Digital Intelligence

Entries from Digital Intelligence tagged with "fmcg"

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Birds Eye turns to bloggers in £3m 'mix up your menu' campaign

Birds Eye has begun a new 12 month multi-platform campaign to encourage families to experiment with Birds Eye products.

20/01/2015  |  Full story...

Marmite brings back controversial ‘neglect’ ad with digital first campaign

Unilever’s Marmite is resurrecting its controversial animal rescue spoof as part of a ‘mockumentary’ campaign with a strong digital element.

07/01/2015  |  Full story...

Weetabix targets ‘mummy bloggers’ in ‘Weetabuddies’ campaign

Weetabix has launched a £5.5m multi-channel push featuring Weetabuddies characters to encourage more families and kids to the breakfast cereal brand.

06/01/2015  |  Full story...

New native ad rules: Oreo banned after YouTubers paid to promote products

In a warning to all native advertisers, Modelez has seen its latest marketing stunt fall foul of the Advertising Standards Authority (ASA). The FMCG giant failed to notify viewers that a series of YouTube videos featuring an ‘Oreo Lick Race’ were paid for by the company.

26/11/2014  |  Full story...

Unilever secures display ad deal with BBC Good Food

Unilever has struck a deal with BBC Good Food to run display ads on the site for Flora, Stork and Knorr brands.

19/11/2014  |  Full story...

Chupa Chips turns to Instagram for Halloween adventure

Ahead of Halloween 2014, BBH Asia Pacific Singapore and Chupa Chups launched a choose-your-own-adventure style Instagram game, as the confectionery first looks to appeal to its young audience during the biggest time of year for sharing candy.

11/11/2014  |  Full story...

Nando's takes on Heinz Ketchup with first digital push for home sauces

Nando's has unveiled its first ever creative campaign as the retail arm of the brand looks to expand beyond its restaurant roots and into consumer’s kitchens.

10/11/2014  |  Full story...

Mobile now top device for product info amongst 16-34 year olds

Four in five UK smartphone owners use the Internet on their mobile everyday, meaning that mobile optimised sites have become a vital part of any brand's digital strategy, according to new research.

06/11/2014  |  Full story...

Video viral of the week: Oreo unleashes Halloween ‘Nomsters’

To coincide with Halloween, Oreo created a cute stop-motion ad featuring a mad sceintist’s lab and his creations- the ‘Nomsters’. See why it’s our video viral of the week below…

30/10/2014  |  Full story...

Halloween ‘top time of year for beauty videos’ (infographic)

Halloween is the biggest makeup event of the year in the US, driving 57% of video views for seasonal makeup tutorials on YouTube, according to this new infographic from Google.

28/10/2014  |  Full story...

Unilever boosts digital media spend to 20%

Unilever is now investing a fifth of its entire media spend on digital platforms, as the FMCG giant looks to improve marketing efficiency and become a ‘simple, effective’ marketing organisation.

27/10/2014  |  Full story...

Saucy Fish Co debuts ‘magazine-style’ website

The Saucy Fish Co. has revamped its website with a new magazine section titled "The Dock" including serving suggestions, as the food brand looks to expand its digital reach.

15/10/2014  |  Full story...

Dove launches body confidence campaign across social media

Dove has launched a new social media campaign to inspire people to put healthy living above appearance in a bid to tackle low body confidence, as the Unilever beauty brand continues its shift to digital platforms.

Watch Dove's latest promo, which ties in with the campaign, here:

15/10/2014  |  Full story...

Mondelez invests 20% of ad budget into digital video and mobile with Google tie up

Mondelez International, owner of brands such as Cadbury Oreo and Trident Gum, is now committing 10% of its ad budget to mobile and 10% to online video via Google.

08/10/2014  |  Full story...

BuzzFeed adds first ‘Buy It!’ button for L'Oreal native ad

BuzzFeed has added a "Love it? Buy it!" button next to a vintage hairstyle post from L'Oreal USA letting readers buy the cosmetics being featured, as the publisher looks to expand its ad options to capaitalise on its soaring popularity.

07/10/2014  |  Full story...

Hobgoblin Facebook gameshow targets Halloween market

British beer brand Hobgoblin is running a live online gameshow to be streamed on Halloween, putting a mischievous twist on a familiar format with Wheel of Misfortune.

Watch the promo video here:

06/10/2014  |  Full story...

Case study: How Murphy’s turned Ireland’s rain into beer

Back in 2012, beer brand Murphy’s took a risky approach to app marketing, offering a free beer every time it rained in Ireland over the summer. The move was so successful they did it again the following year. This case study looks at how the beverage brand mocked Budweiser and got over 20,000 downloads.

03/10/2014  |  Full story...

Digital marketing ROI: Five FMCG campaigns that prove digital works

FMCG brands face a tricky challenge on digital channels- how can online ads convince shoppers to add your products to their supermarket trolleys? And if they do- how is it possible to track it? We look back at some of the best FMCG campaigns of the past year that show how digital success translates into real world cash.

01/10/2014  |  Full story...

Flora embarks on £10m marketing drive with interactive mobile campaign

Following the success of the Persil product launch, Unilever UK has worked with Future Ad Labs to introduce a new premium spread Gold from Flora in a mobile-first campaign.

01/10/2014  |  Full story...

Digital Intelligence September 2014

Digital Strategy data - Digital Intelligence September 2014

This month's round-up of the research, trends and case studies impacting digital marketing.

- Internet of Things gets real
- Ecommerce goes social with Twitter
- Digital marketing effectiveness

Take a look and get back in touch if there's anything you'd like advice on about how it could impact you and your team.

Read September 2014

Recent editions of Digital Intelligence | Apply for a guest account for Digital Intelligence

01/10/2014

Yves Saint Laurent ‘big’ digital branding pays off

YSL chose PageSkin Plus, with animated sidebars and the campaign video integrated into the large creative header, to promote the launch of their new Gloss Volupté lip gloss. This case study looks at how the luxury beauty brand achieved huge ad recall and brand uplift far above industry benchmarks.

29/09/2014  |  Full story...

Top food brands make ‘responsible’ digital marketing pledge

Top food and beverages firms, including Mondelez, Unilever and McDonald's, have committed to stop advertising and promotional activities targeted at children below 12 years across platforms as part of a new global pledge to step up responsible marketing.

26/09/2014  |  Full story...

Unilever first brand to adopt WPP global planning tool

Unilever has become the first brand to use a new global planning tool from WPP, designed to provide monitor cross-device consumer behaviour and media consumption.

26/09/2014  |  Full story...

Video viral of the week: Budweiser tackles drink driving with man’s best friend

Continuing the success of its Super Bowl ‘Puppy Love’ commercial, Budweiser’s new corporate social responsibility campaign carries another canine theme... and a powerful anti-drink drive message. See why it’s our video viral of the week below.

26/09/2014  |  Full story...

Budweiser trials ‘birthday gift’ mobile coupons with Facebook

Budweiser is testing a Facebook campaign letting fans send vouchers for free Bud Lights to people celebrating special occasions.

24/09/2014  |  Full story...

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