Digital Intelligence

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Global ad expenditure (including digital) will defy the economic downturn to grow 3.5% to $464bn this year, with USA, Japan and China leading the way, according to new research. The study, from ZenithOptimedia predicted global adspend will then accelerate to $486bn in 2012, marking a 4.7% growth, despite the continuing slowdown in Europe and fears that its debt crisis will get much worse. The firm expects ad expenditure to grow 5.2% in 2013 and 5.8% in 2014.

19/12/2011  |  Full story...

Russian online shopping growth is being hampered by infrastructure and slow delivery times, according to a new report from accountancy PWC. The report said that retailers will be forced to spend more before they reap any benefit of rising Internet use. Russia overtook Germany as Europe's biggest Internet market in September with about 60 million users, while a penetration rate of around 43 percent means e-commerce is still at an early stage of development.

05/12/2011  |  Full story...

The European Commission said it expects to rule on Google’s planned $12.5bn acquisition of Motorola Mobility by January 10 after the search giant submitted an application for regulatory clearance. Google announced its intentions to buy Motorola back in August, giving the internet giant a significant technology boost to the Android platform in the increasingly competitive smartphone and tablets market.

30/11/2011

30/11/2011  |  Full story...

Mobile users on Twitter and LinkedIn doubled in the past year, across the five biggest Europeam countries, with the UK leading the growth, according to new research. The study, from comScore, looked at mobile social media usage across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom. The study showed that the audience for mobile social networking in the EU5 region grew 44 percent in the last year with 55.1 million mobile users in the EU5 accessing social networking sites or blogs via their mobile devices during September 2011.

28/11/2011

28/11/2011  |  Full story...

The top reason for following or liking a brand, company or celebrity on social networking sites is to receive discounts and special offers, according to a recent survey of global online consumers conducted by Nielsen. North American consumers showed the strongest interest in using social media for deals (45%), followed by consumers in Asia-Pacific (34%) and Latin America (33%).

10/11/2011  |  Full story...

With the controversial EU online privacy law coming into full effect next year, marketers lack confidence in their ability to engage users online without tracking their behaviour via cookies.Under the new EU directive, visitors will have to agree upfront to a website uploading cookies to their device - rather than the consent being hidden in terms and conditions as it has previously. According to research conducted by affilinet at ad:tech 2011 show, only one in ten (12%) of those surveyed at ad:tech 2011 believe that businesses will be able to engage consumers as successfully without the use of cookies.

09/11/2011

09/11/2011  |  Full story...

France Télécom-Orange and the Publicis Groupe advertising business are planning to launch a new venture capital fund. The fund - which is starting with a 150 million Euro (£129 million) investment from the two companies - will help budding entrepreneurs in Europe’s digital economy.

08/11/2011

08/11/2011  |  Full story...

Companies are increasingly relying on social media to keep consumer’s attention and loyalty online. This infographic shows how consumers are using social media to interact with brands. eCircle in partnership with Mediacom Science conducted the first European Social Media and Email Marketing Study, surveying 5,000 European consumers of which 1,000 were from the UK) to reveal how they interact with brands via email and social media services.

08/11/2011  |  Full story...

Smartphones and Tablets are now accounting for nearly 55 of all web traffic across the 5 leading European countries, according to new research. The study, from comScore, looks at mobile use across the UK, Germany, France, Spain and Italy (referred to as the ‘EU5’).
It found that Apple’s operating system iOS accounts for 61% of ‘Non-Computer Digital Traffic’.

31/10/2011

31/10/2011  |  Full story...

YouTube, VEVO, MTV owners Viacom and iTunes are the most popular entertainment web properties in Europe, according to new research. The study, from comScore, indicates that in August 2011, 345.8 million European unique visitors went to Entertainment properties, an increase of 10 percent from the previous year. On average, users spent 174.5 minutes (2.9 hours) on these sites, representing a 10-percent increase in average engagement.

28/10/2011

28/10/2011  |  Full story...

28/10/2011  |  Full story...

Google Sites continued to rank as the top European web property in August with 337.7 million unique visitors, reaching 90.8% of the total European internet audience, according to new research. The data, from comScore, indicates that Google maintained a 6-percent increase from a year ago.

27/10/2011

27/10/2011  |  Full story...

Brits have overtaken the Dutch as the biggest internet addicts in Europe, spending the most time online per person, according to new research. The study showed that 372.1 million unique visitors went online in August 2011 for an average of 25.4 hours per person. The research looks at internet usage in 49 European markets aggregated under the European region and provides individual reporting on 18 markets.

26/10/2011

26/10/2011  |  Full story...

