Digital Intelligence

Entries from Digital Intelligence tagged with "email"

25 result(s) displayed (1 - 25 of 263)

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10 big trends from Google I/O: AI phone calls and Android IoT platform

Google’s annual developer conference this year showed how the internet giant sees AI as the future, from Gmail that writes itself to an Assistant that makes appointment- based phone calls for you. We look at ten of the biggest announcements from Google I/O 2018…

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10/05/2018  |  Full story...

Live chat and chatbots overtaking email for retail communication

There is a vast generational gap in how customers wish to communicate with brands and retailers, with millennials 20% less likely to contact a retailer via email than baby boomers, and are five times more likely to use live chat on a website, according to new research.

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20/03/2018  |  Full story...

Email trends for 2018: A stable touchpoint for consumers [INFOGRAPHIC]

How do consumers’ treat their email accounts and what can brands do to become trusted mainstays of their inbox? The latest edition of the Consumer email tracker 2017 report from the DMA highlights how 99% of consumers check their personal email every day, checking their inboxes around 20 times a day.

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15/01/2018  |  Full story...

Top email Christmas campaigns: Aldi and Asda lead the way

Asda has won the Christmas battle of the inbox and Aldi topped a separate consumer study for its ability to engage shoppers on a personal level with advertising and marketing, according to new research.

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18/12/2017  |  Full story...

Email marketing trends: Cultural stereotypes ‘alive and kicking’

When it comes to email marketing, cultural stereotypes are very much alive, according to new research.

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15/12/2017  |  Full story...

Black Friday email tips: Brands must focus on emotions, not just deals

Invoking emotion, as well as offering attractive deals, holds the key to breaking through to UK consumers facing email overload this Black Friday and Cyber Monday, according to new research.

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15/11/2017  |  Full story...

The ‘Stranger Things’ effect: Netflix show lifts brand email engagement 74%

Halloween marketing is peaking around the second season of hit Netflix show, Stranger Things, which premieres this Friday, according to new research.

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26/10/2017  |  Full story...

Lost emails cost customer relationships in under 60 seconds

There is an alarming risk to customer retention around business critical transactional emails – the purchase confirmations, e-tickets and account notifications - which 28% of consumers across the UK and France say they now receive four or more times per day.

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27/09/2017  |  Full story...

Email fail: Amazon mistakenly sends baby registry emails

Amazon sent out some very confusing emails on Tuesday, telling a large number of customers that someone had bought an item off their baby registry.

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21/09/2017  |  Full story...

Email “still most popular marketing channel”

Brands are under further pressure to meet the demands of European consumers as their email habits continue to evolve, but the medium remains the most popular marketing channel, according to new research.

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01/09/2017  |  Full story...

65% of consumers fed up with irrelevant brand communications

Almost two-thirds (65%) of consumers say companies, retailers or brands send them too many irrelevant communications, according to new research.

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30/08/2017  |  Full story...

UK marketers “falling behind consumer demand for innovation”

UK marketers must rethink their engagement strategy to move beyond the transactional experiences consumers currently anticipate, according to new research.

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25/08/2017  |  Full story...

Email marketing trends: Consumers open, but are cautious to click

Emails are opened and read 14.2% of the time, but consumers have been more cautious about clicking with a reduction in the aggregate click through rate from 1.8% in 2015 to 1.6% in 2016, according to new research.

16/08/2017  |  Full story...

Email is still king when it comes to mobile conversion

Email offers are the still the most likely marketing tactic to trigger a purchase on a smartphone or tablet, with 1 in 5 consumers making a mobile purchase as a result of email offers on the go, according to new research.

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03/08/2017  |  Full story...

How brands can win trust and loyalty [INFOGRAPHIC]

Half of consumers tend to remain loyal to brands they like, but the vast majority still spend time researching products to make sure they get the best deal, according to DMA research.

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01/08/2017  |  Full story...

World Emoji Day 2017: are we over the emoji?

Despite the momentum around emojis with an upcoming film ‘The Emoji Movie’ and World Emoji Day, emojis appear to have lost the momentum that made them such an effective marketing tactic in 2016, according to new research.

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17/07/2017  |  Full story...

Salesforce 'Einstein' AI can tell when people are angry in texts and emails

Salesforce is ramping up its artificial intelligence tools with additions to its ‘Einstein’ marketing platform for brands.

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03/07/2017  |  Full story...

Cannes Lions 2017: MailChimp wins Cyber Lions with name mix-up

Droga’s MailChimp campaign has won one of the 3 top Cyber Grand Prix at Cannes this year.


22/06/2017  |  Full story...

UK Election: Which party has the best direct marketing campaigns?

If the election was based on direct marketing alone, the Scottish National Party would walk away with a victory, whilst, Labour would steal the leadership away from the Conservatives, according to new research.

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06/06/2017  |  Full story...

Most Brits have unsubscribed from retailer comms in the past year

The vast majority (90%) of UK consumers have unsubscribed from communications from retailers in the past 12 months, with nearly half (46%) saying this is because they received too many messages from brands, according to new research.

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05/06/2017  |  Full story...

Emails Vs. social media: Which is better for consumer engagement?

Email is still a more effective tool than social media when it comes to generating consumer engagement, according to new research.

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26/05/2017  |  Full story...

Nosy nations: Spanish most likely to click on “confidential" emails

Spain has topped the list of nosy nations as confidential information spurs a 48% increase in clickthroughs, according to new research.

23/02/2017  |  Full story...

EU privacy rules: One in four firms "still unprepared for GDPR" (and Brexit won't help)

A quarter of marketers (26%) believe their companies are still unprepared for the introduction of the EU General Data Protection Regulation (GDPR), with just over half (56%) reporting that they feel prepared and 5% believing it’s not their responsibility, according to new research.

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15/02/2017  |  Full story...

One in ten marketers admit their emails aren’t relevant to customers

Email remains ‘important’ or ‘very important’ for the majority (95%) of marketers, but less than one in 10 (9%) say all their emails are relevant to their customers, according to new research.

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14/02/2017  |  Full story...

Email marketing still best performing channel for marketers- report

The vast majority (84%) of marketers use email, which was also rated as the best-performing channel by the highest proportion of marketers (41%), according to new research.

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23/01/2017  |  Full story...

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