Digital Intelligence

Entries from Digital Intelligence tagged with "europe"

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Carrefour teams with PowaTag to make donating to French Telethon easier

French retail giant Carrefour is implementing the PowaTag technology within 50 of their biggest supermarkets in France, which will make it more convenient to donate to a charity.

11/12/2014  |  Full story...

Search trends in 2014: EU squeezes Google; SEO evolution; Mobile upsurge

Key trends to check your 2015 plans against:

• Search formula changes make a big impact: Clamp down on low quality results, guest blogging and relegation of Google+ shows SEO is an ever-changing beast

• Mobile search: Better local context and rise of voice search (such as Google Now and Siri) is changing SEO as we know it, linking to apps for the first time.

• Right to be forgotten: EU continues to put the squeeze on Google- extending to a (largely symbolic) vote to separate the search business from rest of company


10/12/2014  |  Full story...

Global adspend to rise 4.9% in 2015: Mobile, social and programmatic key drivers

The global advertising market will grow up to 6% a year over the next three years, driven by mobile, social media and the transition to programmatic buying of digital display, according to a new report.

08/12/2014  |  Full story...

Two-thirds of European grocery shoppers don’t buy on price

Purchasing fast-moving consumer goods (FMCG) in Europe is largely driven by factors other than price, according to insights from Kantar Media’s TGI Europa study of shoppers in Britain, Germany, France and Spain.

28/11/2014  |  Full story...

Finland online marketing trends: Online ad spend overtakes TV

Home to Angry Birds and Nokia, online advertising is booming in Finland, overtaking TV ad spend for the first time this year.

28/11/2014  |  Full story...

EU to vote on Google break-up

In a dramatic new twist, Google’s regulatory problems have stepped up a with the European Parliament set to vote on a breakup of the search giant.

27/11/2014  |  Full story...

Online video marketing in Spain: Branded content most popular for advertisers

Eight in ten internet advertisers in Spain use video for their marketing or communication, with branded videos proving most popular and short form videos the fastest growing, according to new research.

26/11/2014  |  Full story...

Back to its roots: Huffington Post opens in Greece

Going back to her roots, Arianna Huffington, President and Editor-in-Chief of the Huffington Post Media Group, has launched the Greek edition of the online news publication.

24/11/2014  |  Full story...

Asda expands digital sales to Europe with HookLogic

UK retail giant, Asda, has partnered with ecommerce performance marketing company, HookLogic, to launch the company’s first venture into the European market as it looks to boost product exposure for it brand.

11/11/2014  |  Full story...

Sky Italia moves 70% of brand ad budget to Turn programmatic marketing

Broadcaster Sky Italia has selected Turn as its data management platform (DMP) to deliver more personalised advertising experiences to customers and meet a range of digital marketing needs including real-time bidding.

11/11/2014  |  Full story...

Publicis buys Sapient for $3.7bn to create digital marketing giant

Publicis has bought US consultancy group Sapient, as the France-based global ad giant looks to expand into the US and moves on from its failed merger with Omnicom.

Watch this video from Bloomberg anlysing the deal here:

03/11/2014  |  Full story...

Hungary scraps internet tax after protests

The Hungarian government has decided to axe a planned tax on internet data traffic after mass protests against the plan.

03/11/2014  |  Full story...

EMEA paid search ad revenue jumps 18% as CTR soars

Quarterly sales revenue from paid search advertising is up 18% year-on-year (YoY) in Europe, Middle East & Africa (EMEA) according to new research.

03/11/2014  |  Full story...

Hungarians protest world's first internet tax

Demonstrators in Budapest yesterday protested against a plan to introduce a tax on Internet use, staging the first mass rally since Hungarian Prime Minister Viktor Orban won three elections this year.

View this video from Euronews covering the proposed tax below:

Hungarian internet tax proposal angers net... by euronews-en

27/10/2014  |  Full story...

Twitter lets French users transfer money via tweets

Twitter has inked a deal with Groupe BPCE allowing its users in the country to send money to each other – irrespective of their bank – via a tweet.

15/10/2014  |  Full story...

The price of privacy: Europeans 'value their own data at £140'

Consumers are becoming more aware of the value attached to their personal data, and that value changes depending on the extent to which they trust a particular brand, according to new research.

13/10/2014  |  Full story...

No joke: Comedy club charges per laugh via facial recognition

Forget pay per click, how about pay per cackle? In a new digital take on admission fees, a comedy club in Barcelona is using facial recognition software to charge per laugh, rather than per show.

Watch this case study here:

10/10/2014  |  Full story...

European programmatic market was worth €2.1bn last year

As more advertisers switch to automated ad buying for their digital campaigns, new research suggests the programmatic market is already booming- rising a massive 111% during 2013.

View key findings below:

15/09/2014  |  Full story...

Uber banned in Germany over safety concerns

Uber has been banned in Germany as the social-powered cab service continues to spark controversy.

Watch this video from the BBC, discussing the issues around its launch in the UK market:

02/09/2014  |  Full story...

Global web trends 2014: Consumers ditching traditional media for digital

People are spending more time each day on online rather than traditional forms of media., according to new research looking into global media consumption trends.

21/08/2014  |  Full story...

Global mobile ad revenues ‘nearly doubled in a year’

Global mobile advertising revenue reached $19.3bn in 2013, nearly doubling from the year before, according to new data from IAB Europe.

14/08/2014  |  Full story...

Online retail trends: UK leads Europe for Internet shopping

The UK and Denmark are the biggest web shoppers amongst EU countries, according to new research.

08/08/2014  |  Full story...

Broadcast giant RTL invests in programmatic video ad platform SpotXchange

European broadcasting giant RTL, owner of American Idol, Got Talent and X Factor, has bought a 65% stake in online video platform SpotExchange, paying $144m to expand further into programmatic ads.

05/08/2014  |  Full story...

House of Lords brands "right to be forgotten" both "unworkable" and "wrong in principle"

The House of Lords home affairs, health and education EU sub-committee has condemned the ruling in May from the European Court of Justice (ECJ) ruling concerning search engines and the "right to be forgotten". The committee said that it was wrong to make search engines such as Google responsible for deciding what internet content should be removed.

30/07/2014  |  Full story...

Mobile World Cup trends: Asia and Africa lead way for consumption

With the World Cup entering its final days, football fever has gripped mobile users worldwide, with Asia and Africa consuming most content on handheld devices, according to new research.

10/07/2014  |  Full story...

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