Digital Intelligence

App developer Pepper HQ has worked with mobile payments service provider Judopay to produce an “online-offline” solution for Young’s, one of the largest pub chains in the UK.

07/03/2019  |  Full story...

Procter & Gamble was the UK’s biggest spender in traditional advertising in 2018, reveals Nielsen data released today. Sky overtook the consumer goods corporation in 2017, but now comes in at second place.

13/02/2019  |  Full story...

Geo-marketing, voice ordering and direct to consumer selling are among some key trends for FMCG brands this year, according to new research.

13/02/2019  |  Full story...

FMCG giant Unilever has bought UK healthy snacks firm Graze for a reported value of £150m.

07/02/2019  |  Full story...

Budweiser has released its much-anticipated 2019 Super Bowl advert, for the match on 3rd February, as it celebrates the brand’s pledge for a brighter future with renewable electricity.

04/02/2019  |  Full story...

Gillette has courted both controversy and praise for its latest ad, a short film, called Believe, which shows images of bullying, sexual harassment and aggressive male behaviour.

16/01/2019  |  Full story...

Pepsi has launched a new global tagline, ‘For The Love Of It’, as the FMCG giant brings the focus of its marketing back to the product.

11/01/2019  |  Full story...

A court has ordered Twitter to reveal the identity of the person behind a set of satirical and "abusive" Wetherspoon accounts.

18/12/2018  |  Full story...

One of the worst (and most dangerous) viral trends of the Year was the Tide Pod challenge featured people making videos of biting or eating the extremely hazardous detergent pods. The P&G- owned laundry brand responded with this short video featuring a well-known NFL star to set the record straight.

05/12/2018  |  Full story...

Pepsico-owned brands Doritos and Mountain Dew combined forces to issue a creative ad that aired during the Super Bowl which combined a social media hashtag campaign with celebrity power as Morgan Freeman and Peter Dinklage faced off in a lip-sync rap battle.

04/12/2018  |  Full story...

One of the worst (and most dangerous) viral trends of the year was the Tide Pod challenge featured people making videos of biting or eating the extremely hazardous detergent pods. The P&G- owned laundry brand responded with this short video featuring a well-known NFL star to set the record straight.

04/12/2018  |  Full story...

YouTube has revealed its annual UK 'Bumper ads' leaderboard, which ranks the best six-second spots of the year.

23/11/2018  |  Full story...

Social media marketing company Socialbakers has been looking into the brands interacting with this year’s Great British Bake Off on social media. Besides its sponsors Dr Oetker, the main players are supermarket and food brands, though wellness brands also feature regularly.

09/10/2018  |  Full story...

Manchester design studio MERó (worksbymero.com) has created bespoke branding and a new packaging design for Beauty Bay’s exciting collaboration with popular beauty, fashion and lifestyle vlogger Jordan Lipscombe.

09/10/2018  |  Full story...

Stella Artois has launched a new brand campaign, encompassing TV, cinema, social, digital, out-of-home, print and PR.

09/10/2018  |  Full story...

Waitrose has unveiled trial plans to allow for in-home delivery, letting delivery drivers to stock people’s fridges and food cupboards while they’re out.

08/10/2018  |  Full story...

Creative agency BBDO San Francisco, the CESAR brand has created a advertisement video called “First Day Friends” that shines a spotlight on the power of pets to reduce stress, ease feelings of social anxiety and help kids connect with other students.

08/10/2018  |  Full story...

Burger King has launched a new social media campaign in the UK, marking the first project from its new creative agency BBH London.

11/09/2018  |  Full story...

Brewdog is rolling out a subscription video on demand service, featuring shows, game shows and documentaries, as the Scottish crafy bbeer firm looks to expand its reach in the US.

29/08/2018  |  Full story...

Young’s Seafood has appointed behavioural planning agency Total Media to support the brand’s three-year growth strategy.

28/08/2018  |  Full story...

Marketing agency Jaywing has launched Frontrunner, a white label sales promotions framework designed to make the planning and execution of on-pack promotions faster and less prone to risk.

28/08/2018  |  Full story...

Nearly two thirds of UK consumers (64 per cent) expect Brexit to trigger a surge in high street prices next year, according to new research.

22/08/2018  |  Full story...

Beauty Bay, one of Europe’s biggest online beauty destinations has had a branding makeover - created by digital-first design agency MERó in partnership with the Beauty Bay in-house team.

21/08/2018  |  Full story...

Bud Light has launched the next phase of its viral Dilly Dilly campaign, featuring a magical wizard.

14/08/2018  |  Full story...

L’Oreal is working with Helen Mirren and Andie Macdowell to promote its ‘Magic Retouch’ products as the solution to grey roots via a humorous campaign.

13/08/2018  |  Full story...