Digital Intelligence

Entries from Digital Intelligence tagged with "email publishing"

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Insurers ‘neglecting customer service on digital channels’

Insurers are the least trusted companies in the UK and are unable to answer over half of routine questions successfully, according to new research.


25/09/2019  |  Full story...

Airship buys Apptimize to boost mobile testing for clients

Mobile marketing firm Airship has acquired Apptimize, helping its clients such as Adidas, ASOS and Vodafone test and optimise mobile experiences across devices.


28/08/2019  |  Full story...

CRM trends: Most consumers feel brands misunderstand them online

Consumers in the UK and France are growing increasingly frustrated by brands that fail to understand them on digital channels. with four fifths switching suppliers if brands do not correct their mistakes, according to new research.

14/05/2015  |  Full story...

Email marketing: How do benchmarks compare?

With average ROI for email campaigns rising 53% to £38 for every £1 spent in 2014, the Direct Marketing Association looks at how email’s performance is improving.

12/05/2015  |  Full story...

More than half of all email in UK opened on an Apple device

More than half of all email (54%) in the UK is opened on an Apple device, and only 8% is opened on an Android according to new data.

10/02/2015  |  Full story...

Gmail puts unsubscribe link next to emails

Google has now rolled out a new feature to help Gmail users get rid of unwanted messages more easily.

15/08/2014  |  Full story...

Email marketing trends: Bounce rates drop 95% with rise of ‘list hygiene’

The average open rate for emails is 17.1% but the number of emails sent to extinct addresses has fallen dramatically as marketers and automation tools take more care to clean their lists, according to new research.

12/06/2014  |  Full story...

Gmail tests more ‘visual’ ads: Pinterest for your inbox?

In a move that could shake up email marketing, Google is testing a new ‘grid view’ for emails that appear in its Gmail Promotions tab, offering recipients a more visual, ‘Pinterest-style’ way of viewing email ads.

28/03/2014  |  Full story...

IPA Bellwether report: UK marketing ‘strongest in 13 years’

The latest IPA Bellwether survey indicates that marketing spend is at its ‘strongest rate in nearly 13 years’ as worries about the larger economy fall and the internet spearheads growth.

17/01/2014  |  Full story...

Oracle buys cloud marketing firm Responsys for $1.5bn

Oracle has bought email marketing firm Responsys for %1.5bn, as the software giant looks to ramp up competition with Salesforce in the digital customer relationship management sector.

02/01/2014  |  Full story...

Email marketers could get more engagement "simply by sending more emails"

Brands could increase engagement and revenue by sending more emails to customers, according to a new study.

16/12/2013  |  Full story...

Digital Intelligence November 2013

Digital Strategy data - Digital Intelligence November 2013

Big developments in mobile and social are creating new ways you can reach people in 2014. Integration of retail into digital gets a boost as Pinterest opens up to retailers, and Google starts tracking in-store consumer behaviour.

What does it mean for your brand or market in 2014? Simply contact us with your questions to get practical tips from the digital strategists.

The digital channel mix changed massively in 2013, leaving many businesses using outmoded approaches in paid, owned and earned media. We can help keep you on track.

Read November 2013

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UK travel trends: Disconnect between web and email customer service (infographic)

In the online travel sector, customer service and fast responses to consumer enquiries across multiple channels are vital if travel companies are going to thrive. However research carried out as part of the Eptica Multichannel Customer Experience Study indicates that many consumers are suffering from poor service, with a growing disconnect between the email and web channels.

12/07/2013  |  Full story...

The most wanted brands in email marketing: Dorothy Perkins, Sainsbury’s and Match saved from spam folder

New email data shows which brands consumers love enough to rescue them from the spam folder, including Apple, Amazon, eBay, Dorothy Perkins, Sainsbury’s and

26/06/2013  |  Full story...

Major UK retailers 'failing to optimise email marketing for mobile '

The top online retailers in the UK and US are underperforming at critical elements of email marketing, including sign up and subject lines, according to a new report.

19/06/2013  |  Full story...

UK email trends: Marketing messages ‘hit all-time high’

Marketing email volumes in the UK hit an all-time high during the first half of 2012, with over three billion emails sent on average monthly, according to new data.

05/06/2013  |  Full story...

Why email still matters (infographic)

As social media grows in popularity, it’s easy to neglect its earliest incarnation: email. This infographic from shows how email marketing campaigns have benefitted from new technology and have also found a niche among media outlets and small business owners.

23/05/2013  |  Full story...

Direct marketing trends: What Obama 2012 can teach us (video)

The Obama 2012 presidential campaign produced one of the most sophisticated direct marketing systems ever seen, pinpointing potential voters with the right messages delivered in the right format at crucial moments (helping to win the US election as a result). At last month’s DMA Technololgy Summit in London, Harper Reed, the campaign’s chief architect, revealed how modern direct marketing trends such as 'micro-listening' can have wider applications for marketers.

Watch Reed's presentation below:

14/05/2013  |  Full story...

Infographic: CRM is biggest challenge for online businesses

Online businesses are neglecting key parts of the marketing mix, with customer relashionship management topping the list, according to this new infographic from Barclays.

25/04/2013  |  Full story...

Gmail turns 9- how Google’s email tool has evolved (infographic)

Gmail was mistaken as an elobrate April Fool’s joke when it launched on 1st April 2004. But Google’s webmail service went on to become one of the most widely used and pioneering communications tools in the world. The mark the occasion, Google has posted an infographic on the Gmail blog which depicts all of the changes since launched as an invite-only service back in the mid-noughties.

12/04/2013  |  Full story...

Yahoo teams up with Dropbox

Yahoo! has struck a partnership with Dropbox to enhance its email storage and sharing abilities.

04/04/2013  |  Full story...

Banks "missing out" on product cross-selling opportunities (infographic)

Banks' marketers are failing to capitalise on financial product cross-selling opportunities with existing customers, new research from the Direct Marketing Association (DMA).

11/03/2013  |  Full story...

Saucy subject lines seduce subscribers: ‘Lust’ trumps ‘love’ in email marketing

This year’s Valentine’s day email campaigns have produced some eye-opening stats, with subject lines without discounts performing better than those offering a discount, and ‘lust’ getting higher clicks than ‘love’. Guy Hanson, Director, Response Consulting at Return Path looks at reasons for these anomalies, and provides some top tips for email marketing seasonal campaigns.

07/03/2013  |  Full story...

Customer data trends: Brands making progress in “winning hearts and data”- DMA

Consumer willingness to share information with brands has rocketed in the past 18 months, according to new research from the DMA.

28/02/2013  |  Full story...

Kim Dotcom to launch Mega email?

Controversial web tycoon Kim Dotcom has announced plans to launch an encrypted email service to complement his free cloud storage tool Mega.

27/02/2013  |  Full story...

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