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Entries from Digital Intelligence tagged with "europe"

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Mobile consumption behaviour in the UK

The UK utilised text messaging more than any of the 5 European countries surveyed (91.6%) during the 3 month survey period ending July 2012. External apps were popular in the UK with a 56.9% usage rate, exceeding the European average by more than 11%. Mobile gaming in the UK (38.6%) was more popular than listening to music via mobile (30.6%).

Mobile consumption behaviour in the UK. The UK utilised text messaging more than any of the 5 European countries surveyed (91.6%) during the 3 month survey period ending July 2012. External apps were popular in the UK with a 56.9% usage rate, exceeding the European average by more than 11%. Mobile gaming in the UK (38.6%) was more popular than listening to music via mobile (30.6%).

05/10/2012  |  Full story...

Facebook hits 1bn users- top regional audiences revealed

Facebook has surpassed 1 billion users for the first time, as the newly-listed social networking giant looks to expand its global reach and ad revenues. The passing of the milestone was announced by founder Mark Zuckerberg on US television on Thursday. The company said that those billion users were to date responsible for 1.13 trillion "likes", 219 billion photos and 17 billion location check-ins.

To celebrate passing the 1bn mark, Facebook created this ad:

05/10/2012  |  Full story...

Mobile consumption behaviour in France

Mobile users in France were least likely to play games on their phone, with only 16% using the function. This is over 21% less than the UK, which used mobile gaming functions the most. French users also engaged the least with external applications with only 39.6% of users accessing them.

Mobile consumption behaviour in France. Mobile users in France were least likely to play games on their phone, with only 16% using the function. This is over 21% less than the UK, which used mobile gaming functions the most. French users also engaged the least with external applications with only 39.6% of users accessing them.

04/10/2012  |  Full story...

Mobile consumption behaviour in Germany

Of all the countries surveyed, German mobile phone users are least likely to access a social network or blog via their handset with 24.3%. Users also showed the lowest percentage of people who used a smartphone during the three month survey period ending July 2012 (44.8%).

Mobile consumption behaviour in Germany. Of all the countries surveyed, German mobile phone users are least likely to access a social network or blog via their handset with 24.3%. Users also showed the lowest percentage of people who used a smartphone during the three month survey period ending July 2012 (44.8%).<br />

04/10/2012  |  Full story...

Mobile consumption behaviour in Italy

Accessing social networks and blogs proved to be the least popular function in Italy with only 27.4%. Text messaging was by far the most popular mobile function for Italy with 82.3%, exceeding all other functions by over 40%.

Mobile consumption behaviour in Italy. Accessing social networks and blogs proved to be the least popular function in Italy with only 27.4%. Text messaging was by far the most popular mobile function for Italy with 82.3%, exceeding all other functions by over 40%.

03/10/2012  |  Full story...

Mobile consumption behaviour in Spain

Spain showed the highest percentage of people using smartphones over the three month survey ending July 2012 with 60.3%. Out of the 5 European countries surveyed Spain showed the highest usage levels when it came to listening to music on a mobile phone with 38.1%.

Mobile consumption behaviour in Spain. Spain showed the highest percentage of people using smartphones over the three month survey ending July 2012 with 60.3%. Out of the 5 European countries surveyed Spain showed the highest usage levels when it came to listening to music on a mobile phone with 38.1%.

03/10/2012  |  Full story...

Digital media regulation - internet users to pay TV licence in Germany

A surprise decision by the German constitutional court on digital media regulation sees people with internet-enabled PCs liable for TV licence. It's a media regulation that could travel across Europe...

03/10/2012  |  Full story...

QR code usage doubles in Europe

Germans are most avid users of QR codes, while Spain ranks as fastest growing market, according to new research. The study, from comScore, looked at mobile commerce and QR code usage across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) using data from the comScore MobiLens service.

02/10/2012  |  Full story...

West behind East for mobile commerce adoption

Shoppers in Indonesia and Thailand almost twice as likely to shop using their mobile device and three times more likely to recommend items to friends on social platforms as US and European counterparts, according to new research. The study, from online retailer Rakuten, conducted a global survey into mobile shopping trends which reveals that countries in the Far East were nearly twice as likely as their western counterparts to shop via their mobile device, with 15% of Indonesians and 13% of Thais happy to shop from their handsets, compared to just 8% of Americans and 8% of Brits.

01/10/2012  |  Full story...

