Digital Intelligence

Entries from Digital Intelligence tagged with "dma"

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Brands ‘must do more to reward consumer loyalty in the post-GDPR era’ [INFOGRAPHIC]

Nearly two-fifths of people in the UK (39%) feel less loyal to brands and companies than they did a year ago, although consumer behaviour and trends may suggest otherwise.


17/12/2018  |  Full story...

81% of UK marketers feel ready for GDPR (but employers may not be)

GDPR awareness is at its highest level since 2016 and 81% of marketers feel prepared, but 7% say their employers still have no plan in place, according to new research.


21/05/2018  |  Full story...

Email trends for 2018: A stable touchpoint for consumers [INFOGRAPHIC]

How do consumers’ treat their email accounts and what can brands do to become trusted mainstays of their inbox? The latest edition of the Consumer email tracker 2017 report from the DMA highlights how 99% of consumers check their personal email every day, checking their inboxes around 20 times a day.


15/01/2018  |  Full story...

71% of marketers see GDPR as a "creative opportunity"

Senior marketers agree that the new data laws will mean more creative campaigns to acquire customers, according to latest research.


20/11/2017  |  Full story...

How travel brands capitalise emotional and functional relationship with customers [INFOGRAPHIC]

Top travel brand marketing falls into one of two types of connection with customers: ‘Emotional’ or ‘Functional’, with Thomson and leading the way, according to new research.


23/10/2017  |  Full story...

How travel brands can win trust [INFOGRAPHIC]

Consumers want travel brands to provide value for money (59%), as well as ease of use (58%) and a good customer services (58%), according to new research.


03/10/2017  |  Full story...

Consumers share favourite travel brands, but worry about trusting them

Consumers favour established brands and online travel booking sites, and favour value for money, convenience and good customer service (58%) according to new research.


07/09/2017  |  Full story...

Email marketing trends: Consumers open, but are cautious to click

Emails are opened and read 14.2% of the time, but consumers have been more cautious about clicking with a reduction in the aggregate click through rate from 1.8% in 2015 to 1.6% in 2016, according to new research.

16/08/2017  |  Full story...

How brands can win trust and loyalty [INFOGRAPHIC]

Half of consumers tend to remain loyal to brands they like, but the vast majority still spend time researching products to make sure they get the best deal, according to DMA research.


01/08/2017  |  Full story...

One in ten marketers admit their emails aren’t relevant to customers

Email remains ‘important’ or ‘very important’ for the majority (95%) of marketers, but less than one in 10 (9%) say all their emails are relevant to their customers, according to new research.


14/02/2017  |  Full story...

Brands “need to be more authentic in customer engagement”- DMA

Trade body the Direct Marketing Association is calling for brands to be more authentic in their relationships with consumers, following the appointment of new senior members on its board.


07/02/2017  |  Full story...

Millennial shift: Young consumers drive new email habits

For consumers, the email address is the way to access so many of the useful things available on the web, like social media accounts, making purchases, banking and so on. For marketers, the email remains the most-used medium for reaching consumers.

13/12/2016  |  Full story...

19 million ‘ghost’ email accounts in the UK

Nearly half of consumers have a ‘ghost’ email account that is active but no longer used, according to new research.

14/11/2016  |  Full story...

Retailers “must learn to talk consumers’ language”

Engaged customers are better customers, buying more and giving you better traction. This new DMA infographic explores what makes brands engaging and what consumers see in their favourite brands.

16/08/2016  |  Full story...

One in four name Amazon as their favourite retail brand

Over a quarter of UK shoppers say that online giant Amazon is their favourite retailer, with John Lewis (14%) and M&S (10%) following behind, accoding to new research.

15/07/2016  |  Full story...

More than just a trophy: How awards deliver higher ROI for winners

New research from DMA Award entries reveals what it means and takes to create a winning campaign, with 56% of winners featurumg in the top half of their industry return on investment (ROI) performance.

04/07/2016  |  Full story...

Email marketing: How do benchmarks compare?

With average ROI for email campaigns rising 53% to £38 for every £1 spent in 2014, the Direct Marketing Association looks at how email’s performance is improving.

12/05/2015  |  Full story...

Email ads ‘make £38 for every pound spent’

Despite the surge of social media and chat apps, email marketing is making a comeback, with new research suggesting firms are reaping the rewards of better technology. Return on Investment (ROI) for UK email campaigns rose 53% to an average of £38 for every £1 spent in 2014, according to the DMA’s latest National Client Email report.

20/04/2015  |  Full story...

Why direct mail still matters (and how digital can help)

While marketers still like to use print mail, they want more for modern campaigns. This new infographic from the Direct Marketing Association shows how digital innovations such as ‘clickable paper’ can boost relevancy and accountability.

26/03/2015  |  Full story...

UK expectations of marketing budget growth beat global predictions

UK confidence in marketing budget growth over the next 12 months is outstripping global predictions for expected expenditure, according to new research published by GlobalDMA in partnership with the Winterberry Group.

10/11/2014  |  Full story...

Global advertising trends: Data-driven marketing now key

More than 80% of advertisers, marketers, service providers and technology developers across 17 countries believe that data plays an important role in supporting their respective efforts.

07/11/2014  |  Full story...

Email marketing trends: Brands “losing track” of the fragmented customer journey

Email marketers must invest more resources to keep track of the fragmenting customer journey as multi-screen usage is leading more consumers to switch channels when making a purchase, new research published by the DMA reveals.

05/11/2014  |  Full story...

DMA ditches rules for 5 ‘principles’ to build customer trust

The Direct Marketing Association (DMA) has revamped its code of conduct in the UK, in a move that will see the trade body replace 170 pages of rules with five direct marketing ‘principles’ for its members to follow.

06/08/2014  |  Full story...

12 big data myths busted (Infographic)

Big data has quickly established itself as key to enabling the next great leaps in marketing evolution, but the industry is hampered buy a lack of take-up as myths about its pros and cons persist. The DMA Data Council has teamed with a panel of practitioners from the Email, Mobile & Connected and Social Media Councils to shatter these myths in one infographic.

04/08/2014  |  Full story...

Third of Brits say no to push notifications (infographic)

One in three UK smartphone or tablet owners are still out of reach to brand marketers using app push notifications, according to new research.

03/07/2014  |  Full story...

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