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Entries from Digital Intelligence tagged with "fmcg"

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Top 17 viral video ads of 2019: Guac dances, black holes and the return of Ridley Scott

From guacamole dances to Fortnite fridge destruction, 2019 marked another big year for video viral marketing case studies. Gaming, Tik Tok and brand purpose were key themes of the most popular ad content. To round off the year, we have assembled 17 standout virals from around the world for your viewing pleasure...

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09/12/2019  |  Full story...

Britvic hires Jaywing for digital marketing push

Following a competitive tender process, Jaywing has been appointed as digital agency for Britvic, handling activity across seven brands; Tango, Robinsons, Fruit Shoot, London Essence, Purdey’s, Aqua Libra and J20.

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09/12/2019  |  Full story...

DMA Awards: Mondelez ‘White Crème Egg’ campaign takes top prize

ELVIS’s campaign for Mondelez has taken home the Grand Prix at the DMA Awards 2019 ceremony at London’s Old Billingsgate, where all this year’s winners were announced.

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06/12/2019  |  Full story...

Top Pinterest UK Campaigns for 2019”

Birds Eye, Ted Baker and Sainsbury’s were among the best Pinterest campaigns for 2019. Birds Eye, Ted Baker and Sainsbury’s were among the best Pinterest campaigns for 2019.

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03/12/2019  |  Full story...

Virals of the year: Coca Cola celebrates bubbles in Brazil to get over 120m views

One of the most viewed ads of the 2019 came from Coca-Cola Brazil, which celebrates the energising effect of a coke’s signature bubbles.

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29/11/2019  |  Full story...

Virals of the Year: Ridley Scott returns to advertising with epic Hennessy ad

In February this year, Premium cognac brand Hennessy XO teamed up with Oscar-nominated director Sir Ridley Scott to produce a lavish mini-movie to promote its signature spirit.

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27/11/2019  |  Full story...

Virals of the year: Chipotle Guac Dance gets 500m views on TikTok

Chipotle smashed TikTok viewing records this year with a dance challenge to mark National Guacamole day.

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26/11/2019  |  Full story...

Craft Gin hires Philip F***ing Schofield for Christmas campaign

TV presenter Phillip Schofield has partnered with one gin subscription service, Craft Gin Club for a series of online video ads in the run-up to Christmas, as well as writing his own tongue in cheek column for the brand’s monthly magazine, Ginned!.

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05/11/2019  |  Full story...

Unilever vows no more ads on Pornhub after Dollar Shave Club controversy

Consumer goods giant Unilever has promised to stop its brands running adverts on porn sites, after its men's grooming range Dollar Shave Club ran a campaign on the website Pornhub.

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04/11/2019  |  Full story...

Avon calls on MAD//Fest in £20k tech pitch

Avon will be inviting five firms to pitch live at MAD//Fest London in a £20k search for tech solutions in low tech environments, which Avon representatives in different parts of the world often rely on.

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01/10/2019  |  Full story...

L’Oréal launches Out-of-Home sensory experience with Kinetic

WPP media agency Wavemaker has partnered with L’Oréal to launch YSL Beauty’s bold new fragrance, Libre, with a captivating immersive campaign.

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27/09/2019  |  Full story...

Princes Selects Wavemaker North to Manage Masterbrand launch on social media

WPP media agency Wavemaker North, has launched a new social campaign for canned food brand Princes across Facebook and Instagram.

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26/09/2019  |  Full story...

Gousto partners Wagamama for recipe box deliveries

Recipe box firm Gousto has struck a six-month partnership with wagamama letting UK households to recreate their favourite dishes from the restaurant at home.

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20/09/2019  |  Full story...

Marketing energy drinks: Healthier products key to growth

The size of the energy drinks market could grow exponentially if brands and retailers satisfy consumer demands for healthier and tastier products with lower levels of sugar, according to new research.

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03/09/2019  |  Full story...

Kerry Foods launches £3m marketing campaign

FMCG giant Kerry Foods is launching a new £3m marketing campaign to raise awareness of its entire Strings & Things range as well as highlight the recent Cheeshapes product lunch.

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27/08/2019  |  Full story...

Interview: How the drinks industry is pushing back against outdated stereotypes

Yahoo Finance UK has released the next episode of “Global Change Agents with Lianna Brinded,” featuring Syl Saller, the CMO of drinks giant, Diageo. In this interview, Syl, who presides over an annual ad budget of more than $2 billion, making her one of the most influential CMOs in the world, talks about changing outdated stereotypes in ads and discussed the biggest marketing issues the industry currently faces.

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23/08/2019  |  Full story...

Top 10 six-second ads of the year: Doritos, Papa Johns and Cadbury top list

YouTube has released its Bumper Ads Leaderboard, which showcases the top 10 six-second adverts that people loved this year.

Top 10 six-second ads of the year: Doritos, Papa Johns and Cadbury top list

23/08/2019  |  Full story...

Beyond Ginsters: Samworth Brothers launches website for new food-to-go service

UK food manufacturer, Samworth Brothers, has launched a food-to-go initiative with the launch of its website for new retail food brand, Fresh Food for Now Company.

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16/08/2019  |  Full story...

Wine brand Böen rolls out NFC-enabled wine bottles

Californian wine brand Böen, in partnership with internet of things agency SharpEnd, is launching the world’s largest global consumer deployment of Near-Field Communication (NFC) technology to date.

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05/08/2019  |  Full story...

Influencer marketing ruling: Sanofi fail shows limits of ‘celebrity’ sponsorships

Earlier this month, an Instagram influencer was penalised by the Advertising Standards Authority for promoting sleeping tablets to her 37,000 followers.

Influencer marketing ruling: Sanofi fail shows limits of ‘celebrity’ sponsorships

29/07/2019  |  Full story...

Patak’s owner hires e.fundamentals for online sales push

AB World Foods, the ethnic foods division of FTSE 100-listed Associated British Foods, has selected ecommerce analytics provider e.fundamentals to help drive sales of its products through retailers’ websites.

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17/07/2019  |  Full story...

Budweiser promotes all LGBT+ group flags for Pride Month

Budweiser has launch of its Fly the Flag campaign, which will support Pride’s mission in championing and supporting every group within the LGBT+ community.

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08/07/2019  |  Full story...

Disney works with 8 brands to promote Toy Story 4 movie release

Disney UK and EMEA have teamed up with eight major brands including eBay, Hilton Hotels, Boots Soltan, Europcar, Kellogg’s, Albert Bartlett, Duracell and Babybel as part of its promotion for recently released Toy Story 4 film.

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26/06/2019  |  Full story...

Cannes Lions: Unilever boss warns 'woke-washing' hampering brand purpose

Unilever's new chief executive Alan Jope has warned brands against cashing in on culture wars by 'woke-washing' in advertising, claiming the purpose category is being "polluted" by brands that fail to take real action after making false promises.

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23/06/2019  |  Full story...

Cannes Lions winner: Gillette breaks down ‘Shaving Stereotypes’ in India

Shaving brand Gillette picked up an award in the music category at Cannes Lions, for a campaign that tackled shaving stereotypes in India.

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21/06/2019  |  Full story...

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