Digital Intelligence

Entries from Digital Intelligence tagged with "email"

25 result(s) displayed (1 - 25 of 248)

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World Emoji Day 2017: are we over the emoji?

Despite the momentum around emojis with an upcoming film ‘The Emoji Movie’ and World Emoji Day, emojis appear to have lost the momentum that made them such an effective marketing tactic in 2016, according to new research.


17/07/2017  |  Full story...

Salesforce 'Einstein' AI can tell when people are angry in texts and emails

Salesforce is ramping up its artificial intelligence tools with additions to its ‘Einstein’ marketing platform for brands.


03/07/2017  |  Full story...

Cannes Lions 2017: MailChimp wins Cyber Lions with name mix-up

Droga’s MailChimp campaign has won one of the 3 top Cyber Grand Prix at Cannes this year.

22/06/2017  |  Full story...

UK Election: Which party has the best direct marketing campaigns?

If the election was based on direct marketing alone, the Scottish National Party would walk away with a victory, whilst, Labour would steal the leadership away from the Conservatives, according to new research.


06/06/2017  |  Full story...

Most Brits have unsubscribed from retailer comms in the past year

The vast majority (90%) of UK consumers have unsubscribed from communications from retailers in the past 12 months, with nearly half (46%) saying this is because they received too many messages from brands, according to new research.


05/06/2017  |  Full story...

Emails Vs. social media: Which is better for consumer engagement?

Email is still a more effective tool than social media when it comes to generating consumer engagement, according to new research.


26/05/2017  |  Full story...

Nosy nations: Spanish most likely to click on “confidential" emails

Spain has topped the list of nosy nations as confidential information spurs a 48% increase in clickthroughs, according to new research.

23/02/2017  |  Full story...

EU privacy rules: One in four firms "still unprepared for GDPR" (and Brexit won't help)

A quarter of marketers (26%) believe their companies are still unprepared for the introduction of the EU General Data Protection Regulation (GDPR), with just over half (56%) reporting that they feel prepared and 5% believing it’s not their responsibility, according to new research.


15/02/2017  |  Full story...

One in ten marketers admit their emails aren’t relevant to customers

Email remains ‘important’ or ‘very important’ for the majority (95%) of marketers, but less than one in 10 (9%) say all their emails are relevant to their customers, according to new research.


14/02/2017  |  Full story...

Email marketing still best performing channel for marketers- report

The vast majority (84%) of marketers use email, which was also rated as the best-performing channel by the highest proportion of marketers (41%), according to new research.


23/01/2017  |  Full story...

Top Christmas email campaigns: Waitrose tops the table for the second year

With the holidays fast approaching, annual research from email service provider, Mailjet, has revealed that Waitrose is ahead of other supermarkets in the email campaign stakes as it vies to be consumers’ choice for Christmas dinner this year.

19/12/2016  |  Full story...

Another Yahoo hack: 1 billion accounts hit in largest breach yet

Yahoo has announced that hackers stole data from more than one billion of its user accounts in August 2013, in what is thought to be the largest data breach at an email provider.


15/12/2016  |  Full story...

Millennial shift: Young consumers drive new email habits

For consumers, the email address is the way to access so many of the useful things available on the web, like social media accounts, making purchases, banking and so on. For marketers, the email remains the most-used medium for reaching consumers.

13/12/2016  |  Full story...

19 million ‘ghost’ email accounts in the UK

Nearly half of consumers have a ‘ghost’ email account that is active but no longer used, according to new research.

14/11/2016  |  Full story...

Gmail iPhone app lets users unsend embarrassing emails

Gmail has added a new feature that lets iPhone users unsend emails they may have sent in error.


14/11/2016  |  Full story...

US election: Which presidential candidate has the best email marketing campaign?

Donald Trump’s email marketing campaign is outperforming Hillary Clinton’s by 12.9 points to 11.0 across six separate marketing parameters, fuelling the surge in small-dollar donations to the Republican candidate, according to new research.

21/10/2016  |  Full story...

Facebook takes on office email with "Workplace"

Facebook has launched a new version of its social netowrk aimed at businesses, swapping cat videos and baby pictures for meeting minutes and corporate schedules.

11/10/2016  |  Full story...

Europeans spend more time than ever reading emails (but only open 10%)

Europeans are spending over a third of their waking day on email, but that email marketing campaigns are failing to engage them as well as they once were, according to new research.

04/10/2016  |  Full story...

FOMO: "Fear Of Missing Out" boosts email open rates

Brits are 39% more likely to engage with brand messages that play on their Fear-Of-Missing-Out (FOMO), getting a better result than funny, ‘fail’ and NSFW content.


07/09/2016  |  Full story...

Missing the mark: 2 in 3 dissatisfied by amount and irrelevance of brand communications

Consumers across the UK are dissatisfied with the number of brand messages they receive and the relevance of the content, according to new research.

22/08/2016  |  Full story...

Email marketing best practice guidelines - 40% of viewers probably not seeing images

Latest research suggests that with more than a third of email users not seeing images, email marketing best practice guidelines are overlooked by marketers who rely on graphically rich email templates.

20/07/2016  |  Full story...

"Hey Bae <3": Microsoft mocked for embarrassing millennial recruitment email

Microsoft's latest attempt to recruit the next generation of engineering talent has backfired, as its rather awkward attempts at 'Millennial speak' have been roundly mocked on social media.

11/07/2016  |  Full story...

Half of consumers want brands to use artificial intelligence

Half of consumers are interested in brands using artificial intelligence (AI) for customer engagement, such as chatbots or virtual assistants, according to new research.

14/06/2016  |  Full story...

Jawbone hit by backlash for 'insensitive' Fathers' Day email

Wearable tech firm Jawbone has faced heavy criticism for "insensitivity" after sending an email to thousands of its customers with the subject link ‘Re: Your Dad’.

10/06/2016  |  Full story...

Morning commute “best time for retailers to reach consumers by email”

Over four fifths (83%) of consumers read emails from retailers during the morning commute on their mobiles, making it the best time to reach them, according to new research.

11/05/2016  |  Full story...

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