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Entries from Digital Intelligence tagged with "foursquare"

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Foursquare adds Uber-ordering button

Foursquare users can now tap an in-application button to order up an Uber ride, through a partnership with a deep-linking tech company called Button.

04/06/2015  |  Full story...

Facebook debuts 'Place Tips' with local ads

Facebook has started highlighting local sights and restaurant tips based on a user’s location, as the social network takes on apps like FourSquare and Yelp.

06/02/2015  |  Full story...

24 most popular social networks in the world

This chart shows the top 24 social networks by global monthly active users. Facebook leads with almost 1.2 billion monthly users. Interestingly, the list features many region specific social networks such as Qzone, a China-based social networking site, which ranked third with half a billion monthly active users.

24 most popular social networks in the world. This chart shows the top 24 social networks by global monthly active users. Facebook leads with almost 1.2 billion monthly users. Interestingly, the list features many region specific social networks such as Qzone, a China-based social networking site, which ranked third with half a billion monthly active users.

21/11/2013  |  Full story...

Top 24 social networks worldwide: Facebook, YouTube and Qzone lead the way

Facebook and YouTube are the most popular social networks in the world, followed by China’s Qzone and Sina Weibo, according to a new report.

31/10/2013  |  Full story...

Top 15 global apps

This chart shows the top 15 mobile apps and the percentage of mobile internet users that they reach. Google Maps reaches the most mobile internet users with 54%, equating to over 474 million users. Mobile only social networks Vine, Instagram and Facebook Messenger attract a large portion of mobile internet visitors, with 3%, 12% and 22% respectively.

Top 15 global apps. This chart shows the top 15 mobile apps and the percentage of mobile internet users that they reach. Google Maps reaches the most mobile internet users with 54%, equating to over 474 million users. Mobile only social networks Vine, Instagram and Facebook Messenger attract a large portion of mobile internet visitors, with 3%, 12% and 22% respectively.

27/10/2013  |  Full story...

Top 15 fastest growing apps: Global

This chart shows the growth of the top 15 mobile apps between Q1 and Q3 2013. twitter's social networking effort Vine has seen the biggest growth of 2013 with a remarkable 403%, but still only reaches 3% of mobile users, the smallest reach of the top 3 apps. Vine's main competitor Instagram saw 130% growth in 2013, but reaches 109m mobile users. If Vine continues to grow at this rate the gap should close.

Top 15 fastest growing apps: Global. This chart shows the growth of the top 15 mobile apps between Q1 and Q3 2013. twitter's social networking effort Vine has seen the biggest growth of 2013 with a remarkable 403%, but still only reaches 3% of mobile users, the smallest reach of the top 3 apps. Vine's main competitor Instagram saw 130% growth in 2013, but reaches 109m mobile users. If Vine continues to grow at this rate the gap should close.

27/10/2013  |  Full story...

Foursquare self-service advertising platform expands after successful tests

Mobile location social network Foursquare is the latest media owner to boost their do-it-yourself advertising tools. The Foursquare self-service advertising platform is particularly powerful for retailers in the markets where Foursquare has reached critical mass, and the tool makes local mobile advertising easily achievable.

25/07/2013  |  Full story...

Global internet trends: Latest Mary Meeker presentation shows mobile accounts for 15% of global web traffic

Internet analyst Mary Meeker’s slideshow presentations on global internet trends have become something of a major industry event, with this year’s data showing huge mobile growth.

View the slideshare presentation below:

31/05/2013  |  Full story...

Gaming as content (and some brands that got the hang of it)

Gaming has evolved from a ‘nerdy’ pastime into mainstream culture, from apps and consoles to Foursquare and augmented reality. In turn, brands are wising up to the deep engagement gaming can bring over video, display or text-based ads. This white paper from Say Media looks at the opportunities of ‘gamification’ and looks at 3 brands that have got it right…

28/02/2013  |  Full story...

Social TV merger: Viggle buys GetGlue for $25m

TV loyalty rewards service Viggle is buying social network GetGlue for $25 million and 48.3 million shares of stock. GetGlue works in a similar way to FourSquare, giving users virtual stickers for checking in while watching shows or movies. Those virtual stickers are then turned into real-life ones and mailed to users for their collection.

21/11/2012  |  Full story...

