Digital Intelligence

Entries from Digital Intelligence tagged with "erm and email marketing"

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Europeans spend more time than ever reading emails (but only open 10%)

Europeans are spending over a third of their waking day on email, but that email marketing campaigns are failing to engage them as well as they once were, according to new research.

04/10/2016  |  Full story...

9 in 10 Brits tick third party opt out box for emails

Nine in ten (90%) of Brits always tick the opt out box on marketing communications to prevent their data from being passed to third party, according to a new survey. The study, from the Direct Marketing Association (DMA), shows that marketers are continuing to underestimate the percentage of consumers who readily welcome items of direct marketing.

The 2009 Marketing-GAP Tracking Study, conducted by online market research company fast.MAP, found that the expert panel expected 57 per cent of consumers to always tick the ‘opt-out’ box on marketing communications to prevent their data from being passed to third party, when in fact 90 per cent of consumers always do so. The study looked into consumer attitudes to marketing has revealed that email is consumers’ favourite direct marketing channel.


15/01/2010  |  Full story...

Jim Sterne

CEO Target Marketing

April 2006

Jim Sterne has been exploring online marketing for more than a decade. His new-found passion for web optimization has seen him dubbed "the godfather of web analytics". Now he's on a crusade for effective web marketing that delves into the heart of the firm itself. Analytics unlock the full benefits from all existing website investment, yet many businesses are only scratching the surface, and most are yet to start.

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