Digital Intelligence

Entries from Digital Intelligence tagged with "film"

25 result(s) displayed (1 - 25 of 99)

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Star Wars attracting new female audience with Rey and Jyn

Ahead of the global premier of The Last Jedi today, it appears Disney’s focus on female heroines (Rey and Jyn Erso) has paid off - research conducted among 89,029 internet users reveals 37% of Star Wars fans are now female.


08/12/2017  |  Full story...

"Never trust a clown": Burger King trolls McDonald’s with 'IT' cinema stunt

Burger King pranked cinema goers in Germany this month with an ad that turned the film "IT" into its “longest ad ever” with a punchline that mocked its rival mcDonald's. See why it's out video viral of the week below...


13/10/2017  |  Full story...

Snapchat 3D lenses opens to ads: Warner Bros first with Blade Runner “Spinner” car

Snapchat has launched Sponsored 3D World Lenses, with Warner Brothers and Budweiser among the first brands signing up to the augmented reality platform.


29/09/2017  |  Full story...

End of an era: Amazon shuts down Lovefilm DVD rentals in Europe

Amazon is to close its Lovefilm online DVD rental service, as the retail giant goes streaming-only to take on Netflix.


15/08/2017  |  Full story...

Disney ditches Netflix to start own online streaming service

Media giant Walt Disney, owners of the Star wars and Marvel franchises, plans to start its own online streaming services in the US, ending its current deal with Netflix.


10/08/2017  |  Full story...

Summer holiday season sparks download splurge on Amazon

Last weekend saw the biggest spike in Brits jetting off on their summer holidays, and holidaymakers are increasingly turning to downloaded content to keep themselves and their families entertained during long-haul flights, according top new research.


07/08/2017  |  Full story...

Is winter here yet? Game of Thrones chatbot answers fan questions

Digital creative agency Catch Digital has released an unofficial Game of Thrones Facebook ChatBot to coincide with the latest series of the fantasy TV show.


05/07/2017  |  Full story...

The great Cannes debate: Film and sports marketing in a digital world

The Cannes Debate is a regular highlight of the festival, and this year it featured giants of marketing, film and sports looking at the role of commercial creativity in an ever-more digital world.


28/06/2017  |  Full story...

Sony creates interactive “Trainspotting” guide to Edinburgh

Ahead of the digital download launch of T2 Trainspotting, Sony Pictures Home Entertainment has created The Alternative Guide to Edinburgh microsite.


26/05/2017  |  Full story...

Disney UK partners 7 big brands to promote Beauty and the Beast

Disney UK has joined forces with Sony Mobile,, Persil, HomeAway, Olay, Hamptons and Latest In Beauty on seven innovative and distinct collaborations ahead of thenew live-action version of Beauty and the Beast, due to hit UK cinemas on Friday March 17th.


06/03/2017  |  Full story...

Ghost in the Shell: Tumblr and Paramount sponsor cyberpunk fashion event

To celebrate the release of ‘The Ghost in the Shell’ movie, Tumblr and Paramount Pictures are collaborating for an event to explore the future relationship between technology, fashion, and humans.


01/03/2017  |  Full story...

Which brand won the social media Oscars?

Several brands successfully took advantage of the politically charged atmosphere at this year’s Oscars with new ads, with Cadilac generating the most buzz, according to new research.


28/02/2017  |  Full story...

Social listening reveals who would win the Oscars if the public were in charge

Global media agency Carat has analysed consumer sentiment around the Oscars on social media to determine the ‘audience votes’ ahead of the big announcement being made on 26th February. This has involved aggregating data from Twitter (from the month of February) to understand the public’s favourites to win (and least favourites).

27/02/2017  |  Full story...

Oscars 2017: Most viewed trailers on YouTube

Ahead of Sunday’s show, YouTube has created a special-edition YouTube Movie Trailers Leaderboard which ranks the top performing Best Picture nominee trailers, including both studio channels and popular aggregators.


24/02/2017  |  Full story...

Ads at the Oscars: Which brands spend the most?

The Oscars’ are now most expensive TV buy after Super Bowl with number of commercials soaring, generating $115m in ad revenue, according to new research.


23/02/2017  |  Full story...

Copyright fail: Warner Bros. reports own site as illegal

In its attempts to crack down on online privacy, film studio Warner Brothers has mistakenly asked Google to remove its own website from search results, saying it violates copyright laws.

06/09/2016  |  Full story...

Movie trailers 'account for less than a quarter of films’ viral activity'

Trailers account for less than one quarter of content shared from film-related websites according to new research.

01/07/2016  |  Full story...

Amazon Prime Instant finally comes to Android tablets

Amazon Prime Instant Video now supports Android-powered tablets, almost 7 months after making its Android debut.

13/04/2015  |  Full story...

Can big data predict this year’s Oscars (again)?

The company which has successfully predicted the Best Picture Oscar winner in both 2013 and 2014 – by analysing web surfing habits of people with similar demographics to Oscar voters – has released its prediction ahead of Sunday’s 87th Academy Awards.

19/02/2015  |  Full story...

The Pirate Bay returns 2 months after shutdown

The Pirate Bay has risen from its digital ashes once again, more than seven weeks after its servers were raided.

03/02/2015  |  Full story...

Fox goes Virtual Reality with Wild film promotion

Fox has embarked on its first virtual reality promotion for its latest film ‘Wild’ letting players experience the film with a Samsung Gear headset or similar device.

16/01/2015  |  Full story...

Pirate Bay taken offline after raid

The Pirate Bay has been taken offline following a raid in Sweden, ending years of a police 'cat and mouse' chase with the file sharing website.

11/12/2014  |  Full story...

SnapChat gets first ‘creepy’ ad (in a good way)

After months of speculation, SnapChat has finally launched the first ad on the chat app, featuring a 20-second ad for new horror film ‘Ouija’- amid complaints that its ‘scaring’ users.

View this video from the Huffington Post examining the deal here:

22/10/2014  |  Full story...

Video viral of the week: Street stunt sees Sydney ravaged by augmented reality tornado

To promote its latest film ‘Into the Storm’, Roadshow Films ran an augemeted realuity poster campaign in Sydney that turned a few heads. See why its our video viral of the week below…

03/09/2014  |  Full story...

Win for pirates? UK illegal downloaders will only get 'educational’ letters from ISP

In a blow to the film and music industry, a new deal between UK ISPs will see frequent illegal downloaders sent strongly worded letters with no chance of fines or further legal action.

12/05/2014  |  Full story...

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