Digital Intelligence

Entries from Digital Intelligence tagged with "europe"

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Mobile adspend passes €10bn in first half of 2018- IAB Europe

Digital advertising grew by 10% to €25.7bn in the first half of this year, with mobile set to take a 50% share of the total, according to new research.

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13/11/2018  |  Full story...

Germany lags behind in mobile payment usage

Proximity mobile payment uptake in Western Europe has been slow, largely due to the popularity of traditional payment methods like cash, credit cards and contactless credit cards.

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05/11/2018  |  Full story...

European advertising trends: AI adoption set to boom as brands look to get personal

European brands are turning to Artificial Intelligence (AI) as they battle to make sense of their data and deliver more relevant, personalised customer experiences, while staying on the right side of GDPR.

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02/11/2018  |  Full story...

Dentsu Aegis Network expands into Swizerland and Germany with Namics aquisition

Dentsu Aegis Network has bought Swiss and German digital agency Namics AG as the ad giant looks to further expand across the EMEA region.

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23/10/2018  |  Full story...

Brexit to impact UK and European app services

Brexit is likely to disrupt the UK and Europe applications development and maintenance (ADM) services markets in the coming months, according to new research.

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09/10/2018  |  Full story...

UK has second largest smart home market in Europe

The UK smart home market was worth £900m in 2017, making it the second largest market in Europe, according to new research.

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05/10/2018  |  Full story...

Premium video growth outstrips digital programmatic trend in Europe

There has been continued growth in premium video, thanks to major events such as the FIFA World Cup, and the way broadcasters are increasingly collaborating to create a more data-enabled future for TV advertising, according to new research.

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05/10/2018  |  Full story...

Creative protection or 'link tax'? EU votes for controversial internet copyright law

The European Union Parliament voted has overwhelmingly to approve a copyright reform that have been criticised for being harmful to an open internet.

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13/09/2018  |  Full story...

Online advertising whitepaper: demystifying premium video

Is spending more on a premium video ad worth it? A new whitepaper looks at what sets premium video apart from other media, and highlights why it is more accessible than the market might currently perceive.

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10/09/2018  |  Full story...

Switzerland digital trends: More than half of social network users on Instagram

While Facebook remains the most popular social network, Instagram is enjoying strong growth, according to new research.

03/08/2018  |  Full story...

EU fines Google record €4.3bn over Android app dominance

Google has been fined €4.34bn (£3.8bn) by the EU for abusing its control of the Android operating system by forcing vendors to pre-install its apps.

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20/07/2018  |  Full story...

Live sporting events and streaming services help drive premium video growth in Europe

Live ad views in Europe, fuelled by major sporting events such as the Winter Olympics, saw growth of 67% year-on-year, compared to 77% in the US, according to new research.

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18/07/2018  |  Full story...

Memes saved? MEPs vote to reject EU copyright law proposal

MEPs in the European Parliament have voted to reject EU copyright law changes, backed by Sir Paul McCartney and other high-profile musicians.

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05/07/2018  |  Full story...

10% of Brits would cut back on EU trips if free mobile roaming ends after Brexit

10% of the public would holiday in Europe less often if free mobile roaming is scrapped after Brexit, according to new research.

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03/07/2018  |  Full story...

GDPR one month on: Large rise in privacy complaints across Europe

The ICO has reported a sharp rise in complaints after GDPR, from a rise in breach notifications from organisations, as well as more data protection complaints following the activation of the law.

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28/06/2018  |  Full story...

European digital advertising market has doubled in size in 5 years

The European Digital Advertising market reached €48bn in 2017 compared with €24.8bn in 2012, according to new data.

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24/05/2018  |  Full story...

GDPR: US start-ups better prepared than European counterparts

With less than 10 working days to go to GDPR D-Day, small businesses are feeling the pressure most, according to new research.

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17/05/2018  |  Full story...

Austria digital marketing trends: Digital use up but traditional media still dominates ad spend

Digital, mobile and social media usage in Austria is widespread, but consumers place higher trust in traditional media, according to eMarketer’s latest forecast.

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11/05/2018  |  Full story...

Switzerland digital ad spending falls behind consumer usage

Though digital consumption habits in Switzerland are high, ad spending patterns have not followed suit, according to new research.

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30/04/2018  |  Full story...

GDPR awareness gap drops sharply among marketers as deadline nears

Marketers at major multinationals have a significantly greater awareness of the GDPR with one month to go until the EU’s deadline for compliance, but half of marketers are not regarded as fully aware of the implications for future campaigns, according to new research.

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25/04/2018  |  Full story...

Goodbye retargeting? Marketers plan to shift to new marketing channels post ePrivacy

The new ‘cookie law’ could see brands lose more than 40% of web traffic, meaning that marketers will have to shift to new marketing channels, according to new research.

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20/04/2018  |  Full story...

Facebook excludes billions of non-EU users from GDPR (but adds opt-in feature)

Facebook users will have to opt in to tracking to keep using all of the social network’s features, and will not have an option to opt out of tracking all together, ahead of the new GDPR European privacy laws.

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19/04/2018  |  Full story...

Apple and Google outline new GDPR privacy features

Apple will be bringing refreshed privacy controls for its devices and iCloud services in May with its launch of iOS 11.3, ahead of the new European data privacy laws.

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13/04/2018  |  Full story...

Beating Brexit barriers: Most UK businesses want close regulatory alignment with EU

As the UK prepares to leave the European Union next year and head into a transition phase, a new report outlines where British businesses want to stay close to EU rules and where they want divergence.

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11/04/2018  |  Full story...

Women in power index: UK 4th for female STEM graduates

Portugal, The United States and Latvia offer the best opportunities for women in tech, with an industry gender pay gap around 6-7% less than the overall average wage gap in each country, according to new research.

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27/03/2018  |  Full story...

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