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Entries from Digital Intelligence tagged with "europe"

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Google forced to change search results in Europe?

Google could be forced to alter its search results in Europe, after accusations that it is favouring its own services over rivals, according to a new report. Writing in the Financial Times Alex Barker and Richard Waters report that The European Union’s competition chief, Joaquin Almunia, said it is his “conviction” that Google is unfairly promoting links to its own services above those of third party companies, and that he fears it is abusing its dominant position.

14/01/2013  |  Full story...

Mobile trends: Smartphone penetration hits 55% in leading European countries

Apple leads the UK Smartphone market, but Samsung is catching fast, and Android has strengthens its position as the top operating system in the top 5 European markets, according to new data looking at mobile trends in Europe.

19/12/2012  |  Full story...

Marketing techniques with Google maps – upgrades and innovation

More engineering investment from Google means that marketing techniques with Google maps are going to become more innovative as the maps interface strengthens, combining Street View and consumer generated content. Here are the latest developments...

11/12/2012  |  Full story...

Internet regulation: Facebook tax office raid in Italy

Police in Milan last week raided Facebook's offices in the Italian city as part of a crackdown on tax avoidance and internet regulation.

11/12/2012  |  Full story...

Email marketing trends: 70% of “this is spam” complaints stem from legitimate campaigns, not bots

Marketers account for a startling 70 percent of “this is spam” complaints and 60 percent of all spam traps hits- much higher than complaints from bots, according to new research. The global study, from Return Path found that marketers’ inbox placement rates are continuing to decline.

05/12/2012  |  Full story...

Digital Intelligence November 2012

Digital Strategy data - Digital Intelligence November 2012

As we come towards the end of 2012, research shows that this year really has been the year of the smartphone. According to Gartner, global sales have risen 47% year-on-year, much to the benefit of Samsung and the Android platform primarily. But Apple has still managed to capture more of the investment in mobile advertising. Indeed, mobile advertising is looking increasingly attractive as research shows that viewer ad recall is much higher on the handheld device than on TV or the web. A great benefit as more consumer start to research and purchase physical goods through the mobile channel.

And as the developed world equip themselves with the latest devices for the poorer developing markets Google is starting to offer a simple Free Zone mobile service to capture the 'next billion' Internet users.

It also looks like Facebook has weathered the potential storm of its third stage of share sales with a rising stock and increasingly healthy looking business as the year draws to an end.

Read November 2012

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29/11/2012

Microsoft plans UK retail stores to rival Apple

Microsoft is looking at expanding its retail outlets to the European market, after a trial run in the US, according to a news report. The technology giant already has stores in the US entirely dedicated to its recently released Surface tablet and, according to the Financial Times, is aiming to replicate the model across Europe.

27/11/2012  |  Full story...

Video virals of the year: Stockholm ‘iPad magic' gets 3 million views

As 2012 comes to a close, we look back at some of the biggest video viral marketing campaigns of the year. This week, we look at the ‘iPad magic’ created to promote Stockholm as a business centre.

22/11/2012  |  Full story...

HubSpot gets $35m funding boost for Europe expansion

Social media marketing firm HubSpot has raised an additional $35m in a new funding round. The investors include Altimeter Capital, Cross Creek Capital, and, according to two people with knowledge of the deal, the Boston mutual fund giant Fidelity Investments.

08/11/2012  |  Full story...

Rakuten buys logistics firm to boost delivery

Play.com owners Rakuten has bought French e-commerce logistics business, Alpha Direct Services, as the Japanese retail giant looks to bolster its European operations. The acquisition marks Rakuten’s first logistics investment outside of Japan and is set to provide business synergies for its global e-commerce marketplaces, in particular Rakuten’s European business including PriceMinister in France.

07/11/2012  |  Full story...

Creating a social media campaign in Russia

In some countries, social media isn’t just about Facebook. With so many brands focusing on the BRIC markets, Patrick Eve, MD of international translation agency, TranslateMedia, gives the lowdown on social media use in Russia.

02/11/2012  |  Full story...

EU data protection laws ‘sent back to drawing board’

European data protection proposals have been slammed by a select committee for being “too prescriptive”. A report by the Justice Select Committee said that the proposals for a common European data protection framework did not allow for flexibility or discretion for businesses or other organisations, which hold personal data, or for data protection authorities.

02/11/2012  |  Full story...

France to force Google to pay for news?

French President Francois Hollande has told Google's chief executive that France would legislate to force the search engine to pay for displaying links to news articles, unless it struck a deal with French media outlets. According to reports, press associations in France, and other European countries, are demanding Google to pay for the displayed links associated with French newspapers in Internet searches.

01/11/2012  |  Full story...

Digital Intelligence October 2012

Digital Strategy data - Digital Intelligence October 2012

After its IPO woes, Facebook finally turned a corner this month - but at what price to advertisers? Reports suggest that the social network is lowering the reach of 'likes' in favour of paid-for advertising such as newsfeed ads and an upcoming 'want' button. Shares in Facebook rose on the back of increased revenues and new ad schemes, but brands are left once again pondering the true value of their 'likes'.

As Christmas looms, mini-tablets look set to be the gift of choice, with the iPad mini unveiled (albeit with a hefty price tag) meaning tablet-friendly sites will become more essential in 2013. As desktop and laptop use wanes, Microsoft's newly-launched Windows 8 is the company's biggest gamble yet, as the software giant looks to challenge Apple and Google in the mobile OS market.

Worst mistake of the month goes to Google, which saw nearly $20bn wiped off its market value in minutes, after Q3 earnings figures released prematurely by mistake revealed a surprise drop in profit growth. Larry Page can take some solace in YouTube's revenues, which are now rivalling US TV networks.

Our video viral highlight of the month is Bodyform's spoof CEO response to a Facebook posting. A master class in viral marketing, the video was created within days and attracted over 3 million views within a week. Scroll to the bottom of this newsletter for more examples of 'digital done right' in our viral videos section.

Read October 2012

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01/11/2012

Mail.Ru rebrands as my.com for international markets

Russia’s Mail.Ru Group has rebranded its international email service as my.com, as the first looks to expand. Mail.Ru Group’s portfolio includes several dozen cross-the-world popular browser and client games like Allods Online, Perfect World, Lord of the Rings Online, Warface. Mail.Ru Group has offices in several countries, including Germany, Israel and Latvia.

31/10/2012  |  Full story...

Google’s iPad rival Nexus 10 unveiled

Google has unveiled the latest version of its Nexus tablet range, alongside a new smartphone and operating system, as its rivalry with Apple intensifes. The Nexus 4 handset and Nexus 10 tablet will go on sale on 13 November, Google has announced. The firm also announced that it will add music to its Google Play media store in the UK, Germany, France, Italy and Spain on the same day.

Watch a promo video from Google here:

30/10/2012  |  Full story...

ASOS planning China and Russia launch

ASOS has set its sights on launching in China and Russia within a year, as the online fashion group targets two of the biggest retail markets in the world. The internet retailer currently sells to China and Russia, but will develop local language websites in the next 12 months under plans for total sales to reach £1 billion by 2015.

29/10/2012  |  Full story...

PR agencies’ media monitoring habits revealed (video)

Most PR agencies in Europe rely on specialist monitoring tools on top of regular Google searches to evaluate the influence of their media campaigns, according to new research. Press Index, a Kantar Media group company, published the first European survey on media monitoring practices in Public Relations agencies.

29/10/2012  |  Full story...

Global ad spend 2012: Web grows faster than all other media

The Internet was the fastest growing medium in terms of adspend during the first half of 2012, according to new data from Nielsen. Advertising is on the rise around the globe and across nearly all media types, according to Nielsen’s Global AdView Pulse report.

24/10/2012  |  Full story...

Social media's influence on purchase decisions

The influence of social media on purchase decisions increased across all but one of the regions surveyed in 20122. the global average has risen by 3% since 2010. The region that saw the biggest increase was 'Middle East and Africa' with 10%. Social media's influence dropped by 5% in Latin America (the only region that reported a decrease).

Social media's influence on purchase decisions. The influence of social media on purchase decisions increased across all but one of the regions surveyed in 20122. the global average has risen by 3% since 2010. The region that saw the biggest increase was 'Middle East and Africa' with 10%. Social media's influence dropped by 5% in Latin America (the only region that reported a decrease).

18/10/2012  |  Full story...

Google forced to change ‘catch-all’ privacy policy by EU regulators

Google has been forced to change its controversial privacy policy by European Union regulators after it was criticised over its collection of internet users’ personal information. In a letter to the firm’s chief executive Larry Page yesterday, an EU data protection commissioner said that Google “empowers itself to collect vast amounts of personal data about Internet users” without demonstrating that this “collection was proportionate”.

17/10/2012  |  Full story...

‘Viewable impressions’ set to become new standard for media buyers- Forrester

Digital media buyers will eventually switch to the ‘viewable impression’ standard, only paying for online ads which are visible on screen, according to a new report from research group Forrester. The report said the new ‘viewable impressions’ standard is likely to drive up CPM rates publishers receive while reducing total inventory.

12/10/2012  |  Full story...

YouTube ads 'making as much revenue as US TV networks'

YouTube’s skippable ad format is now making Google as much revenue per hour as ads on cable TV, according to YouTube’s global head of content. Speaking at the Mipcom TV industry event, YouTube global head of content Robert Kyncl claimed the group’s skippable ads format means it is now matching US cable groups in terms of per-hour revenue.

11/10/2012  |  Full story...

Google offers to brand search results to appease EU monopoly charges

Google is reportedly offering to brand its search results to avoid the European Commission taking formal action against the company's alleged "abuse of dominance" in the search market. The Financial Times reports that Google is proposing to add its logo to products such as maps, airline flight details and other services that appear when people use the firm's search function.

11/10/2012  |  Full story...

Mobile consumption behaviour in Europe

51.3% of European mobile users have used a smartphone in the three month survey period ending July 2012, showing relatively high adoption of the technology. 83% of those surveyed utilised text messaging, making it the most popular.

Mobile consumption behaviour in Europe. 51.3% of European mobile users have used a smartphone in the three month survey period ending July 2012, showing relatively high adoption of the technology. 83% of those surveyed utillised text messaging, making it the most popular.

05/10/2012  |  Full story...

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