Digital Intelligence

Entries from Digital Intelligence tagged with "digital trends"

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When should children get smartphones? Most parents say 11

Most parents believe children should be 11 years or over before they own a smartphone or tablet with internet capability, according to new research.

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24/05/2017  |  Full story...

Brands to blame? 50% hold them responsible for inappropriate ad placement

Ads appearing next to inappropriate content can be damaging for the brand, with a new survey revealing that 75% of people would be put off, while 50% would blame the brand (rather than the ad serving company) for the mistake.

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23/05/2017  |  Full story...

Targeted ads: 3 in 5 consumers think marketers fail to target them effectively

Despite the growing availability of online and offline customer data, 3 in 5 consumers (58%) think that brands and marketers are failing to target them effectively.

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23/05/2017  |  Full story...

Do corporate values matter? 40% of consumers abandon brands due to poor behaviours

Nearly half of all consumers (40%) are completely abandoning brands that don’t make a positive impact on society, according to new research from Mediacom.

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22/05/2017  |  Full story...

Lack of visibility in Omni-Channel retailing “is leading to lost sales”

It is no secret that customer expectation for a consistent omni-channel retail experience continues to grow but what is the true business cost for retailers who aren’t yet joining up all the dots in their omni-channel service?

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22/05/2017  |  Full story...

Online video trends: Adverts have biggest influence on what consumers watch

Adverts have the biggest influence on what we watch, with more than half of Brits (56%) saying it has the most influence on their viewing decisions, according to new research.

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19/05/2017  |  Full story...

EU data law deadline: 62% of businesses still at high risk of non-compliance fines

With the new GDPR regulations coming into force just 12-months from now, the research from Compuware reveals that the majority of retailers are still at risk of incurring costly non-compliance fines, despite organisations having made some progress since the same survey was conducted last year.

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19/05/2017  |  Full story...

Online retail trends: Click and collect starts to pay off

More than three quarters (78 per cent) of UK adults would likely switch to an alternative retailer when next shopping for products online if they have a poor ordering experience, according to the third annual JDA/Centiro Customer Pulse 2017 Report conducted by YouGov.

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17/05/2017  |  Full story...

App trends: Communications and social increasingly dominate app time

The app sector is like a “clogged pipe”, where social and communication apps dominate most people’s time, while other sectors will be left to “fight over the scraps”, according to a new report.

17/05/2017  |  Full story...

40% of all online grocery purchases in the UK now made on mobile

Criteo has released its UK FMCG Deep Dive – Taking Stock of the Future of Grocery report, exploring the latest e-Retail themes and trends in the UK FMCG marketplace, including the impact of mobile on grocery shopping, and identifies the most searched terms used by shoppers and which products shoppers inevitably buy.

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10/05/2017  |  Full story...

Measuring digital success: Agencies and brands clash over KPI standards

Although a majority of European brands and agencies say setting KPIs is collaborative, many continue to use conflicting metrics, according to new research.

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09/05/2017  |  Full story...

Most Brits "unaware that their ads are filtered online"

Most consumers (88%) are unaware that their online experience is limited by social media and search preference algorithms, with most wanting to see more "relevant but unexpected ads" while online, according to new research.

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08/05/2017  |  Full story...

Brits welcome AI in the workplace- survey

Almost half of UK workers (44%) want AI technology to do all of their job, leaving them to simply manage the AI system, according to new research.

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08/05/2017  |  Full story...

Rise of mobile ads "contributing to declining viewability levels"

The rise in mobile advertising spend is contributing to a decline in ad viewability levels, with non-viewable ads costing advertisers around £750m, according to new research.

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03/05/2017  |  Full story...

Digital video ads: Brands demand more options

Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital video ad formats, the first IAB Europe Video Ad Formats survey reveals.

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28/04/2017  |  Full story...

Bank Holiday shopping: Shopper behaviour changes before and after

Shoppers across the UK are set to splash out on home and garden essentials with the two bank holiday weekends coming up, according to new data from eBay Advertising.

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28/04/2017  |  Full story...

Distraction-on-Demand: Look who’s watching video at work

On average, distracted working people watch 23 mins of video, around 5% of their average working day, according to new research.

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27/04/2017  |  Full story...

Most marketers believe it’s their role to collect (but not analyse) data

Nearly two-thirds (64%) of UK and US marketers believe it’s their role to collect customer data, but not actually to have responsibility for analysing it on a daily basis.

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27/04/2017  |  Full story...

Top online retailers use only one image per product on mobile sites

Almost a quarter of the top 50 online retailers use only one photo per product on their mobile sites, according to new research from imaging and workflow specialist SpinMe.

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26/04/2017  |  Full story...

Content marketing trends: 80% of consumers forget content within a few days

A huge 80% of consumers forget the majority of information from branded content after only three days, and over half can’t recall a single detail, according to new research.

25/04/2017  |  Full story...

The press release in modern marketing– dead or just resting?

With many journalists complaining about the volume of press releases they receive, a growing number of PR professionals have started to question the value of the press release as a promotional tool. New research from Wildfire PR looks at how useful they are in today’s social media-saturated world.

25/04/2017  |  Full story...

Almost 1 in 10 workers in Dublin are developers: UK and Ireland tech hub league table

Dublin’s developers make up nearly 10% of the city’s working population, the highest proportion of all cities in the UK and Ireland, according to new data from Stack Overflow’s Q1 Developer Ecosystem Report.

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25/04/2017  |  Full story...

Mobile commerce trends: The smartphone’s rise as an online purchasing device

Smartphones are fast catching PCs as the online purchasing tool of choice around the world, according to new research from Global Web Index.

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24/04/2017  |  Full story...

Mobile commerce trends: The smartphone’srise as an online purchasing device

Smartphones are fast catching PCs as the online purchasing tool of choice around the world, according to new research from Global Web Index.

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24/04/2017  |  Full story...

Social advertising trends in 2017: 61.5% increase in paid social media spend

There has been a 61.5% increase in paid media spend on Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat for the first quarter of 2017, according to new research.

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21/04/2017  |  Full story...

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