Digital Intelligence

Entries from Digital Intelligence tagged with "food and beverages"

25 result(s) displayed (1 - 25 of 300)

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Quarter of North American fast food customers using mobile payments

Just over a quarter (26%) of North American fast food eaters are using mobile payments, according to new research.

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04/10/2017  |  Full story...

Grocery shoppers become 'Digital Infoseekers' to save money as costs rise

Smartphones are helping shoppers to find information on promotions and offers that will help them reduce the cost of their grocery shop, according to new research.

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25/09/2017  |  Full story...

Deliveroo suffers huge loss despite 600% growth

Food delivery app firm Deliveroo saw revenues grow 611% last year as the takeaway app expanded around the world, but lossses rose from £30.1m to £129.1m.

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22/09/2017  |  Full story...

Marmite woos millennials with biggest-ever campaign and ‘TasteFace’ app

Unilever’s Marmite has launched its biggest marketing campaign to-date, challenging consumers to ‘Just Try It’ with £3m TV online and social media ads.

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12/09/2017  |  Full story...

Amazon slashes Wholefoods prices by up to 43% on first day

Amazon has cut prices on a range of products at its newly-acquired Whole Foods grocery chain it bought for £10.7bn earlier this year.

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29/08/2017  |  Full story...

Hellmann's targets millennials with direct to consumer model

Unilever's dressings brand Hellmann's has begun testing a new direct-to-consumer model with on-demand delivery service Quiqup in a collaboration connected by Unilever Foundry.

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29/08/2017  |  Full story...

“Merry Biscuits”: McVities plans biggest ever Christmas campaign

Agency pladis has unveiled plans for its biggest ever Christmas brand campaign. It’s the first time well-loved brands under the McVitie’s, Jacob’s and Carr’s master brands will come together under the campaign banner “Merry Biscuits everyone.”

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22/08/2017  |  Full story...

Which brand won Wimbeledon? Robinson’s gets biggest engagement boost

Wimbledon is over, but the impact of brand sponsorships is ongoing, with new stats showing the social media impact the renowned sporting event has on brands.

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20/07/2017  |  Full story...

Amazon takes on Hello Fresh with meal kits

Amazon plans to enter the “recipe box” market in a bid to take on brands such as Hello Fresh and Blue Apron, filing a trademark to sell boxes of ingredients and cooking instructions online.

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17/07/2017  |  Full story...

IoT “accelerating the globalisation of food production and processing”

The rise of the Internet of Things is having a major impact on the growth of food production, according to new research.

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14/07/2017  |  Full story...

Amstel lets consumers ‘Snatch’ free pints via augmented reality game

Dutch beer brand, Amstel, has joined forces with new mobile experience Snatch, to launch a nationwide sampling campaign.

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06/07/2017  |  Full story...

Top crisps brands on digital: Popchips beats Walkers for engagement

Popchips, the makers of the ‘popped’ alternative, to traditional crisps, is taking on the big names and winning, through engaging marketing campaigns and “healthier” messaging, according to new research.

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29/06/2017  |  Full story...

Online reviews boost sales (even if they’re negative)

The number of online reviews a product has directly correlates with its sales performance, even if some of the reviews are negative, according to new research.

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21/06/2017  |  Full story...

Retail earthquake: Amazon buys Wholefoods for $13.7bn

Amazon is buying Whole Foods in a deal valued at $13.7bn (£10.7bn), shaking up the grocery sector.

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19/06/2017  |  Full story...

Walkers pulls interactive selfie ad after Twitter sabotage

Walkers Crisps has pulled an interactive video ad after it allowed the faces of mass murderers and child abusers submitted by internet pranksters.

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26/05/2017  |  Full story...

#NuggsforCarter: Wendy’s rewards teen for record-breaking tweet

One teen’s mission for a year's supply of free chicken nuggets has become Twitter's most retweeted post of all time.

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11/05/2017  |  Full story...

TripAdvisor gets into food delivery with GrubHub

TripAdvisor is partnering with GrubHub to implement instantaneous access to delivery menus from its website and its mobile app.

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09/05/2017  |  Full story...

Interview with an influencer: Danny MacAskill on the process of working with major brands

Influencer marketing. It’s all anyone can talk about in 2017 – how brands can make the most of influencers to help promote its offering. Red Bull interviewed famous trials cyclist and influencer Danny MacAskill to look at it from the influencers' lens, to understand what it takes in his point of view, what his expectations are and how the process itself works.

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25/04/2017  |  Full story...

McDonald’s secret Google campaign: Can it drive searchers to “that place where Coke tastes so good”?

McDonald’s is experimenting with an unconventional marketing campaign that doesn’t mention the brand once- instead urging viewers to search for a phrase instead.

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19/04/2017  |  Full story...

Burger King’s Google Home prank backfires

Fast food giant Burger King thought it was being funny when it aired a 15 second commercial that purposely triggered viewers Google Home devices- but many didn’t see the funny side of the privacy intrusion.

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18/04/2017  |  Full story...

Heston Blumenthal Skype bot caters for cooking questions

Microsoft has teamed up with Michelin-starred chef Heston Blumenthal on a Skype bot designed to improve people’s culinary skills.

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13/04/2017  |  Full story...

#nuggsforcarter: One teen's quest for 18m retweets (and free Wendy's nuggets)

A 16-year old teen from the US is currently on course for the most retweets of all time, after the fast-food chain Wendy's set him a huge social media challenge in exchange for free chicken nuggets for a year.

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11/04/2017  |  Full story...

Hellmann's moves away from gender sterotypes with brand revamp

Hellmann’s has announced a new recipe and updated packaging across its mayonnaise range, supported by a new campaign that moves away from gender segmentation with a renewed focus on tastes and food culture.

04/04/2017  |  Full story...

Early April Fool? Burger King launches Whopper toothpaste

Burger King France has launched its first toothpaste- with active whopper extraxts'. Is it an early April Fool's Day prank? Judge for yourself below...


31/03/2017  |  Full story...

Stella Artois predicts future customers with AI tool from Blis

Stella Artois is the first brand to sign up to a new AI-powered mobile ad solution called "Blis Futures".

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28/03/2017  |  Full story...

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