Digital Intelligence

Entries from Digital Intelligence tagged with "email"

25 result(s) displayed (1 - 25 of 282)

1 2 3 4 5 6 7 8 9 10 11 12 Next >>

Oasis gets 175% increase in campaign revenue through targeted video marketing

High street fashion retailers Oasis saw a massive 175% increase in its campaign revenues by integrating embedded, targeted videos into its marketing communications, through its work with video marketing specialist Playable and AI marketing platform Emarsys.


05/12/2019  |  Full story...

Consumers '35 times more likely to open mobile messages than emails'

Consumers welcome many types of personalized mobile messages from businesses, and they are 35x more likely to open mobile messages than emails, according to new research.


19/11/2019  |  Full story...

Mailgun buys Mailjet to expand email marketing tech worldwide

Email marketing platform Mailjet has been acquired by the Thoma Bravo backed Mailgun, a leading US based email delivery platform.


25/10/2019  |  Full story...

Top email marketing webmailers: Gmail, Microsoft and Verizon lead the way

Gmail, Microsoft and Verizon are the leading webmailers in the UK, US and Europe, but there are significant differences in the services used in some European markets.


11/10/2019  |  Full story...

The engagement gap: Customers say 45% of email marketing messages ‘feels like spam’

Customers don’t want to buy every time they interact with a brand, so digital channels and touchpoints should be used as a constant source of information on regular life, building engagement and ultimately delivering greater brand loyalty leading to sales, according to new research.


17/09/2019  |  Full story...

Post purchase marketing: Direct messages to recent customers boosts loyalty

Communicating directly with customers once they have made a purchase during the shipping and returns period can significantly increase repurchase rates for online retailers, according to new research.


10/09/2019  |  Full story...

The best (and worst) days for email marketing

Monday is the best day for email open rates, while Saturday is the worst, according to a new in-depth report looking at email marketing across industry sectors.


02/09/2019  |  Full story...

Airship buys Apptimize to boost mobile testing for clients

Mobile marketing firm Airship has acquired Apptimize, helping its clients such as Adidas, ASOS and Vodafone test and optimise mobile experiences across devices.


28/08/2019  |  Full story...

Cheetah Digital buys Wayin to boost personalised marketing

Cross channel marketing firm Cheetah Digital has acquired Wayin, a company that provides zero-party data collection and activation.


12/07/2019  |  Full story... unveils gaming brand My.Games

Russian web giant Group has launched a new international gaming brand, MY.GAMES. unveils gaming brand My.Games

03/06/2019  |  Full story...

Email fail: Zavvi accidentally rewards hundreds with Champions League final tickets

Email fail: Zavvi accidentally rewards hundreds with Champions League final tickets

Online retailer Zavvi has received hundreds of complaints from contestants who were mistakenly told they had won VIP tickets to European football's biggest final.

10/05/2019  |  Full story...

Urban Airship boosts mobile engagement tools with Accengage purchase

Digital customer engagement company Urban Airship has acquired Accengage, continental Europe’s largest provider of mobile CRM and push notifications.


21/01/2019  |  Full story...

Brands ‘must do more to reward consumer loyalty in the post-GDPR era’ [INFOGRAPHIC]

Nearly two-fifths of people in the UK (39%) feel less loyal to brands and companies than they did a year ago, although consumer behaviour and trends may suggest otherwise.


17/12/2018  |  Full story...

Black Friday marketing: Social rises but direct marketing still dominates

Despite growing interest in marketing through social platforms, direct marketing that has seen a consistent growth in use in terms of Black Friday Marketing, according to new research.


23/11/2018  |  Full story...

GDPR 5 months on: Marketing email volumes half (but open rates soar)

Retailers across the EU have halved the number of automated marketing emails they send to consumers since May 25th when GDPR came into force. But those emails are now 30% more likely to be opened and produce 2x more value in terms of purchases according to a new study.


24/10/2018  |  Full story...

Adobe integrates email marketing tools with AI and other channels

Adobe plans to integrate artificial intelligence (AI) capabilities into its email marketing tools to help brands build customer loyalty through data-driven personalisation.


28/08/2018  |  Full story...

73% of consumers say email is their preferred marketing channel

Nearly three quarters (73%) of consumers state email is their preferred marketing channel in a post GDPR world, according to new research.


31/07/2018  |  Full story...

Email emoji trends: Anger and Disgust lead the UK’s emotional set

Email open rates increased by 9% in the UK when emoji’s are added, especially when they represent satire or schadenfreude, according to new research looking into emoji use in email marketing across Europe.


18/07/2018  |  Full story...

Email trends: Consumers opening more emails (and still clicking)

Emails are opened and read 18.1% of the time, continuing the positive trend seen last year, and consumers are still just as likely to click, with click-through rates remaining at 1.9% year-on-year.


09/07/2018  |  Full story...

10 big trends from Google I/O: AI phone calls and Android IoT platform

Google’s annual developer conference this year showed how the internet giant sees AI as the future, from Gmail that writes itself to an Assistant that makes appointment- based phone calls for you. We look at ten of the biggest announcements from Google I/O 2018…


10/05/2018  |  Full story...

Live chat and chatbots overtaking email for retail communication

There is a vast generational gap in how customers wish to communicate with brands and retailers, with millennials 20% less likely to contact a retailer via email than baby boomers, and are five times more likely to use live chat on a website, according to new research.


20/03/2018  |  Full story...

Email trends for 2018: A stable touchpoint for consumers [INFOGRAPHIC]

How do consumers’ treat their email accounts and what can brands do to become trusted mainstays of their inbox? The latest edition of the Consumer email tracker 2017 report from the DMA highlights how 99% of consumers check their personal email every day, checking their inboxes around 20 times a day.


15/01/2018  |  Full story...

Top email Christmas campaigns: Aldi and Asda lead the way

Asda has won the Christmas battle of the inbox and Aldi topped a separate consumer study for its ability to engage shoppers on a personal level with advertising and marketing, according to new research.


18/12/2017  |  Full story...

Email marketing trends: Cultural stereotypes ‘alive and kicking’

When it comes to email marketing, cultural stereotypes are very much alive, according to new research.


15/12/2017  |  Full story...

Black Friday email tips: Brands must focus on emotions, not just deals

Invoking emotion, as well as offering attractive deals, holds the key to breaking through to UK consumers facing email overload this Black Friday and Cyber Monday, according to new research.


15/11/2017  |  Full story...

Further results

1 2 3 4 5 6 7 8 9 10 11 12 Next >>

Other tags

Digital Intelligence tag list:

Copyright ©2000-2019 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy