Digital Intelligence

Entries from Digital Intelligence tagged with "digital trends"

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Which brand won Wimbeledon? Robinson’s gets biggest engagement boost

Wimbledon is over, but the impact of brand sponsorships is ongoing, with new stats showing the social media impact the renowned sporting event has on brands.

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20/07/2017  |  Full story...

Amazon beats supermarkets to come top of list of most trusted retailers

Amazon is the UK’s most trusted retailer, followed by Tesco, Sainsbury’s, Boots, and M&S, according to new research.

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20/07/2017  |  Full story...

Do video ads really have to be short? [INFOGRAPGHIC]

Video ads can last longer than 90 seconds, provided they are engaging, according to a new report that aims to dispel some popular video ad myths.

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19/07/2017  |  Full story...

Netflix beats expectations as overseas subscribers soar

Netflix now has more subscribers outside the US than in its home market, helping the online video service outstrip expectations for audience growth for the second quarter of 2017.

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18/07/2017  |  Full story...

Two-thirds of older citizens "have never used a computer"

In a survey of 82 to 94-year-olds, SPF Connect, a charity-funded project to bring senior citizens online, discovered that a staggering 66% of their clients had never touched a computer before.

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18/07/2017  |  Full story...

Ecommerce trends: The many faces of the connected customer

Businesses may be overlooking connected customers’ situational demands, as shoppers’ purchasing behaviours shift depending on the item they are buying, according to a new report.

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18/07/2017  |  Full story...

Mobile devices to lift online video viewing by 20% in 2017

Online video viewing will rise 20% in 2017, driven largely by a rise in smartphones, according to new research.

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17/07/2017  |  Full story...

World Emoji Day 2017: are we over the emoji?

Despite the momentum around emojis with an upcoming film ‘The Emoji Movie’ and World Emoji Day, emojis appear to have lost the momentum that made them such an effective marketing tactic in 2016, according to new research.

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17/07/2017  |  Full story...

Federer aces Djokovic in battle over Instagram followers

As Wimbledon wraps for another year, Federer, Djokovic and Nadal compete for the most Instagram followers, while Andy Murray distant fourth worldwide, according to new research.

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17/07/2017  |  Full story...

Travel site SEO tips: Brands rank higher with a ‘highly browsable experience’

Travel industry websites can rank higher on Google by giving searchers a highly browsable customer experience, with more links to related content on the site, according to new research.

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14/07/2017  |  Full story...

The rise of eGrocery: Everyday essentials now account for 20% of online shopping searches

Every day staples such as milk and bread, are now among the most searched for online terms - amassing nearly 1.5million searches with leading UK retailers, according to new research.

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14/07/2017  |  Full story...

Retailers are ready for AI marketing (but 70% see tech skills as barrier to success)

While artificial intelligence is becomes a major new tool for marketers, nearly one in two retailers are missing out on leveraging AI marketing to better understand customer behaviours, according to new research.

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13/07/2017  |  Full story...

End of an era: Psy's 'Gangnam Style' no longer top YouTube video

Psy's 'Gangnam Style' is no longer the most-watched video on YouTube, after spending five years in the top spot, according to official stats.

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12/07/2017  |  Full story...

White paper: How to future-proof your business against the new, agile kids on the block

With challenger brands such as Netflix and Airbnb shaking up the marketplace, a new paper from Amaze explores why disruption occurs, how challenger brands are harnessing it to their advantage and the steps businesses need to take to succeed in the future.

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12/07/2017  |  Full story...

Marketers held back by ‘IT complexity’

Organisations are encountering digital performance problems once every five days, which means they are losing valuable time engaging with consumers, according to new research.

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12/07/2017  |  Full story...

Personal assistant apps falter as smart speakers take off

The use of personal assistant apps on mobiles is stagnating, partly as people start to use standalone home devices such as Amazon’s Echo, according to new research.

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12/07/2017  |  Full story...

Personal assistant apps falter as smart speakers take off

The use of personal assistant apps on mobiles is stagnating, partly as people start to use standalone home devices such as Amazon’s Echo, according to new research.

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12/07/2017  |  Full story...

The fake news effect: Third of people trust the media less than six months ago

Reports of ‘fake news’ have impacted consumer confidence, with the public growing increasingly sceptical of whether news is factually correct, according to new research.

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11/07/2017  |  Full story...

Amazon Prime subscribers "to overtake US cable TV by next year"

Amazon Prime is on track to overtake the entire US cable TV industry combined in terms of subscribers, with the tipping point predicted to occur during 2018, according to new research.

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10/07/2017  |  Full story...

Picky fashion shoppers buy from just three online stores

The average fashion shoppers is buying from just three online stores, with many caring more about personalisation and relevance than content, according to new research.

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07/07/2017  |  Full story...

Summer of sport: eBay reveals opportunity for brands

As the Tour de France stages start falling across the channel and London prepares for the Athletics World Championships, new data from eBay reveals the huge spikes in consumer spending that are triggered by high profile sporting events.

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07/07/2017  |  Full story...

Technology retail trends: Brexit prompts consumers to put price before brand loyalty

A quarter (25%) of Apple fans in the UK are considering switching brands in the wake of recent price rises and an increasingly stretched household budget, a new survey reveals.

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07/07/2017  |  Full story...

Mobile marketing trends: UK smartphones now taking 50% of all traffic

Top UK brands are leading the way in Europe when it comes to mobile performance, with smartphones taking 50% share of traffic, according to new Europe-wide research.

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07/07/2017  |  Full story...

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye.

06/07/2017  |  Full story...

Ecommerce event report: Retail giants discuss consumer-generated content strategies

Europe’s best-known brands and retailers came together at Inspire, Bazaarvoice’s biggest European client event, to discuss best practices around consumer-generated content (CGC). Bazaarvoice, the world’s smartest network of consumers, brands and retailers, shares some of the key industry insights that emerged from these discussions.

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06/07/2017  |  Full story...

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