Digital Intelligence

Entries from Digital Intelligence tagged with "fmcg"

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Budweiser supports England Lionesses in World Cup ad campaign

Ahead of the England Women’s Team’s World Cup campaign, official partner Budweiser has brought together some of the country’s most inspiring female talent to recreate Queen Elizabeth I’s legendary “Heart and Stomach of a King” speech, calling on fans to support the Lionesses.

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10/06/2019  |  Full story...

D&AD winner: Libresse embraces female taboos with 'Viva La Vulva'

This taboo-breaking campaign from Libresse (Essity FemCare brand in the Nordics, known as Bodyform in the UK) celebrated female genitalia in all its forms, fighting against myths, insecurities and stereotypes that women face every day.

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03/06/2019  |  Full story...

Pet decision making: Greenies ad shows pet dilemmas

Dog dental treat brand Greenies has launched a new campaign highlighting the debatable decisions dogs sometime make.

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03/06/2019  |  Full story...

The rise of 'direct-to-consumer' brands: Simply Cook, Made.com and Dollar Shave Club lead the way

The rise of 'direct-to-consumer' brands: Simply Cook, Made.com and Dollar Shave Club lead the way

Direct-to-consumer brands have shaken up the retail industry, going both digital and direct, with British brands such as Simply Cook & Made.com leading the way amongst UK consumers, ahead of global brands Glossier, Casper and Harry’s, according to new research.

23/05/2019  |  Full story...

‘Hungry Searchers’ choosing restaurants by food type as journeys go mobile

‘Hungry Searchers’ choosing restaurants by food type as journeys go mobile

The number of ‘hungry searches’ using their mobiles to find specific food around them has risn by 6% in just 2 years, according to new research.

16/05/2019  |  Full story...

Sanofi hayfever brand Opticrom partners with Mindshare to launch voice-activated pollen alert

Marketing agency Mindshare has partnered with Sanofi’s hayfever brand, Opticrom Hayfever, to launch the first voice-activated pollen alert on Amazon’s Alexa platform.

Sanofi hayfever brand Opticrom partners with Mindshare to launch voice-activated pollen alert

03/05/2019  |  Full story...

Purina interactive posters in France 'encourage dogs to pee on them'

Nestlé-owned pet product brand Purina has launched an interactive outdoor campaign in France that actually encourages dogs to pee on its latest billboards.

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30/04/2019  |  Full story...

Lush shuts social media channels: “We’re tired of fighting algorithms”

Cosmetics chain Lush is closing down some of its social media accounts this week after growing “tired of fighting with algorithms” and will only speak to customers via a live online chat function.

Lush shuts social media channels: “We’re tired of fighting algorithms”

11/04/2019  |  Full story...

Young’s debuts hyper-targeted second screen TV ad campaign

Young’s Seafood has launched what is describes as “one of the most targeted marketing campaigns ever” to support its Chip Shop and Gastro brands.

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02/04/2019  |  Full story...

UK consumer goods trends: Top 25 product breakthroughs

Mondelēz International, Jacob Douwe Egberts and General Mills are top FMCG product innovators in the UK, according to a new list released today by Nielsen.

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01/04/2019  |  Full story...

Video viral of the week: Joey Essex (and goat) star in Jaffa Cakes promo

McVitie’s has launched a comedy hero film for its new Jaffa Cakes Nibbles campaign, ‘Jaffa Whaaaaat?’, starring popular TV star Joey Essex.

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21/03/2019  |  Full story...

Your round? Young’s pubs launches app payments (with option to split tab)

App developer Pepper HQ has worked with mobile payments service provider Judopay to produce an “online-offline” solution for Young’s, one of the largest pub chains in the UK.

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07/03/2019  |  Full story...

Procter & Gamble becomes UK’s largest ad spender

Procter & Gamble was the UK’s biggest spender in traditional advertising in 2018, reveals Nielsen data released today. Sky overtook the consumer goods corporation in 2017, but now comes in at second place.

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13/02/2019  |  Full story...

8 trends in FMCG e-commerce: potential growth opportunities for retailers and manufacturers

Geo-marketing, voice ordering and direct to consumer selling are among some key trends for FMCG brands this year, according to new research.

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13/02/2019  |  Full story...

Unilever buys healthy snack brand Graze

FMCG giant Unilever has bought UK healthy snacks firm Graze for a reported value of £150m.

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07/02/2019  |  Full story...

Budweiser goes green with 2019 Super Bowl ad

Budweiser has released its much-anticipated 2019 Super Bowl advert, for the match on 3rd February, as it celebrates the brand’s pledge for a brighter future with renewable electricity.

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04/02/2019  |  Full story...

Gillette sparks social media storm with "Best a Man Can Be" ad

Gillette has courted both controversy and praise for its latest ad, a short film, called Believe, which shows images of bullying, sexual harassment and aggressive male behaviour.

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16/01/2019  |  Full story...

‘Pop and Fizz’: Pepsi gets new tagline in brand repositioning drive

Pepsi has launched a new global tagline, ‘For The Love Of It’, as the FMCG giant brings the focus of its marketing back to the product.

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11/01/2019  |  Full story...

Twitter forced to reveal identity of parody Wetherspoon's account after court order

A court has ordered Twitter to reveal the identity of the person behind a set of satirical and "abusive" Wetherspoon accounts.

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18/12/2018  |  Full story...

Viral of the year: Tide responds to Pod eating challenge’ controversy

One of the worst (and most dangerous) viral trends of the Year was the Tide Pod challenge featured people making videos of biting or eating the extremely hazardous detergent pods. The P&G- owned laundry brand responded with this short video featuring a well-known NFL star to set the record straight.

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05/12/2018  |  Full story...

Viral of the year: Doritos and Mountain Dew team up for celebrity rap battle

Pepsico-owned brands Doritos and Mountain Dew combined forces to issue a creative ad that aired during the Super Bowl which combined a social media hashtag campaign with celebrity power as Morgan Freeman and Peter Dinklage faced off in a lip-sync rap battle.

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04/12/2018  |  Full story...

Viral of the year: Tide responds to Pod eating challenge’ controversy

One of the worst (and most dangerous) viral trends of the year was the Tide Pod challenge featured people making videos of biting or eating the extremely hazardous detergent pods. The P&G- owned laundry brand responded with this short video featuring a well-known NFL star to set the record straight.

tidegronk.jpg

04/12/2018  |  Full story...

Top 6 second ads on YouTube: Laughing Cow and Doritos tops list

YouTube has revealed its annual UK 'Bumper ads' leaderboard, which ranks the best six-second spots of the year.

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23/11/2018  |  Full story...

Great British Bake Off: Which brands are winning on social media?

Social media marketing company Socialbakers has been looking into the brands interacting with this year’s Great British Bake Off on social media. Besides its sponsors Dr Oetker, the main players are supermarket and food brands, though wellness brands also feature regularly.

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09/10/2018  |  Full story...

MERó creates ‘Instagramable’ packaging design

Manchester design studio MERó (worksbymero.com) has created bespoke branding and a new packaging design for Beauty Bay’s exciting collaboration with popular beauty, fashion and lifestyle vlogger Jordan Lipscombe.

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09/10/2018  |  Full story...

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