Digital Intelligence

Entries from Digital Intelligence tagged with "europe"

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EU referendum: Brits’ search habits reveal quest for information online

There are now less than 100 days until the Uk makes big decision around whether we stay in Europe. In the run up to the 23rd of June, Hitwise, a division of Connexity, lifts a lid on the different behaviour witnessed across the UK when it comes to learning and informing their decision.

18/03/2016  |  Full story...

Spain: Digital now accounts for quarter of ad spend

Spending on digital advertising in Spain jumped 21% in 2015 capturing 25% of the overall market, up from 22.9% a year earlier, according new research.

18/03/2016  |  Full story...

Brexit battle: 80% of CBI members want to stay in EU

Nearly four-fifths (80%) of CBI members think being in EU is best for their business, according to a new survey looking into business attitudes to the UK EU referendum.

17/03/2016  |  Full story...

Shazam expands into Poland

Shazam is to extend its business in the growing Polish market via an exclusive agreement with mobile ad company YOC.

22/02/2016  |  Full story...

Bing Ads creates EMEA insights team to boost search data

Bing Ads have appointed Minal Fofaria to lead its newly created EMEA Insights team, as the firm looks to boost search data to inform intelligent creative campaigns.

05/02/2016  |  Full story...

US and EU agree new customer data laws… for now

A last minute agreement on EU-US ‘Safe Harbour’ transatlantic data transfers has been announced, in a move that could save business millions in extra fees for privacy protection… but many critics are wary of the privacy implications for citizens.

03/02/2016  |  Full story...

WhatApp most popular in Latin America

WhatsApp usage is highest in Latin America, while the chat app struggles in North America, where stable-mate Facebook Messenger leads the way, according to new research.

01/02/2016  |  Full story...

Landmark ruling lets bosses read workers' private emails

Employers can read workers' private messages sent via chat software and webmail accounts during working hours, European judges have ruled.

13/01/2016  |  Full story...

Online market trends in Slovenia: Cross-border ecommerce soars

Online shopping is thriving in Slovenia, with 85% of all internet users in the country buying online at least occasionally, up from 78 percent in 2013, according to new research.

13/01/2016  |  Full story...

European app trends: The year of the emoji

Last year was the year of the emoji, with phablets set to dominate 2016 and productivity apps on the rise, according to new data from Flurry.

05/01/2016  |  Full story...

Strict new EU data sharing rules threaten huge fines

Technology companies could face fines of up to 4% of their global annual turnover under new European rules on data protection.

21/12/2015  |  Full story...

Europe ‘outpacing the world for online viewing on mobile’

Europe is outpacing the world for online viewing on mobile, with the UK and Ireland leading the way – according to new research.

16/12/2015  |  Full story...

Europe mobile trends: Early adopters continue to evolve

Sweden has the highest smart device penetration with 150% smart device penetration,while the UK surprisingly only ranking thirds, according to a new report looking into European app trends.

26/11/2015  |  Full story...

UK firms ‘lag behind peers in using insights and analytics’

Companies with the strongest revenue growth let insights and analytics lead the business to a far greater extent than 'underperformers', according to new research.

19/11/2015  |  Full story...

Video viral of the week: Vanilla Ice sells Ice Cream to Finland

Rapper Vanilla Ice has been hired to celebrate the joys of vanilla ice cream as part of a video-led campaign to raise awareness of online casino brand Casumo in Finland.

19/11/2015  |  Full story...

European ad trends: User-oriented formats 'gaining ground on large-scale ad formats'

There has been a significant shift in user oriented formats with understitials like graphics, HTML5 and video now one of the top 5 most popular ads, according to new research.

12/11/2015  |  Full story...

Guest comment: The changing role of programmatic in Europe: a buy-side perspective

As adoption of programmatic trading amongst advertisers and agencies across Europe accelerates, different trends are starting to emerge in the buy-side market. This article is jointly authored by IAB Europe and Google.

11/11/2015  |  Full story...

Brands ‘suffering due to inappropriate ad placement’

Brands across Europe are suffering at the hands of advertisers who are placing their content on unsuitable online sites, including those with extreme sexual and religious content.

10/11/2015  |  Full story...

UK online ad viewability rises above 50% (but still lags behind Europe)

UK online ad viewability rose from 49% in Q2 to 52% in Q3, for the first time this year - but still lags far behind the other major EU ad markets such as France and Germany.

15/10/2015  |  Full story...

Europe’s ‘Internet Oscars’: Guardian, Vice and Eurosport among winners

The Guardian, Eurosport, VICE, Laundrapp, and Mario Testino are among the winners of Europe’s top Internet Honour at this year’s Lovie Awards.

14/10/2015  |  Full story...

Global ad spend trends for 2016: Programmatic starts to dominate ad buying

By the end of 2015 in the US, Programmatic transactions will account for 52% of non-search digital advertising spend, with growth set for 20% a year, according to new research.

23/09/2015  |  Full story...

European Programmatic ad revenue up 71%: Mobile and video soar

Total programmatic display advertising market in Europe jumped 70.5% from €2.14bn in 2013 to €3.65bn in 2014, according to new data.

17/09/2015  |  Full story...

Mobile clicks on search ads reaches all-time high in EMEA region

There has been a healthy growth in search advertising spend, clicks and impressions for smartphone, according to new research.

19/08/2015  |  Full story...

EE offers 4G Euro pass for £3 a day

EE has introduced a new Euro Pass for travellers, giving 4GEE Extra customers a bundle of data, texts and calls while on the continent for £3 a day.

05/08/2015  |  Full story...

European digital ad spend catching TV

Online advertising in Europe reached 11.8% growth to reach a market value of €30.7bn, remaining the second biggest media category as catches TV in terms of investment.

03/07/2015  |  Full story...

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