Digital Intelligence September 2012

Digital Strategy data - Digital Intelligence September 2012

Apple's high-profile iPhone 5 launch was marred by problems with its mapping technology and a hactivist leak of 1 million Apple IDs. Despite negative press, Apple once again broke records, selling 7m handsets over the opening weekend alone- evidence of the growing importance of smartphones in the consumer journey, and hinting that the market is becoming a 2 horse race between Apple and Google.

September was also a big month for Twitter, as it expanded its ad targeting offering, put restrictions on its use of APIs, revamped its profile page design to allow Facebook-style header photos and proved to be more successful than Facebook in its ability to generate mobile ad revenues.

In an eye-opening report, Gartner revealed that marketers are increasingly trying to game the social media system by paying for positive reviews.

This month also saw video ads entering the print world, with Marie Claire's media first of incorporating video into the printed magazine.

After years on the sidelines in digital, it seems grocery ecommerce looks like it has a bright future, with consumers willing to try it, but etailers need to minimise the abandoned shopper baskets.

Read September 2012

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01/10/2012

European mobile phone habits revealed

Brits are the most avid texters and web surfers, while Spain has the highest smartphone penetration, according to new research looking at mobile phone usage across the leading 5 countries in Europe

28/09/2012  |  Full story...

Publicis buys ad agency LBi for €416m

Publicis has bought Dutch ad agency LBi International for €416m, as the French marketing giant continues on the acquisition trail to boost its digital advertising reach. The deal follows a spate of mergers and acquisitions amongst agencies as larger groups buy up the few remaining faster growing digitally-focused smaller shops. Back in June, Martin Sorrell's advertising giant WPP bought digital agency AKQA, while in July, Japanese ad giant Dentsu agreed to buy marketing group Aegis.

24/09/2012  |  Full story...

Procter & Gamble teams with Google for Football YouTube channel

FMCG giant Procter & Gamble has struck a deal with Google to create a football-based YouTube channel to promote its Gillette male grooming brand. The ‘Gillette Football Club’ will show highlights and goals from several major international leagues, though the channel won’t feature any action from England’s Premier League, as the online rights are owned by Yahoo.

Watch the launch video here:


19/09/2012  |  Full story...

Unique internet users in Europe

This chart shows each country's total number of unique internet users between June 2011 and June 2012. The Russian Federation has the highest total of unique users out of all the countries measured, exceeding the second highest, Germany, by almost 7 million users.

Unique internet users in Europe. This chart shows each country's total number of unique internet users between June 2011 and June 2012. The Russian Federation has the highest total of unique users out of all the countries measured, exceeding the second highest, Germany, by almost 7 million users.

13/09/2012  |  Full story...

Page visits for internet users in Europe

The United Kingdom had the highest number of average page visits with 3,434 per month. Finland and Norway had relatively high page visits for countries with low online populations, with 2,495 and 2,504 average page visits respectively.

Page visits for internet users in Europe. The United Kingdom had the highest number of average page visits with 3,434 per month. Finland and Norway had relatively high page visits for countries with low online populations, with 2,495 and 2,504 average page visits respectively.

13/09/2012  |  Full story...

Average hours spent online in Europe

Amongst web users the United Kingdom spent the most time online between June 2011 and June 2012 with an average of 37.9 hours. The country with the lowest average time spent online amongst web users was Austria with 13.5 hours- a total of 24 hours less than the United Kingdom.

5237_average_hours_spent_online_europe_small_V1.jpg

13/09/2012  |  Full story...

Time spent on top 5 European email sites

Europe as a whole dropped 6% in average time spent on web based email sites. Hotmail was the only site measured that reported a drop in average time spent with a 14% dip. Google Mail shows strong levels of engagement with an 18% increase since June 2011.

Time spent on top 5 European email sites. Europe as a whole dropped 6% in average time spent on web based email sites. Hotmail was the only site measured that reported a drop in average time spent with a 14% dip. Google Mail shows strong levels of engagement with an 18% increase since June 2011.

12/09/2012  |  Full story...

EU cookie law: UK sites start to comply

Nearly one third (63%) of top UK websites have taken steps to address the new EU Cookie Directive, which aims to warns users when their data is being tracked online. The new research, from data privacy management firm TRUSTe, looked at UK website compliance efforts to date. TRUSTe's analysis reveals that nearly two in three top UK websites have implemented at least some measures to address the Directive, including several who have implemented robust and user-friendly compliance solutions. TRUSTe's study reviewed both compliance efforts and tracking activities on top UK consumer websites.

07/09/2012  |  Full story...

Swedish web users ‘are most savvy’, says inventor of the web

Sweden tops the list of most savvy web users in the world, with the US and UK following behind, according to a new survey launched by Internet inventor Sir Tim Berners-Lee charity foundation. The study, compiled by Sir Tim Berners-Lee's World Wide Web Foundation, ranked both the social and political impact of the web.

06/09/2012  |  Full story...

Baidu strengthens Chinese internet marketing with browser and cloud launch

Chinese internet marketing giant Baidu is stepping up its product portfolio with major launches in cloud computing and a suite of mobile internet browser tools. Baidu is now looking to markets beyond China and revenues beyond search, directly competing with European and North American mobile, search and hosting firms. Baidu has launched a mobile browser, with aims that 80% of China’s Android handsets will have downloaded Baidu Mobile Browser by the end of the year.

04/09/2012  |  Full story...

Amazon launches Groupon rival in Europe

Amazon is launching its Groupon rival, AmazonLocal, across Europe, as the online retail giant looks to cash-in on the growing daily deals market. Launched last summer in the US, AmazonLocal offers users time- and location-sensitive discounts on shopping, restaurants, and special events. Like market leader Groupon, the local deals that offer price breaks on everything from spa treatments to flying lessons are shared via email subscription.

03/09/2012  |  Full story...

Top European markets for email sites

This chart shows the growth of web based email sites in Europe between 2001 and 2012. Europe's usage as a whole rose by 3.7% to a 69.5% reach of the total population. The UK has the highest percentage of its population using email sites, growing by 5.2% since last year. Sweden also showed notable growth over the period, with an extra 6.1% of its total population adopting email sites.

Top European markets for email sites. This chart shows the growth of web based email sites in Europe between 2001 and 2012. Europe's usage as a whole rose by 3.7% to a 69.5% reach of the total population. The UK has the highest percentage of its population using email sites, growing by 5.2% since last year. Sweden also showed notable growth over the period, with an extra 6.1% of its total population adopting email sites.

02/09/2012  |  Full story...

Rising prices ‘greatest factor in grocery purchase decisions’

Rising food prices are having the greatest impact on global consumer’s choice of grocery purchases, with more than half (52%) stating higher prices are a major influence, according to new research. The Nielsen global online survey found that 85% of respondents attributed rising food prices as the main factor influencing their buying behaviour.

30/08/2012  |  Full story...

Digital Intelligence August 2012

Digital Strategy data - Digital Intelligence August 2012

What's a 'like' really worth? About 24% more than non-fans, according to Play.com. With Facebook under pressure to turn clicks into cash, Play's data certainly help Zuckerberg make his case that 'likes' equal high-value customers.

It's been another tough month for the Facebook founder, with an Australian judge ruling that fan comments are now ads, while plans to run newsfeed ads for non-fans met further user grumbles. News that nearly 9% of Facebook profiles 'could be fake' also set alarm bells ringing with advertisers.

The challenge of preserving user's privacy in an increasingly commercial Internet space reared its head again this month. Google was whacked with a record fine for misrepresenting their use of Safari users' data, Facebook had its knuckles wrapped by a judge for using personal photos in ads, and Microsoft caused a stir with advertisers by setting 'Do Not Track' to default in their latest version of IE.

Also this month:
- Mobile: Paypal tests McDonalds mobile payments
- Social: Pinterest opens registration, the top 20 Twitter countries, and a review of the first 'social Olympics'
- Video: YouTube is removed from Apple devices
- Search: How search keyphrases are getting longer and SEO tips from Google on 5 biggest mistakes in SEO

Key data this month reveals that search keyphrases are getting longer, the Top 20 Twitter countries and a look back at how brands fared in the 'social Olympics'. As a bonus, we've also got SEO tips from Google on 5 biggest mistakes in SEO (and 6 good ideas!).

Read August 2012

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30/08/2012

Case study: Nokia Finger Battle app

At the height of football fever this summer, Nokia launched a smartphone game to coincide with the Euro 2012 championships. This case study shows how the ‘Finger Battle app’ became one of the most popular application so the tournament. For the 2012 Euro Cup that took place in Poland and Ukraine, Nokia Poland wanted to create an app that could keep football fans entertained during the football fever in the country.

29/08/2012  |  Full story...

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