Digital Intelligence

Entries from Digital Intelligence tagged with "fmcg"

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Food digital marketing trends: Supermarket recipe pages prove popular on Pinterest

Tesco and Asda have the most ‘pinned’ (shared) content on Pinterest, with recipe pages proving most popular, according to new research looking into UK supermarket perfomance on the social media scrapbooking site. .

31/03/2015  |  Full story...

Kraft Foods to merge with Heinz

US food giant Heinz is to merge with Kraft Foods Group, creating what the companies say will be the third-largest food and beverage company in the US, behind PepsiCo and Nestle.

25/03/2015  |  Full story...

Durex #connect campaign promotes digital ‘off button’

Durex has launched a new social media campaign that encourages couple to spice up their love lives by switching off their smartphones.

16/03/2015  |  Full story...

Jeremy Clarkson sent free Snickers in Twitter PR stunt

In a controversial piece of real-time marketing, Snickers has sent TV presenter Jeremy Clarkson free chocolate bars after the Top Gear presenter was suspended over a 'fracas' over hotel food.

13/03/2015  |  Full story...

Dominos shows off smartwatches that can order pizza

Domino’s has created an app for Pebble and Android Wear smartwatch users that lets them to place and track their order.

12/03/2015  |  Full story...

Oral-B ‘smart mirror’ shows the news while you brush

Oral-B has updated its smart toothbrush with a mirror that can display digital information, so people can view content as they brush their teeth.

10/03/2015  |  Full story...

The dress that divided social media: How brands responded

Last week, social media was divided over one explosive issue- just what colour was #thedress? The optical illusion created by a blue and black (or white and gold) dress became the biggest web phenomenon of the year so far. So how did brands respond? We look at the best tweets from the debate that split the globe...

03/03/2015  |  Full story...

Nestle recruits interns via Vine contest

Food giant Nestle has teamed up with Twitter to offer an internship, picking a winner based in who submits the most inventive Vine video.

24/02/2015  |  Full story...

Video viral of the week: Domino's Pizza ‘Tummy Translator’ app

Domino’s Pizza has launched an spoof app that ‘translates’ the rumblings inside users tummies, running a 60s science show parody video demonstrating how the system works. See why its our video viral of the week below…

23/02/2015  |  Full story...

Jamie Oliver site hit by hackers

Fans of Jamie Oliver have been hit by a computer virus after visiting the TV chefs site, according to news reports.

19/02/2015  |  Full story...

Mondelez axes poorly performing media in digital drive

Mondelez is slashing poorly performing advertising costs, as the FMCG giant instead spends more on parts of the digital spectrum it knows yield strong returns.

16/02/2015  |  Full story...

Birds Eye turns to bloggers in £3m 'mix up your menu' campaign

Birds Eye has begun a new 12 month multi-platform campaign to encourage families to experiment with Birds Eye products.

20/01/2015  |  Full story...

Marmite brings back controversial ‘neglect’ ad with digital first campaign

Unilever’s Marmite is resurrecting its controversial animal rescue spoof as part of a ‘mockumentary’ campaign with a strong digital element.

07/01/2015  |  Full story...

Weetabix targets ‘mummy bloggers’ in ‘Weetabuddies’ campaign

Weetabix has launched a £5.5m multi-channel push featuring Weetabuddies characters to encourage more families and kids to the breakfast cereal brand.

06/01/2015  |  Full story...

New native ad rules: Oreo banned after YouTubers paid to promote products

In a warning to all native advertisers, Modelez has seen its latest marketing stunt fall foul of the Advertising Standards Authority (ASA). The FMCG giant failed to notify viewers that a series of YouTube videos featuring an ‘Oreo Lick Race’ were paid for by the company.

26/11/2014  |  Full story...

Unilever secures display ad deal with BBC Good Food

Unilever has struck a deal with BBC Good Food to run display ads on the site for Flora, Stork and Knorr brands.

19/11/2014  |  Full story...

Chupa Chips turns to Instagram for Halloween adventure

Ahead of Halloween 2014, BBH Asia Pacific Singapore and Chupa Chups launched a choose-your-own-adventure style Instagram game, as the confectionery first looks to appeal to its young audience during the biggest time of year for sharing candy.

11/11/2014  |  Full story...

Nando's takes on Heinz Ketchup with first digital push for home sauces

Nando's has unveiled its first ever creative campaign as the retail arm of the brand looks to expand beyond its restaurant roots and into consumer’s kitchens.

10/11/2014  |  Full story...

Mobile now top device for product info amongst 16-34 year olds

Four in five UK smartphone owners use the Internet on their mobile everyday, meaning that mobile optimised sites have become a vital part of any brand's digital strategy, according to new research.

06/11/2014  |  Full story...

Video viral of the week: Oreo unleashes Halloween ‘Nomsters’

To coincide with Halloween, Oreo created a cute stop-motion ad featuring a mad sceintist’s lab and his creations- the ‘Nomsters’. See why it’s our video viral of the week below…

30/10/2014  |  Full story...

Halloween ‘top time of year for beauty videos’ (infographic)

Halloween is the biggest makeup event of the year in the US, driving 57% of video views for seasonal makeup tutorials on YouTube, according to this new infographic from Google.

28/10/2014  |  Full story...

Unilever boosts digital media spend to 20%

Unilever is now investing a fifth of its entire media spend on digital platforms, as the FMCG giant looks to improve marketing efficiency and become a ‘simple, effective’ marketing organisation.

27/10/2014  |  Full story...

Saucy Fish Co debuts ‘magazine-style’ website

The Saucy Fish Co. has revamped its website with a new magazine section titled "The Dock" including serving suggestions, as the food brand looks to expand its digital reach.

15/10/2014  |  Full story...

Dove launches body confidence campaign across social media

Dove has launched a new social media campaign to inspire people to put healthy living above appearance in a bid to tackle low body confidence, as the Unilever beauty brand continues its shift to digital platforms.

Watch Dove's latest promo, which ties in with the campaign, here:

15/10/2014  |  Full story...

Mondelez invests 20% of ad budget into digital video and mobile with Google tie up

Mondelez International, owner of brands such as Cadbury Oreo and Trident Gum, is now committing 10% of its ad budget to mobile and 10% to online video via Google.

08/10/2014  |  Full story...

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