Digital Intelligence

Entries from Digital Intelligence tagged with "editorial content"

12 result(s) displayed (1 - 12 of 12)

Graham Bower

CEO Taglab, Author

June 2009

Graham BowerBy day, he’s chief executive of a funky London agency called Taglab. They’re famous for a decade of building websites and online campaigns for global brands. But away from the web, Graham has been developing ideas around a new business principle – Secondomics. Drawing on psychology, biology, economics and game theory, he’s uncovered why often the real winners in the race are not the people who burn all their energy in being first to blaze a new trail, but those guys who coast in second; following the model and using half the effort. There’s certainly nothing of a coaster in Graham, but when he shared an early draft of his next book, we spotted a new Digital Thought Leader. Here’s what he told us…

03/06/2009  |  Full story...

Pete Clifton

Head of Editorial Development, BBC

February 2009

Pete CliftonPete Clifton, 46, is the BBC’s Head of Editorial Development, Multi-Media Journalism - one of the longest job titles in the organisation which puts him in charge of on demand developments across News, Sport and Weather. Before this he was Head of BBC News Interactive, the department responsible for the main News site, plus news to mobile phones, text on TV, interactive TV and outdoor spaces.

Before joining the BBC Pete was a news reporter on the Chronicle and Echo evening newspaper in Northampton, and later their cricket correspondent, covering a wide range of Northamptonshire defeats across the country. He went on to be a sports reporter at the Extel national news agency, before becoming the chief sub on the sports desk at the Press Association.

Away from work Pete likes exchanging dubious stories in bars, wine, playing the piano, attempting bad card tricks, bike riding, walking, golf, entertaining his four children, and occasionally his wife.

What is the next big challenge for the online news industry?
Said on: www.journalism.co.uk Oct 2005
How to make content available on different platforms. Beyond whatever website you are publishing on, how will the news be personalised? In what format? How will users want to receive their news? What about new ways of presenting content? The technical infrastructure? We will have to meet the on-demand age and be extremely nimble so that we can deliver whatever is needed, wherever it is needed

10/02/2009

Tim Faircliff

General Manager, Reuters Media

January 2009

From May 2005 has been general manager for consumer news at Reuters.co.uk, overseeing multimedia services for the internet, interactive TV and mobiles. His role involves product development, third party content deals and sales and marketing.

Mr Faircliff has worked for Telegraph.co.uk for seven years, most recently as general manager. He is also a board member of the Association of Online Publishers (AOP) and the IDM/IAB Digital Marketing Council.

30/01/2009

Mariate Arnal

MSN Mexico

September 2008

Mariate ArnalEight years ago Mariate left the world of management consultancy and joined the team of just over a dozen people at MSN in Mexico City. She has played an instrumental role in helping to expand the role of commercial media on the internet in Mexico, growing the scope of online marketing in the country and raising advertiser confidence. Today the team at MSN is over 50 people and the scope of the website is a hundred times greater than back in 2000. Along the way Mariate co-founded the industry trade association and has helped accelerate the migration of marketers’ focus to online. In this interview she talks about the role of reach in media planning, why high-end demographic audiences have switched to the web, and why many brand managers still don’t understand what online is about.

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24/09/2008  |  Full story...

Ben Saunders

Polar explorer, Motivational speaker

August 2008

Ben SaundersBen Saunders is a record-breaking polar explorer and by his own admission an "extreme blogger". From the North Pole he wrote to millions using his blog, a PDA, a matchstick and a satellite phone. While becoming the youngest person in history to walk solo to the North Pole, Ben was able to keep us up to date with the progress.

Blogs are the most diverse of digital publishing platforms. They can be harnessed by anyone, anywhere for almost any publishing reason. Ben's blogs demonstrate their power both to amplify an offline event and to make intimate connections with millions.

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25/08/2008  |  Full story...

Peter Ashman

Publishing Director, British Medical Journal

March 2008

Peter AshmanPeter Ashman leads the strategic, commercial and operational development of BMJ Journals and has business responsibility for the Group’s flagship journal, the weekly British Medical Journal (BMJ). He was previously from Nature Publishing Group, where he successfully led the Group's strategic launch into medical publishing. Prior to that, he was publisher of the British Dental Journal and successfully negotiated the acquisition of the British Dental Association's entire journal portfolio. Earlier in his career, Peter worked for The Lancet, both in the UK and North America.

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01/04/2008

Emma Barnes, Snowbooks CEO

Smart digital marketing by reaching customers online

October 2007

Over the last few weeks we’ve been preparing a new edition of the Digital Viral Marketing Academy; one focussed on the entertainment sector and in particular the challenges facing book publishers. Along the way I’ve learned heaps about how Harry Potter fans used their own magic on the web, how political diarists levered their influence and how unknown authors have shot to stardom. The folks at Book-Trailers.net have begun exploring Hollywood-style approach to selling movies, authors are now buying into creating their own sites, and Penguin Classics have created the cutest RSS buttons imaginable.

While ambling between the sites of the big sisters of publishing, I was lucky enough to stumble into the home of tiny Snowbooks, and find a small publisher that’s pulled off some big web coups.

Snowbooks.com | Snowblog | Snowbooks.com on YouTube | Books-Trailers.net | Training in viral marketing | Tips in viral marketing | Web 2.0 training and strategies

17/10/2007  |  Full story...

Alison Wheeler, UK CEO, Wikimedia

UK CEO, Wikimedia

October 2007

Digital Thought Leaders | By Danny Meadows-Klue

The Wikipedia model has revolutionised knowledge classification and the linkages between content. Google pretty much anything and chances are that a wiki listing will be bubbling up on the results page. Clearly Wikipedia will remain a permanent fixture of the landscape, and we should all cherish the fact it’s a foundation. “But the problem with Wikipedia is that it only works in practice, in theory it would never work”, explains Alison Wheeler, Wikimedia’s UK chief executive. It’s a conundrum: after all, why should people want to dedicate their time to updating and managing entries on a public encyclopaedia?

www.wikipedia.org

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03/10/2007  |  Full story...

Pete Clifton

Head of News Interactive, BBC.co.uk

May 2006

Pete Clifton heads the largest online news operation in the world. BBC News Interactive enjoys the support of a worldwide network of correspondents and the incredible BBC editorial machine. Already the site tops 4 million unique viewers a day, but now they are changing their publishing model to embrace convergence and user generated content. With the BBC's behaviour able to influence the UK online media market, all eyes are on London's White City to see how the new services perform.

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21/05/2006

Antoine Clement

General Manager for Digital Media, Elle.fr

May 2006

For sixty years Elle's magazines have been media icons. With a new enthusiasm they're embracing the web, and they're taking on board the new models of publishing. With 39 editions and 20 websites, Clement's brands have come a long way from a single media proposition. But only continued innovation will let them succeed in an increasingly challenging online market.

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20/05/2006

Vince Broady

Founder, GameSpot.com

May 2006

Vince Broady is a legend in the world of online game playing. He set up the GameSpot.com network ten years ago that unites computer games fans worldwide. We caught up with him in London at the launch of their UK site and discovered how the early adopters in the online games industry are setting a blueprint for much wider digital publishing and marketing.

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19/05/2006

Craig Newmark

Founder CraigsList.org

December 2005


Craig Newmark set up his list of local web listings in San Francisco in 1995. Run from the his garage on shoestring budgets, CraigsList is the story of a dotcom success that has spawned offshoots in 175 cities across 35 countries, and audience traffic that matches Amazon. It's left regional newspaper executives reeling, and forced many analysts to question the future of local press.

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20/12/2005

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