Digital Intelligence

Entries from Digital Intelligence tagged with "eiaa"

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Media multi-tasking: a snapshot in changing behaviours of digital consumers

There is a marked increase in the number of people choosing to consume different media simultaneously, confirming the evolution of media multi-taskers according to new research from the European Interactive Advertising Association released in June 2009. The study highlights how consumers are entering a new phase of communications and commerce online and how dual simultaneous media consumption has become standard consumer behaviour.
From, 23/06/2009
Digital Strategy Consulting:


70% of European advertisers increase online ad budgets

The annual Internet Ad Barometer report from the European Interactive Advertisers Association (EIAA) has found that 70% of European advertisers intend to increase their online adspend during 2009. In addition, only 8% of firms are intending to cut their online budgets this year. Advertisers are primarily cannibalising other media budgets in order to fund the increases: 37% of firms are cutting TV budgets, 32% are cutting newspaper budgets and 46% are cutting magazine budgets. Online is increasingly playing a bigger part in ad strategies and 47% of firms now see it as "an essential factor within the marketing mix" (up from 38% in last year's study). 16% of advertisers are now also increasing their pan-regional campaigns (from 11% in 2008).
EIAA:, 22/04/2009


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