Digital Intelligence

Agency pladis has unveiled plans for its biggest ever Christmas brand campaign. It’s the first time well-loved brands under the McVitie’s, Jacob’s and Carr’s master brands will come together under the campaign banner “Merry Biscuits everyone.”

22/08/2017  |  Full story...

Global location tech company GroundTruth (formerly xAd has seen a 35% QoQ revenue growth as major brands like L’Occitane and Timberland put more budget towards location-based marketing.

21/08/2017  |  Full story...

A large majority (70%) of the world’s biggest brands have changed media agency contracts this year to regain control of their spend, according to new research.

18/08/2017  |  Full story...

Wimbledon is over, but the impact of brand sponsorships is ongoing, with new stats showing the social media impact the renowned sporting event has on brands.

20/07/2017  |  Full story...

Keith Weed, Unilever’s Chief marketing officer, has outlined ways for brands to avoid appearing next to inappropriate content online.

19/07/2017  |  Full story...

Amazon plans to enter the “recipe box” market in a bid to take on brands such as Hello Fresh and Blue Apron, filing a trademark to sell boxes of ingredients and cooking instructions online.

17/07/2017  |  Full story...

Every day staples such as milk and bread, are now among the most searched for online terms - amassing nearly 1.5million searches with leading UK retailers, according to new research.

14/07/2017  |  Full story...

Coca-Cola is using artificial intelligence in a new vending machine popping up in universities across the US, Australia and New Zealand.

14/07/2017  |  Full story...

The rise of the Internet of Things is having a major impact on the growth of food production, according to new research.

14/07/2017  |  Full story...

This weekend, beauty brand Burt’s Bees ran a Snapchat campaign promising to plant 5000 wildflower seeds to help bees, as part of a branded Snapchat selfie campaign.

10/07/2017  |  Full story...

Dutch beer brand, Amstel, has joined forces with new mobile experience Snatch, to launch a nationwide sampling campaign.

06/07/2017  |  Full story...

Popchips, the makers of the ‘popped’ alternative, to traditional crisps, is taking on the big names and winning, through engaging marketing campaigns and “healthier” messaging, according to new research.

29/06/2017  |  Full story...

The number of online reviews a product has directly correlates with its sales performance, even if some of the reviews are negative, according to new research.

21/06/2017  |  Full story...

Amazon is buying Whole Foods in a deal valued at $13.7bn (£10.7bn), shaking up the grocery sector.

19/06/2017  |  Full story...

L’Occitane and ThreePipe utilised xAd’s Blueprints technology to draw polygons around specified stores identified as popular stores across UK high streets.

07/06/2017  |  Full story...

Walkers Crisps has pulled an interactive video ad after it allowed the faces of mass murderers and child abusers submitted by internet pranksters.

26/05/2017  |  Full story...

Unilever has introduced a digital recruitment programme that will use online gaming to select the best candidates.

25/05/2017  |  Full story...

Unilever's Lynx is continuing to break away from its “lad” labelling with a bold new ad campaign combating what it’s now calling “toxic masculinity” and its debilitating effects on young men.

18/05/2017  |  Full story...

One teen’s mission for a year's supply of free chicken nuggets has become Twitter's most retweeted post of all time.

11/05/2017  |  Full story...

Digital advertising solutions in-store are heading for a massive shake-up, as shopper marketing techniques start to apply web approaches to personalisation. Coca-Cola has launched in-store display systems that show personalised messages to approaching shoppers, based on data on their smartphones.

10/05/2017  |  Full story...

Beauty brand L’Oreal swapped traditional advertising for real social media buzz to introduce its Pure Clay Masks – and got a 51% sales boost.

09/05/2017  |  Full story...

Influencer marketing. It’s all anyone can talk about in 2017 – how brands can make the most of influencers to help promote its offering. Red Bull interviewed famous trials cyclist and influencer Danny MacAskill to look at it from the influencers' lens, to understand what it takes in his point of view, what his expectations are and how the process itself works.

25/04/2017  |  Full story...

Unilever revealed a new haircare brand Evaus, recruiting a number of popular beauty and fashion bloggers as part of its launch campaign. But there was a twist- Evaus was simply a repackaged version of one its its existing brands.

24/04/2017  |  Full story...

Forbes has released its first-ever “Top Influencers” global list, compiling the most popular social media icons from three categories Beauty, Fitness, and Home.

13/04/2017  |  Full story...

A 16-year old teen from the US is currently on course for the most retweets of all time, after the fast-food chain Wendy's set him a huge social media challenge in exchange for free chicken nuggets for a year.

11/04/2017  |  Full story...