Digital Intelligence

Entries from Digital Intelligence tagged with "digital trends"

25 result(s) displayed (1 - 25 of 5027)

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Next >>


Six-second ads: The secret to success

Why do some six second ads fail to engage while others make an impact in such a short space of time? New research uncovers six key factors that can make a difference in this increasingly popular ad format.

7up.jpg

15/02/2019  |  Full story...

Harrods or Greggs? What your dating app says about you

As Valentine’s Day comes around once more, new research looks into the social media habits of dating app users, and the brands they are most likely to interact with.

kispy-valentines.jpg

14/02/2019  |  Full story...

Continued transparency concerns “will influence digital ad spend in 2019”

Media quality transparency has been found to be the greatest threat to advertising budgets according to brands (83.3%) and brand safety – delivering ads adjacent to risky ad content – the biggest threat according to agencies (72.7%), according to new research.

iasgl%20%281%29.png

13/02/2019  |  Full story...

London ‘top European hub for global tech talent’

London is the number one destination in Europe for international technology workers, according to latest figures from LinkedIn and Stack Overflow.

london-dig.jpg

13/02/2019  |  Full story...

Procter & Gamble becomes UK’s largest ad spender

Procter & Gamble was the UK’s biggest spender in traditional advertising in 2018, reveals Nielsen data released today. Sky overtook the consumer goods corporation in 2017, but now comes in at second place.

pG-brands-new-1.png

13/02/2019  |  Full story...

Bigger than splitting the atom? $219bn ‘already invested in AI’

In 2018 global AI spend by businesses hit $219bn with US businesses investing $91bn and the UK lagging behind at $12bn, according to new research.

real%20ai.jpg

11/02/2019  |  Full story...

Top hotel booking sites halt 'misleading' tactics and hidden charges after investigation

Six leading hotel booking sites have all agreed to make changes to their websites after an investigation uncovered ‘misleading’ sales tactics designed to boost bookings.

hotel-booking.jpg

07/02/2019  |  Full story...

Offers and promotions on social media: Baby boomers more likely to click than millennials

Offers and promotions influence baby boomers to click through to a website from social media, while millennials are most influenced by images. Millennials tend to engage directly with businesses on social media, and baby boomers prefer contact forms on a website, a new survey finds.

special-offer.jpg

07/02/2019  |  Full story...

Super Bowl stats: Ad spend drops for second year running

The 2019 Super Bowl saw an estimated $382 million of spend – coming third after the 2017 and 2018 games, with car makers being the biggest investors, according to new research.

super%20bowl%2019logo.jpg

06/02/2019  |  Full story...

Offers and promotions on social media: Baby boomers more likely to click than millennials

Offers and promotions influence baby boomers to click through to a website from social media, while millennials are most influenced by images. Millennials tend to engage directly with businesses on social media, and baby boomers prefer contact forms on a website, a new survey finds.

special%20offer.jpg

05/02/2019  |  Full story...

AI-face reading tech ranks M&M’s as ‘most emotionally engaging’ ad of Super Bowl

M&M’s “Bad Passengers” was the most emotionally engaging ad of Super Bowl 2019, according to new research using AI face reading technology.

mms%20sn19.png

05/02/2019  |  Full story...

The Dude, dragons and Serena: The 12 best ads of Super Bowl 2019

This year’s Super Bowl ads avoided the controversy of previous finals in favour of easy laughs and surprise tie-ins, with Budweiser and Bumble generating the most social media buzz.

budlight19.png

04/02/2019  |  Full story...

Google shopping search trends: Amazon and Etsy big winners in US

Amazon and Etsy rank among the biggest ecommerce winners in Google search in the US, while established US brands face competition in organic search from Alibaba-owned AliExpress which creeps in at No.10, according to a new study.

ecom-winners.png

04/02/2019  |  Full story...

Social media users up 9% globally: YouTube pips Facebook as TikTok rises

YouTube has topped the chart as the social media platform with the most users last year, followed by Facebook, according to new research.

dighoots.jpg

01/02/2019  |  Full story...

The power of a single customer view: 4 tips for better analytics

In today’s multiplatform world, it can be difficult to get a single view of a user, whether they are looking at the same site on a mobile, PC, tablet or another connected device. A new report from Bench and Pitney Bowes offers a practical approach to harnessing data for increased personalisation and optimal CX.

analytics%20new%20pic.jpg

01/02/2019  |  Full story...

Does AI really boost ROI? Half of marketers say they’ve seen proof

Just over half (52%) of businesses have seen an increase in sales through the use of AI in marketing efforts, with many increasing their spend on the technology in the next htree years, according to a new survey.

quantc.jpg

31/01/2019  |  Full story...

OK Computer? Consumers ‘increasingly comfortable with human-mimicking robots in customer service’

As Google Duplex inches closer to becoming a reality, new research by Aspect Software has revealed that over half of consumers (52 per cent) would be comfortable communicating with a customer service robot that closely mimics human behaviour over the phone.

chatbot1.png

30/01/2019  |  Full story...

Advertisers still missing the mark with gender stereotypes- survey

The vast majority of marketers think they’re doing a good job of avoiding gender stereotypes in advertising (76% of female marketers and 88% of male marketers), but almost half of consumers feel advertisers are still not getting it right, according to new research.

kantar%20gender.png

30/01/2019  |  Full story...

6 ways to engage with worldwide audiences in 2019

Companies are often too reliant on disjointed technologies supported by poorly orchestrated human translation and their customer experience is suffering.

world%20dig.png

29/01/2019  |  Full story...

Winners and losers on Google: Video focus boosts YouTube, Fox and BBC on organic search

Google’s love video content meant YouTube, Fox, BBC and DailyMotion were among the big winners in US organic search in 2018, according to new analysis of winners and losers in search.

risfal19%20main.png

28/01/2019  |  Full story...

Consumer trust becoming key to brand success- report

Growing concerns regarding privacy and data security have reached a tipping point, driven by an astonishing increase in consumers’ expectations for trust and transparency in the brands they purchase, according to new research.

bkcl.png

25/01/2019  |  Full story...

Poor website UX is damaging a quarter of B2B commerce

Forget product availability or price point, it’s poor website usability that is losing valuable trade for ecommerce businesses.

pushon19.png

24/01/2019  |  Full story...

Traditional TV advertising value ‘will collapse by 2023’- report

A new report warns there will be not one but two collapses in traditional TV advertising in the coming years, as cord-cutters turn away from subscription bundles.

tv-maret-subs.png

24/01/2019  |  Full story...

The state of mobile in 2019: App spend ‘worth double box office market’

In 2019, app App Store consumer spend will surpass $120bn, double the size of the global box office market, according to new research.

appannie2019.jpg

22/01/2019  |  Full story...

The rise of ‘in-housing’: Brands shifting away from agencies

The recent in-housing trend is changing the face of digital advertising, as brands shift away from agency; instead bringing their digital advertising operations in-house.

inhouse1.png

22/01/2019  |  Full story...

Further results

Other tags

Digital Intelligence tag list:

Copyright ©2000-2019 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy