Digital Intelligence

Entries from Digital Intelligence tagged with "experian"

8 result(s) displayed (26 - 33 of 33)

Digital marketing trends: Customers 'want businesses to be multi-channel'

The proliferation of marketing channels over the last five years has significantly impacted on the way consumers expect to be treated by brands, according to new research from Experian Marketing Services.

20/04/2012  |  Full story...

Brits abandoned £1bn worth of online shopping baskets in 2011

Just under half of all UK online shoppers abandoned a shopping basket during 2011, representing £1.02bn in value, according to new research. The study, from Experian, indicates that one in five of these abandoned transactions were not taken elsewhere as individuals cancelled their shopping attempt altogether, resulting in £214m worth of net lost revenue for UK retailers.

12/04/2012  |  Full story...

Top 10 online advertisers in US

Interactive Corp, Experian and General Motors spent the most on internet advertising in the US during 2011, according to new research.

20/03/2012  |  Full story...

Top 20 car brand searches: Ford takes pole position

Ford takes the lead as the most searched for Automotive brand in the UK, accounting for just over 11% of all branded searches between January 2011 and March 2011, according to new research. The data, from Experian Hitwise’s first UK Automotive Brand Index, reveals the 20 most popular Automotive manufacturers online.

Ford is consistently the most searched for brand in the Index, and has remained so for over a year. However, German brands Volkswagen (9.87% of branded searches), Audi (9.16%) and BMW (8.27%) are hot on the heels of Ford, increasing their market share of branded searches by at least 1% over the last 12 months.

11/05/02011


11/05/2011  |  Full story...

Top 10 online display advertisers- US

AT&T ranked as the top online display advertiser in Q3, 2010 with 21.1 billion impressions, accounting for 1.6% of display advertisments.

Top 10 online display advertisers- US. AT&T ranked as the top online display advertiser in Q3, 2010 with 21.1 billion impressions, accounting for 1.6% of display advertisments.

01/02/2011

Financial display advertisers: UK top 10

Millions of online display advertising impressions (Sept, 2010)

Financial display advertisers: UK top 10. Millions of online display advertising impressions (Sept, 2010)

25/11/2010

Top 10 online display advertisers: US

Sites ranked by total display ad impressions, Q1 2010Top 10 online display advertisers: US. Sites ranked by total display ad impressions, Q1 2010

25/05/2010

Experian buys Hitwise for £120m

Hitwise has been sold to Experian for $240m (£120m), writes The Guardian. The company will be integrated into Experian's Marketing Solutions division. Using data from ISPs Hitwise tracks nearly 1m website every day and reports on the online activities of over 25m consumers. The firm has grown its customer base by over 40% in the last two years and now has over 1,200 clients including Google, eBay, AXA and HSBC. Hitwise has 200 employees across its New York, London and Melbourne offices and will now join other Experian-owned companies including email firm CheetahMail, consultancy Clarity Blue and the online shopping comparison site pricegrabber.com.
From The Guardian: http://www.guardian.co.uk, 19/04/2007
Hitwise: http://www.hitwise.com

19/04/2007

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