Digital Intelligence

Entries from Digital Intelligence tagged with "france"

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Facebook losing users in Germany and France faster than anticipated

Facebook users in France and Germany are leaving the platform even faster than expected, according to new research.

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27/11/2019  |  Full story...

Pulicis buys Rauxa to boost data creativity for clients

Marketing agency Rauxa has been acquired by Publicis Groupe, as the French ad giant continues on its data marketing buying spree.

Pulicis buys Rauxa to boost data creativity for clients

21/08/2019  |  Full story...

Facebook losing younger users in Germany and France

eMarketer has downgraded Facebook user growth in both France and Germany, due to declines among younger age groups as they shift their usage to other platforms.

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20/08/2019  |  Full story...

France angers Trump with 3% tax on large digital firms

The French government has proposed a new tax in the country, that would charge large internet companies including Google, Apple, Amazon and Facebook a 3% levy on their revenues, drawing ire from the US as a result.

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12/07/2019  |  Full story...

Breaking into the Chinese market: European brands have high hopes but low confidence

China will be the next frontier of growth for European brands, according to new research published today by The Trade Desk - with brands committing big spend to the market. 

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09/07/2019  |  Full story...

Cannes Lions Winner: Carrefour 'Black Supermarket' wins Creative Effectiveness

This social media, ecommerce and retail campaign from Carrrefour saw the French supermarket giant not only boost sales, but it actually changed EU laws in the process. See why it won a top prize at Cannes Lions below..

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25/06/2019  |  Full story...

No more cat and mouse advertising? Brits 'fed up' of retargeted ads

No more cat and mouse advertising? Brits 'fed up' of retargeted ads

Half of Brits (48%) believe the advertising industry needs to change and are fed up of being chased around the internet by the same ads, according to new research.

16/05/2019  |  Full story...

Heetch raises $38m in funding for ridesharing platform

Paris-based high-growth ride-sharing platform Heetch has raised $38m in a Series B funding round as it looks to expand in French-speaking countries.

Heetch raises $38m in funding for ridesharing platform

14/05/2019  |  Full story...

Purina interactive posters in France 'encourage dogs to pee on them'

Nestlé-owned pet product brand Purina has launched an interactive outdoor campaign in France that actually encourages dogs to pee on its latest billboards.

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30/04/2019  |  Full story...

Publicis buys Epsilon to boost data marketing for clients

French ad giant Publicis has bought marketing services company Epsilon for around $4.4bn, in a move that will help its clients better personalise their advertising.

Publicis buys Epsilon to boost data marketing for clients

16/04/2019  |  Full story...

L’Oréal partners with Boots for AI-powered spot-scanning advice tool

L’Oreal has pioneered the role of AI and AR in cosmetics, creating the Makeup Genius app that trailblazed a new digital approach to “try before you buy”. In a sector where product trial is constrained by the number of people able to get to beauty counters in stores and meet advisors, L’Oreal realised that digital channels could overcome the bottleneck.

L’Oréal partners with Boots for AI-powered spot-scanning advice tool

15/04/2019  |  Full story...

Native ads beat display ads for viewer recommendations

Brits are more likely to recommend brands seen on native ads than ones seen on display, according to new research.

10/12/2018  |  Full story...

Brits to spend 3 times more online than French and Germans online this Christmas

Holiday spending is to soar 25% across the UK, France and Germany, with the average UK shopper to spend more than three times as much as their continental counterparts, according to a new report.

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26/11/2018  |  Full story...

Pinterest expands Promoted Pins to France

Pinterest is launching ‘Promoted Pins’ ads in France as the first non-English speaking country to offer Pinterest’s advertising program.

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08/11/2018  |  Full story...

French agency Artefact comes to UK with ex-Zenith and Mediacom staff

Artefact, Europe’s largest independent data-driven marketing group, listed on the French Euronext Stock Exchange, has entered the UK to offer brand clients a genuine alternative to both the traditional agency networks and more recent entrants to the market.

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26/10/2018  |  Full story...

McDonald’s wins brand World Cup as food companies get most buzz

France may have lifted the Jules Rimet trophy, but they were not the only winners as big brands basked in World Cup glory, according to new research.

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20/07/2018  |  Full story...

Live sporting events and streaming services help drive premium video growth in Europe

Live ad views in Europe, fuelled by major sporting events such as the Winter Olympics, saw growth of 67% year-on-year, compared to 77% in the US, according to new research.

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18/07/2018  |  Full story...

World Cup: France leads global social buzz ahead of Croatia

Despite England’s crushing loss in the semi-final against Croatia, the team managed to jump one place to 3rd in Socialbakers’ Social Media World Cup, leapfrogging Argentina to take the bronze medal position, while France leads, according to new research.

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13/07/2018  |  Full story...

Social Media World Cup: France tops social buzz ahead of semis

Following a bumper weekend of World Cup action, France remain the top semi final team in terms of social buzz, with England coming second, according to new research.

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10/07/2018  |  Full story...

French newspaper Le Figaro seals 3-Year deal with Taboola

Major publisher Le Figaro adopts innovative Taboola Feed to boost revenue, engagement and to grow audiences across mobile in France.

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09/07/2018  |  Full story...

Social media world cup: France most talked about team

Following an incredible and unpredictable knockout stage, Socialbakers’ 2018 Social Media World Cup now shows that France are the most talked about side of the quarter finalists.

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06/07/2018  |  Full story...

Criteo invests €20m in Paris AI Lab

Criteo is to invest €20M in an AI Lab in Paris, which aims to carry out R&D into interpretable and transparent AI models to improve online advertising and retailing.

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29/06/2018  |  Full story...

Cannes Lions 2018: Highlights from day 2

Day two of the Cannes Lions Festival featured talks from Samsung, Publicis and YouTube. Watch highlights of key moments below.

21/06/2018  |  Full story...

Carrefour and Google team up for voice shopping in France

Carrefour and Google have partnered for three digital shopping initiatives, including voice search, cloud computing and AI.

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12/06/2018  |  Full story...

London named Artificial Intelligence capital of Europe

London is the Artificial Intelligence (AI) capital of Europe, home to double the number of AI companies than closest rivals Paris and Berlin combined, according to new research.

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11/06/2018  |  Full story...

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