Digital Intelligence

Entries from Digital Intelligence tagged with "france"

25 result(s) displayed (1 - 25 of 265)

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European digital advertising market has doubled in size in 5 years

The European Digital Advertising market reached €48bn in 2017 compared with €24.8bn in 2012, according to new data.

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24/05/2018  |  Full story...

Virtual make-up: L’Oréal buys AI and AR firm ModiFace

L’Oréal has bought ModiFace, an augmented reality (AR) and artificial intelligence (AI) company, as the French beauty brand expands into technology.

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30/04/2018  |  Full story...

How Paris turned Millennials into ambassadors for the city

In February 2018, the Paris region’s governing body launched a Snapchat campaign for Paris Fashion Week, in an attempt to reach tourists and Parisians, and engage with a younger audience. This case study looks at how it achieved a staggering 5.7 million views after being shared by Snapchatters via Chat or Stories.

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17/04/2018  |  Full story...

Global messaging trends: Brits chose chat apps over texts as SMS declines

Are we on the verge of doing away with the fixed telephone line altogether? ReportLinker has compiled globe-spanning data to look into the matter showing the rise of chat apps, looking at a number of counties.

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12/04/2018  |  Full story...

Le Monde partners Ligatus for brand safe premium native advertising

The Le Monde group has signed a global partnership with leading native advertising solutions provider, Ligatus in a bid to provide a more transparent sponsored content service to its users across a variety of platforms.

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06/04/2018  |  Full story...

Brits lead France and Germany for online grocery shopping

Although 53% of people in the UK are doing some or all their grocery shopping online, there’s a massive gap between what consumers want, and what retailers are offering, according to new research.

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22/03/2018  |  Full story...

Growth of connected TV advertising in Europe [INFOGRAPHIC]

Video advertising delivered over the internet to TV screen will be worth €825m by 2020, with the UK generating the largest revenue and Italy is set for the fastest growth amongst European ‘Big 5’ countries, according to new research.

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01/03/2018  |  Full story...

Paris launches Snapchat campaign during the city’s Fashion Week

The Paris region’s governing body has launched a Snapchat campaign for Paris Fashion Week, in an attempt to reach tourists and Parisians, and engage with a younger audience.

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27/02/2018  |  Full story...

London still top European city for attracting tech talent

London continues to be a major draw for international technology workers, ahead of Berlin, Amsterdam, Paris and Barcelona, according to new research.

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19/02/2018  |  Full story...

European car search trends: YouTube rules UK but the Spanish click most

When it comes to car-related engagements,  dramatic demand for YouTube in the UK, a movement towards mobile in Spain, and a digital dominance for Volkswagen across virtually all major European car markets, according to new research.

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14/02/2018  |  Full story...

Video streaming trends: French say “non” to Netflix

Netflix has yet to conquer the hearts and minds of the French, coming bottom of a 14-country survey into video streaming habits, according to new research.

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24/01/2018  |  Full story...

Programmatic usage ‘to make up 67% of global digital display market by 2019’

Two thirds of the world’s digital display advertising (67%) will be traded programmatically by 2019, up from 59% in 2017, according to new research.

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21/11/2017  |  Full story...

Click and Collect helps drive extra in-store sales- report

Almost a quarter of European Click & Collect shoppers bought additional items while picking up their item, with many using their mobile device in store to shop online, according to new research.

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19/10/2017  |  Full story...

State of online video: 34% rise in global online video viewing

Millennial consumers worldwide lead the growing online video consumption, with average global viewership up five hours, 45 minutes per week, according to new research.

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13/09/2017  |  Full story...

UK ad viewability rises (but still lags behind France and Germany)

Ad viewability levels in the UK rose for the first time in nine months to the highest level seen for over a year, according to new research.

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31/07/2017  |  Full story...

Global messaging app trends: 16% rise in one year

An extra 243 million mobile phone users worldwide will start using mobile messaging apps this year, with Facebook Messenger and WeChat leading the way, according to new research.

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31/07/2017  |  Full story...

Cannes Lions 2017: Video highlights from days 7 and 8

As Cannes Lion comes to a close for another year, we look back at highlights from the closing days on the festival.

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26/06/2017  |  Full story...

Is Cannes Lions too big? Publicis quits next year (and WPP may follow)

Is Cannes Lions becoming too big for its own good? As the festival closes for another year, ad giant Publicis Groupe shocked the marketing world by declaring it would pull out of the event next year.

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26/06/2017  |  Full story...

Cannes Lions 2017: Controversial Burger King Stunt wins top direct marketing prize

A risky “OK Google” prank that went awry for Burger King has won the Direct Grand Prix at the Cannes Festival.

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23/06/2017  |  Full story...

Car safety ad “Meet Graham” wins top digital prize at Cannes

Car safety ad “Meet Graham” was one of three campaigns to pick up the top Cyber Grand Prix at this year’s Cannes Lions festival.

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23/06/2017  |  Full story...

Cannes Lions 2017: Highlights from days three and four

With Cannes Lions well underway, we look back at the last couple of days at the festival, with a growing focus on how data is supporting creativity.

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22/06/2017  |  Full story...

Cannes Lions 2107: Whirlpool wins top data prize for ‘Care Counts’ ad

Whirlpool has won top honours at Cannes Lions for data, with a campaign that gave at-risk kids access to clean clothes to help them stay in school.


22/06/2017  |  Full story...

Cannes Lions 2017 predictions: Increased collaboration driving the industry

Leo Burnett Worldwide has published its 30th annual Cannes Predictions of the top 25 contenders ahead of the 64th Cannes Lions International Festival of Creativity, the most prestigious global awards show for agencies and marketers alike.

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20/06/2017  |  Full story...

Cannes Lions 2017: Video highlights from the first weekend

The 2017 Cannes Lions Festival of Creativity got underway over the weekend, celebrating the best of the ad industry. We look back at the first weekend with video highlights.

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19/06/2017  |  Full story...

"Cannes Crêperie Experiment" aims to prove mobile ads work

On Saturday 17th June, mobile advertising experts video intelligence (vi) helped a small Cannes crêperie increase its footfall by over 400%, after conducting an experiment to coincide with the start of Cannes Lions 2017.


19/06/2017  |  Full story...

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