Digital Intelligence

A new artificial intelligence-powered benchmark has declared the Walt Disney Company the ‘king of content marketing’ for 2018, followed by Apple and Google.

20/09/2018  |  Full story...

Disney’s acquisition of 21st Century Fox means that the House of Mouse now controls a huge amount of our most beloved films and television series. This infographic from ABC Finance looks at the implications for the massive media merger, including streaming.

13/03/2018  |  Full story...

Social video service Twitch has struck a partnership with Disney Digital Network to bring exclusive content from four of the largest Disney-managed digital content creators.

23/01/2018  |  Full story...

Disney has agreed a $52.4bn deal to buy film and TV assets from 21st Century Fox, will buy swaths of 21st Century Fox as it readies for battle with Netflix, Amazon and other tech companies.

14/12/2017  |  Full story...

Media giant Walt Disney, owners of the Star wars and Marvel franchises, plans to start its own online streaming services in the US, ending its current deal with Netflix.

10/08/2017  |  Full story...

Disney UK has joined forces with Sony Mobile, comparethemarket.com, Persil, HomeAway, Olay, Hamptons and Latest In Beauty on seven innovative and distinct collaborations ahead of thenew live-action version of Beauty and the Beast, due to hit UK cinemas on Friday March 17th.

06/03/2017  |  Full story...

With 2017 underway, now is the perfect time to look back at the great films that made their mark on cinema history in 2016. We know which movies performed well on-screen, but what about on social media?

27/01/2017  |  Full story...

Price comparison site comparethemarket.com has collaborated with Disney’s Frozen to reveal two new meerkat toys.

16/12/2016  |  Full story...

Lucasfilm announced today that they are teaming up with four well-known brands—O2, World Duty Free, Gillette and Kaspersky—for the launch of a UK and pan-European promotional campaign in support of “Rogue One: A Star Wars Story,” opening in the UK on December 15.

01/12/2016  |  Full story...

Disney UK and MBNA have collaborated to transform an MBNA Thames Clippers catamaran into a Polynesian Wayfinder vessel to celebrate the launch of Disney’s “Moana,” its latest animated film, featuring an adventurous and seafaring young heroine.

The MBNA @thamesclippers have caught @Disney_UK #Moana fever! Ride this one-of-a-kind #MBNAWayfinder until the 11th of December. pic.twitter.com/yxHCBkwEoK

— MBNA (@mbna) November 22, 2016

25/11/2016  |  Full story...

Twitter's share price lost a fifth of its value on Thursday after rumours that Google and Disney and are backing down from making a bid for the company.

07/10/2016  |  Full story...

Walt Disney Co is reportedly mulling a bid for Twitter, joining Salesforce, Microsoft and Google as suitors for the social network.

27/09/2016  |  Full story...

The Internet Advertising Bureau UK is promoting a new portfolio of online ad formats as part of the industry-wide drive to improve people’s online experience and reduce ad blocking.

27/09/2016  |  Full story...

Online content engagement platform Playbuzz has raised $15 million in new funding, led by Saban Ventures with participation from The Walt Disney Company.

01/04/2016  |  Full story...

As Star Wars: The Force Awakens hits cinemas worldwide new has revealed that the Disney marketing machine is driving a very strong social media buzz.

18/12/2015  |  Full story...

With “Star Wars: The Force Awakens” hitting cinemas worldwide next week, new data looks into how Facebook reacted to the final trailer in October, and how marketers can use social media data to plan future campaigns.

10/12/2015  |  Full story...

Disney has teamed up with Google to launch a new virtual reality experience on Google Cardboard, ahead of the premiere of ‘Star Wars Episode VII: The Force Awakens ‘in Cinemas next month.

24/11/2015  |  Full story...

What happens when Mickey, Minnie, Goofy, Ana, Elsa, Olaf, Cinderella, Buzz Lightyear and other Disney Characters magically surprise unsuspecting shoppers? This viral video from Disney caused a huge buzz in February 2015, getting 5 million YouTube views in the process.

18/11/2015  |  Full story...

Disney is to launch its own subscription-based video streaming service in the UK.

23/10/2015  |  Full story...

Halloween has become big business in the US, and getting to the top of Google searches for popular costumes is hugely important. New data shows how Disney is the trick or treater’s brand of choice for 2014.

27/10/2014  |  Full story...

Google is still the world’s largest media company in the world, as two Chinese firms CCTV and Baidu rise up the ranks, according to new data.

12/05/2014  |  Full story...

In the month when US online ad revenues overtook broadcast TV for the first time, the days of TV’s ad dominance look numbered. While the medium still lags behind total TV ad revenue ($42bn Vs $66bn) it’s clear that neglecting digital marketing is no longer an option for modern brands.

08/05/2014  |  Full story...

Another milestone in digital development: the month when online ad revenues overtook broadcast TV for the first time. Latest research from the US shows the shape of things to come in dozens more markets as the media mix continues to evolve.

In the same month 'traditional media' giants continued to build their digital portfolios with Disney buying Maker Studios, the largest channel on YouTube.

- Facebook: Profits triple as mobile now accounts for a staggering 60% of its ad revenue
- Google: Links online and offline behaviour with a new in-store mobile shopping trials
- Amazon: Latest PR activity turns kitchens into shopping carts with a digital wand to scans barcodes at home

Full research, case studies and videos on click through. If your team are replanning brand activity mid-year, need inputs for 2015 plans, then simply email us to connect with one of the digital strategists for your market.

Read April 2014

Recent editions of Digital Intelligence | Apply for a guest account for Digital Intelligence

30/04/2014

Disney has bought YouTube network Maker Studios in a $950m deal that sees the iconic movie studio make a significant step towards a digital future.

01/04/2014  |  Full story...

Google has just rolled out “Custom Brand Exchanges” which will allow brands to buy premium ad space through programmatic buying. Programmatic buying means that companies can buy display advertising which has been analysed by a complex software and algorithm, displaying the ads in the best position. The system will be able to identify who and when to target, in real-time. This product is currently only available to large brands who have significant advertising budget to test.

14/02/2014  |  Full story...