Digital Intelligence

Entries from Digital Intelligence tagged with "dove"

19 result(s) displayed (1 - 19 of 19)

Dove mocks Trump with 'alternative facts' ad

Dove has become the latest brand to spoof President Trump with an ad campaign based entirely on 'alternative facts', with a print ad that has gone viral on social media.

02/02/2017  |  Full story...

Top 50 most purchased brands in the world

Coca-Cola was the most purchased brand in the world during 2016, followed by Colgate and Lifebuoy soap, according to a new study.


04/01/2017  |  Full story...

Video viral of the week: Dove's gets men's hearts thumping with ‘real beauty’ test

Unilever’s Dove brand continued its “campaign for real beauty” message with a new video ad that tested men’s real reactions to women… by hooking them up to heart monitors. See why it’s out viral of the week below…

07/11/2016  |  Full story...

Dove tackles Oscar Twitter trolls with #SpeakBeautiful

Dove has teamed up with Twitter to launch a new campaign for Oscar night, promoting self-esteem as part of its ‘real beauty’ message.

20/02/2015  |  Full story...

Dove uses SnapChat in ‘self esteem’ campaign

To coincide with its annual self esteem weekend, Dove has launched a new Snapchat initiative as the Unilever beauty brand looks to expand on upcoming digital platforms.

21/10/2014  |  Full story...

Dove launches body confidence campaign across social media

Dove has launched a new social media campaign to inspire people to put healthy living above appearance in a bid to tackle low body confidence, as the Unilever beauty brand continues its shift to digital platforms.

Watch Dove's latest promo, which ties in with the campaign, here:

15/10/2014  |  Full story...

Digital marketing ROI: Five FMCG campaigns that prove digital works

FMCG brands face a tricky challenge on digital channels- how can online ads convince shoppers to add your products to their supermarket trolleys? And if they do- how is it possible to track it? We look back at some of the best FMCG campaigns of the past year that show how digital success translates into real world cash.

01/10/2014  |  Full story...

Dove hosts Google Hangout debate on real beauty

Back in June 2014, Unilever's Dove hosted a debate on beauty at Selfridges flagship Oxford Street store that was be broadcast live on Google+ via a promoted post, as part of its "campaign for real beauty" activity.

View part of the debate here:

10/07/2014  |  Full story...

Digital Intelligence June 2014

Digital Strategy data - Digital Intelligence June 2014

Digital strategies needs to be strong and flexible - and this month's round-up of the big stories reminds you why:

- Facebook's ad targeting: How the cookie got (even) smarter
- "Internet of Things": Latest acquisition and launches as Apple attacks Google
- How much are you worth? Google and Facebook's latest revenue per user numbers
- Programmatic ad buying: Why P&G are now at 70% and saving media costs

Training workshops are available on all these topics, as well as programmes to sharpen your 2015 digital strategy.

Advanced training deep dives are available in all topics, as well as complete digital marketing skills training. Digital strategists are also now helping teams create their Digital Roadmaps for 2015 - simply contact the team to find out more.

Read June 2014

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Dove targets Ascot ladies with Waterloo station photo stunt

Unilever ran a one-day digital campaign, giving women heading to Royal Ascot’s Ladies Day the chance to have a professional photo taken at Waterloo station, to support the launch of Dove Invisible Dry deodorant.

20/06/2014  |  Full story...

Video viral of the Week: Dove defies dad stereotypes with Father’s Day campaign

Looking to repeat the success of its ‘Sketches’ viral last year, this new video from Unilever's Dove’s celebrates the hard work dads put in every day to promote its Men + Care range. See why it's our video viral of the week below..

11/06/2014  |  Full story...

Rise of digital product placement: Mirriad gives new value to old TV shows

Mirriad has made a series of high-profile hires, as the agency continues to expand its digital product placement that lets brands retroactively place their adverts into old TV reruns.

Watch this video explaining how Mirriad’s digital product placement tool works below:

Mirriad Reel13 2min NU from mirriad on Vimeo.

17/01/2014  |  Full story...

Samsung named ‘social brand of the year’

Samsung has been named as the social brand of the year according to Unruly after amassing 7.3 million shares of its videos.

10/01/2014  |  Full story...

How Ryan Gosling, Dove and Space Oddity went viral: Twitter hunts for formula to web success

Going viral on the internet is a goal for all brands, but is there is secret to becoming a web sensation? This week, Twitter examined three big viral video hits - actor Ryan Gosling 'refusing' to eat cereal, astronaut Chris Hadfield singing Space Oddity and Dove's Real Beauty marketing campaign to demonstrate how internet buzz spreads. Twitter produced 'dynamic visualisation' videos to show how the videos went viral, using different coloured dots to show how they spread on the social network.

14/08/2013  |  Full story...

Unilever Brazil hires E-Tale for ‘Buy It Now’ retail ads

E-Tale has been appointed by Unilever Brazil to power online shopping transactions using the ecommerce firm’s Buy It Now technology.

10/07/2013  |  Full story...

Dove Sketches wins gold at Cannes: Over 55m views from just one upload on YouTube

Unilever's Dove campaign, ‘Real Beauty Sketches’, has won two gold awards at Cannes Lions 2013, after impressing the jury with the most viewed online ad of the year, attracting over 55 million YouTube views so far.

21/06/2013  |  Full story...

Cannes Lions online video case study: Dove’s Real Beauty Sketches online video wins Cannes Cyber Lions Gold

Dove has been successfully engaging its female target audience with its ‘Campaign for Real Beauty’ for a number of years now. Through the use of innovative and integrated, multi-channel campaigns they have already amassed a significant following online. So to re-engage the audience in the debate needed some exceptional creativity and excellence in advertising communications. This latest activation of the brand communication idea, with one compelling 3 minute video at its heart, has surpasses all previous work and been their most successful yet. In this Cannes Lions online video case study we show you why…

Brand: Dove | Sector: FMCG, Personal care| Country: US and global | Objective: brand consideration and preference | Format: Video

21/06/2013  |  Full story...

Digital Intelligence May 2013

Digital Strategy data - Digital Intelligence May 2013

With smartphones bridging the gap between physical and digital worlds, this month we take an in-depth look at how marketers can ensure their offline calls-to-action drive maximum mobile interaction.

As mobile habits change, marketers have to pick their channels wisely. Android is now catching Apple in terms of user engagement, while chat apps are now more popular than texts as people switch to WhatsApp, iMessage and BBM to avoid hefty mobile bills.

In the display sector, Yahoo's new army of Tumblr bloggers gives it an extra 120 million daily impressions to sell targeted interest-based ads through its network- time for Google to be worried?

May also saw Facebook muscle in on YouTube's territory with plans for video ads, while Twitter's Vine videos are getting people sharing in droves- with savvy brands making smart use of the 6-second format.

Alongside a myriad of product launches at its developer conference, Google got tough on search spam with Penguin 2.0, while a 5-year feud between Interflora and M&S ended with a landmark ruling against bidding on trademarked terms in AdWords.

To round off the month, we have a special video report featuring Harper Reed, the genius behind the Obama 2012 campaign, and what marketers can learn from his 'micro-listening' techniques that helped win the US election.

Read May 2013

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Dove ‘Real Beauty’ sketches becomes most viewed online ad of the year

Dove’s latest viral marketing video ‘Real Beauty Sketches’ has racked up over 114 million views since its launch in April 2013.

23/05/2013  |  Full story...

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