Yahoo sheds half of Alibaba stake for $7.6bn

Yahoo has sold back half of its stake in Chinese internet giant Alibaba for $7.6bn (£4.7bn), in a move that has fuelled speculation that the firm could use the cash to bid for a hot web property, such as Pinterest or Foursquare.

20/09/2012  |  Full story...

Digital Intelligence July 2012

Digital Strategy data - Digital Intelligence July 2012

As the first 'social' Olympics gets underway, some over-zealous sponsors are already feeling the wrath of Twitter users, and this month we look at why brands are succeeding (and failing) at the games.
July was another tough month for Facebook, as its ad revenue growth dipped and shares fell. The social network has come under fire for allegations that bots are creating fake 'likes' - ramping up the prices for ads. Can Facebook stem the flow of bad publicity and turn its mobile growth into profits? We've got Zuckerberg's latest attempts at monetisation below, including job boards, a 'want' button and social search ads.

Google and Apple's rivalry has intensified, as the £159 Nexus 7 goes on sale to undercut the iPad. Leaked videos and reports suggest Apple will respond with a majorly revamped iPhone and iPad Mini this September - we've got the video below, (possibly) offering the first glimpse of the iPhone 5.

Top data this month looks at ad spend growth around the world, with digital leading the way in all territories. We also compare mobile ad revenues from Facebook and Twitter, and have the latest infographics on social media ROI along with the best times to post brand messages on Facebook and Twitter - can you guess the top weekly time slot to reach your audience?

Read June 2012

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03/08/2012

Digital Intelligence June 2012

Digital Strategy data - Digital Intelligence June 2012

The Cannes Cyber Lions showed why owned media is key and how not to simply add to the clutter of the web.

In digital advertising the big players battled hard, with Google opening AdWords to 300,000 apps via its AdMob integration, while preparing for the European rollout of its web TV service. Facebook launched a major ad push, creating deeper ties with Apple, Zynga and WordPress, scrapping 'credits' for local currencies and opening to third party ad platforms for first time. Twitter upped its game with its first TV commercial and curated hashtags for brands, while revealing it's mobile ad revenue have overtaken desktop PCs. Microsoft showcased its iPad rival 'Surface', but was forced into an embarrassing U-Turn on its proposed plans to make 'Do Not Track' the default option for its next IE browser, after much outcry from advertisers.

The were some major acquisitions this month, with Facebook buying a facial recognition firm, Salesforce buying Buddy Media and WPP snapping up AKQA.

This month we include a guide to Pinterest, Mary Meeker's 'State of the Web' presentation and the DMA's implications of the new EU cookie laws for email and mobile marketing. We also take a look at Social media SEO, with growing evidence that Facebook and Twitter now play a key role in determining Google search rankings. Full stories and charts below and on click through.

Read June 2012

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27/06/2012

Foursquare teams with American Express to offer ‘voucher-free’ offers in UK

Location-based social network Foursquare has teamed up with American Express to launch a range of voucher-free offers in the UK, following a similar campaign in the US last year. Foursquare co-founder Dennis Crowley said he believes the new service will help the location-based social network reach the same popularity in the UK as it has in the US within “another year or so”.

01/06/2012  |  Full story...

Foursqaure debuts personalised search engine ‘Explore’

Foursquare is rolling out its own search engine, called Explore, as the location-based social network looks to expand its audience. The firm descibed Explore as a product to add “an ‘interesting’ layer to the whole world, tailored just for you.”

18/01/2012  |  Full story...

Facebook mobile social media strategy push: Countdown to March

As the centre of gravity for social media switches to mobile, Facebook is in countdown mode to a major mobile strategy launch in March. In the Facebook mobile social media strategy watch out for heavyweight location based services, augmented reality layers and hopefully some open Facebook location APIs. And our extra bet is that the Facebook mobile social media strategy will include a head-on attack to knock Twitter and FourSquare out of the net and off the iPhone…

16/12/2011  |  Full story...

Facebook location services: Boost with Gowalla acquisition

Facebook location services have been given a boost this week, as the social network has reportedly snapped up Foursquare-rival Gowalla, an online location-sharing service, for an undisclosed sum. The report, from CNNMoney attributed the development to “a source close to Gowalla” and mentioned that most of Gowalla’s employees will move to Facebook’s offices in Palo Alto. The team will work on Facebook’s Timeline feature. The deal will see the Texas-based firm relocate the majority of its staff to social network's Silicon Valley HQ.