In June 2011, Asia Pacific, home to the largest online audience of the five global regions, contributed 32.% of worldwide visitors to socail networking sites. However, the region accounted for just 16.5% of all social networking minutes, lagging behind Europe (38.1%) and North America (21.4%).

18/10/2011  |  Full story...

During April 2011, females spent significantly more time on social networks than males across all age groups. females aged between 15-24 were the most engaged audience (8.4hours), followed by those aged between 45-54 (5.5 hours).

12/10/2011  |  Full story...

Kelkoo has revamped its shopping and travel comparison site with a raft of new partners as it looks to become ‘the best shopping and travel comparison site in Europe’. The move follows consumer research and a site re-design which will be completed across all markets by the end of October. Both the travel and shopping brands have undergone an overhaul with the shopping website recently adding brands such as very.co.uk, Isme.co.uk and Gameplay.co.uk.

11/10/2011

11/10/2011  |  Full story...

Kate Burns has stepped down as head of AOL Europe, and has been replaced by Goviral chairman and co-founder Jimmy Maymann.Goviral is a unit of AOL’s Advertising.com and has been a bright spot in its ad business. Goviral’s CEO René Rechtman will now serve as the new head of the European Advertising.com Group.

3/10/2011

03/10/2011  |  Full story...

Is Facebook destined to become the next AOL? This month saw the social network transform into a media hub, realising Zuckerberg's strategy of positioning Facebook as an "Internet within the Internet". The move has worked for games, providing huge ad revenues and rich demographic data yields, but will users be happy to watch Netflix films, stream Spotify playlists and read eBooks within Facebook's site? Or is it too similar to AOL's doomed "walled garden" strategy of the early noughties?

This month saw Google take the revamped Google+ public, buying Groupon rival Daily Deal and unveiling its potentially revolutionary Wallet service in the US. Meanwhile, Twitter's new analytics tool could help marketers shed light on the dark art of social media ROI, and the relationship between retweets and revenue on the micro-blogging site.

September also provided some prime examples of how not to get ahead in digital media. Yahoo fired fiery boss Bartz over the phone, leaving the former dotcom darling looking for a buyer. RIM saw its profits collapse as Blackberry lost its grip on the mobile market, and newly bought MySpace has been forced to postpone its grand launch. Award for worst CRM of the month goes to Netflix, which fumbled a re-branding and re-pricing strategy that outraged customers and forced a humble YouTube apology from the CEO, which you can view in all its wince-inducing glory below.

On the research side, we've got some telling stats on mobile broadband this month. 1 in 10 of eBay's customers now buy via mobiles, while the UN found that over 10% world population now has mobile broadband. Food for thought for anyone doubting the potential of mobile...

Read September 2011

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30/09/2011

Social media use doubles in one year amongst UK and Ireland e-tailers, with three quarters now using Facebook and Twitter to drive sales, according to a new study. The e-business benchmark report from Sage Pay, surveyed over 1,000 UK and Ireland based internet businesses. It found the industry is in rude health with respondents reporting on average 49% growth in online sales over the past year.

29/09/2011

29/09/2011  |  Full story...

During April 2011, females spent significantly more time on social networks than males across all age groups. Females aged between 15-24 were the most engaged audience 98.4 hours), followed by those aged betweeb 45-54 (5.5 hours).

23/09/2011  |  Full story...

In a case that could change the way brands bid on search keyword advertising, a two-year legal battle between Interflora and M&S has reached another stepping stone, with both sides claiming victory- but Google may be the real winner…

23/09/2011

23/09/2011  |  Full story...

Top drinks brands such as Smirnoff and baileys have agreed to introduce a code of practice for ads on Facebook and other social media sites. The move follows an initiative by The European Forum for Responsible Drinking (EFRD), which represents the largest alcoholic spirits manufacturers in Europe and America, such as Diageo. The new guidelines will extend responsible alcohol advertising to brand pages on Facebook, blogs and mobile apps.

22/09/2011  |  Full story...

Google has bought German online voucher site DailyDeal.de for an undisclosed sum, as the internet giant looks to take on Groupon in the lucrative flash sales market. The site offers Groupon-style daily deals in Germany, Austria and Switzerland, with plans to expand into more European countries. Currently, Google's own daily deals service, Google Offers, is only available in North America, and the acquisition suggests Google has its sights set on the European daily deals market.

19/09/2011

19/09/2011  |  Full story...

Germany still leads the way in terms of number of web users in Europe, but the Netherlands and the UK spend most time online.

18/09/2011  |  Full story...

Google sites ranked as the top European web property in June 2011 with 338.6 million unique visitors (up 6 percent from a year ago), reaching 91.0 percent of the European Internet audience.

17/09/2011  |  Full story...