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Entries from Digital Intelligence tagged with "fmcg"

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Dulux recruits lifestyle bloggers for visualiser campaign

Dulux is using influential bloggers to trial their Visualiser app, and write their own content as the paint brand embraces social media marketing.

03/11/2015  |  Full story...

Back from the dead: #CadburyCraveyard resurrects discontinued chocolate bars for Halloween

Cadbury’s is bringing one of its old chocolate bars back from the dead this Halloween, with a social media vote determining whether Cadbury Marble or Cadbury Fuse bars will make a return in a highly limited special edition.

29/10/2015  |  Full story...

Unilever online sales growth now 'double global average'

Unilever’s online sales are growing at twice the rate of the global ecommerce market, fuelled by strong performance in the UK, Ireland and France.

27/10/2015  |  Full story...

Burger King debuts ‘hover tray’ for Back to the Future day.

Burger King France have joined in the time-traveling hijinks today with a spoof video showcasing its ‘hover tray’.

21/10/2015  |  Full story...

Top ‘ethical’ brands: Unilever, Philips and Lloyds top CSR poll

Unilever has topped a study looking into brands that achieve their philanthropic goals, ahead of with Philips and Lloyds .

19/10/2015  |  Full story...

Mobile marketing in China: Pepsi aims to own platform

The rumors are true: the soft drinks brand is making a brave play for launching a set of mobile phones and accessories in China, but will it work?

15/10/2015  |  Full story...

Unilever proves social buzz really does drive sales

Positive mentions in social media really do directly result in more sales, according to research by Unilever, despite previous evidence to the contrary.

23/09/2015  |  Full story...

Cadbury’s ‘Gorilla’ ad voted most popular UK ad ever

A 2007 Cadbury’s ad featuring a gorilla drumming to Phil Collins’ 80s hit In The Air Tonight has been voted the nation’s favourite TV ad of all time, in a new public poll.

22/09/2015  |  Full story...

Coca-Cola first brand to buy Twitter emoji for #shareacoke

Coca-Cola has become the first brand to pay for an emoji on Twitter, with a picture of two Coke bottles clinking automatically appearing on tweets when a user types #shareacoke.

21/09/2015  |  Full story...

Mountain Dew first brand to use SnapChat animated selfies

Snapchat has launched in-app purchases and new 'lenses' tool that adds smart animations to selfies, with Mountain Dew the first brand to sign up.


17/09/2015  |  Full story...

Nescafé ditches brand website for Tumblr

Nescafé has shifted its global websites on to the Tumblr blogging platform, declaring the ‘dotcom is dead’, as the Nestle-owned coffee brand looks to boost its reach with millenials.

17/09/2015  |  Full story...

Mondelez predicts online sales to hit $1bn by 2020

Mondelez is planning a major push into ecommerce as the owner of food brands including Oreo, Cadbury’s and Kenco, embarks on a cost-cutting drive.

11/09/2015  |  Full story...

Burger King makes ‘Peace Burger’ with smaller rivals after McDonald’s snub

Following a high profile rejection from McDonald's last week, a group of chains including Denny’s, Krystal, Wayback Burgers, and Giraffas have come forward to take up Burger King's idea of a mash-up burger for World Peace Day.

04/09/2015  |  Full story...

Marketing fail: Flipkart sorry for 'sexist' customer emails

Flipkart has been forced to apologise for sending a sexist promotional email after a customer took to Twitter to criticise India's largest online retailer.

flipkart.jpg

01/09/2015  |  Full story...

Axe tells ’personalised’ Romeo and Juliet story to Brazillians

Unilever's deodorant brand Axe has taken a novel approach to video ads in Brazil, using a ‘Romeo and Juliet’ video ad that can be served programmatically with a massive 100,000 variations, depending on a user’s interests.

AXE. Romeo Reboot Manuel | Trailer (english) from THE KUMITE on Vimeo.


28/08/2015  |  Full story...

Amazon tests fast food deliveries in US- report

Amazon is testing a fast food delivery service in the US as part of its Prime Now membership, according to a news report.

26/08/2015  |  Full story...

Burger King to McDonald’s: Let’s make a ‘McWhopper’ for peace

In a novel marketing stunt, Burger King has invited McDonald's to put aside rivalries for just one day, and make a 'McWhopper' for World Peace Day. But all has not gone to plan as its larger rival has refused to bite the bait…

26/08/2015  |  Full story...

P&G cuts agencies by 40% in efficiency drive

Procter & Gamble is reducing the number of agencies it works with globally in PR, advertising and marketing, as the FMCG giant looks to improve spending efficiency across the business.

04/08/2015  |  Full story...

Amazon ‘Dash’ buttons go on sale for $5

Amazon’s new Dash Button fridge magnets are now available for purchase, letting users order refills of household products with a single click.

03/08/2015  |  Full story...

Alibaba and Unilever strike ecommerce partnership in China

Chinese ecommerce giant Alibaba and Unilever have partnered to enable the international FMCG group to reach more Chinese consumers.

28/07/2015  |  Full story...

Unilever brings 'Make My Magnum' pop-up store to London

Unilever has launched it 'Make my Magmum' pop-up store to London, backed by a social media campaign showing off people's creations.

28/07/2015  |  Full story...

Anatomy of a crisis: Nestlé’s Maggi noodles banned in India

At the end of May 2015, India’s Food safety administration (FDA) ordered Nestlé India to recall its popular 2-minute Maggi noodles after tests showed that the product contained high levels of lead and MSG. Joanna Delaney, Digital Marketing Executive at Digital Strategy Consulting, looks at how the situation developed, and how Nestlé reacted and managed the situation using multiple digital channels.

maggi%20products.jpg

17/07/2015  |  Full story...

Coke removes labels from cans in Ramadan campaign

Coca-Cola cans in the Middle East have been stripped of their labels during Ramadan, as part of a campaign to 'combat prejudice'.

08/07/2015  |  Full story...

Cannes Lions winner: Dominos emoji pizza orders

Earlier in 2015, Dominos took an innovative approach to pizza orders, catering for the Snapchat and Yo! Generation with emoji based ordering system. The Twitter-based campaign was so successful it won this year’s Cannes Titanium Grand Prix for most breakthrough idea of the year. This case study looks at the pizza chain’s recipe for success.

02/07/2015  |  Full story...

Computer created recipe app goes live

IBM’s supercomputer Watson has turned its hand to cooking, with a new app that creates new recipes based on user’s selected ingredients.


24/06/2015  |  Full story...

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