Digital Intelligence

Entries from Digital Intelligence tagged with "fmcg"

25 result(s) displayed (1 - 25 of 636)

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Next >>


Avon calls on MAD//Fest in £20k tech pitch

Avon will be inviting five firms to pitch live at MAD//Fest London in a £20k search for tech solutions in low tech environments, which Avon representatives in different parts of the world often rely on.

avon.png

01/10/2019  |  Full story...

L’Oréal launches Out-of-Home sensory experience with Kinetic

WPP media agency Wavemaker has partnered with L’Oréal to launch YSL Beauty’s bold new fragrance, Libre, with a captivating immersive campaign.

YSL%20Libre%20Dua%20Lipa.jpg

27/09/2019  |  Full story...

Princes Selects Wavemaker North to Manage Masterbrand launch on social media

WPP media agency Wavemaker North, has launched a new social campaign for canned food brand Princes across Facebook and Instagram.

princes.png

26/09/2019  |  Full story...

Gousto partners Wagamama for recipe box deliveries

Recipe box firm Gousto has struck a six-month partnership with wagamama letting UK households to recreate their favourite dishes from the restaurant at home.

gousto%20wagamama.png

20/09/2019  |  Full story...

Marketing energy drinks: Healthier products key to growth

The size of the energy drinks market could grow exponentially if brands and retailers satisfy consumer demands for healthier and tastier products with lower levels of sugar, according to new research.

carrabao.png

03/09/2019  |  Full story...

Kerry Foods launches £3m marketing campaign

FMCG giant Kerry Foods is launching a new £3m marketing campaign to raise awareness of its entire Strings & Things range as well as highlight the recent Cheeshapes product lunch.

kerry%20foods.png

27/08/2019  |  Full story...

Interview: How the drinks industry is pushing back against outdated stereotypes

Yahoo Finance UK has released the next episode of “Global Change Agents with Lianna Brinded,” featuring Syl Saller, the CMO of drinks giant, Diageo. In this interview, Syl, who presides over an annual ad budget of more than $2 billion, making her one of the most influential CMOs in the world, talks about changing outdated stereotypes in ads and discussed the biggest marketing issues the industry currently faces.

syl%20saller.png

23/08/2019  |  Full story...

Top 10 six-second ads of the year: Doritos, Papa Johns and Cadbury top list

YouTube has released its Bumper Ads Leaderboard, which showcases the top 10 six-second adverts that people loved this year.

Top 10 six-second ads of the year: Doritos, Papa Johns and Cadbury top list

23/08/2019  |  Full story...

Beyond Ginsters: Samworth Brothers launches website for new food-to-go service

UK food manufacturer, Samworth Brothers, has launched a food-to-go initiative with the launch of its website for new retail food brand, Fresh Food for Now Company.

samworth.png

16/08/2019  |  Full story...

Wine brand Böen rolls out NFC-enabled wine bottles

Californian wine brand Böen, in partnership with internet of things agency SharpEnd, is launching the world’s largest global consumer deployment of Near-Field Communication (NFC) technology to date.

boen.jpg

05/08/2019  |  Full story...

Influencer marketing ruling: Sanofi fail shows limits of ‘celebrity’ sponsorships

Earlier this month, an Instagram influencer was penalised by the Advertising Standards Authority for promoting sleeping tablets to her 37,000 followers.

Influencer marketing ruling: Sanofi fail shows limits of ‘celebrity’ sponsorships

29/07/2019  |  Full story...

Patak’s owner hires e.fundamentals for online sales push

AB World Foods, the ethnic foods division of FTSE 100-listed Associated British Foods, has selected ecommerce analytics provider e.fundamentals to help drive sales of its products through retailers’ websites.

pataks.png

17/07/2019  |  Full story...

Budweiser promotes all LGBT+ group flags for Pride Month

Budweiser has launch of its Fly the Flag campaign, which will support Pride’s mission in championing and supporting every group within the LGBT+ community.

budpride.png

08/07/2019  |  Full story...

