lakes, a farmer-owned cooperative best known for its butter brand, has launched a new campaign to tie in with the upcoming Super Bowl.

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15/01/2018  |  Full story...

Butter brand debuts Super Bowl “farm challenges”

Minnesota-based Land O’Lakes, a farmer-owned cooperative best known for its butter brand, has launched a new campaign to tie in with the upcoming Super Bowl.

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15/01/2018  |  Full story...

Six tech trends for manufacturing, utilities and services for 2018

Graeme Wright, CTO for Manufacturing, Utilities, and Services at Fujitsu UK, shares his six trends for manufacturing, utilities and services in 2018.

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15/01/2018  |  Full story...

YouTube axes projects with vlogger over 'suicide forest' video

YouTube has suspended projects with US internet star Logan Paul following his controversial video showing the body of a suicide victim.

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12/01/2018  |  Full story...

Facebook to overhaul news feed with less videos and brand messages

Facebook is planing to update its news feed to ensure that posts from friends are given higer priority than messages from brands or posts featuring third party videos.

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12/01/2018  |  Full story...

UK mobile payments ‘still far from mass adoption’

Proximity mobile payments are becoming more popular in the UK, but it’s still far from mass adoption, according to new research.

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12/01/2018  |  Full story...

Gumtree ramps up safety features for sellers and buyers

Gumtree has introduced major updates to the sites Help Centre, improving the way that customers access safety advice and messaging.

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12/01/2018  |  Full story...

App trends: With captive mobile audiences, new app growth stagnates

Global mobile app growth is slowing, but users still spent more than five hours a day on their smartphones. Chris Klotzbach, Director at Flurry and Lali Kesiraju, Marketing and Analytics Manager at Flurry, highlight the importance for apps to build daily usage habits to retain increased growth.

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12/01/2018  |  Full story...

Facebook planning standalone AR messaging device 'Portal'?

Facebook is rumoured to be launching an augmented reality video device this year, according to reports.

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11/01/2018  |  Full story...

Kodak uses blockchain for photo copyright protection

Former photo pioneer Kodak is turning to blockchain technology as part of an initiative to help photographers control their image rights.

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11/01/2018  |  Full story...

55% of businesses still unaware of GDPR and only 40% of customer data is secure

As new European privacy rules are set to be enforced in May this year, there is still widespread confusion with only 27% believing GDPR applies to their business and 7% failing to ask for consent to collect customer data.

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11/01/2018  |  Full story...

Sky VR Studio picks Jaunt as content partner

VR technology firm Jaunt has struck a new partnership with Sky deliver content to consumers via its Sky VR app.

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11/01/2018  |  Full story...

Remote working debacle: The complex relationship between productivity, technology and working anywhere

A new report produced by Lancaster University’s Work Foundation and commissioned by Citrix, highlights the complex and often strained relationship between productivity, technology and work.

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10/01/2018  |  Full story...

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