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First Direct campaign reveals uncensored user comments

UK bank First Direct is to showcase all consumer opinions via a new microsite that aggregates live comments from eight million social media sites. The site is the first time that a bank has made such a move, and aims to restore trust in the banking sector as open and transparent, following the credit crunch. Lisa Wood, head of marketing at First Direct, said:“Our customers are writing about us all over the web and we want to embrace this, so we’re showing customer comments, good and bad, from websites, blogs and forums for everyone to see. We’re also encouraging uncensored feedback on a range of issues and we’re inviting everyone to participate in the conversation.”

15/10/2009

15/10/2009  |  Full story...

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