Digital Intelligence

Domino's is trialling self-driving delivery cars in the US, following a partnership with Ford.

30/08/2017  |  Full story...

Ford is the first brand to take advantage of a combined offering between Primesight and RadiumOne that integrates out-of-home and mobile advertising so that advertisers can target people based on both their location and their content sharing behaviour.

01/08/2017  |  Full story...

Ford is investing $1bn (£800m) over the next five years in artificial intelligence (AI) company Argo, as the car giant looks to expand into self driving cars.

15/02/2017  |  Full story...

Google is urging car manufacturers to get on board its self-driving car project as it looks to expand beyond road tests.

15/01/2016  |  Full story...

Ford has struck a deal with Spotify that will see the car maker bring streaming music to its dashboard radios.

Watch this demo video from Ford here:

28/02/2013  |  Full story...

Following the launch of Windows 8 Ads-in-Apps (AiA) Microsoft has unveiled the latest campaigns to make use of its new cross-platform ad formats.

15/02/2013  |  Full story...

In an open letter, an influential US-based lobbying group for the advertising industry has criticised Microsoft's decision to enable Do Not Track as the default setting in Internet Explorer 10. The Association of National Advertisers wrote a letter to Microsoft CEO Steve Ballmer, saying the "do not track" default setting would "undercut the effectiveness of our members’ advertising..." and ultimately "harm consumers, hurt competition, and undermine American innovation and leadership in the Internet economy."

04/10/2012  |  Full story...

General Motors is discussing the prospect of restarting paid Facebook advertising, following its controversial pull out from the social network's ad schemes two months ago, according to a news report. The move comes after the car maker’s high-profile abandonment of the social network’s paid marketing in May, which came as a blow to Facebook just ahead of its $100bn IPO fiasco. The automaker maintained its free brand pages on the site but said its $10 million Facebook ad budget wasn't delivering an adequate financial return.

06/07/2012  |  Full story...

In a shock move ahead of Facebook's IPO this week, General Motors is reportedly pulling all of its $10m- worth of ads from the social network saying that paid ads are 'ineffective' on the platform. The report, from The Wall Street Journal, cites people familiar with the matter Facebook, saying the car giant still intends to do marketing through Facebook but that's not going to put any money in Facebook's pocketbook.

17/05/2012  |  Full story...

Ford is launching an online reality TV show in partnership with Yahoo in the US. The car maker will promote its Focus Electric model during an online reality program called “Plugged In.” The online program will begin in May, when Ford’s Focus Electric model will be available in some U.S. markets. It will be broadcast exclusively on Yahoo! Screen.

12/04/2012  |  Full story...

Car giant Ford has embarked on a new social media campaign, featuring a puppet named Doug and some of the talent behind major US comedy shows, including The Simpsons, The Office: An American Workplace and Curb Your Enthusiasm. Doug, is a ‘spokespuppet’ with an obnoxious attitude that often lands the Ford Execs that hired him in trouble. The character was created to be a provocateur, to attract people's attention that might not know about the All-New 2012 Focus, or who would never have considered it.

05/04/2011

05/04/2011  |  Full story...

Car maker Ford has launched FordOnline.co.uk, a new car buying website that lets shoppers buy cars over the web, via email or telephone transactions. The site is run by Ford retail, and was set up as a response to growing demand for wanting to buy a car without going to a dealership.

FordOnline.co.uk said it has found that a large proportion of internet shoppers, nearly 40% (37%) in fact, are prepared to purchase vehicles without a test drive. This allows FordOnline.co.uk to grow fast as it removes one of the final barriers to online selling of vehicles, the company claims.

22/06/2010

22/06/2010  |  Full story...

Ford has unveiled new technology that could allow drivers to use Twitter, stream online radio and search the web from behind the wheel.The technology, Called MyFord Touch, the system is powered by Ford's SYNC technology and has been designed with Microsoft. It was revealed last week by Ford's chief executive Alan Mulally at the Consumer Electronics Show in Las Vegas.

Mulally said: 'We are bringing the internet to the car. All the applications you can get on mobile phones, we'll bring in the car. It will all be absolutely hands-free and voice activated – keeping the driver focused on the road'. Some of the applications promised by Mulally include Wi-Fi connectivity for up to five users in the car, text messages or tweets read aloud to drivers, and the ability to stream internet radio.

11/01/2010

11/01/2010  |  Full story...

Ford, Nike, Unilever and Samsung are all taking part in the UK's biggest ever in-game advertising trial, writes Mad.co.uk. The three-month trial will include games for the Nintendo Wii, Sony PlayStation, Microsoft Xbox 360 Live and PC platforms. Ford is promoting its new Fiesta ST model with ads in racing games Need for Speed Carbon, TOCA3 and Trackmedia Sunrise. Ads for Nike, Samsung and Unilever's Sure for Men will be featured in a selection of shoot-'em-up games. Media agency MindShare Interaction brokered the deals in conjunction with Microsoft-owned in-game specialist Massive. Research firm TNS will measure page impressions during the trial - here defined as the duration a player sees an ad.
According to figures from Microsoft the in-game ad market was worth $56m (£28.4m) in 2005 and is set to reach $1.8bn (£912.1m) by 2010. A further forecast from eMarketer echoes Microsoft's view. eMarketer estimate that the global combined video game ad market will increase at a compound annual growth rate of nearly 23% over the next five years, reaching almost $2bn (£1.01bn) by 2011.
From Mad.co.uk: http://www.mad.co.uk, 05/04/2007
MindShare: http://www.mindshareworld.com

05/04/2007