Digital Intelligence

Entries from Digital Intelligence tagged with "digital trends"

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Digital transformation: Architects hampered by legacy tech

Digital architects are struggling to meet their organisations’ digital transformation ambitions, and are feeling the pressure as a result, according to new research.

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16/10/2019  |  Full story...

Poor website performance ‘costing retailers £10.6bn in lost revenues’

Poorly optimised websites and inferior online experience could cost UK retailer £10.6 billion in lost revenues in 2019, according to new research.

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16/10/2019  |  Full story...

UK digital ad spend rises £7.3bn

Total UK digital ad spend was up 13% year on year in the first six months of 2019, according to IAB UK’s half year Adspend update.

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15/10/2019  |  Full story...

Only a fifth UK public read online T&Cs (despite data use concerns)

Over two-fifths of the UK public remains unconvinced that technology developments are being governed well enough, particularly when it comes to the use of personal data.

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15/10/2019  |  Full story...

Gen Z more engaged with politics in post-Trump and Brexit era

The younger generation of 16-24 year olds globally are 40% more likely to engage in social issues than they were in 2016, and are more savvy when it comes to spotting sponsored content, with 34% of respondents able to identify branded posts, according to new research.

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15/10/2019  |  Full story...

Premium smart TV ad trends: lack of consistency across countries hampers growth

Premium video ads are rising across Europe, but a lack on consistency in delivery is holding back growth, according to a new report.

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15/10/2019  |  Full story...

Top email marketing webmailers: Gmail, Microsoft and Verizon lead the way

Gmail, Microsoft and Verizon are the leading webmailers in the UK, US and Europe, but there are significant differences in the services used in some European markets.

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11/10/2019  |  Full story...

Social media drives interest in womens sport as investment grows almost 100%

Women’s sport on our screens is set to skyrocket as 94% of industry professionals have stated that they’re planning on increasing investment in the creation, production and distribution of content, according to research conducted by Imagen.

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11/10/2019  |  Full story...

Subscription Economy grows more that 350% in 7.5 years

Over the past seven and a half years, the Subscription Economy has continued to thrive, growing more than 350 percent, as consumers increasingly demand access to convenient, digital services over the ownership of physical products.

08/10/2019  |  Full story...

Most marketers ‘failing to link data to customer behaviour’ – report

As brands begin planning marketing budgets and strategies for 2020, research reveals that the majority are failing to effectively use data and understand consumer behaviour, resulting in wasted marketing spend, according to new research.

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08/10/2019  |  Full story...

15 tech predictions for the next decade: Amazon 5G, VR meetings and brain-controlled devices

By 2021, algorithmic and anti-bias data auditors emerge to tackle "pale, male and stale" artificial intelligence, reveals CCS Insight in its predictions for 2020 and beyond.

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07/10/2019  |  Full story...

Social media giants can now be ordered to remove posts worldwide

Facebook and similar apps and websites can be ordered to take down illegal posts worldwide after a landmark ruling from the EU's highest court.

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07/10/2019  |  Full story...

Rise of streaming Christmas ads: 1 in 4 shoppers ‘watches zero live TV’

The beloved Christmas advert could have a reduced impact on shopper spending unless significant investments are made into targeting shoppers on streaming platforms, according to OpenX.

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03/10/2019  |  Full story...

How green is your grocer? UK supermarkets fail to meet shoppers’ sustainability expectations

Consumers are still worried that British supermarkets’ are not doing enough to go green, particularly around food and packaging waste, according to new research.

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03/10/2019  |  Full story...

Internet prime time: Brits' internet use peaks at 9pm on Wednesdays

Peak time for being on the internet in Britain is 21:00 on Wednesdays, while 04:45 on weekdays is the quietest time, according to new research.

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02/10/2019  |  Full story...

Celebrity influencers 'boost millennial gardening activity'

There has been a huge impact celebrity influencers and social media has on driving millennials to be more active gardeners.

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01/10/2019  |  Full story...

Marketers opting for homebuilt tech despite losing a third of the week to usage

Over three quarters (77%) of decision-maker level marketers in the UK have developed or are developing homemade technologies, according to new research.

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01/10/2019  |  Full story...

Top 7 sports worldwide: Globalisation creates $85bn rights market

The rise of streaming is bringing major sporting events to a global audience and pushing up media rights revenues. This will drive media sport rights revenues up 75% over the 7 years period from 2018 till 2025 from $48.6 billion to $85.1 billion.

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30/09/2019  |  Full story...

The Cannes curse? Creativity in ads ‘failing to boost bottom line’

Only 1 in 4 of award-winning creative ads delivers brand impact according to analysis of this year’s Cannes Lions winners.

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30/09/2019  |  Full story...

Marketing trends for 2020: Brands seek expansion for competitive edge

Despite the backdrop of Brexit, 53% of marketers across Europe have made expanding into new markets their top priority for 2020, according to new research.

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30/09/2019  |  Full story...

Most Brits start online journey with search (but many don’t trust results)

Nearly two-thirds of Brits (63%) start their online search journey, when searching for products and services, with search engines, but less than a fifth (18%) of them actually trust the results all of the time, according to a new study.

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27/09/2019  |  Full story...

Festive frenzy: Top 5 busiest UK shopping days

‘Super Saturday’ and the day after Black Friday are predicted to be the busiest trading days of the year, according to new research.

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26/09/2019  |  Full story...

Insurers ‘neglecting customer service on digital channels’

Insurers are the least trusted companies in the UK and are unable to answer over half of routine questions successfully, according to new research.

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25/09/2019  |  Full story...

Brits back Uber for London licence extension (and driverless cars) - survey

With Uber’s licence to operate in London due to expire on September 25th, new research by GlobalWebIndex finds 51% of UK consumers feel the ride-hailing business should receive a further licence extension.

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23/09/2019  |  Full story...

UK’s top 10 most loved brands: NHS, Spotify and Netflix overtake Apple and Google

The NHS has knocked long-time leader Apple off the top spot as the UK's most loved brand, as big tech scandals erode trust in the largest digital brands, according to new research.

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20/09/2019  |  Full story...

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