Disney works with 8 brands to promote Toy Story 4 movie release

Disney UK and EMEA have teamed up with eight major brands including eBay, Hilton Hotels, Boots Soltan, Europcar, Kellogg’s, Albert Bartlett, Duracell and Babybel as part of its promotion for recently released Toy Story 4 film.

toy%20story%204.png

26/06/2019  |  Full story...

Cannes Lions: Unilever boss warns 'woke-washing' hampering brand purpose

Unilever's new chief executive Alan Jope has warned brands against cashing in on culture wars by 'woke-washing' in advertising, claiming the purpose category is being "polluted" by brands that fail to take real action after making false promises.

wokewash-jope.png

23/06/2019  |  Full story...

Cannes Lions winner: Gillette breaks down ‘Shaving Stereotypes’ in India

Shaving brand Gillette picked up an award in the music category at Cannes Lions, for a campaign that tackled shaving stereotypes in India.

shaving%20steroetype.png

21/06/2019  |  Full story...

Budweiser supports England Lionesses in World Cup ad campaign

Ahead of the England Women’s Team’s World Cup campaign, official partner Budweiser has brought together some of the country’s most inspiring female talent to recreate Queen Elizabeth I’s legendary “Heart and Stomach of a King” speech, calling on fans to support the Lionesses.

lionesses.png

10/06/2019  |  Full story...

D&AD winner: Libresse embraces female taboos with 'Viva La Vulva'

This taboo-breaking campaign from Libresse (Essity FemCare brand in the Nordics, known as Bodyform in the UK) celebrated female genitalia in all its forms, fighting against myths, insecurities and stereotypes that women face every day.

viva%20la%20vulva.png

03/06/2019  |  Full story...

Pet decision making: Greenies ad shows pet dilemmas

Dog dental treat brand Greenies has launched a new campaign highlighting the debatable decisions dogs sometime make.

greenies.png

03/06/2019  |  Full story...

The rise of 'direct-to-consumer' brands: Simply Cook, Made.com and Dollar Shave Club lead the way

The rise of 'direct-to-consumer' brands: Simply Cook, Made.com and Dollar Shave Club lead the way

Direct-to-consumer brands have shaken up the retail industry, going both digital and direct, with British brands such as Simply Cook & Made.com leading the way amongst UK consumers, ahead of global brands Glossier, Casper and Harry’s, according to new research.

23/05/2019  |  Full story...

‘Hungry Searchers’ choosing restaurants by food type as journeys go mobile

‘Hungry Searchers’ choosing restaurants by food type as journeys go mobile

The number of ‘hungry searches’ using their mobiles to find specific food around them has risn by 6% in just 2 years, according to new research.

16/05/2019  |  Full story...

Sanofi hayfever brand Opticrom partners with Mindshare to launch voice-activated pollen alert

Marketing agency Mindshare has partnered with Sanofi’s hayfever brand, Opticrom Hayfever, to launch the first voice-activated pollen alert on Amazon’s Alexa platform.

Sanofi hayfever brand Opticrom partners with Mindshare to launch voice-activated pollen alert

03/05/2019  |  Full story...

Purina interactive posters in France 'encourage dogs to pee on them'

Nestlé-owned pet product brand Purina has launched an interactive outdoor campaign in France that actually encourages dogs to pee on its latest billboards.

purinapee.png

30/04/2019  |  Full story...

Lush shuts social media channels: “We’re tired of fighting algorithms”

Cosmetics chain Lush is closing down some of its social media accounts this week after growing “tired of fighting with algorithms” and will only speak to customers via a live online chat function.

Lush shuts social media channels: “We’re tired of fighting algorithms”

11/04/2019  |  Full story...

Young’s debuts hyper-targeted second screen TV ad campaign

Young’s Seafood has launched what is describes as “one of the most targeted marketing campaigns ever” to support its Chip Shop and Gastro brands.

youngs%20tv%20sky.png

02/04/2019  |  Full story...

Further results

Other tags

Digital Intelligence tag list:

Copyright ©2000-2019 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy