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Entries from Digital Intelligence tagged with "europe"

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Watered-down EU cookie law comes into force with last minute changes

A controversial new series of online privacy rules have come into effect within the European Union's 27 member countries, requiring companies to receive consent to track individuals' actions online. In a surprise move, the Information Commissioner's Office (ICO) has changed the wording of the laws, moving from needing 'explicit consent' to 'implied consent' from website users.

Watch a video from the ICO outlining the changes to the EU cookie law below:

28/05/2012  |  Full story...

Google warned by EU over ‘manipulating search’

Google has been warned about manipulating search results for its own gain by the European Competition Commissioner and given a matter of weeks to find remedies for the problems outlined in the large anti-trust inquiry into the search company’s business. In a letter to Google’s executive chairman, Eric Schmidt, the EU’s anti-trust chief, Joaquin Almunia, outlined for the first time four areas of concern that have arisen through its lengthy investigation into the company. Almunia said the company must now "offer remedies" swiftly.

28/05/2012  |  Full story...

Smartphone wars: Apple and Samsung hold ‘peace talks’ to settle patent disputes

Apple and Samsung are holding two days of talks that will try to find a way to end the many legal rows between the rivals. Over the last year, the firms have been embroiled in patent arguments that have spilled over to courtrooms around the world over who invented or has to the right to use particular technologies.

22/05/2012  |  Full story...

European mobile gaming gets social: UK leads way for social play on the move

Over 2 in 5 (42%) of people in the leading 5 European countries played a game on their mobile device during February, with the UK leading the way, according to new research. The study, from comScore, looked at mobile gaming behaviour across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) using the comScore MobiLens service.

10/05/2012  |  Full story...

Internet download speeds – international benchmarks

The Asia-Pacific region is the best place for broadband, with the US and Europe training behind, according to new research. According to Akamai's State of the internet report, 69 of the top 100 cities were placed in the Asia-Pacific region, followed by 24 cities in the United States and seven in Europe.

03/05/2012  |  Full story...

Online video use in Asia - new report shows overtaking Western markets

Asia (excluding Japan) and BRIC nations (Brazil, Russia, India and China) have overtaken Europe and western markets on television viewing and video consumption via Internet or mobiles, according to a new report looking at online video use in Asia. The findings, from Nielsen’s global media consumption index also shows that globally, 14% of advertising expenditure goes towards digital.

25/04/2012  |  Full story...

Mobile marketing trends- demand for location-based services rise

There is a growing demand for location-based mobile services worldwide, with the likes of check-ins and mobile maps being the most demanded features for technology on the move, according to new research. The ‘Mobile Life‘ report from TNS, concludes that almost two-thirds of mobile users that don’t have location-based features would like to start using the feature, showing that there is huge untapped potential these services.

Watch a video outlining the results here:


25/04/2012  |  Full story...

In-app ads ‘to overtake mobile ads this year’

Sales from in-app ads in the US and Europe will surpass sales generated from mobile web display ads, with overall mobile ad spend set to rise 85.4%, according to a new report. The study, from Strategy Analytics, also forecasts that worldwide revenue from mobile ads and content will hit $67 billion this year.

25/04/2012  |  Full story...

Infographic: The rise of the video ad in Europe

More than half of all video ads worldwide came from either the UK, Germany, Denmark, Sweden, Italy or Switzerland, according to this new infographic.

25/04/2012  |  Full story...

Size matters: Large ads ‘boost brand awareness’

The new crop of large display ad formats, such as ‘Billboard’ and Wallpaper’ are outperforming standard banners such as MPUs, according to new research. The research, from the Internet Advertising Bureau (IAB) proves the effectiveness of new large display formats, highlights the effectiveness of new large display formats across 5 key brand metrics.

19/04/2012  |  Full story...

Internet marketing regulation – 95% of UK firms ‘yet to comply with EU cookie law on data protection’

UK businesses are rejecting the latest internet marketing regulations according to new research by KPMG. One month before the regulations become law a massive 95% of firms claim they have not yet complied with new EU cookies law - internet marketing regulation that extends the nature of data protection to cover cookies that track certain types of consumer behaviour. Our suspicions are that among small SMEs, the number could be even higher. And the UK is not alone…

13/04/2012  |  Full story...

Online movie audience data – Boom in paid subscriptions and paid downloads

$4.4bn is what the online film industry will be worth within five years. Online movie audience data has been trending upwards steeply and now Global Industry Analysts are forecasting a boom in paid subscriptions and paid downloads. Here’s why…

13/04/2012  |  Full story...

Citizen journalism – Latin America takes the lead

Attitudes to user-generated content differ around the world, with Latin America leading the world for ‘citizen journalism’, according to new research. 47% of internet users in Brazil and 44% in Argentina read UGC on newspaper websites, compared to only 35% in the UK and 26% in Germany, according to the study from Kantar Media.

11/04/2012  |  Full story...

Europe: Surge in smartphone users accessing news sites

Nearly 37 percent of smartphone users in the top 5 European countries (France, Germany, UK, Italy and Spain) have accessed news sites via an app or browser in January 2012, showing an increase of 74 percent over the past year, according to new research. The study, from comScore, found that for EU5 smartphone users who accessed news sites on a near-daily basis, the growth rate was even stronger at 82 percent.

27/03/2012  |  Full story...

Email deliverability: 17% of UK emails ‘never reach the inbox’

The number of emails reaching the inbox is rapidly decreasing and consequently, email marketers are continuing to pour money down the drain, according to a new report. The study, from email certification firm Return Path, shows that in the EMEA region (Europe, Middle East and Africa) 15% of email never reached the inbox while in the UK, the figure was higher at 17%.

21/03/2012  |  Full story...

Google privacy policy goes live… despite EU warning

Google has begun to implement its single merged privacy policy for all of its services despite a warning letter from the EU. The combined policy means that user data is shared and linked across more than 60 of Google’s services including Google Mail and YouTube. Google went ahead with the change in spite of the fact it was urged to hold off by the EU.

02/03/2012  |  Full story...

Online banking trends in Europe: Top 5 countries revealed

The Netherlands and France have the highest penetration of online banking users in Europe, followed by Sweden, the UK and Finland, according to new research. The study, from comScore, looked at internet usage in Europe, showing 381.5 million unique visitors went online in December 2011 for an average of 27.5 hours per person.

17/02/2012  |  Full story...

Google – Motorola deal gets green light from US and Europe

Google’s $12.5bn acquisition of Motorola Mobility has been backed by regulators in Europe and the US. The European Commission ruled the deal would not raise competition issues in the market for operating systems for devices like mobile phones or tablets. Regulators in the US agreed, although both authorities vowed to monitor the company and rivals' use of patents.

15/02/2012  |  Full story...

The right to disappear from the Web? EU could fine websites for privacy lapses

The European Commission has launched a controversial bid to force web giants such as Google or Facebook to give users more control over their personal data or face fines. The proposal pushed by EU Justice Commissioner Viviane Reding would force web companies to get consent from customers to collect their data, explain how it will be used, and allow users to totally erase their information.

26/01/2012  |  Full story...

Ecommerce sales reach £50bn: Brits spent £1,500 each online in 2011

Online sales in the UK are predicted to increase 14% and continue to hit high streets, according to new research. The study, from shopping search engine Kelkoo, indicates that online shoppers spent nearly £1,500 each on products last year, totaling £50bn in 2011. UK online retail trade made up 12% of total spending, the highest in Europe according to a report.

24/01/2012  |  Full story...

Half of all European web users visit newspaper sites: Facebook links driving growth

Of the 379.4m Europeans who went online in November 2011, nearly half (47.8%) visited at least one newspaper site,, with a considerable number visiting the top 5 newspaper sites preceded by a visit to Facebook, according to new research. The study, from comScore, assessed Internet usage in 49 European markets aggregated into the European region. The Daily Mail attracted the largest online audience with 20.1m unique visitors, followed by the Guardian at 15.7m unique visitors.

23/01/2012  |  Full story...

Brits ‘biggest online spenders in Europe during 2011’

British consumers spent more online last year than any other country in Europe, according to new research. The data, from the Centre for Retail Research (CRR), found UK online sales topped £50bn in 2011, up 11% year-on-year, and accounted for almost a third of online spending in Europe.

20/01/2012  |  Full story...

European Commission sets out 16 point plan to double e-commerce sales in three years

The European Commission (EC) intends to double e-commerce sales and the internet's contribution to European GDP by 2015 in order to help drive job creation and mitigate the ongoing economic crisis. The institution said that at present while online e-commerce sales were strong there were numerous obstacles preventing further growth including uncertainty around relevant laws, a lack of transparency around online offers and conflicting payment and delivery models.

13/01/2012  |  Full story...

Groupon strikes mobile coupon deal with T-Mobile-owner

German telecom operator Deutsche Telekom and the daily deals company Groupon have struck a deal to offer its European mobile customers coupons. As per the alliance, Groupon's coupons will be made available to Deutsche Telekom's mobile customers (including T-Mobile customers in the UK) across Europe beginning in the first half of 2012.

11/01/2012  |  Full story...

India and China ‘most active social media users’- are marketers missing a trick?

India and China have the most active social media users, while web users in the US, Europe and Japan are less likely to post information on social networks, according to a new report. The global survey by Forrester Research, found that three out of four Chinese and Indian web users write blog posts or upload pictures and music. The online survey collected from 95,000 Internet users in 18 countries.

09/01/2012  |  Full story...

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