Digital Intelligence

Entries from Digital Intelligence tagged with "digital trends"

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Brands experiencing 'unintended consequences of GDPR and Brexit'

Brands are experiencing unintended consequences of regulation such as GDPR and Brexit, including impacts on the way they approach domain management and security, according to new research.

Brands experiencing 'unintended consequences of GDPR and Brexit'

16/08/2019  |  Full story...

Esports revenue 'to grow five-fold by 2024'

Esports revenue will leap from $900 million in 2018 to $5.05 billion in 2024 with revenues split between game publisher fees, sponsorship, media broadcasting rights, tickets and merchandise, tipping and advertising, according to new research.

Esports revenue 'to grow five-fold by 2024'

15/08/2019  |  Full story...

Politics and data: Connected TV ' key for reaching undecided voters for 2020 US election'

Connected TV is the key to reaching undecided Generation Z voters ahead of the 2020 presidential election, according to new research.

Politics and data: Connected TV ' key for reaching undecided voters for 2020 US election'

14/08/2019  |  Full story...

Preparing for the festive frenzy: 77% of marketers already prepering for Christmas retail rush

As 77% of marketers are now preparing for peak shopping season later this year, retailers are expecting an average 25% improvement on 2018 Black Friday revenue, rising to 28.6% for the holiday shopping season as a whole, according to new US and UK-based research.

Preparing for the festive frenzy: 77% of marketers already prepering for Christmas retail rush

13/08/2019  |  Full story...

Over half of over 65s now shop online – ONS

Older people are increasingly chosing ecommerce over the high street, with more than half of British adults aged 65 and over now shoppuing online, according to new research.

Over half of over 65s now shop online – ONS

13/08/2019  |  Full story...

Facebook influences buying decisions ‘7 times more than other social platforms combined’

Consumers’ interactions with brands on social media influence their buying decisions  —  67% of consumers have made a purchase after seeing an advertisement on social media. However, a new survey finds that not all platforms hold the same weight in people’s buying decisions.

Facebook influences buying decisions ‘7 times more than other social platforms combined’

09/08/2019  |  Full story...

Third of UK smart speaker owners ‘engaging with brands’

Smart speakers in the home like Google Home and Amazon Echo are set to drive the next wave of e-commerce, according to new research.

Third of UK smart speaker owners ‘engaging with brands’

09/08/2019  |  Full story...

Casual dining trends: Birmingham tops UK for Wowcher deals

People in Birmingham are Britain’s hungriest for casual dining (restaurant and bar) deals, spending the most per person during the first half of 2019 – followed by Liverpool, London and Manchester, according to new research.

Casual dining trends: Birmingham tops UK for Wowcher deals

08/08/2019  |  Full story...

Brits 'spend 32 hours on phones during a weeks holiday'

People from the UK spend more than half an hour each day using tech for work while on holiday and over a third of people say they get anxious if they don’t have access to the internet on holiday, according to new research.

Brits 'spend 32 hours on phones during a weeks holiday'

08/08/2019  |  Full story...

Peak time TV viewing falls as half of UK households now pay for streaming

The UK's viewing habits are rapidly changing, with a drop in peak time terrestrial TV viewing and around half of homes now subscribing to TV streaming services such as Netflix.

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07/08/2019  |  Full story...

In-house marketing ‘costing firms lost productivity and creativity’

Marketers are taking back control of their digital marketing by bringing it in-house, but this is coming at a cost of lost productivity and creativity, according to a new report.

In-house marketing ‘costing firms lost productivity and creativity’

06/08/2019  |  Full story...

Pride of Lionesses: 2.4 million more fans of women’s football thanks to World Cup

The UK’s fascination with this summer’s Women’s World Cup has helped create an extra 2.4 million fans of women’s football since the tournament began, according to new research.

 Pride of Lionesses: 2.4 million more fans of women’s football thanks to World Cup

06/08/2019  |  Full story...

The rise of the smart site: How web design is driving business growth

A new white paper from Kayo demonstrates how web design and development can drive business growth.

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05/08/2019  |  Full story...

The rise of esports: a billion dollar industry [INFOGRAPHIC]

Following on from last week’s Fortnite World Cup, global sales through eSports are expected to rise to $1.1 billion for the first time in 2019, according to new research.

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02/08/2019  |  Full story...

Influencer fraud ‘costing brands over £1 billion’

Influencer fraud, where influencers pay for fake followers or engagement, is costing brands more than a billion dollars a year, according to a new study.

Influencer fraud ‘costing brands over £1 billion’

01/08/2019  |  Full story...

Video marketing trends for 2019: Most firms now making ‘explainer videos’

Over two-thirds (67%) of businesses are planning to make more than three videos this year, including explainer videos, according to new research.

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01/08/2019  |  Full story...

UK ad spend hits £6bn in Q1 2019 as podcasting soars

UK adspend rose 4.2% to reach £6.0bn in the first quarter of this year, with online radio ad expenditure growing a massive 26.5% year-on-year, according to new research.

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31/07/2019  |  Full story...

TV analytics trends: Advertisers now opting for daytime slots over primetime

Over two-thirds (70%) of UK TV ads now run outside of the peak-time slot, with viewers engaging most on Sundays by clicking through to brand websites, according to new research.

TV analytics trends: Advertisers now opting for daytime slots over primetime

31/07/2019  |  Full story...

The social CTO: C-suite tech buyers’ psychological motivations and true social media behaviour

Chief Technology Officers and Chief Information Officers are much bigger users of social media than their other top level counterparts within companies, according to new research.

The social CTO: C-suite tech buyers’ psychological motivations and true social media behaviour

29/07/2019  |  Full story...

Environmental footprint would deter two-thirds of consumers from making a purchase

Eco-conscious consumerism is here for the long-haul, and with fashion stalwarts such as Zara making a promise to sell only sustainable clothing by 2025, it’s clear that sustainability is now an essential element in the purchase decision process.

Environmental footprint would deter two-thirds of consumers from making a purchase

26/07/2019  |  Full story...

Digital audio ad spend ‘set to grow significantly’

UK advertisers will increase spend across music and digital radio, while seventy-five per cent said that they will increase investment in podcasts, in the next 12 months alone, according to new research.

Digital audio ad spend ‘set to grow significantly’

26/07/2019  |  Full story...

Rebels with a cause: Are young people being misrepresented by media?

Young people feel disenfranchised and misrepresented according to new research by media agency UM.

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25/07/2019  |  Full story...

Majority of senior decision makers more likely to believe stories ‘if backed by facts ‘

Recent research reveals that 80% of senior decision makers are more likely to a believe story if it has proper data and statistics in it.

25/07/2019  |  Full story...

Cinema overtakes digital for ad growth: Internet forecast to grow at slowest rate since 2001 dotcom bust

Internet advertising is forecast to grow by 10% globally next year, marking the lowest level since 2001, meaning the sector would be outpaced by cinema, according to new research.

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24/07/2019  |  Full story...

Consumer confidence remains low as companies look to provide a human touch

Consumer confidence remains flat in Q2 amid continued economic uncertainty, according to new research.

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24/07/2019  |  Full story...

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