Digital Intelligence

Entries from Digital Intelligence tagged with "direct marketing"

25 result(s) displayed (1 - 25 of 108)

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Most marketers say creativity is more important than data

Despite a growing focus on analytics and big data within marketing, 59% of marketers believe that creativity is more important than data to their marketing campaigns. That’s according to new research from Episerver, a single platform to smartly manage digital content, commerce and marketing in the cloud.

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12/10/2017  |  Full story...

Most Brits have unsubscribed from retailer comms in the past year

The vast majority (90%) of UK consumers have unsubscribed from communications from retailers in the past 12 months, with nearly half (46%) saying this is because they received too many messages from brands, according to new research.

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05/06/2017  |  Full story...

The rise of the ‘Smart-up’: UK leading rise of AI firms

With Twitter recently paying $150m for 14-person Magic Pony, a UK-based AI visual search company, are we seeing the rise of the ‘smart-up’: companies that are transforming marketing through artificial intelligence? This new report from Magister Advisors takes a closer look.

15/07/2016  |  Full story...

Euro 2016 takes mobile mainstream: Sports app use grows 65%

As Wales’ historic journey in Euro 2016 comes to an end, with Ronaldo emerging triumphant over club-mate Gareth Bale last night, new data from Flurry shows this year’s tournament has been the most mobile-centric yet.

07/07/2016  |  Full story...

Bournemouth students win university marketing completion

A team from Bournemouth University have won a competition that challenges university students to work on a real-life marketing brief and then pitch it back to the brand.


06/07/2016  |  Full story...

Desperados runs vertical beer ad for mobile generation

Beer brand Desperados is running a vertical video ad designed specifically to run on mobiles.


05/07/2016  |  Full story...

Ad fraud “accounts for 30% of online ad market” – report

The World Federation of Advertisers has warned that marketers could waste over $50bn a year by 2025 due to ad fraud.

07/06/2016  |  Full story...

Spotify revenues surge 80% (but losses widen)

Spotify saw revenues surge 80% to €1.94bn (£1.5bn) last year but losses deepened as the music streaming service put more money into investments.

26/05/2016  |  Full story...

iPhone replaces iPad as e-commerce device of choice

Almost half of UK eCommerce transactions (48.9%) now take place on mobile devices, up 6% year-on-year, with iPhones overtaking iPads, according to new research.

05/05/2016  |  Full story...

Unilever runs social media contest to push bathroom recycling campaign

Unilever is launching a social media contest to encourage consumers to show off their recycling efforts.

22/04/2016  |  Full story...

Video viral of the week: Geico returns with 'Fast Forward’ pre-roll ads

Insurance firm Geico has followed its hugely successful ‘Unskippable’ ads with a new series that dares a user to ‘fast forward’ through compelling YouTube ads. See why its our video viral of the week below…

03/03/2016  |  Full story...

Odd news: The weirdest digital stories of 2015

From smart sheep to telepathic advertising, technology took us in some strange directions during 2015. In this brave new world of robot chefs, mind-controlled drones and scary AI, we celebrate the weirdest news of the year.

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18/12/2015  |  Full story...

Nine inventions that changed the way we shop [INFOGRAPHIC]

The rise of internet shopping has had a profound impact on the way we shop, but the move from physical shop to screen is just one step forward among many, bringing with it a wide range of services such as click & collect, one-click payment and more.

03/11/2015  |  Full story...

Facebook adds ‘trillions' of users’ posts to search results

Facebook has indexed almost two trillion posts put on the site by its members to make it easier to find them- raising new privacy concerns in the process.

26/10/2015  |  Full story...

Publishers going programmatic: proof that automated ads boost profits?

As programmatic advertising gains a growing share of the digital market and the line between traditional direct and programmatic sales blurs, publishers that base their strategies in both channels boost revenues and CPMs, outperforming the market, according to a new report by The Boston Consulting Group (BCG).

20/07/2015  |  Full story...

Biggest Google advertisers: Ebay tops shopping ads as Amazon leads AdWords

Online marketplace eBay is the most visible website in Google Shopping PLAs (Product Listing Ads) displayed in Google.com searches while Amazon is the most visible in Google AdWords pay-per-click (PPC) advertising, according to new research.

10/07/2015  |  Full story...

Cannes Lions day six: video highlights

Friday’s sessions at the Cannes Lions festival features Hollywood film and television producer Brian Grazer Brian Grazer, the team behind Serial, DDB's Amir Kassaei and Al Gore. Watch the video highlights here.


29/06/2015

Mr Postman debuts global letter-sending tool for campaigners

Campaign organisers can now use a new digital tool, Mr Postman Campaign, to set up global letter-sending campaigns which deliver hardcopy letters to the desks of decision makers, complete with real signatures from supporters around the world.

29/06/2015  |  Full story...

Vlogger Vs Lush: Cosmetics giant in YouTube domain clash

A popular YouTube star has hit out at Lush after losing his decade-old domain to the cosmetics retailer.

View his protest video posted on a new YouTube domain here:

23/06/2015  |  Full story...

Has Facebook postponed ‘Instant Articles’?

Facebook revealed its ‘Instant Articles’ app function to much fanfare in May, offering fast loading feature-rich articles to mobile users. But three weeks on, a lack of articles has led to speculation that the social network could be experiencing problems with its latest attempt to disrupt the publishing business model.

09/06/2015  |  Full story...

Video ad tips: Five factors of video viewability

When it comes to ensuring a video is viewed online, player size and position are some of the biggest factors, according to new research from Google.

21/05/2015  |  Full story...

Digital platforms encouraging children to read- report

As concerns rise over literacy levels in the UK, it seems that digital platforms are having a positive effect on children’s reading habits, according to a new report.

20/05/2015  |  Full story...

Email marketing: How do benchmarks compare?

With average ROI for email campaigns rising 53% to £38 for every £1 spent in 2014, the Direct Marketing Association looks at how email’s performance is improving.

12/05/2015  |  Full story...

Social politics trends: How Twitter reacted to election debates

As Brits go to the polls for the general election tomorrow, just what influence has social media had on UK politics? This new infographic from Kantar Media and Barb looks at Twitter TV Ratings data across the three general election debates to establish the key themes that drove discussion online throughout the debates.

06/05/2015  |  Full story...

Time for a remote working revolution? Brits spending 11 weeks a year commuting

The average British worker is spending over eleven weeks a year commuting to and from their work place, rising significantly over the past 10 years despite increased opportunities to work remotely, according to new research.

29/04/2015  |  Full story...

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