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Entries from Digital Intelligence tagged with "fmcg"

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Case study: Kleenex ‘Unlikely Best Friends’ creates Facebook buzz

This tale of a disabled puppy and his relationship with his owner, took the social web by storm, building a huge new Facebook following for Kleenex.

24/11/2015  |  Full story...

J2O Instagram ad banned for breaking social media celebrity ad rules

Britvic has been forced to drop its latest campaign in partnership with former Made in Chelsea star Millie Mackintosh after the soft drinks company failed to identify them as adverts.

19/11/2015  |  Full story...

Video viral of the week: Vanilla Ice sells Ice Cream to Finland

Rapper Vanilla Ice has been hired to celebrate the joys of vanilla ice cream as part of a video-led campaign to raise awareness of online casino brand Casumo in Finland.

19/11/2015  |  Full story...

Case study: Purina gets puppy love with Buzzfeed powered campaign

In July 2015, Pet food brand Purina teamed up with Buzzfeed to show the unbreakable bond between man and puppy, earning 8 million YouTube views with a strong story-telling campaign.


18/11/2015  |  Full story...

Case study: How a celebrity influencer gave #CadburyCraveyard a new lease of life

For Halloween 2015, Cadbury’s brought back one of its old chocolate bars back from the dead with a social media vote. This case study looks at how the brand generated huge interest on Twitter, with a little unexpected help from a celebrity influencer.

17/11/2015  |  Full story...

Video viral of the week: Temptations lets cat owners say sorry for festive faux paws

Mars-owned cat treat brand Temptations has launched a #SaySorry campaign for the sake of grumpy cats dress up for the festive season. See why it’s our video viral of the week below…

11/11/2015  |  Full story...

Marmite sells personalised jars on Facebook

Unilever’s Marmite has launched a personalisation campaign similar to Coca-Cola’s in order “to tap into the growing demand for personalised products”.

10/11/2015  |  Full story...

L’Oreal creates in-house ‘content factory’ for brands

L’Oreal is stepping up production of its own content, launching a new “content factory” for all of the 35 brands in L’Oréal’s Canadian portfolio, with plans to take the project global.

04/11/2015  |  Full story...

Facebook targets emerging markets with Slideshow ad option

Facebook has launched a new ad option called Slideshow for marketers trying to reach consumers in emerging marketers who have slower Internet connections.

03/11/2015  |  Full story...

Dulux recruits lifestyle bloggers for visualiser campaign

Dulux is using influential bloggers to trial their Visualiser app, and write their own content as the paint brand embraces social media marketing.

03/11/2015  |  Full story...

Back from the dead: #CadburyCraveyard resurrects discontinued chocolate bars for Halloween

Cadbury’s is bringing one of its old chocolate bars back from the dead this Halloween, with a social media vote determining whether Cadbury Marble or Cadbury Fuse bars will make a return in a highly limited special edition.

29/10/2015  |  Full story...

Unilever online sales growth now 'double global average'

Unilever’s online sales are growing at twice the rate of the global ecommerce market, fuelled by strong performance in the UK, Ireland and France.

27/10/2015  |  Full story...

Burger King debuts ‘hover tray’ for Back to the Future day.

Burger King France have joined in the time-traveling hijinks today with a spoof video showcasing its ‘hover tray’.

21/10/2015  |  Full story...

Top ‘ethical’ brands: Unilever, Philips and Lloyds top CSR poll

Unilever has topped a study looking into brands that achieve their philanthropic goals, ahead of with Philips and Lloyds .

19/10/2015  |  Full story...

Mobile marketing in China: Pepsi aims to own platform

The rumors are true: the soft drinks brand is making a brave play for launching a set of mobile phones and accessories in China, but will it work?

15/10/2015  |  Full story...

Unilever proves social buzz really does drive sales

Positive mentions in social media really do directly result in more sales, according to research by Unilever, despite previous evidence to the contrary.

23/09/2015  |  Full story...

Cadbury’s ‘Gorilla’ ad voted most popular UK ad ever

A 2007 Cadbury’s ad featuring a gorilla drumming to Phil Collins’ 80s hit In The Air Tonight has been voted the nation’s favourite TV ad of all time, in a new public poll.

22/09/2015  |  Full story...

Coca-Cola first brand to buy Twitter emoji for #shareacoke

Coca-Cola has become the first brand to pay for an emoji on Twitter, with a picture of two Coke bottles clinking automatically appearing on tweets when a user types #shareacoke.

21/09/2015  |  Full story...

Mountain Dew first brand to use SnapChat animated selfies

Snapchat has launched in-app purchases and new 'lenses' tool that adds smart animations to selfies, with Mountain Dew the first brand to sign up.


17/09/2015  |  Full story...

Nescafé ditches brand website for Tumblr

Nescafé has shifted its global websites on to the Tumblr blogging platform, declaring the ‘dotcom is dead’, as the Nestle-owned coffee brand looks to boost its reach with millenials.

17/09/2015  |  Full story...

Mondelez predicts online sales to hit $1bn by 2020

Mondelez is planning a major push into ecommerce as the owner of food brands including Oreo, Cadbury’s and Kenco, embarks on a cost-cutting drive.

11/09/2015  |  Full story...

Burger King makes ‘Peace Burger’ with smaller rivals after McDonald’s snub

Following a high profile rejection from McDonald's last week, a group of chains including Denny’s, Krystal, Wayback Burgers, and Giraffas have come forward to take up Burger King's idea of a mash-up burger for World Peace Day.

04/09/2015  |  Full story...

Marketing fail: Flipkart sorry for 'sexist' customer emails

Flipkart has been forced to apologise for sending a sexist promotional email after a customer took to Twitter to criticise India's largest online retailer.

flipkart.jpg

01/09/2015  |  Full story...

Axe tells ’personalised’ Romeo and Juliet story to Brazillians

Unilever's deodorant brand Axe has taken a novel approach to video ads in Brazil, using a ‘Romeo and Juliet’ video ad that can be served programmatically with a massive 100,000 variations, depending on a user’s interests.

AXE. Romeo Reboot Manuel | Trailer (english) from THE KUMITE on Vimeo.


28/08/2015  |  Full story...

Amazon tests fast food deliveries in US- report

Amazon is testing a fast food delivery service in the US as part of its Prime Now membership, according to a news report.

26/08/2015  |  Full story...

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