Digital Intelligence

Entries from Digital Intelligence tagged with "digital trends"

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Sports fans spend 5 times more on streaming than Netflix subscribers

Sports fans are spending five times the cost of Netflix per month on Over the Top (OTT) video streaming content, according to new research.

Sports fans spend 5 times more on streaming than Netflix subscribers

18/04/2019  |  Full story...

Sports fans spend 5 times more on streaming than Netflix subscribers

Sports fans are spending five times the cost of Netflix per month on Over the Top (OTT) video streaming content, according to new research.

Sports fans spend 5 times more on streaming than Netflix subscribers

18/04/2019  |  Full story...

UK ad budgets show surprise comeback amid Brexit crisis

UK marketing budgets have enjoyed a surprising comeback for the first quarter of the year, with 21.6% increasing spend versus 12.8% cutting back, according to new data.

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18/04/2019  |  Full story...

Premium ad views up 22%: Live content and smart TVs drive growth

There has been continued growth in video ad views, driven by the increase in connected TV, as well as live content, according to new research.

Premium ad views up 22%: Live content and smart TVs drive growth

17/04/2019  |  Full story...

UK retailers ‘failing to correctly attribute in-store footfall to digital spend’

The vast majority (74%) of UK retailers do not correctly attribute footfall to digital spend and 68% are unsure of the return on investment their most recent digital marketing campaign achieved, according to new research.

UK retailers ‘failing to correctly attribute in-store footfall to digital spend’

16/04/2019  |  Full story...

The Netflix effect: Majority of US now streaming ‘Over The Top’ content

There has been a massive consumer shift towards OTT video content consumption in the US, with 40% of OTT users have “paused to purchase” - pausing the streaming content they were watching to learn more or make a purchase from an ad, according to new research.

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15/04/2019  |  Full story...

Customer experience trends: Building customer trust more important than big budget ads

Getting the basics right in the customer experience, rather than running big ad campaigns, can make a bigger difference in building trust for brands according to a new poll that finds 79% of UK consumers will switch brand if trust breaks down.

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15/04/2019  |  Full story...

Who’s tracking you? New tool shows what popular sites know about users

Tinder continues to track your location when the app is not in use, while Facebook and Instagram not only track your location but also save your home address and most commonly visited locations, according to a new study.

Who’s tracking you? New tool shows what popular sites know about users

12/04/2019  |  Full story...

Most small firms now confident in SEO (but it may be misplaced)

78% of small businesses with an SEO strategy are confident they understand SEO best practices, according to a new report.

Most small firms now confident in SEO (but it may be misplaced)

12/04/2019  |  Full story...

Just 10% of marketers to focus Digital PR (despite brand awareness being a top KPI)

Less than 1 in 10 marketers (9%) will be focusing on Digital PR in 2019, despite over three quarters (76%) stating brand awareness is a key performance indicator for them, according to new research.

Just 10% of marketers to focus Digital PR (despite brand awareness being a top KPI)

11/04/2019  |  Full story...

Artificial Artists creates ‘DIY’ CGI platform for brands and ad agencies

Start-up tech company Artificial Artists has created a platform enabling brands and ad agencies to now create and manage their own CGI assets and campaigns in a way that promises to disrupt the traditional approach to CGI content production.

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11/04/2019  |  Full story...

Targeting TV viewers: What’s the difference between Game of Thrones and Stranger Things fans?

Game of Thrones fans are more likely to be cat-owning country music fans than the general population, while Stanger Things viewers are more likely to own a dog, according to new research.

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10/04/2019  |  Full story...

Poor branding putting companies at risk of losing customers

51% of UK adults regularly see adverts without knowing what’s being sold, while 62% walk away from businesses with obscure branding, according to new research.

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10/04/2019  |  Full story...

Online video needs “fundamental rethink”

There is a strong link between video content and real-world outcomes but marketers need to find a new approach, according to new research.

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10/04/2019  |  Full story...

Top 20 ‘Superbrands’: Amazon gaining most relevance

Amazon is the brand Brits consider to be gaining the most relevance compared to the past, beating 1,595 other brands in the Superbrands ‘Relevancy Index’. The online giant pipped German discount grocer Aldi to top spot while its peer Lidl placed sixth.

Top 20 ‘Superbrands’: Amazon gaining most relevance

10/04/2019  |  Full story...

ASOS clamps down on ‘serial returners’ with new customer policy

Online retail giant Asos has changed its returns policy to tackle ‘serial returners’ threatening to investigate and “take action” if it notices any “unusual” return patterns.

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09/04/2019  |  Full story...

Most Americans think social media divides country more than it unites

A sizable majority of Americans say social media does more to divide the country than unite it, according to the latest NBC News and Wall Street Journal poll.

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08/04/2019  |  Full story...

Online dating trends: Men outnumber women on Tinder by 9 to 1 ( while Grinder wins for age diversity)

Men outnumber women on Tinder by almost nine to one, while even “female-friendly” apps like Bumble have fewer than 20% of Bumble users, according to new research.

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08/04/2019  |  Full story...

A third of the UK’s largest online retailers ignore customers during shipping

Only four of the UK’s 100 largest online retailers provide customers with personalised information about the status of their orders, with 27% not communicating with shoppers at all during the delivery period.

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05/04/2019  |  Full story...

Out of home marketing trends: A programmatic future

Experts believe programmatic will help drive significant growth in Digital Out Of Home (DOOH) marketing, and make it more accountable and accessible, more flexible and creative, according to new research.

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05/04/2019  |  Full story...

Is ROI dead? New report shows rise in Customer Lifetime value metric

Customer Lifetime Value (CLV) is starting replace ROI as the core metric for evaluating the effectiveness of marketing activity, as opposed to short term measurement ROI, according to new research.

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04/04/2019  |  Full story...

Don’t mix politics and business: Most customers wouldn’t boycott brands that stay silent on social issues

Nearly two-thirds of people (63%) claim they’d continue shopping at businesses that stay silent about social issues they care about. Slightly fewer people (58%), however, would continue shopping at businesses that take stances on issues they disagree with.

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04/04/2019  |  Full story...

Most marketers using AI believe it will drive ‘double digit growth’ in 2 years

The vast majority (84%) of marketers currently using Artificial Intelligence believe it will yield big results within two years, with the majority already employing ‘data scientists’, according to new research.

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03/04/2019  |  Full story...

The rise of voice: 22% speaking to their video devices

Over one fifth (22%) of internet users across four markets – the US, UK, Australia and India – use the available voice-command features to operate their TV and video devices, with another 30% planning to do more in the future, according to new research.

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03/04/2019  |  Full story...

UK programmatic ads outperform direct buys for the first time

Programmatic viewability rates out-performed publisher direct buys across desktop and mobile web display in the UK, according to new research.

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02/04/2019  |  Full story...

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