Digital Intelligence

Unilever’s cleaning brand, Cif has struck a partnership with Helpling, Europe’s leading online marketplace for household services to help free up people’s time from their cleaning chores.

11/10/2017  |  Full story...

Pet food brand Pedigree has teamed up with Facebook to launch a customised camera effect to help raise awareness for pet adoption, just in time for October’s National Adopt a Shelter Dog Month.

10/10/2017  |  Full story...

Just over a quarter (26%) of North American fast food eaters are using mobile payments, according to new research.

04/10/2017  |  Full story...

Toys 'R' Us has unveiled Play Chaser, a free augmented reality app, that turns stores into virtual playgrounds as the retailer looks to win back shoppers after filing for bankruptcy last month.

03/10/2017  |  Full story...

Consumers are now paying for entertainment, food, beauty products and garments, even bacon, all via monthly rate subscriptions, according to new research.

03/10/2017  |  Full story...

Smartphones are helping shoppers to find information on promotions and offers that will help them reduce the cost of their grocery shop, according to new research.

25/09/2017  |  Full story...

Inspired Pet Nutrition, a family-run business whose Wagg and Harringtons brands make it the UK’s largest independent producer of dry pet food, is investing in shoppable ads and content, making it even easier for consumers to buy products directly from them.

25/09/2017  |  Full story...

The Body Shop is working with agency Urban Airship to launch a mobile wallet pass with the latest news and signature counts for its Forever Against Animal Testing campaign.

21/09/2017  |  Full story...

72% of people now visit Amazon when they want to research products online before making a purchase and over a quarter (26%) of Amazon users admit to checking for alternatives, background information and prices on the site when they come up on a potential purchase in a physical store, according to new research.

19/09/2017  |  Full story...

L’Oréal has chosen Emarsys to support its digital transformation strategy by providing highly personalised and automated marketing to consumers in Hong Kong.

19/09/2017  |  Full story...

Unilever Foundry has launched a global study and whitepaper The State of Innovation a report looking at the future of corporate and startup collaboration, identifying three predictions for the industry in the next decade, including that corporates and startups will be working under the same roof by 2025.

15/09/2017  |  Full story...

Unilever’s Marmite has launched its biggest marketing campaign to-date, challenging consumers to ‘Just Try It’ with £3m TV online and social media ads.

12/09/2017  |  Full story...

Amazon has cut prices on a range of products at its newly-acquired Whole Foods grocery chain it bought for £10.7bn earlier this year.

29/08/2017  |  Full story...

Unilever's dressings brand Hellmann's has begun testing a new direct-to-consumer model with on-demand delivery service Quiqup in a collaboration connected by Unilever Foundry.

29/08/2017  |  Full story...

Agency pladis has unveiled plans for its biggest ever Christmas brand campaign. It’s the first time well-loved brands under the McVitie’s, Jacob’s and Carr’s master brands will come together under the campaign banner “Merry Biscuits everyone.”

22/08/2017  |  Full story...

Global location tech company GroundTruth (formerly xAd has seen a 35% QoQ revenue growth as major brands like L’Occitane and Timberland put more budget towards location-based marketing.

21/08/2017  |  Full story...

A large majority (70%) of the world’s biggest brands have changed media agency contracts this year to regain control of their spend, according to new research.

18/08/2017  |  Full story...

Wimbledon is over, but the impact of brand sponsorships is ongoing, with new stats showing the social media impact the renowned sporting event has on brands.

20/07/2017  |  Full story...

Keith Weed, Unilever’s Chief marketing officer, has outlined ways for brands to avoid appearing next to inappropriate content online.

19/07/2017  |  Full story...

Amazon plans to enter the “recipe box” market in a bid to take on brands such as Hello Fresh and Blue Apron, filing a trademark to sell boxes of ingredients and cooking instructions online.

17/07/2017  |  Full story...

Every day staples such as milk and bread, are now among the most searched for online terms - amassing nearly 1.5million searches with leading UK retailers, according to new research.

14/07/2017  |  Full story...

Coca-Cola is using artificial intelligence in a new vending machine popping up in universities across the US, Australia and New Zealand.

14/07/2017  |  Full story...

The rise of the Internet of Things is having a major impact on the growth of food production, according to new research.

14/07/2017  |  Full story...

This weekend, beauty brand Burt’s Bees ran a Snapchat campaign promising to plant 5000 wildflower seeds to help bees, as part of a branded Snapchat selfie campaign.

10/07/2017  |  Full story...

Dutch beer brand, Amstel, has joined forces with new mobile experience Snatch, to launch a nationwide sampling campaign.

06/07/2017  |  Full story...