Digital Intelligence

Entries from Digital Intelligence tagged with "first direct"

2 result(s) displayed (1 - 2 of 2)

First Direct and Nationwide named top retail banks for customer experience

First Direct and Nationwide top the UK’s first retail banking customer experience (CX) index published today by Kantar, the world’s leading data, insights and consulting firm.


05/12/2019  |  Full story...

First Direct campaign reveals uncensored user comments

UK bank First Direct is to showcase all consumer opinions via a new microsite that aggregates live comments from eight million social media sites. The site is the first time that a bank has made such a move, and aims to restore trust in the banking sector as open and transparent, following the credit crunch. Lisa Wood, head of marketing at First Direct, said:“Our customers are writing about us all over the web and we want to embrace this, so we’re showing customer comments, good and bad, from websites, blogs and forums for everyone to see. We’re also encouraging uncensored feedback on a range of issues and we’re inviting everyone to participate in the conversation.”


15/10/2009  |  Full story...

Other tags

Digital Intelligence tag list:

Copyright ©2000-2019 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy