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Entries from Digital Intelligence tagged with "fmcg"

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Video viral of the week: Scary Nivea Doll shows kids why they should use sunblock

Nivea wanted to find a fun and memorable way to teach Brazillian kids (and parents) about the importance of sunblock, so they worked with FCB Brazil to create dolls that burned when exposed to the sun… and filmed their reactions. See why it’s our video viral of the week below…


10/06/2015  |  Full story...

3M turns banners into Post-It notes

3M has embarked on a novel new digital marketing campaign that transforms ‘annoying’ re-targetted banner ads into something more useful- a reminder note for yourself.

View the case study below:

08/06/2015  |  Full story...

Johnnie Walker "smart bottle" knows when you've opened it

Diageo has launched a "smart bottle" for the iconic Johnnie Walker Blue Label whisky, which lets the brand send targeted messages to customers who scan a tag on the bottle with their smartphone.

29/05/2015  |  Full story...

Spontex boasts ‘the cleanest Twitter account’ with blank tweets

Cleaning brand Spontex has launched a new Twitter campaign to promote its new broom, with an innovative ‘hidden message within a ‘spotless’ blank tweet.

29/05/2015  |  Full story...

P&G vlogger banned by ASA

The Advertising Standards Authority (ASA) has banned a YouTube video featuring a well-known vlogger because it didn’t clearly explain it was sponsored by P&G’s Max Factor brand.

28/05/2015  |  Full story...

L'Oreal begins 3D printing skin

L’Oreal is developing a 3D printing process to create human skin, which could be used in product tests to avoid animal testing.

20/05/2015  |  Full story...

Starbucks denies mobile payment app hacked

Starbucks has denied reports that cyber-criminals are using the coffee chain’s mobile payments app to siphon money from its customers.

15/05/2015  |  Full story...

How brands welcomed Princess Charlotte on social media

As social media continues to grow as one of the main platforms brands use to interact with consumers, real time and reactive marketing have become a way for brands to capitalise on current affairs and trends to spread their message.

07/05/2015  |  Full story...

Video viral of the week: Vileda lets punters bet on ‘Baby Crawling Championship’

Vileda has launched a social media campaign on Facebook and Twitter, encouraging viewers to place bets on which baby will win in their crawl across a freshly mopped floor. See why it’s our video viral of the week below…

28/04/2015  |  Full story...

First crowd-controlled bar opens on ‘smart cruise ship’

Makr Shakr, the world’s first robotic bartending system has made its debut as the Bionic Bar onboard on Royal Caribbean’s new ‘smart’ cruise ship, Anthem of the Seas, in Southampton.

23/04/2015  |  Full story...

The five best Instagram Carousel ads (so far)

Last month, Instagram launched a new ‘Carousel’ ad format that let brands post a rotating number of images to boost the story-telling element of their campaigns. A month on, we look at 5 brands that have made use of the new feature, including L’Oreal, Banana Republic and Samsung.

17/04/2015  |  Full story...

Sheba targets YouTube cat lovers with ‘Perfect Portions’ short form video

Sheba has launched a new cat food product, turning to YouTube and its love of all things feline to win over consumers with a short form video.

16/04/2015  |  Full story...

Amazon debuts branded ‘Dash buttons’ for one click orders

It’s no April fool- Amazon has launched ‘Dash Buttons’- a set a small, branded devices that let customers reorder common household products such as washing powder and razor blades at the push of a button.

01/04/2015  |  Full story...

Unilever Foundry and Lions Innovation search for ‘world’s top 50 start-ups’

Unilever Foundry and Lions Innovation are partnering to launch “Foundry 50 at Cannes” – a search for the world’s top 50 marketing technology startups that are innovating to help brands better connect, engage and relate with people.

01/04/2015  |  Full story...

Food digital marketing trends: Supermarket recipe pages prove popular on Pinterest

Tesco and Asda have the most ‘pinned’ (shared) content on Pinterest, with recipe pages proving most popular, according to new research looking into UK supermarket perfomance on the social media scrapbooking site. .

31/03/2015  |  Full story...

Kraft Foods to merge with Heinz

US food giant Heinz is to merge with Kraft Foods Group, creating what the companies say will be the third-largest food and beverage company in the US, behind PepsiCo and Nestle.

25/03/2015  |  Full story...

Durex #connect campaign promotes digital ‘off button’

Durex has launched a new social media campaign that encourages couple to spice up their love lives by switching off their smartphones.

16/03/2015  |  Full story...

Jeremy Clarkson sent free Snickers in Twitter PR stunt

In a controversial piece of real-time marketing, Snickers has sent TV presenter Jeremy Clarkson free chocolate bars after the Top Gear presenter was suspended over a 'fracas' over hotel food.

13/03/2015  |  Full story...

Dominos shows off smartwatches that can order pizza

Domino’s has created an app for Pebble and Android Wear smartwatch users that lets them to place and track their order.

12/03/2015  |  Full story...

Oral-B ‘smart mirror’ shows the news while you brush

Oral-B has updated its smart toothbrush with a mirror that can display digital information, so people can view content as they brush their teeth.

10/03/2015  |  Full story...

The dress that divided social media: How brands responded

Last week, social media was divided over one explosive issue- just what colour was #thedress? The optical illusion created by a blue and black (or white and gold) dress became the biggest web phenomenon of the year so far. So how did brands respond? We look at the best tweets from the debate that split the globe...

03/03/2015  |  Full story...

Nestle recruits interns via Vine contest

Food giant Nestle has teamed up with Twitter to offer an internship, picking a winner based in who submits the most inventive Vine video.

24/02/2015  |  Full story...

Video viral of the week: Domino's Pizza ‘Tummy Translator’ app

Domino’s Pizza has launched an spoof app that ‘translates’ the rumblings inside users tummies, running a 60s science show parody video demonstrating how the system works. See why its our video viral of the week below…

23/02/2015  |  Full story...

Jamie Oliver site hit by hackers

Fans of Jamie Oliver have been hit by a computer virus after visiting the TV chefs site, according to news reports.

19/02/2015  |  Full story...

Mondelez axes poorly performing media in digital drive

Mondelez is slashing poorly performing advertising costs, as the FMCG giant instead spends more on parts of the digital spectrum it knows yield strong returns.

16/02/2015  |  Full story...

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