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Entries from Digital Intelligence tagged with "fiat"

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Fiat recalls 8,000 more 'hackable' Jeeps

Car maker Fiat Chrysler has recalled 8,000 vehicles after fears that hackers could take over the controls from the driver.

08/09/2015  |  Full story...

Fiat launches UK’s first Facebook sampling ad campaign

Italian car maker Fiat has launched the first UK Facebook sampling ad campaign, promoting its Punto Evo model. The ads are targeted to 18-34 year olds in the UK, with some targeted specifically at car enthusiasts. As part of the campaign, Fiat will be using sampling ads on Facebook and will be the first brand to use this type of engagement ad in the UK.

Already launched in the US, sampling ads are designed to enhance the direct response element of the campaign. The new format enables brands to test any product and get valuable feedback – in Fiat’s case, this provides an opportunity for continued engagement with its target audience. Alongside advertising formats such as ‘become a fan’ or ‘attend an event’, Sampling Engagement Ads enable brands to offer free samples of a product to Facebook Users.


19/02/2010  |  Full story...

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