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Entries from Digital Intelligence tagged with "fmcg"

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Gillette sparks social media storm with "Best a Man Can Be" ad

Gillette has courted both controversy and praise for its latest ad, a short film, called Believe, which shows images of bullying, sexual harassment and aggressive male behaviour.

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16/01/2019  |  Full story...

‘Pop and Fizz’: Pepsi gets new tagline in brand repositioning drive

Pepsi has launched a new global tagline, ‘For The Love Of It’, as the FMCG giant brings the focus of its marketing back to the product.

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11/01/2019  |  Full story...

Twitter forced to reveal identity of parody Wetherspoon's account after court order

A court has ordered Twitter to reveal the identity of the person behind a set of satirical and "abusive" Wetherspoon accounts.

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18/12/2018  |  Full story...

Viral of the year: Tide responds to Pod eating challenge’ controversy

One of the worst (and most dangerous) viral trends of the Year was the Tide Pod challenge featured people making videos of biting or eating the extremely hazardous detergent pods. The P&G- owned laundry brand responded with this short video featuring a well-known NFL star to set the record straight.

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05/12/2018  |  Full story...

Viral of the year: Doritos and Mountain Dew team up for celebrity rap battle

Pepsico-owned brands Doritos and Mountain Dew combined forces to issue a creative ad that aired during the Super Bowl which combined a social media hashtag campaign with celebrity power as Morgan Freeman and Peter Dinklage faced off in a lip-sync rap battle.

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04/12/2018  |  Full story...

Viral of the year: Tide responds to Pod eating challenge’ controversy

One of the worst (and most dangerous) viral trends of the year was the Tide Pod challenge featured people making videos of biting or eating the extremely hazardous detergent pods. The P&G- owned laundry brand responded with this short video featuring a well-known NFL star to set the record straight.

tidegronk.jpg

04/12/2018  |  Full story...

Top 6 second ads on YouTube: Laughing Cow and Doritos tops list

YouTube has revealed its annual UK 'Bumper ads' leaderboard, which ranks the best six-second spots of the year.

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23/11/2018  |  Full story...

Great British Bake Off: Which brands are winning on social media?

Social media marketing company Socialbakers has been looking into the brands interacting with this year’s Great British Bake Off on social media. Besides its sponsors Dr Oetker, the main players are supermarket and food brands, though wellness brands also feature regularly.

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09/10/2018  |  Full story...

MERó creates ‘Instagramable’ packaging design

Manchester design studio MERó (worksbymero.com) has created bespoke branding and a new packaging design for Beauty Bay’s exciting collaboration with popular beauty, fashion and lifestyle vlogger Jordan Lipscombe.

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09/10/2018  |  Full story...

Stella Artois stunt promotes ‘Joie de Bière’ philosophy

Stella Artois has launched a new brand campaign, encompassing TV, cinema, social, digital, out-of-home, print and PR.

09/10/2018  |  Full story...

Would you give your delivery driver you house keys? Waitrose trials in-home delivery

Waitrose has unveiled trial plans to allow for in-home delivery, letting delivery drivers to stock people’s fridges and food cupboards while they’re out.

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08/10/2018  |  Full story...

New ad shows dogs can help ease transition for students

Creative agency BBDO San Francisco, the CESAR brand has created a advertisement video called “First Day Friends” that shines a spotlight on the power of pets to reduce stress, ease feelings of social anxiety and help kids connect with other students.

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08/10/2018  |  Full story...

Burger King puts social first with £20K chicken competition

Burger King has launched a new social media campaign in the UK, marking the first project from its new creative agency BBH London.

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11/09/2018  |  Full story...

Brewdog aims for US market with premium original video series

Brewdog is rolling out a subscription video on demand service, featuring shows, game shows and documentaries, as the Scottish crafy bbeer firm looks to expand its reach in the US.

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29/08/2018  |  Full story...

Young’s Seafood begins digital push with new agency

Young’s Seafood has appointed behavioural planning agency Total Media to support the brand’s three-year growth strategy.

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28/08/2018  |  Full story...

Pepsi, Walkers and Doritos sign up for new Jaywing digital sales promotion tool ‘Frontrunner’

Marketing agency Jaywing has launched Frontrunner, a white label sales promotions framework designed to make the planning and execution of on-pack promotions faster and less prone to risk.

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28/08/2018  |  Full story...

Budgeting for Brexit: Most shoppers expect high street price surge next year

Nearly two thirds of UK consumers (64 per cent) expect Brexit to trigger a surge in high street prices next year, according to new research.

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22/08/2018  |  Full story...

Why Beauty Bay decided to break the web design rules

Beauty Bay, one of Europe’s biggest online beauty destinations has had a branding makeover - created by digital-first design agency MERó in partnership with the Beauty Bay in-house team.

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21/08/2018  |  Full story...

Bud Light launches viral magical wizard campaign

Bud Light has launched the next phase of its viral Dilly Dilly campaign, featuring a magical wizard.

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14/08/2018  |  Full story...

Video viral of the week: Star-studded L’Oreal miniseries tackles grey hair

L’Oreal is working with Helen Mirren and Andie Macdowell to promote its ‘Magic Retouch’ products as the solution to grey roots via a humorous campaign.

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13/08/2018  |  Full story...

Mars pulls all ads from YouTube amid drill music controversy

Mars has removed all advertising from YouTube after the confectionery firm's ads appeared alongside drill music videos on the streaming platform, which have been linked to violent crime in London.

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07/08/2018  |  Full story...

Five Guys uses big data to boost burger sales

Premium burger chain Five Guys is using Looker’s data platform to boost insights and decision making both inside and outside of store locations.

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01/08/2018  |  Full story...

KFC’s bizarre Facebook Live stream attracts 1m cat lovers

KFC partnered with Super Deluxe to run a four-hour live stream of cats exploring a model of the brand's mascot and founder Colonel Sanders.

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24/07/2018  |  Full story...

McDonald’s wins brand World Cup as food companies get most buzz

France may have lifted the Jules Rimet trophy, but they were not the only winners as big brands basked in World Cup glory, according to new research.

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20/07/2018  |  Full story...

World Cup ads 2018: Visa, Mars and Lidl get the most kick from their creative

The most effective World Cup ads tell relatable stories that capture the joyful spirit of the event, and celebrities and big budgets are no passport to success, according to new research.

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11/07/2018  |  Full story...

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