06/12/2011  |  Full story...

Brits ‘use Facebook Places 5 times more than Foursquare’

The top UK attractions, such as the O2, Wembley Stadium and Hyde Park, attracted five times more online ‘check-ins’ from Facebook Places that Foursquare, according to a new study. The findings come from VisitBritain's Love UK's Top50 Places Facebook campaign, which was developed by Betapond. While nearly 1 million (955,437) check-ins originated from Facebook Places just 176,724 came from Foursquare.

05/09/2011

05/09/2011  |  Full story...

Facebook drops ‘Places’ for universal location tagging

Facebook is phasing out its 'Places' feature in its iPhone and Android apps, as the social network expands it location tool to photos, wall posts and more. The move will see Facebook Places removed as a standalone feature in the company's iPhone and Android apps. When it launched last year, the feature was presented as a potential Foursquare-killer, bringing the idea of mobile check-ins to Facebook's several hundred million users.

25/08/2011

25/08/2011  |  Full story...

How influential are you? The Sunday Times 'Social List' ranks social media stars

The Sunday Times has launched the ‘Social List’, using data from 4 key social networks - Foursquare, Twitter, LinkedIn and Facebook – to measure a person’s influence online. Free to join, participants will need to link up whichever social networks they use and want to be included. Every morning The Sunday Times Social List will make its calculations. People's results will change daily as new people join and scores are updated.

24/05/2011

23/05/2011  |  Full story...

Sony tests Foursquare scheme across Europe

Sony has teamed up with location based service to provide customers exclusive offers based on their mobile locations. Foursquare users can now ‘check-in’ to selected locations across Europe to receive special promotions on Sony 3D products in store. The FourSquare partnership will invite users to visit and ‘check-in’ to stores where Sony’s 3D BRAVIA TVs, Blu-ray players and PlayStation 3 can be experienced and demonstrated by Sony promoters.

14/02/2011

14/02/2011  |  Full story...

Google takes on Facebook Places and Foursquare with Latitude check-in tool

Google has updated its location service Latitude, letting mobile users check into spots on the go. The move sees the Internet giant encroach on the likes of Facebook’s Places service, alongside Foursquare and Gowalla. The check-in feature was added to a Latitude service that lets people with GPS-enabled Android smartphones share their whereabouts with selected friends.

04/02/2011

04/02/2011  |  Full story...

Facebook launches ‘Places’ app in UK

Facebook has launched its Places service in the UK, as the social network looks to take advantage of the growing demand for location-based apps such as Foursquare, Gowalla, and Google's Latitude service.The new tool allows users ‘check in’ wherever they are and see who among their friends and other Facebook users is - or has been - at the same location.

The move will also give Facebook a new channel for advertisers to target its audience by location, listing nearby businesses and attractions. Facebook will target the locations it lists to each Places user. To ensure users privacy, Facebook Places has numerous privacy controls in place to control the amount of location information that is shared.

20/09/2010

20/09/2010  |  Full story...

Facebook takes on Foursquare with ‘Places’ app

Facebook's 500 million-plus users will soon be able to track friends' whereabouts across the US. The new "Places" feature begins rolling out on Wednesday to some users and goes across the US within weeks. The tool help users share where they are, figure out who is in the vicinity, and check out happenings and services within the same locale.

The feature will put the social network in competition with the increasingly popular location services like Foursquare, Gowalla and Loopt, which allow consumers to use their mobile phones to keep track of their friends whereabouts and earn rewards for frequenting brick-and-mortar businesses, have caught on among technology aficionados. Facebook and Yahoo both unsuccessfully sought to acquire Foursquare earlier this year, according to media reports.

20/08/2010

20/08/2010  |  Full story...

Foursquare ‘in talks with top search engines’

Location-based social network Foursquare is reportedly in talks with major companies in the search space, including giants such as Google, Microsoft and Yahoo.

In an interview with the Telegraph, Foursquare's co-founder Dennis Crowley said the talks could lets people search for local information provided by Foursquare on major search engines.

“Our data generates hugely interesting trends which would enrich search,” Crowley said.

“We can anonymise data and use it to show venues which are trending at that moment. Twitter helped the world and the search engines know what people are talking about. Foursquare would allow people to search for the types of place people are going to – and where is trending – not what.”

20/07/2010

20/07/2010  |  Full story...

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