Digital Intelligence

Entries from Digital Intelligence tagged with "digital trends"

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Most firms avoid retargeting advertising as “too intrusive”

The majority of businesses (66%) use online advertising channels, such as social media, display, and paid search, but more than half are hesitant to invest in retargeting advertising.

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20/08/2018  |  Full story...

Identity fraud falls for the first time since 2014

Figures show a 5% drop in the first six months of 2018 compared to the previous year, but plastic cards and online retail accounts have seen increases, according to new research.

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20/08/2018  |  Full story...

The confirmation page is ‘most undervalued page in ecommerce’

The confirmation page is the top overlooked opportunity for ecommerce executives to drive further revenue and improve the buying experience, but half of bosses are not utilising the it effectively, according to new research.

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16/08/2018  |  Full story...

Heatwave holidays: Google searches for Cornish holidays soar 363%

During the peak of the recent heatwave, demand for holidays, beaches and accommodation in Cornwall surged by up to 363%, according to new research.

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15/08/2018  |  Full story...

Firms ‘wasting $28m on flawed digital projects’

More than half of organisations say that a fixation on transformation is raising risk of wasteful projects, as 86 percent see next 12 months as a critical period for businesses, according to new research.

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15/08/2018  |  Full story...

43% of Brits ‘now own at least one smart home device’

Over two-fifths (43%) of Brits now own at least one smart product in their home, with security systems most appealing, according to a new survey looking into attitudes towards IoT technology in 2018.

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13/08/2018  |  Full story...

Back to school marketing trends: Health ‘top priority for UK parents and pupils'

Health is a key topic on the minds of parents and students in the UK, with almost half (46%) of the content related to education discussing topics around health, according to a new report.

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13/08/2018  |  Full story...

Graduate vs. experience: The true cost of recruitment

Recruitment is an important part of any business and getting the balance between a higher paid experienced starter or the cost of training a graduate is crucial. New research looks into which candidates would be more beneficial to your company, highlighting resources such as training, and job expectancy in the IT and Media industry.

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10/08/2018  |  Full story...

How many selfies does the average Brit take for the perfect photo?

Brits will take an average of 8 selfies to get the perfect photo before posting on social media - yet 80% will still edit and filter images to improve their appearance before sharing.

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10/08/2018  |  Full story...

Premier League marketing: Gambling firms top brands for football fans

The top 5 brands associated with both the World Cup and Premier League are gambling brands, and official sponsors miss out, according to new research.

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10/08/2018  |  Full story...

Future tech: The 10 technology trends for 2023

Virtusa xLabs, the global consultancy’s digital innovation hub, has identified the top 10 tech trends likely to impact business within the next five years.

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10/08/2018  |  Full story...

Future tech: The 10 technology trends for 2023

Virtusa xLabs, the global consultancy’s digital innovation hub, has identified the top 10 tech trends likely to impact business within the next five years.

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10/08/2018  |  Full story...

Online streaming services soar in UK

Internet-based businesses including retail shopping and video streaming are among the most popular online activities for Brits.

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09/08/2018  |  Full story...

Most Brits prefer to ‘self discover’ new brands rather than via advertising

People are now less inclined to trust messages that are delivered via push advertising than in the past, preferring to discover new products themselves; favouring ‘pull’ channels such as a friend’s recommendation, browsing in store or an online search, according to a new study.

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06/08/2018  |  Full story...

Vue Cinema hit by backlash for online payments delay

Vue incurred a massive amount of backlash this week when, customers were entered into a queue on its website to complete transactions.

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06/08/2018  |  Full story...

Financial services search trends: Brands Can Win in Google by targeting ‘Direct Answers’

Financial services companies looking to boost their online brand and traffic should focus on winning the prime place in Google search results called Direct Answers which appear in more than a quarter (27%) of finance-related searches, providing immediate answers to searchers’ financial questions.

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03/08/2018  |  Full story...

GDPR: Three quarters of consumers don’t want to be tied into long-term relationships

Post-GDPR research reveals that 73% of consumers avoid long contracts, opting instead for flexible options – even if they are more expensive.

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03/08/2018  |  Full story...

1,100% increase in searches for "What jobs will be replaced by robots?"

Internet searches are showing a growing fear among people that fear robots will negatively transform the workplace.

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03/08/2018  |  Full story...

Path to purchase: Cautious consumers costing retailers

Consumers spend nearly a year of their lives agonising over whether to part with their cash, according to new research.

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31/07/2018  |  Full story...

Brits now prefer to shop online than in-store

Ecommerce is continuing to charge the high street as over half of UK consumers (51%) admit they now prefer to shop online than in-store.

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31/07/2018  |  Full story...

73% of consumers say email is their preferred marketing channel

Nearly three quarters (73%) of consumers state email is their preferred marketing channel in a post GDPR world, according to new research.

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31/07/2018  |  Full story...

2025 may signal the death knell for cloud (as a term)

‘The cloud’ as a term could be obsolete as soon as 2025, as it becomes so deeply embedded in business performance that the word itself may soon no longer be required, according to new research.

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31/07/2018  |  Full story...

Love Island: Wes and Meg win online popularity contest

Love Island contestants Dani and Jack may appear to be fan favourites, but Wes and Megan are actually the most popular islanders when it comes to online page views, according to research from Taboola.

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27/07/2018  |  Full story...

Love Island fans spend more time on the TV show’s app than on Facebook, Whatsapp or Twitter

ITV reality show Love Island has been the TV hit of the summer, and new research indicates that its fans are more loyal the the shows official app than major social networks.

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27/07/2018  |  Full story...

Voice search trends: Marketing gap between awareness and action 

Digital marketers are aware voice search will impact the way they market products and services, but almost a third (29%) aren’t actively doing anything to address the changing landscape, according to new research.

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26/07/2018  |  Full story...

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