Digital Intelligence

Entries from Digital Intelligence tagged with "food and beverages"

25 result(s) displayed (1 - 25 of 372)

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Half of Brits ‘willing to exchange data in return for personalised menu’

Almost half of Brits (48%) are willing to hand over their data to restaurants in return for a personalised menu tailored to their likes and dietary requirements.

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12/12/2019  |  Full story...

Britvic hires Jaywing for digital marketing push

Following a competitive tender process, Jaywing has been appointed as digital agency for Britvic, handling activity across seven brands; Tango, Robinsons, Fruit Shoot, London Essence, Purdey’s, Aqua Libra and J20.

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09/12/2019  |  Full story...

Virals of the year: Coca Cola celebrates bubbles in Brazil to get over 120m views

One of the most viewed ads of the 2019 came from Coca-Cola Brazil, which celebrates the energising effect of a coke’s signature bubbles.

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29/11/2019  |  Full story...

Virals of the Year: Ridley Scott returns to advertising with epic Hennessy ad

In February this year, Premium cognac brand Hennessy XO teamed up with Oscar-nominated director Sir Ridley Scott to produce a lavish mini-movie to promote its signature spirit.

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27/11/2019  |  Full story...

Virals of the year: Chipotle Guac Dance gets 500m views on TikTok

Chipotle smashed TikTok viewing records this year with a dance challenge to mark National Guacamole day.

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26/11/2019  |  Full story...

Craft Gin hires Philip F***ing Schofield for Christmas campaign

TV presenter Phillip Schofield has partnered with one gin subscription service, Craft Gin Club for a series of online video ads in the run-up to Christmas, as well as writing his own tongue in cheek column for the brand’s monthly magazine, Ginned!.

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05/11/2019  |  Full story...

Weetabix hires e.fundamentals to boost ecommerce analytics

Global cereal producer Weetabix Food Company has signed up to ecommerce analytics provider e.fundamentals’ wholesale service to monitor and optimise its online sales performance through wholesale and out-of-home channels.

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01/11/2019  |  Full story...

Twitter fail: Innocent Drinks warns fans not to drink conkers after recipe joke backfires

Innocent Drinks has been forced to tweet a series of warning messages after it sent out a joke message about Conker smoothies- a concoction that could kill people if consumed.

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24/10/2019  |  Full story...

Princes Selects Wavemaker North to Manage Masterbrand launch on social media

WPP media agency Wavemaker North, has launched a new social campaign for canned food brand Princes across Facebook and Instagram.

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26/09/2019  |  Full story...

Gousto partners Wagamama for recipe box deliveries

Recipe box firm Gousto has struck a six-month partnership with wagamama letting UK households to recreate their favourite dishes from the restaurant at home.

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20/09/2019  |  Full story...

Whisk launches AI-Powered sponsored product platform for CPG brands

Samsung-owned food ad platform Whisk has launched a Sponsored Product platform aimed at consumer packaged goods firms and food brands.

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19/09/2019  |  Full story...

Marketing energy drinks: Healthier products key to growth

The size of the energy drinks market could grow exponentially if brands and retailers satisfy consumer demands for healthier and tastier products with lower levels of sugar, according to new research.

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03/09/2019  |  Full story...

Interview: How the drinks industry is pushing back against outdated stereotypes

Yahoo Finance UK has released the next episode of “Global Change Agents with Lianna Brinded,” featuring Syl Saller, the CMO of drinks giant, Diageo. In this interview, Syl, who presides over an annual ad budget of more than $2 billion, making her one of the most influential CMOs in the world, talks about changing outdated stereotypes in ads and discussed the biggest marketing issues the industry currently faces.

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23/08/2019  |  Full story...

Beyond Ginsters: Samworth Brothers launches website for new food-to-go service

UK food manufacturer, Samworth Brothers, has launched a food-to-go initiative with the launch of its website for new retail food brand, Fresh Food for Now Company.

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16/08/2019  |  Full story...

Twinings picks e.fundamentals to boost ecommerce analytics

Tea brand Twinings has chosen ecommerce analytics provider e.fundamentals to help drive sales of its everyday and speciality teas through retailers’ websites.

Twinings picks e.fundamentals to boost ecommerce analytics

09/08/2019  |  Full story...

Casual dining trends: Birmingham tops UK for Wowcher deals

People in Birmingham are Britain’s hungriest for casual dining (restaurant and bar) deals, spending the most per person during the first half of 2019 – followed by Liverpool, London and Manchester, according to new research.

Casual dining trends: Birmingham tops UK for Wowcher deals

08/08/2019  |  Full story...

Wine brand Böen rolls out NFC-enabled wine bottles

Californian wine brand Böen, in partnership with internet of things agency SharpEnd, is launching the world’s largest global consumer deployment of Near-Field Communication (NFC) technology to date.

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05/08/2019  |  Full story...

Patak’s owner hires e.fundamentals for online sales push

AB World Foods, the ethnic foods division of FTSE 100-listed Associated British Foods, has selected ecommerce analytics provider e.fundamentals to help drive sales of its products through retailers’ websites.

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17/07/2019  |  Full story...

Social media fail: Heck makes a pig’s ear of ‘Boris Banger’

Sausage maker Heck faced a grilling on social media today, after they hosted UK Prime Minister candidate Boris Johnson and created a special ‘Boris Banger’ in his honour.

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09/07/2019  |  Full story...

Budweiser promotes all LGBT+ group flags for Pride Month

Budweiser has launch of its Fly the Flag campaign, which will support Pride’s mission in championing and supporting every group within the LGBT+ community.

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08/07/2019  |  Full story...

Disney works with 8 brands to promote Toy Story 4 movie release

Disney UK and EMEA have teamed up with eight major brands including eBay, Hilton Hotels, Boots Soltan, Europcar, Kellogg’s, Albert Bartlett, Duracell and Babybel as part of its promotion for recently released Toy Story 4 film.

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26/06/2019  |  Full story...

Cannes Lions Winner: Wendy’s wins social top prize for ‘Keeping Fortnite Fresh’ campaign

Burger Chain Wendy’s scooped the Social & Influencer Grand Prix at the Cannes Lions with its “Keeping Fortnite Fresh” game, demonstrating the evils of frozen beef.

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25/06/2019  |  Full story...

KFC 'Pocket franchise' app wins two Gold Lions in Mobile

Fast food chain KFC has been awarded with a Mobile Gold Lion at Cannes Lions for its "Pocket Franchise" campaign in China.

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21/06/2019  |  Full story...

Cannes winner: Burger King’s ‘Whopper Detour’ takes top direct marketing prize

Burger King and agency FCB New York picked up a Grand Prix in the Direct Lions, for its ‘Whopper Detour’ campaign used location-based marketing to prank rival McDonalds.

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21/06/2019  |  Full story...

Budweiser supports England Lionesses in World Cup ad campaign

Ahead of the England Women’s Team’s World Cup campaign, official partner Budweiser has brought together some of the country’s most inspiring female talent to recreate Queen Elizabeth I’s legendary “Heart and Stomach of a King” speech, calling on fans to support the Lionesses.

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10/06/2019  |  Full story...

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