Digital Intelligence

Entries from Digital Intelligence tagged with "digital trends"

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Search trends: How Page 1 of Google has changed for travel brands

In both mobile and desktop searches for travel, Google now shows on average 8.8 organic blue links on page one (down from the traditional ten), according to new travel sector-specific research.

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21/06/2018  |  Full story...

81% of global consumers think organisations provide ‘disconnected experience’

Over two-thirds (69 percent) of global consumers would consider changing their bank, retailer or insurance provider due to a disconnected experience, according to new research.

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21/06/2018  |  Full story...

Integrating search and social ‘biggest challenge for digital advertisers’ for 2018

Integrating search and social channels has emerged as the biggest challenge for advertisers globally in 2018.

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20/06/2018  |  Full story...

The psychology of online ads: How consumers interact with video content

A new film series from video intelligence examines the linguistics, science and behavioural psychology behind video advertising.

20/06/2018  |  Full story...

Analytics trends: What metrics actually matter to marketers

There are several disconnects between the metrics that marketers are measuring compared to those of the rest of the business, according to new research.

20/06/2018  |  Full story...

World Cup players ‘twice as valuable than clubs on social media’

The Premier League's most prolific online 'stars' are set to further increase their social media value against that of their clubs by appearing at the World Cup in Russia.

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18/06/2018  |  Full story...

Stress Shopping: Fifth of UK consumers find shopping a stressful experience… even online

Just under a fifth of UK consumers (18%) find that going shopping makes them feel stressed, while more than 1 in 10 experience high stress levels while buying online.

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18/06/2018  |  Full story...

71% of UK consumers ‘are happiest online when shopping’

Consumers are not only their happiest, but most engaged, focused and open minded when making purchases online, according to new research.

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18/06/2018  |  Full story...

STEM graduates: science jobs expected to grow twice as fast as other occupations

Jobs in science, tech, engineering and maths (STEM) are expected to grow at double the rate of other occupations, creating 142,000 jobs between now and 2023, according to new research.

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14/06/2018  |  Full story...

Social media now captures more time than live TV

Globally, internet users are spending around 20 minutes more per day on social media compared to linear TV, according to new research.

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14/06/2018  |  Full story...

Universities are the biggest employer of AI talent in UK- report

The biggest creator of AI-related jobs is Imperial College London, with its recruitment drive accounting for 7.4% of all AI vacancies, as universities dominate recruitment in the sector, according to new research.

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14/06/2018  |  Full story...

Most UK marketers managing international campaigns (but only 11% have local teams)

Nearly nine in ten (89%) UK marketers are now managing international marketing campaigns, 55% across Europe and an additional 14% further afield, but only 11% of marketers have local marketing teams in overseas markets, according to new research.

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13/06/2018  |  Full story...

England Fans in North West ‘plan to use social media most during World Cup'

England fans from the north-west are planning to spend a massive 1,840 hours – the most for any area in the country - communicating and posting photos via social media during the World Cup, according to new research.

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13/06/2018  |  Full story...

Two thirds of Brits staying at home to watch World Cup

Only one fifth of UK internet users will be tuning into all scheduled England matches in the 2018 FIFA World Cup.

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12/06/2018  |  Full story...

Nostalgia boosts Father’s Day clicks by nearly 200%

A study of Father’s Day advertising preferences by Taboola shows UK consumers are unconsciously drawn to nostalgic black and white images.

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12/06/2018  |  Full story...

London named Artificial Intelligence capital of Europe

London is the Artificial Intelligence (AI) capital of Europe, home to double the number of AI companies than closest rivals Paris and Berlin combined, according to new research.

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11/06/2018  |  Full story...

Ecommerce in Italy worth €24bn in 2017

Italy’s online retail industry is now worth about €24bn, doubling in size in the last four years, according to new research.

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11/06/2018  |  Full story...

World Cup ‘to boost global adspend by $2.4bn this year’

This year’s FIFA World Cup tournament in Russia will add US$2.4bn to the global advertising market, according to new research by Zenith.

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08/06/2018  |  Full story...

World Cup 2018: Analytics reveals most anticipated matches

With the World Cup in Russia is set to kick off next week, new analytics reveals that Spain vs. Portugal and Sweden vs. Germany are the most anticipated matches worldwide, as the marketing battle for consumer attention begins.

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08/06/2018  |  Full story...

Content marketing trends: Clear ROI focus needed to convince boardroom

A new survey has revealed how marketing professionals are struggling to convince decision makers about the worth of content marketing, thanks to a mixture of high expectations and a lack of focus in terms of clear ROI.

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07/06/2018  |  Full story...

Digital video usage in the UK: mobile viewing on the rise

Mobile viewing is on the rise in the UK and smartphones are becoming a popular choice for video entertainment, according to new data.

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06/06/2018  |  Full story...

The true value of attention: Do cinema ads offer better ROI than programmatic?

Once you start calculating the actual attention ads in media receive, cinema and TV – the most ‘expensive’ media – are, suddenly, surprisingly affordable, whereas ‘inexpensive’ media, such as programmatic digital, are in fact fairly expensive, according to new research.

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06/06/2018  |  Full story...

Rise of eSports: Fortnite, football and an Olympic future boost popularity

With more people playing and watching computer games as a professional sport, the stakes are high for sponsors, with half of people seeing major benefits in competitive multiplayer video gaming.

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06/06/2018  |  Full story...

Overconfidence on productivity ‘hampering marketing firms’ performance’

The vast majority of media and marketing bosses rate their skills highly relative to their peers, but they invest little time in making their businesses run better, according to new research.

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05/06/2018  |  Full story...

Corporate values matter: Consumers are willing to spend more with brands that give back

Only 50% of consumers can name a brand that they associate with good causes, compared to two thirds of respondents last year, according to new research.

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05/06/2018  |  Full story...

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