Digital Intelligence

Entries from Digital Intelligence tagged with "europe"

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Mobile roaming to end in 2017 (but spam blockers at risk )

Mobile phone roaming will end in July 2017 and will be significantly cut next summer in an agreement on telecoms laws reached last night between MEPs and representatives of EU governments.

02/07/2015  |  Full story...

Greece halts online payments: citizens seek Bitcoin salvation

Admist Greece’s ongoing financial crisis, the government has stopped online payment transactions from going ahead using Greek debit or credit cards.

01/07/2015  |  Full story...

First EU data protection laws get one step closer

Ministers in the European Council have agreed on a general approach to data protection legislation, but some key issues over how companies can use consumer data are still up for debate.

17/06/2015  |  Full story...

3M turns banners into Post-It notes

3M has embarked on a novel new digital marketing campaign that transforms ‘annoying’ re-targetted banner ads into something more useful- a reminder note for yourself.

View the case study below:

08/06/2015  |  Full story...

Spontex boasts ‘the cleanest Twitter account’ with blank tweets

Cleaning brand Spontex has launched a new Twitter campaign to promote its new broom, with an innovative ‘hidden message within a ‘spotless’ blank tweet.

29/05/2015  |  Full story...

Can social media predict the Eurovision winner?

If this weekend’s Eurovision Song Contest was decided on social media, Saturday’s winner would be Albania, with a quarter of overall Eurovision mentions coming from the UK, according to new research.

22/05/2015  |  Full story...

EU ‘Right to Be Forgotten’ one year on: Google approved just over 40% of 250K requests

One year on from the ‘EU Right to be Forgotten’ ruling, Google has processed 253,617 data removal requests over the past 12 months - but approved just over 40% of those, according to new research.

14/05/2015  |  Full story...

EU plans ‘digital single market’ for online firms

The European Commission has unveiled plans for a "digital single market" which it claims could increase GDP across the EU by £300bn a year through a ‘harmonised market’ for online goods and services.

07/05/2015  |  Full story...

Google woos news start-ups with £107m support pledge

Google has pledged to give €150m (£107m) to European news publishers and journalism-focused start-ups over the next three years.

28/04/2015  |  Full story...

Measuring the success of your campaign: New European benchmarks (infographic)

Understanding campaign performance is critical for all stakeholders in the digital advertising ecosystem.New research from comScore offers a way to compare campaigns with industry benchmarks across Europe.

27/04/2015  |  Full story...

Facebook dominates Europe social logins as Russia’s VK slips to just 1%

Facebook has continued to dominate as an identity provider in Q1 of 2015, annihilating Russian based VK’s share of social login.

23/04/2015  |  Full story...

UK digital ad spend growth to outpace US and Europe

UK ad spend is forecast to rise 5.4% in 2015, 60% faster than in US and Western Europe, according to new research.

20/04/2015  |  Full story...

Google Shopping search accused of 'abuse' by EU

The European Union has filed a complaint against Google over its alleged anti-competitive behaviour, targeting its shopping search which is pitched as a "matchmaker" between products and customers.

16/04/2015  |  Full story...

Facebook and Google user data comes under EU scrutiny

Top digital firms including Facebook and Google are facing scrutiny over how they handle data as the European Court of Justice (ECJ) looks to investigate whether data agreements between the EU and US protect European privacy.

26/03/2015  |  Full story...

Facebook could be sued by France for censoring content

A Facebook user that was banned from the social network for posting an image of an explicit 19th century painting has been able to get his legal complaint handled in France- despite Facebook being a US company.

09/03/2015  |  Full story...

MTV targets millennials with mobile app launches across Europe

Viacom is bolstering its mobile content strategy for MTV with the launch of branded content apps and partnerships with mobile network operators.

25/02/2015  |  Full story...

Opening up new growth drivers for brands and retailers in fashion, home and garden, kids, accessories and many more categories, Neteven’s customers can now sell their products to the Chinese market to drive incremental revenues. To master the requirements

Online marketplaces management solution Neteven has announced a deal with Alibaba Group’s Tmall Global, to help European retailers enter China.

25/02/2015  |  Full story...

Android faces probe in Russia after Yandex protest

Russia’s most popular search engine Yandex has asked the state anti-monopoly watchdog to investigate Google for possibly violating Russian antitrust law.

19/02/2015  |  Full story...

Digital to account for 50% of UK ad spend this year- report

Digital marketing will make up half of all adspend in the UK during 2015, with UK growth outstripping US and Western Europe by 60%, according to new research.

18/02/2015  |  Full story...

Agencies reveal top mobile marketing barriers: Brand safety and consumer privacy

Brand safety and privacy remain top challenges for mobile industry, but the sector is unlocking new budgets within agencies, according to and IAB survey of media agencies across Europe.

17/02/2015  |  Full story...

Google forced to show data collection practices

Google is to rewrite its privacy policy following pressure from the UK Information Commissioner's Office.

03/02/2015  |  Full story...

Global ecommerce trends 2015: UK leads the way in Europe and North America

Ecommerce is set to boom across Europe and North America this year. Online sales are forecast to grow by 16.2% in the UK, while sales across Europe are tipped to grow by 18.4%, according to new research.

27/01/2015  |  Full story...

Uber vows 50,000 jobs in Europe

Online taxi-sharing firm Uber has promised to create 50,000 extra jobs in Europe as part of a new expansion drive.

20/01/2015  |  Full story...

Apps ‘driving video content revolution in Europe’

Google Play offers an untapped goldmine for video publishers, while Germany’s video content app monetization presents best-in-class model, according to new research.

22/12/2014  |  Full story...

Top 10 digital regulation trends of 2014: The price of privacy rises as the cookie crumbles

Key trends to compare your 2015 plans against:

• The price of privacy as tracking goes beyond the cookie: Europeans value their own data at £140, but brand trust can lower the cost. Techniques like ‘canvas fingerprinting’ arise as cookie tracking becomes less effective and heavily regulated

• Right to be forgotten... or the right for others to remember? Google felt the squeeze from a controversial EU law, sparking debate about search’s role in sensitive historical information

• Hackers and the value of trust: High profile hacks, saucy celebrity selfies and the rise of Ello and Firechat show demand for privacy and digital freedom is strong in a post PRISM world.


19/12/2014  |  Full story...

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