Digital Intelligence

Entries from Digital Intelligence tagged with "forrester"

16 result(s) displayed (1 - 16 of 16)

Many marketers still failing to convert consumer insights into actions- survey

Marketers are failing to link consumer insights to their automated ad platforms, meaning they could be wasting budgets on inferior data, according to new research.

06/10/2014  |  Full story...

Firms ‘still failing at content marketing’- Forrester

Over half (51%) of marketers find their content marketing strategies only somewhat effective, according to a new survey.

22/07/2014  |  Full story...

Companies must crack ‘social’ customer service in order to survive- Forrester

Social customer service technology will become number one investment in 2014, as brands realise social networks are more than just a marketing tool, according to a new report.

27/06/2014  |  Full story...

Digital marketing formats: Which format generates the most value for marketers?

This chart shows the perceived business value digital marketing channels provide marketers. Marketers' answers were based on a scale of 1-5, where 1 is very dissatisfied and 5 was very satisfied. An interesting point this chart makes is that the Facebook marketing provides the least value to a business with marketers on average giving it 3.5 out of 5. Email marketing proves to still be relevant, coming in third with 3.8 out of 5.

This chart shows the perceived business value digital marketing channels provide marketers. Marketers' answers were based on a scale of 1-5, where 1 is very dissatisfied and 5 was very satisfied. An interesting point this chart makes is that the Facebook marketing provides the least value to a business with marketers on average giving it 3.5 out of 5. Email marketing proves to still be relevant, coming in third with 3.8 out of 5.

19/11/2013  |  Full story...

Social media ROI: Facebook and Forrester in war of words over value of ads

Facebook has hit back against Forrester, after a report from the research firm claimed the social network has ‘failed marketers’ by neglecting brand pages in favour of paid ad tools.

05/11/2013  |  Full story...

Rise of omni-channel: Brits ‘used more than 7 communication gadgets in past 6 months’

A commissioned study conducted by Forrester Consulting on behalf of KANA Software, Inc., a global leader in customer service solutions used by more than 900 organizations worldwide, reveals customers move to other communication channels 75 % of the time when unsatisfied with a first contact method.

20/08/2013  |  Full story...

7 content marketing trends for 2013

Omni-channel retailing, building emotional bonds with consumers and ‘hyper-visualisation’ are amongst the key smart content trends for digital marketing in 2013, according to a new report.

09/07/2013  |  Full story...

Tablet ownership ‘to quadruple by 2017’- Forrester

Tablet ownership in Western Europe is set to quadruple in the next five years as the percentage of online consumers to own a tablet increases from 14% in 2012 to 55% in 2017, according to new research.

01/03/2013  |  Full story...

‘Viewable impressions’ set to become new standard for media buyers- Forrester

Digital media buyers will eventually switch to the ‘viewable impression’ standard, only paying for online ads which are visible on screen, according to a new report from research group Forrester. The report said the new ‘viewable impressions’ standard is likely to drive up CPM rates publishers receive while reducing total inventory.

12/10/2012  |  Full story...

UK to lead European online retail boom, despite economic gloom

Despite the challenging economy, European online retail sales grew 18% in 2010, and will grow 13% in 2011, reaching €92 billion, with the UK leading the pack, according to a new report. The new five year forecast from Forrester Research attributed the expected growth to new online buyers (57% of adults now shop online) and higher spend per capita on the demand side. From 2010-2015, EU online retail is expected to grow at a 10% compound annual growth rate (CAGR) and 68% of the online population will have made a purchase on the web.

02/03/2011

02/03/2011  |  Full story...

24% of Europeans regularly use mobile internet

New research from Forrester has found that 24% of Europeans now regularly use the internet on mobile phones, writes New Media Age. This marks a 20% increase on last year when the firm found that 20% of Europeans used their phones to access the web. The figures rise to 35% and 30% for iPhone and smartphone users respectively. According to Forrester take-up is currently held back by a lack of simple and affordable mobile data tariffs: 60% of smartphone owners with unlimited data plans are regular mobile internet users. The study polled over 14,000 consumers in France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. Sweden and Italy came top for mobile internet usage, with France coming last.
From New Media Age: http://www.nma.co.uk, 26/05/2009
Forrester: http://www.forrester.com

26/05/2009

Online sales rise in US

New data from Forrester Research and Shop.org has found that online retail in the US rose an average of 11% in the first three months of 2009, writes eMarketer. Of 80 firms surveyed 58% saw a year-on-year rise in quarterly online sales.
Further research from Citi Investment Research predicts that US online retail sales will grow 4.4% this year (reaching $141bn or £95bn), rising to 16.5% in 2010.
From eMarketer: http://www.emarketer.com, 27/04/2009
Forrester Research: http://www.forrester.com

27/04/2009

Online sales to reach £56bn by 2014

New figures from Forrester reveal that consumers are continuing to head online to make purchases, writes Netimperative. The firm predicts that sales will continue to rise by 6% a year, reaching £56bn by 2014. The number of online shoppers is also expected to grow from 30m in 2009 to 37m by 2014. UK consumers spent EUR1,378 (£1,321) each on the internet in 2008 - well ahead of the European average EUR934 (£895).
From Netimperative: http://www.netimperative.com, 02/03/2009
Forrester: http://www.forrester.com

02/03/2009

Forrester predicts 10% growth for European online adspend

Despite the effect of the global economic crisis, Forrester still expects European online adspend to grow 10% during 2009, reaching €14.8bn by 2013, writes ClickZ. The firm's new study "European Online Advertising Through 2013" remains optimistic compared to other forecasts including eMarketer (which now anticipates online adspend growth of 7.2%); Group M (4% growth); and Enders Analysis (2.1% growth). Study author Nate Elliot defended the forecast, saying: "Online will be hurt, just with all channels during a recession, but the fact is that online is in a better position than offline." According to the report the UK will remain Europe's leading online advertising market, accounting for nearly a third of all European online adspend. Between them, the big three markets of the UK, Germany and France will receive 66% of all online adspend in Western Europe.
Forrester anticipate that advertisers will increasingly use rich media and video ads and expect the formats to account for nearly 59% of all display advertising by 2013.
ClickZ: http://www.clickz.com, 06/02/2009
Forrester: http://www.forrester.com

06/02/2009

European broadband penetration to reach 71% by 2013

A new study from Forrester Research predicts that residential broadband access in Western Europe will grow by 48m households from 44% penetration in 2007 to 71% by the end of 2013, writes Netimperative. Dial-up services are expected to account for only 2% of all European online connections. The study looked at 17 Western European countries.
From Netimperative: http://www.strategyeye.com, 17/12/2007
Forrester Research: http://browser.netscape.com/

18/12/2007

Brits to spend £13.6bn online this Christmas

New data from Forrester Research predicts that the British will spend up to 40% more this Christmas than in 2006, with total spend expected to reach £13.6bn, writes Revolution. Total European online spend is expected to grow 38.5%, The British spend more online than the Germans and the French combined (€11.5bn and €6.5bn respectively) and the UK now accounts for 38.5% of all European online retail spend. On average, British shoppers are expected to spend £509 (€731) online between 1st October and Christmas Day. Forrester's study used data from 17 countries and included online travel spending. Travel accounts for 31% of all money spent online and represents the largest online retail category.
From Brand Republic: http://www.brandrepublic.com, 23/10/2007
Forrester Research: http://www.forrester.com

24/10/2007

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