Digital Intelligence

Entries from Digital Intelligence tagged with "fmcg"

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Unilever brings 'Make My Magnum' pop-up store to London

Unilever has launched it 'Make my Magmum' pop-up store to London, backed by a social media campaign showing off people's creations.

28/07/2015  |  Full story...

Anatomy of a crisis: Nestlé’s Maggi noodles banned in India

At the end of May 2015, India’s Food safety administration (FDA) ordered Nestlé India to recall its popular 2-minute Maggi noodles after tests showed that the product contained high levels of lead and MSG. Joanna Delaney, Digital Marketing Executive at Digital Strategy Consulting, looks at how the situation developed, and how Nestlé reacted and managed the situation using multiple digital channels.

maggi%20products.jpg

17/07/2015  |  Full story...

Coke removes labels from cans in Ramadan campaign

Coca-Cola cans in the Middle East have been stripped of their labels during Ramadan, as part of a campaign to 'combat prejudice'.

08/07/2015  |  Full story...

Cannes Lions winner: Dominos emoji pizza orders

Earlier in 2015, Dominos took an innovative approach to pizza orders, catering for the Snapchat and Yo! Generation with emoji based ordering system. The Twitter-based campaign was so successful it won this year’s Cannes Titanium Grand Prix for most breakthrough idea of the year. This case study looks at the pizza chain’s recipe for success.

02/07/2015  |  Full story...

Computer created recipe app goes live

IBM’s supercomputer Watson has turned its hand to cooking, with a new app that creates new recipes based on user’s selected ingredients.


24/06/2015  |  Full story...

Vlogger Vs Lush: Cosmetics giant in YouTube domain clash

A popular YouTube star has hit out at Lush after losing his decade-old domain to the cosmetics retailer.

View his protest video posted on a new YouTube domain here:

23/06/2015  |  Full story...

Heinz QR codes accidentally link to ‘saucy’ porn site

In a stark warning to brands with too many untracked website domains, Heinz has been embarrassed after a QR code on bottles of Ketchup now links to a hardcore porn site.

19/06/2015  |  Full story...

Unilever plans ecommerce boost in China with Tencent’s JD.com

Unilever has struck a deal with JD Worldwide, a cross-border e-commerce platform linked with Chinese web giant Tencent, as the FMCG conglomerate looks to expand its online presence in the Asia Pacific region.

19/06/2015  |  Full story...

Online shoppers 'least hesitant to buy diet products'

Consumers are less likely to abandon their shopping cart when purchasing diet products than any other product in the retail sector, says research from ecommerce platform Ve.

19/06/2015  |  Full story...

Promotions without discounts: Luxury beauty site boosts sales by third

Luxury beauty site LatestinBeauty.com increased sales by a third following a new type of campaign, which lets retailers to run a promotion without discounting.

18/06/2015  |  Full story...

Video viral of the week: Scary Nivea Doll shows kids why they should use sunblock

Nivea wanted to find a fun and memorable way to teach Brazillian kids (and parents) about the importance of sunblock, so they worked with FCB Brazil to create dolls that burned when exposed to the sun… and filmed their reactions. See why it’s our video viral of the week below…


10/06/2015  |  Full story...

3M turns banners into Post-It notes

3M has embarked on a novel new digital marketing campaign that transforms ‘annoying’ re-targetted banner ads into something more useful- a reminder note for yourself.

View the case study below:

08/06/2015  |  Full story...

Johnnie Walker "smart bottle" knows when you've opened it

Diageo has launched a "smart bottle" for the iconic Johnnie Walker Blue Label whisky, which lets the brand send targeted messages to customers who scan a tag on the bottle with their smartphone.

29/05/2015  |  Full story...

Spontex boasts ‘the cleanest Twitter account’ with blank tweets

Cleaning brand Spontex has launched a new Twitter campaign to promote its new broom, with an innovative ‘hidden message within a ‘spotless’ blank tweet.

29/05/2015  |  Full story...

P&G vlogger banned by ASA

The Advertising Standards Authority (ASA) has banned a YouTube video featuring a well-known vlogger because it didn’t clearly explain it was sponsored by P&G’s Max Factor brand.

28/05/2015  |  Full story...

L'Oreal begins 3D printing skin

L’Oreal is developing a 3D printing process to create human skin, which could be used in product tests to avoid animal testing.

20/05/2015  |  Full story...

Starbucks denies mobile payment app hacked

Starbucks has denied reports that cyber-criminals are using the coffee chain’s mobile payments app to siphon money from its customers.

15/05/2015  |  Full story...

How brands welcomed Princess Charlotte on social media

As social media continues to grow as one of the main platforms brands use to interact with consumers, real time and reactive marketing have become a way for brands to capitalise on current affairs and trends to spread their message.

07/05/2015  |  Full story...

Video viral of the week: Vileda lets punters bet on ‘Baby Crawling Championship’

Vileda has launched a social media campaign on Facebook and Twitter, encouraging viewers to place bets on which baby will win in their crawl across a freshly mopped floor. See why it’s our video viral of the week below…

28/04/2015  |  Full story...

First crowd-controlled bar opens on ‘smart cruise ship’

Makr Shakr, the world’s first robotic bartending system has made its debut as the Bionic Bar onboard on Royal Caribbean’s new ‘smart’ cruise ship, Anthem of the Seas, in Southampton.

23/04/2015  |  Full story...

The five best Instagram Carousel ads (so far)

Last month, Instagram launched a new ‘Carousel’ ad format that let brands post a rotating number of images to boost the story-telling element of their campaigns. A month on, we look at 5 brands that have made use of the new feature, including L’Oreal, Banana Republic and Samsung.

17/04/2015  |  Full story...

Sheba targets YouTube cat lovers with ‘Perfect Portions’ short form video

Sheba has launched a new cat food product, turning to YouTube and its love of all things feline to win over consumers with a short form video.

16/04/2015  |  Full story...

Amazon debuts branded ‘Dash buttons’ for one click orders

It’s no April fool- Amazon has launched ‘Dash Buttons’- a set a small, branded devices that let customers reorder common household products such as washing powder and razor blades at the push of a button.

01/04/2015  |  Full story...

Unilever Foundry and Lions Innovation search for ‘world’s top 50 start-ups’

Unilever Foundry and Lions Innovation are partnering to launch “Foundry 50 at Cannes” – a search for the world’s top 50 marketing technology startups that are innovating to help brands better connect, engage and relate with people.

01/04/2015  |  Full story...

Food digital marketing trends: Supermarket recipe pages prove popular on Pinterest

Tesco and Asda have the most ‘pinned’ (shared) content on Pinterest, with recipe pages proving most popular, according to new research looking into UK supermarket perfomance on the social media scrapbooking site. .

31/03/2015  |  Full story...

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