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Entries from Digital Intelligence tagged with "fmcg"

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Beyond Ginsters: Samworth Brothers launches website for new food-to-go service

UK food manufacturer, Samworth Brothers, has launched a food-to-go initiative with the launch of its website for new retail food brand, Fresh Food for Now Company.

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16/08/2019  |  Full story...

Wine brand Böen rolls out NFC-enabled wine bottles

Californian wine brand Böen, in partnership with internet of things agency SharpEnd, is launching the world’s largest global consumer deployment of Near-Field Communication (NFC) technology to date.

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05/08/2019  |  Full story...

Influencer marketing ruling: Sanofi fail shows limits of ‘celebrity’ sponsorships

Earlier this month, an Instagram influencer was penalised by the Advertising Standards Authority for promoting sleeping tablets to her 37,000 followers.

Influencer marketing ruling: Sanofi fail shows limits of ‘celebrity’ sponsorships

29/07/2019  |  Full story...

Patak’s owner hires e.fundamentals for online sales push

AB World Foods, the ethnic foods division of FTSE 100-listed Associated British Foods, has selected ecommerce analytics provider e.fundamentals to help drive sales of its products through retailers’ websites.

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17/07/2019  |  Full story...

Budweiser promotes all LGBT+ group flags for Pride Month

Budweiser has launch of its Fly the Flag campaign, which will support Pride’s mission in championing and supporting every group within the LGBT+ community.

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08/07/2019  |  Full story...

Disney works with 8 brands to promote Toy Story 4 movie release

Disney UK and EMEA have teamed up with eight major brands including eBay, Hilton Hotels, Boots Soltan, Europcar, Kellogg’s, Albert Bartlett, Duracell and Babybel as part of its promotion for recently released Toy Story 4 film.

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26/06/2019  |  Full story...

Cannes Lions: Unilever boss warns 'woke-washing' hampering brand purpose

Unilever's new chief executive Alan Jope has warned brands against cashing in on culture wars by 'woke-washing' in advertising, claiming the purpose category is being "polluted" by brands that fail to take real action after making false promises.

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23/06/2019  |  Full story...

Cannes Lions winner: Gillette breaks down ‘Shaving Stereotypes’ in India

Shaving brand Gillette picked up an award in the music category at Cannes Lions, for a campaign that tackled shaving stereotypes in India.

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21/06/2019  |  Full story...

Budweiser supports England Lionesses in World Cup ad campaign

Ahead of the England Women’s Team’s World Cup campaign, official partner Budweiser has brought together some of the country’s most inspiring female talent to recreate Queen Elizabeth I’s legendary “Heart and Stomach of a King” speech, calling on fans to support the Lionesses.

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10/06/2019  |  Full story...

D&AD winner: Libresse embraces female taboos with 'Viva La Vulva'

This taboo-breaking campaign from Libresse (Essity FemCare brand in the Nordics, known as Bodyform in the UK) celebrated female genitalia in all its forms, fighting against myths, insecurities and stereotypes that women face every day.

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03/06/2019  |  Full story...

Pet decision making: Greenies ad shows pet dilemmas

Dog dental treat brand Greenies has launched a new campaign highlighting the debatable decisions dogs sometime make.

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03/06/2019  |  Full story...

The rise of 'direct-to-consumer' brands: Simply Cook, Made.com and Dollar Shave Club lead the way

The rise of 'direct-to-consumer' brands: Simply Cook, Made.com and Dollar Shave Club lead the way

Direct-to-consumer brands have shaken up the retail industry, going both digital and direct, with British brands such as Simply Cook & Made.com leading the way amongst UK consumers, ahead of global brands Glossier, Casper and Harry’s, according to new research.

23/05/2019  |  Full story...

‘Hungry Searchers’ choosing restaurants by food type as journeys go mobile

‘Hungry Searchers’ choosing restaurants by food type as journeys go mobile

The number of ‘hungry searches’ using their mobiles to find specific food around them has risn by 6% in just 2 years, according to new research.

16/05/2019  |  Full story...

Sanofi hayfever brand Opticrom partners with Mindshare to launch voice-activated pollen alert

Marketing agency Mindshare has partnered with Sanofi’s hayfever brand, Opticrom Hayfever, to launch the first voice-activated pollen alert on Amazon’s Alexa platform.

Sanofi hayfever brand Opticrom partners with Mindshare to launch voice-activated pollen alert

03/05/2019  |  Full story...

Purina interactive posters in France 'encourage dogs to pee on them'

Nestlé-owned pet product brand Purina has launched an interactive outdoor campaign in France that actually encourages dogs to pee on its latest billboards.

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30/04/2019  |  Full story...

Lush shuts social media channels: “We’re tired of fighting algorithms”

Cosmetics chain Lush is closing down some of its social media accounts this week after growing “tired of fighting with algorithms” and will only speak to customers via a live online chat function.

Lush shuts social media channels: “We’re tired of fighting algorithms”

11/04/2019  |  Full story...

Young’s debuts hyper-targeted second screen TV ad campaign

Young’s Seafood has launched what is describes as “one of the most targeted marketing campaigns ever” to support its Chip Shop and Gastro brands.

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02/04/2019  |  Full story...

UK consumer goods trends: Top 25 product breakthroughs

Mondelēz International, Jacob Douwe Egberts and General Mills are top FMCG product innovators in the UK, according to a new list released today by Nielsen.

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01/04/2019  |  Full story...

Video viral of the week: Joey Essex (and goat) star in Jaffa Cakes promo

McVitie’s has launched a comedy hero film for its new Jaffa Cakes Nibbles campaign, ‘Jaffa Whaaaaat?’, starring popular TV star Joey Essex.

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21/03/2019  |  Full story...

Your round? Young’s pubs launches app payments (with option to split tab)

App developer Pepper HQ has worked with mobile payments service provider Judopay to produce an “online-offline” solution for Young’s, one of the largest pub chains in the UK.

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07/03/2019  |  Full story...

Procter & Gamble becomes UK’s largest ad spender

Procter & Gamble was the UK’s biggest spender in traditional advertising in 2018, reveals Nielsen data released today. Sky overtook the consumer goods corporation in 2017, but now comes in at second place.

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13/02/2019  |  Full story...

8 trends in FMCG e-commerce: potential growth opportunities for retailers and manufacturers

Geo-marketing, voice ordering and direct to consumer selling are among some key trends for FMCG brands this year, according to new research.

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13/02/2019  |  Full story...

Unilever buys healthy snack brand Graze

FMCG giant Unilever has bought UK healthy snacks firm Graze for a reported value of £150m.

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07/02/2019  |  Full story...

Budweiser goes green with 2019 Super Bowl ad

Budweiser has released its much-anticipated 2019 Super Bowl advert, for the match on 3rd February, as it celebrates the brand’s pledge for a brighter future with renewable electricity.

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04/02/2019  |  Full story...

Gillette sparks social media storm with "Best a Man Can Be" ad

Gillette has courted both controversy and praise for its latest ad, a short film, called Believe, which shows images of bullying, sexual harassment and aggressive male behaviour.

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16/01/2019  |  Full story...

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