Digital Intelligence

Entries from Digital Intelligence tagged with "games"

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Virals of the year: Fortnite destroys its own game with black hole stunt

In October this year, Epic Games pulled a massive PR stunt that shrunk the world’s most popular game down to a single black hole.

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27/11/2019  |  Full story...

Angry Birds launches 'venting machine' stunt in New York for 10th anniversary

Mobile games maker Rovio is marking the countdown to the official 10th anniversary of Angry Birds on 11 December 2019 with a 'venting machine' in New York Times Square, turning people's 'anger' into prizes.

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20/11/2019  |  Full story...

Angry Birds turns 10: social campaign to turn anger into good causes

With the official Angry Birds 10th anniversary coming next month, Rovio Entertainment has kicked off the celebrations with a new campaign – titled “Bring the Anger” – that aims to show how anger can be converted into positive action.

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13/11/2019  |  Full story...

Bidstack expands into US with programmatic gaming ad platform

London-based ad tech company Bidstack has launched in the US, providing in-game programmatic ads for brands.

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04/10/2019  |  Full story...

PubMatic expands into ‘Extended Reality Advertising’ with Admix

Digital advertising technology company, PubMatic, has announced a partnership with leading Extended Reality monetisation platform Admix.

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30/09/2019  |  Full story...

Ready Player One? Facebook outlines social VR future with 'Horizon'

Facebook has revealed its plans for a social media universe exclusively for Oculus headsets, in what it hopes will be the next generation for its platform.

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26/09/2019  |  Full story...

Apple event: Video streaming and gaming platform coming soon

Apple has used its annual iPhone launch event to introduce detailed plans for its own streaming and gaming services.

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11/09/2019  |  Full story...

Bidstack takes in-game advertising programmatic with Trade Desk partnership

Native in-game advertising platform Bidstack has struck a new partnership with The Trade Desk to boost its programmatic offering.

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02/09/2019  |  Full story...

Gaming for grades: eSports booming in education sector

Over 70% of schools are considering introducing an eSports curriculum to boost recruitment efforts, support student recruitment and better prepare students for the job market, according to new research.

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28/08/2019  |  Full story...

Bidstack launches in-game ads plugin with Unreal Engine

Native in-game advertising platform Bidstack Group has struck a partnership with Epic Games’ Unreal Engine, opening up a new platform to advertisers looking to reach the growing and lucrative gaming audience.

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22/08/2019  |  Full story...

Fortnite World Cup: Teenager wins $3m prize as brands cash in

A 16-year-old has won $3 million (£2.42m) at the first-ever Fortnite World Cup finals, beating more than 40 million players around the world to win the grand prize, as brands increasingly turn their budgets to eSports sponsorships.

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30/07/2019  |  Full story...

Cannes Lions Winner: Wendy’s wins social top prize for ‘Keeping Fortnite Fresh’ campaign

Burger Chain Wendy’s scooped the Social & Influencer Grand Prix at the Cannes Lions with its “Keeping Fortnite Fresh” game, demonstrating the evils of frozen beef.

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25/06/2019  |  Full story...

KFC 'Pocket franchise' app wins two Gold Lions in Mobile

Fast food chain KFC has been awarded with a Mobile Gold Lion at Cannes Lions for its "Pocket Franchise" campaign in China.

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21/06/2019  |  Full story...

Is Fortnite becoming the next big social network?

Popular online video game Fortnite is fast becoming the messaging service and central social gathering space for its millions of teen and tween players, according to new research.

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14/06/2019  |  Full story...

Nike sells digital trainers exclusively via Fortnite

Nike’s Jordan Brand has partnered with Epic Games, the team behind popular online video game Fortnite, to launch a new range of sports shoes, that are entirely digital.

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12/06/2019  |  Full story...

Crowdfunding trends: Blockchain and video games most popular projects

Blockchain and video games are the most lucrative industries for crowdfunding projects, getting million of pounds in funding for popular projects, according to new research.

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11/06/2019  |  Full story...

Mail.ru unveils gaming brand My.Games

Russian web giant Mail.ru Group has launched a new international gaming brand, MY.GAMES.

Mail.ru unveils gaming brand My.Games

03/06/2019  |  Full story...

Codemasters partners Bidstack for in-game advertising for new Grid title

Codemasters is working with native in-game advertising platform Bidstack to serve ads on its latest racing game Grid.

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24/05/2019  |  Full story...

VR film helping people with dementia wins new D&AD award

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The Wayback, a series of VR films created for elderly people with Dementia, featuring positive moments from the past to trigger memories and spark precious conversations with carers and loved ones, has won a prize in a new category at the D&AD awards.

24/05/2019  |  Full story...

Marketing through gaming: Anzu expands into programmatic advertising for consoles

Anzu.io, a blended in-game advertising platform, has appointed a new CEO, Itamar Benedy along with a new programmatic ad solution for games consoles, offering a new channel for marketing through gaming.

Anzu expands into programmatic advertising for consoles

25/04/2019  |  Full story...

Gameloft picks PubMatic for programmatic in-app ads

Mobile games developer Gameloft is working with Pubmatic to run in-app advertising across its roster of titles.

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12/04/2019  |  Full story...

Online game tests if you can last as an A&E staff member for a day

With A&E waiting times in England reaching the worst level in 15 years and the 4 hour government target to see and dismiss patients now being scrapped, a new interactive game highlights what it’s like to work as an A&E staff member.

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28/03/2019  |  Full story...

End of consoles? Google launches streaming gaming platform Stadia

Google has revealed its plans for a video game streaming platform called Stadia, offering games on demand streamed through the cloud and linking up players in Twitch-style viewing.

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20/03/2019  |  Full story...

Kingston rolls out eSports gaming campaign with Post Malone

HyperX, the gaming division of Kingston Technology Company has launched a new ad campaign featuring music and web stars.

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21/01/2019  |  Full story...

Angry Birds goes VR with ‘Isle of Pigs’ game

Angry Birds fans will soon be able to flock to a far away island to battle green pigs in virtual reality with the latest Angry Birds game, set to debut in early 2019.

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03/01/2019  |  Full story...

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