Digital Intelligence

Entries from Digital Intelligence tagged with "food and beverages"

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Interview: How the drinks industry is pushing back against outdated stereotypes

Yahoo Finance UK has released the next episode of “Global Change Agents with Lianna Brinded,” featuring Syl Saller, the CMO of drinks giant, Diageo. In this interview, Syl, who presides over an annual ad budget of more than $2 billion, making her one of the most influential CMOs in the world, talks about changing outdated stereotypes in ads and discussed the biggest marketing issues the industry currently faces.

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23/08/2019  |  Full story...

Beyond Ginsters: Samworth Brothers launches website for new food-to-go service

UK food manufacturer, Samworth Brothers, has launched a food-to-go initiative with the launch of its website for new retail food brand, Fresh Food for Now Company.

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16/08/2019  |  Full story...

Twinings picks e.fundamentals to boost ecommerce analytics

Tea brand Twinings has chosen ecommerce analytics provider e.fundamentals to help drive sales of its everyday and speciality teas through retailers’ websites.

Twinings picks e.fundamentals to boost ecommerce analytics

09/08/2019  |  Full story...

Casual dining trends: Birmingham tops UK for Wowcher deals

People in Birmingham are Britain’s hungriest for casual dining (restaurant and bar) deals, spending the most per person during the first half of 2019 – followed by Liverpool, London and Manchester, according to new research.

Casual dining trends: Birmingham tops UK for Wowcher deals

08/08/2019  |  Full story...

Wine brand Böen rolls out NFC-enabled wine bottles

Californian wine brand Böen, in partnership with internet of things agency SharpEnd, is launching the world’s largest global consumer deployment of Near-Field Communication (NFC) technology to date.

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05/08/2019  |  Full story...

Patak’s owner hires e.fundamentals for online sales push

AB World Foods, the ethnic foods division of FTSE 100-listed Associated British Foods, has selected ecommerce analytics provider e.fundamentals to help drive sales of its products through retailers’ websites.

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17/07/2019  |  Full story...

Social media fail: Heck makes a pig’s ear of ‘Boris Banger’

Sausage maker Heck faced a grilling on social media today, after they hosted UK Prime Minister candidate Boris Johnson and created a special ‘Boris Banger’ in his honour.

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09/07/2019  |  Full story...

Budweiser promotes all LGBT+ group flags for Pride Month

Budweiser has launch of its Fly the Flag campaign, which will support Pride’s mission in championing and supporting every group within the LGBT+ community.

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08/07/2019  |  Full story...

Disney works with 8 brands to promote Toy Story 4 movie release

Disney UK and EMEA have teamed up with eight major brands including eBay, Hilton Hotels, Boots Soltan, Europcar, Kellogg’s, Albert Bartlett, Duracell and Babybel as part of its promotion for recently released Toy Story 4 film.

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26/06/2019  |  Full story...

Cannes Lions Winner: Wendy’s wins social top prize for ‘Keeping Fortnite Fresh’ campaign

Burger Chain Wendy’s scooped the Social & Influencer Grand Prix at the Cannes Lions with its “Keeping Fortnite Fresh” game, demonstrating the evils of frozen beef.

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25/06/2019  |  Full story...

KFC 'Pocket franchise' app wins two Gold Lions in Mobile

Fast food chain KFC has been awarded with a Mobile Gold Lion at Cannes Lions for its "Pocket Franchise" campaign in China.

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21/06/2019  |  Full story...

Cannes winner: Burger King’s ‘Whopper Detour’ takes top direct marketing prize

Burger King and agency FCB New York picked up a Grand Prix in the Direct Lions, for its ‘Whopper Detour’ campaign used location-based marketing to prank rival McDonalds.

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21/06/2019  |  Full story...

Budweiser supports England Lionesses in World Cup ad campaign

Ahead of the England Women’s Team’s World Cup campaign, official partner Budweiser has brought together some of the country’s most inspiring female talent to recreate Queen Elizabeth I’s legendary “Heart and Stomach of a King” speech, calling on fans to support the Lionesses.

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10/06/2019  |  Full story...

The rise of 'direct-to-consumer' brands: Simply Cook, Made.com and Dollar Shave Club lead the way

The rise of 'direct-to-consumer' brands: Simply Cook, Made.com and Dollar Shave Club lead the way

Direct-to-consumer brands have shaken up the retail industry, going both digital and direct, with British brands such as Simply Cook & Made.com leading the way amongst UK consumers, ahead of global brands Glossier, Casper and Harry’s, according to new research.

23/05/2019  |  Full story...

‘Hungry Searchers’ choosing restaurants by food type as journeys go mobile

‘Hungry Searchers’ choosing restaurants by food type as journeys go mobile

The number of ‘hungry searches’ using their mobiles to find specific food around them has risn by 6% in just 2 years, according to new research.

16/05/2019  |  Full story...

Young’s debuts hyper-targeted second screen TV ad campaign

Young’s Seafood has launched what is describes as “one of the most targeted marketing campaigns ever” to support its Chip Shop and Gastro brands.

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02/04/2019  |  Full story...

UK consumer goods trends: Top 25 product breakthroughs

Mondelēz International, Jacob Douwe Egberts and General Mills are top FMCG product innovators in the UK, according to a new list released today by Nielsen.

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01/04/2019  |  Full story...

Burger King crowdsources next prank with ‘April Fool’s Day’ challenge

Burger King is calling for students to participate in the King’s Fools’ Challenge, with a Student Integrated Campaign category in the 2019 Clio Awards program.

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27/03/2019  |  Full story...

Video viral of the week: Joey Essex (and goat) star in Jaffa Cakes promo

McVitie’s has launched a comedy hero film for its new Jaffa Cakes Nibbles campaign, ‘Jaffa Whaaaaat?’, starring popular TV star Joey Essex.

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21/03/2019  |  Full story...

Your round? Young’s pubs launches app payments (with option to split tab)

App developer Pepper HQ has worked with mobile payments service provider Judopay to produce an “online-offline” solution for Young’s, one of the largest pub chains in the UK.

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07/03/2019  |  Full story...

Unilever buys healthy snack brand Graze

FMCG giant Unilever has bought UK healthy snacks firm Graze for a reported value of £150m.

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07/02/2019  |  Full story...

Budweiser goes green with 2019 Super Bowl ad

Budweiser has released its much-anticipated 2019 Super Bowl advert, for the match on 3rd February, as it celebrates the brand’s pledge for a brighter future with renewable electricity.

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04/02/2019  |  Full story...

‘Pop and Fizz’: Pepsi gets new tagline in brand repositioning drive

Pepsi has launched a new global tagline, ‘For The Love Of It’, as the FMCG giant brings the focus of its marketing back to the product.

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11/01/2019  |  Full story...

Twitter forced to reveal identity of parody Wetherspoon's account after court order

A court has ordered Twitter to reveal the identity of the person behind a set of satirical and "abusive" Wetherspoon accounts.

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18/12/2018  |  Full story...

MERó creates ‘Instagramable’ packaging design

Manchester design studio MERó (worksbymero.com) has created bespoke branding and a new packaging design for Beauty Bay’s exciting collaboration with popular beauty, fashion and lifestyle vlogger Jordan Lipscombe.

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09/10/2018  |  Full story...

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