Digital Intelligence

Entries from Digital Intelligence tagged with "election"

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US election: Obama V Romney- who is winning the email race? (infographic)

Election Day is just weeks away and both Barack Obama and Mitt Romney’s campaigns are in full swing. The success of each of the candidates on November 6 relies on effectively communicating to their constituents, seeking to build support, donations and their voter bases. This infographic from Return Path looks at who is winning the email battle in the race to the White House.

22/10/2012  |  Full story...

US elections: Will social media choose the next President?

As social media grows in popularity in the US, the the medium become less of a reporter of political races and more of a predictor of the results? This in-depth infographic from education platform Open Site looks at the evidence…

17/10/2012  |  Full story...

Fifth of a million Facebook users watched second leaders’ debate

More than 220,000 people logged in to Facebook last Thursday to watch the second leaders’ debate. Both and used Facebook Live Stream to allow viewers to comment on what they saw on screen, the first time worldwide that two broadcast networks have used Facebook Live Stream in parallel.


28/04/2010  |  Full story...

Debate shifts party leaders’ reputations on social media

Last week’s debate saw the reputation of Gordon Brown rise significantly, while David Cameron remained static, according to analysis by social media firm Yomego.

Yomego has been analysing the reputations of each leader through the first two leaders debates, and the reputational shifts are charted in the graph below, as are the social media reputation scores of each leader.


27/04/2010  |  Full story...

TV leader debate: Clegg wins over Facebook users in second round

Nick Clegg has been voted the winner of last night’s leadership debate, according to an online poll of Facebook users.

An exit poll launched within minutes of the debate ending showed that the Liberal Democrat leader was the most successful candidate, polling 48% of the vote, followed by David Cameron 27% and or Gordon Brown on 25%. Facebook said over 20,000 users of its social network took part in the poll.


23/04/2010  |  Full story...

TV leader debate: Tories win web traffic war after round two

The Conservative party gained the most homepage visits after the second leadership debate last night, according to new research.

The research, from Hitwise, indicates that the Conservative's homepage getting 36.42 per cent of the share, the Liberal Democrats 31.80 per cent and Labour 31.78 per cent.


23/04/2010  |  Full story...

Electoral commission uses Facebook to encourage young voters

The Electoral Commission will for the first time use Facebook to encourage more Brits to register to vote on May 6. The move comes after turnout fell to historic lows in the last two ballots. Young people are among the biggest users of Facebook, but are traditionally the hardest to persuade to cast their vote.

The organisation said every visitor to the social networking site on Saturday will be asked if they have already signed up to vote. If not, they will be redirected to the commission's site where they can register. At least 3.5 million people failed to register for the 2001 election and the commission estimates there may still be millions in the same position.


12/04/2010  |  Full story...

Brown’s digital vision: Super-fast broadband and a webpage for every citizen

As the Election draws closer, the Prime Minister has pledged universal super-fast broadband for all - coupled with a personal webpage for every UK citizen to manage their government transactions and access local services- in a bid to transform the UK by 2020.

Gordon Brown said his proposals could slash billions from public service costs and create more than 250,000 jobs, adding that funding for the proposals will be announced in Wednesday’s Budget. Brown said: “Super-fast broadband is the electricity of the digital age. And I believe it must be for all - not just for some."


23/03/2010  |  Full story...

UK election: most Brits want online vote

More than three quarters of electors – 77 per cent - would vote on the Internet if they could, according to a new survey released today. The poll also found 56 per cent had visited political websites – signalling a substantial interest in online politics among voters. The survey of 1,000 people by social media consultants LEWIS Communications was conducted to gauge public attitudes to the use of social media and digital technology by political parties.


12/03/2010  |  Full story...

UK election marketing: Tighter restrictions on party campaigning

The switch to web marketing, email and database driven profiling has prompted marketing regulators to go on the offensive in the run up to the election. “In the past some parties have flouted the rules”, Information Commissioner Christopher Graham told us. “That’s why today I’m issuing updated guidance for political parties covering email, direct mail, phone calls, automated calls…”


05/03/2010  |  Full story...

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