Digital Intelligence

Entries from Digital Intelligence tagged with "digital trends"

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Social advertising trends in 2017: 61.5% increase in paid social media spend

There has been a 61.5% increase in paid media spend on Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat for the first quarter of 2017, according to new research.

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21/04/2017  |  Full story...

Pre-roll ads: “Least interruptive and best for brand recall”

Pre-roll ads are not only seen as least intrusive by consumers, but they also have the best recall on both mobile devices and desktop computers, according to new research.

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20/04/2017  |  Full story...

Global ecommerce trends: Asia Pacific soars ahead as Middle East lags behind

An impressive 82% of web users in Asia Pacific shopped online in the last month, while just 52% did so in the Middle East, according to new research from Global Web Index.

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19/04/2017  |  Full story...

Instagram Stories overtakes Snapchat for daily active users

Instagram Stories has surpassed Snapchat in terms of daily active users, according to new figures.

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18/04/2017  |  Full story...

Forbes reveals top 30 social media influencers

Forbes has released its first-ever “Top Influencers” global list, compiling the most popular social media icons from three categories Beauty, Fitness, and Home.

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13/04/2017  |  Full story...

Teens ditching smaller social networks for Snapchat and Instagram

Teens are now bunching their social network activity around four main social networks: Snapchat, Instagram, Twitter, and Facebook and have stopped using smaller ones such as Kik or Tumblr, according to new research.

13/04/2017  |  Full story...

UK marketing trends: Mobile drives digital ad spend past £10 billion threshold

Driven by advertisers’ need to tap into people’s rising use of mobile to watch content, digital advertising grew at its fastest rate for nine years – by 17.3pc to £10.3 billion in 2016, according to new research from the Internet Advertising Bureau UK / PwC Digital Adspend.

12/04/2017  |  Full story...

The top 20 most visible paid search advertisers in Google US

Amazon still leads the way as the top advertiser on Google in the USW, but retail sites are making way for travel sites, according to new research.

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12/04/2017  |  Full story...

Consumers predict only short term success for LinkedIn and Snapchat

Only 11% of people are certain that Pinterest and LinkedIn will be used in a decade and only 14% are confident that Snapchat will still exist, according to new research.

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12/04/2017  |  Full story...

Demand for digital marketers "starts to outstrip supply"

Demand for digital marketers and content curators is now exceedsing supply, according to new research.

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10/04/2017  |  Full story...

Majority of brands struggle to deliver personalised digital experiences

Despite the hype around ‘personalisation’ as a marketing trend, most respondents (89 percent) report they can’t deliver personalised digital experiences, according to new research.

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10/04/2017  |  Full story...

Half of Brits thinking of switching banks amid customer service fears

A lack of faith in increasingly impersonal customer service and communication is causing UK consumers to consider switching banks, according to research from GMC Software.

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10/04/2017  |  Full story...

Nearly half of small firms plan to increase marketing spend

A survey of 350 small business owners and managers shows optimistic revenue expectations, growing digital marketing budgets, and trends in social media, SEO, video, augmented reality, virtual reality, and more.

07/04/2017  |  Full story...

Teens pick Google as coolest brand (according to Google survey)

Young people consider three of the Google’s products among the top ten “coolest” brands in the world, according to new research… conducted by Google.

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06/04/2017  |  Full story...

Mobile milestone: Android overtakes Windows PC usage for first time

Android has surpassed Windows as the world’s most popular operating system for internet usage for the first time, according to new statistics.

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04/04/2017  |  Full story...

Global video advertising outperforms desktop display- report

Video viewability showed significant improvement last year so far, increasing from 40% to 58.2%, while the completion rate in view also rose, according to new research.

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31/03/2017  |  Full story...

Online news trends: Daily Mail readers also start reading Guardian after Trump election

Britain is becoming less trusting and beginning to question news outlets, as a consequence, we are changing our paper preference, according to new research.

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31/03/2017  |  Full story...

62% of marketers are not using personalisation in their campaigns

Almost two-thirds (62%) of UK marketers say they do not incorporate personalisation into their campaigns, with lacking of insight into the customer journey holding back their ability to create a truly omnichannel experience, according to new research.

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29/03/2017  |  Full story...

Global online advertising “to overtake traditional TV ad spend this year”

Global advertising spending will continue to increase at growth rates of between 4 percent and 5 percent through 2019, Zenith says in its new Advertising Expenditure Forecasts report.

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29/03/2017  |  Full story...

Unilever proves programmatic display ads “generate £1.47 for every pound spent”

Unilever plans to shift more of its marketing budget to digital display advertising, after a successful trial involving five of its brands delivered an average return on investment (ROI) of £1.47 for every £1 spent.

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28/03/2017  |  Full story...

US uses social media for TV discovery

The way US consumers watch TV is changing, with social media and mobiles affecting how they discover what to what to watch next in the living room, according to new research.

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28/03/2017  |  Full story...

White paper: How to unify your brand with a "digital hub"

A new white paper from Amaze explores the concept of the unifying, enterprise grade digital hub – the ‘app store’-like tool that provides the decision-making and intelligence needed to align all digital assets.

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28/03/2017  |  Full story...

Tech-savvy generation demands the high street to up its game

Bricks and mortar stores have to do more to satisfy tech savvy shoppers and improve the in-store experience, according to new research.

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28/03/2017  |  Full story...

Shoppers "more loyal to retailers that get it wrong (but put things right)

Almost half of consumers end up liking a brand more after a bad experience – but only if that experience is handled quickly and in the right way, according to new research.

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27/03/2017  |  Full story...

Digital skills gap: UK universities failing students and tech businesses

New research has exposed how Britain’s university system is outdated and not fit for purpose, with 48% of graduates lacking skills to secure some of the country’s most sought after jobs within the tech and marketing industries.

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27/03/2017  |  Full story...

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