Digital Intelligence

Entries from Digital Intelligence tagged with "digital trends"

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5 predictions for the future of retail

Chatbots, messaging apps and voice enabled devices will also start to become a key element of brand communication, according to a new report looking into the future of retail.

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22/09/2017  |  Full story...

When should a child get a smartphone? Parents think 11

UK parents believe children should be 11 years old before they own a smartphone or tablet with internet capability, with 61% only wanting it for emergency, according to new research.

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22/09/2017  |  Full story...

The checkout “is least satisfying part of the omnichannel shopping experience”

Poor payments experience at the checkout is the weak link in connected customers’ omnichannel shopping experiences, causing retailers lost conversions and customer loyalty, a new report from KPS, a transformation agency, reveals.

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21/09/2017  |  Full story...

UK mobile trends: Smartphones now twice as popular as PCs for going online

Twice as many adults now use the internet on a smartphone than do on a desktop computer, as smartphones have become the most popular device for going online at every hour of the day, according to new research.

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20/09/2017  |  Full story...

Two-thirds of firms confess to 'copycat' marketing

Two in three businesses use 'copycat' techniques, in which they copy the marketing messages or techniques of their competitors in the hopes of achieving similar results, according to new research.

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18/09/2017  |  Full story...

London Fashion Week: Premium labels invest big in influencers

Ahead of London Fashion Week, new research shows that premium fashion marketers working at designer labels such as Brit label Burberry are willing to pay far more for influencer posts compared to their fellow marketers in other sectors.

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15/09/2017  |  Full story...

High street shopping : Over 45s let down by in-store experience as youngsters seek ‘inspiration’

Older generations are disgruntled with the current in-store experience offering, but retailers can’t depend on younger demographics being satisfied either, according to new research.

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14/09/2017  |  Full story...

Agencies and marketers “lacking data transparency”

While there is increased data usage in the industry, the lack of transparency is still quite high - both the sources and quality of data are misunderstood and mistrusted, with 64% of marketers surveyed saying that they are not fully clear on the origins of their data sources, according to new research.

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14/09/2017  |  Full story...

State of online video: 34% rise in global online video viewing

Millennial consumers worldwide lead the growing online video consumption, with average global viewership up five hours, 45 minutes per week, according to new research.

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13/09/2017  |  Full story...

Health and fitness app usage “grew 330% in just 3 years”

Health and fitness apps have become widely popular over the past few years, with global usage growing by over 330% in the last three years, according to new research.

13/09/2017  |  Full story...

New technologies key to loyalty in the “Experience Era"

Half (50%) of British consumers are loyal to brands that tailor experiences to their needs and preferences, but are more likely than their European counterparts to switch brands that provide a superior experience, according to new data.

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13/09/2017  |  Full story...

Mobile data usage trends: Live infographic tracks world’s biggest apps

We all know mobile usage is soaring, but how does that translate to real-time analytics? This new interactive infographic from gambling reviews site PlayMobi shows the live usage stats from some of the world’s biggest apps.

13/09/2017  |  Full story...

Smartphone use in the UK overtakes desktop for first time

In 2017, for the first time, smartphones will be the preferred method to access the internet among adults in the UK, according to eMarketer’s latest time spent forecast.

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12/09/2017  |  Full story...

GDPR “is the elephant in British boardrooms”

UK boardrooms aren’t treating the General Data Protection Regulation (GDPR) with the seriousness required, resulting in overconfidence when it comes to compliance.

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11/09/2017  |  Full story...

Europe marketing trends: Cross-media measurement and quality metrics remain top of agenda

IAB Europe’s new Digital Measurement Priorities Report demonstrates that the priorities for driving brand investment into digital still lie in cross-media measurement and quality metrics.

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08/09/2017  |  Full story...

Influencer marketing trends: 9% of UK marketers “to spend over £100,000 on digital stars next year”

Influencer marketing is becoming big business, with 9% of PR and marketing professionals planning to spend £100,000 on influencer marketing over the next 12 months.

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08/09/2017  |  Full story...

Third of UK SMEs still rely on pen and paper to manage business

Over a third of UK independent businesses are still using pen and paper to manage vital parts of their businesses such as managing inventory and ordering stock, according to new research.

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08/09/2017  |  Full story...

Sport streaming trends: TV still twice as popular as online

Broadcast TV reigns strong for sports, with digital consumers still watch twice as many sports on TV as they do online, according to new data.

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07/09/2017  |  Full story...

Only 9% of people now visit high-street travel agents

The future of the high-street travel agent could be under threat, as a new report finds that only 9% of UK holidaymakers now visit travel agents to book their holiday.

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06/09/2017  |  Full story...

The rise of dating apps: Global trends of the ‘Tinder Generation’ [INFOGRAPHIC]

This week saw Tinder top the Apple App Store for the first time in the paid content category. This new infographic looks at how global use of dating apps has evolved.

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06/09/2017  |  Full story...

Tinder becomes top paid app for first time

Tinder has become the top-grossing app in Apple's online shop, topping the likes of Netflix, Pandora and hit mobile games like 'Clash Royale.'

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05/09/2017  |  Full story...

82% of companies “Google themselves” to check reputation

Google has become an integral tool for businesses wanting to suss out their client-appeal, with 82% of companies admitting to Googling themselves as part of company image control.

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05/09/2017  |  Full story...

More bloggers ‘are turning professional’

More bloggers are turning professional, with a 4% rise in the number for whom it is now their main source of income, according to new research.

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05/09/2017  |  Full story...

Social media beats websites for news audience

More internet users are seeing news via social media feeds such as Twitter and Facebook than on news websites, according to new data.

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05/09/2017  |  Full story...

Email “still most popular marketing channel”

Brands are under further pressure to meet the demands of European consumers as their email habits continue to evolve, but the medium remains the most popular marketing channel, according to new research.

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01/09/2017  |  Full story...

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