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Entries from Digital Intelligence tagged with "fosters"

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IAB clashes with regulator over Facebook fan comments ruling

Online trade body the Interactive Advertising Bureau (IAB) Australia has criticised a regulator's decision to hold advertisers responsible for content on social networks. The organisation representing online advertising has questioned the decision by the advertising watchdog to make businesses liable for comments made on their Facebook pages claiming the ruling will be a burden and “hurt” the development of social media.

15/08/2012  |  Full story...

Advertiser backlash over ‘unrealistic’ Facebook fan comments ruling

Australian advertisers are staging a fight back over a new ruling that classes Facebook fan comments as advertisements- making brands liable for an offensive comments made on their pages. Drinks brand Fosters has called the decision ‘commercially unrealistic’. This week, the Advertising Standards Board ruled that a Facebook brand page is an advertisement in a case involving a successful complaint filed against VB, a beer brewed by Fosters, and another regarding Smirnoff, Diageo's vodka line, which was dismissed.

09/08/2012  |  Full story...

Alan Partridge bounces back with Foster's funded webisodes

Cult comedy icon Alan Partridge is set to return next week in a series of short web videos funded by beer brand Fosters. The character, played by Steve Coogan, will appear on the Fosters Funny Website in a dozen 11-minute long episodes, beginning on 5th November. A trailer goes live on the site tomorrow (29th October).

The site, at, was created by Naked Communications, and forms part of a wider comedy initiative by Foster’s, which includes sponsorship of the Edinburgh Comedy Festival and the comedy strand on Channel 4. Foster’s branding will be evident throughout the series, which is set at regional radio station North Norfolk Digital where Partridge hosts the 'Mid Morning Matters' segment.

01/11/2010  |  Full story...

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