Digital Intelligence

Entries from Digital Intelligence tagged with "email"

25 result(s) displayed (1 - 25 of 273)

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Mail.ru unveils gaming brand My.Games

Russian web giant Mail.ru Group has launched a new international gaming brand, MY.GAMES.

Mail.ru unveils gaming brand My.Games

03/06/2019  |  Full story...

Email fail: Zavvi accidentally rewards hundreds with Champions League final tickets

Email fail: Zavvi accidentally rewards hundreds with Champions League final tickets

Online retailer Zavvi has received hundreds of complaints from contestants who were mistakenly told they had won VIP tickets to European football's biggest final.

10/05/2019  |  Full story...

Urban Airship boosts mobile engagement tools with Accengage purchase

Digital customer engagement company Urban Airship has acquired Accengage, continental Europe’s largest provider of mobile CRM and push notifications.

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21/01/2019  |  Full story...

Brands ‘must do more to reward consumer loyalty in the post-GDPR era’ [INFOGRAPHIC]

Nearly two-fifths of people in the UK (39%) feel less loyal to brands and companies than they did a year ago, although consumer behaviour and trends may suggest otherwise.

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17/12/2018  |  Full story...

Black Friday marketing: Social rises but direct marketing still dominates

Despite growing interest in marketing through social platforms, direct marketing that has seen a consistent growth in use in terms of Black Friday Marketing, according to new research.

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23/11/2018  |  Full story...

GDPR 5 months on: Marketing email volumes half (but open rates soar)

Retailers across the EU have halved the number of automated marketing emails they send to consumers since May 25th when GDPR came into force. But those emails are now 30% more likely to be opened and produce 2x more value in terms of purchases according to a new study.

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24/10/2018  |  Full story...

Adobe integrates email marketing tools with AI and other channels

Adobe plans to integrate artificial intelligence (AI) capabilities into its email marketing tools to help brands build customer loyalty through data-driven personalisation.

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28/08/2018  |  Full story...

73% of consumers say email is their preferred marketing channel

Nearly three quarters (73%) of consumers state email is their preferred marketing channel in a post GDPR world, according to new research.

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31/07/2018  |  Full story...

Email emoji trends: Anger and Disgust lead the UK’s emotional set

Email open rates increased by 9% in the UK when emoji’s are added, especially when they represent satire or schadenfreude, according to new research looking into emoji use in email marketing across Europe.

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18/07/2018  |  Full story...

Email trends: Consumers opening more emails (and still clicking)

Emails are opened and read 18.1% of the time, continuing the positive trend seen last year, and consumers are still just as likely to click, with click-through rates remaining at 1.9% year-on-year.

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09/07/2018  |  Full story...

10 big trends from Google I/O: AI phone calls and Android IoT platform

Google’s annual developer conference this year showed how the internet giant sees AI as the future, from Gmail that writes itself to an Assistant that makes appointment- based phone calls for you. We look at ten of the biggest announcements from Google I/O 2018…

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10/05/2018  |  Full story...

Live chat and chatbots overtaking email for retail communication

There is a vast generational gap in how customers wish to communicate with brands and retailers, with millennials 20% less likely to contact a retailer via email than baby boomers, and are five times more likely to use live chat on a website, according to new research.

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20/03/2018  |  Full story...

Email trends for 2018: A stable touchpoint for consumers [INFOGRAPHIC]

How do consumers’ treat their email accounts and what can brands do to become trusted mainstays of their inbox? The latest edition of the Consumer email tracker 2017 report from the DMA highlights how 99% of consumers check their personal email every day, checking their inboxes around 20 times a day.

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15/01/2018  |  Full story...

Top email Christmas campaigns: Aldi and Asda lead the way

Asda has won the Christmas battle of the inbox and Aldi topped a separate consumer study for its ability to engage shoppers on a personal level with advertising and marketing, according to new research.

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18/12/2017  |  Full story...

Email marketing trends: Cultural stereotypes ‘alive and kicking’

When it comes to email marketing, cultural stereotypes are very much alive, according to new research.

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15/12/2017  |  Full story...

Black Friday email tips: Brands must focus on emotions, not just deals

Invoking emotion, as well as offering attractive deals, holds the key to breaking through to UK consumers facing email overload this Black Friday and Cyber Monday, according to new research.

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15/11/2017  |  Full story...

The ‘Stranger Things’ effect: Netflix show lifts brand email engagement 74%

Halloween marketing is peaking around the second season of hit Netflix show, Stranger Things, which premieres this Friday, according to new research.

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26/10/2017  |  Full story...

Lost emails cost customer relationships in under 60 seconds

There is an alarming risk to customer retention around business critical transactional emails – the purchase confirmations, e-tickets and account notifications - which 28% of consumers across the UK and France say they now receive four or more times per day.

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27/09/2017  |  Full story...

Email fail: Amazon mistakenly sends baby registry emails

Amazon sent out some very confusing emails on Tuesday, telling a large number of customers that someone had bought an item off their baby registry.

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21/09/2017  |  Full story...

Email “still most popular marketing channel”

Brands are under further pressure to meet the demands of European consumers as their email habits continue to evolve, but the medium remains the most popular marketing channel, according to new research.

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01/09/2017  |  Full story...

65% of consumers fed up with irrelevant brand communications

Almost two-thirds (65%) of consumers say companies, retailers or brands send them too many irrelevant communications, according to new research.

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30/08/2017  |  Full story...

UK marketers “falling behind consumer demand for innovation”

UK marketers must rethink their engagement strategy to move beyond the transactional experiences consumers currently anticipate, according to new research.

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25/08/2017  |  Full story...

Email marketing trends: Consumers open, but are cautious to click

Emails are opened and read 14.2% of the time, but consumers have been more cautious about clicking with a reduction in the aggregate click through rate from 1.8% in 2015 to 1.6% in 2016, according to new research.

16/08/2017  |  Full story...

Email is still king when it comes to mobile conversion

Email offers are the still the most likely marketing tactic to trigger a purchase on a smartphone or tablet, with 1 in 5 consumers making a mobile purchase as a result of email offers on the go, according to new research.

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03/08/2017  |  Full story...

How brands can win trust and loyalty [INFOGRAPHIC]

Half of consumers tend to remain loyal to brands they like, but the vast majority still spend time researching products to make sure they get the best deal, according to DMA research.

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01/08/2017  |  Full story...

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