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Entries from Digital Intelligence tagged with "games"

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Amstel lets consumers ‘Snatch’ free pints via augmented reality game

Dutch beer brand, Amstel, has joined forces with new mobile experience Snatch, to launch a nationwide sampling campaign.

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06/07/2017  |  Full story...

Augmented reality trends: Extra software and hardware biggest barrier to mainstream adoption

Consumers say the need for additional software, apps and hardware is the greatest barrier preventing them from experiencing virtual reality (VR) and augmented reality (AR) digital advertisements, according to new research.

03/07/2017  |  Full story...

US gamers switching on to virtual reality

Gamers in the US are more likely to buy a VR device than mainstream counterparts, according to new research.

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21/06/2017  |  Full story...

Samsung in VR partnership with BuzzFeed and NowThis

Samsung has struck partnerships with BuzzFeed and NowThis to give consumers access to immersive content, which is made possible by Samsung’s Gear 360.

14/06/2017  |  Full story...

Child safety online: Google game teaches kids to be “Internet Awesome”

Google has created a new web-based game designed to teach the fundamentals of internet safety to children.

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07/06/2017  |  Full story...

Unilever Africa uses online gaming to select new staff

Unilever has introduced a digital recruitment programme that will use online gaming to select the best candidates.

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25/05/2017  |  Full story...

8 things from Google I/O: Smart snaps, Siri rival and Android Go

This week Google held its annual I/O conference for developers, talking up the web giant’s latest milestones and unveiling new products, including a smarter camera, a revamped Google Home and a lighter Android Go OS for emerging market.


19/05/2017  |  Full story...

The future of car sales: Virtual test drives and mobile purchases

The days of browsing car showrooms for your new motor has not ended yet, but the landscape has shifted significantly over the past few years and car showrooms of tomorrow could exist almost entirely online, according to a new report.

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17/05/2017  |  Full story...

Facebook boosts 360 videos with Blend Media partnership

Facebook has stuck a deal with Blend Media, to produce a “creator community" of experts for its 360 videos.

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15/05/2017  |  Full story...

Japan's Softbank invests $500m in Improbable to create "VR cities"

London-based virtual reality firm Improbable has raised $500m (£388m) in one of the biggest investments in an early stage European technology business.

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12/05/2017  |  Full story...

Facebook shuts down VR movie studio (but 5% of staff now working on VR)

Facebook's award winning Oculus virtual reality studio is being shut down, but the social network has also revealed that 5% of its staff are working on VR projects.

05/05/2017  |  Full story...

Apple slashes payments to affiliates for app sales

Apple is reducing the commission it pays on app sales for affiliates in the The iTunes Affiliate Program, in a sign that it is not making as much money from the practice as it hoped.

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28/04/2017  |  Full story...

Why VR is a game-changer for some, but still a bubble for most marketers

2017 is the year of VR hype. While it’s a good fit for some sectors, many consumer marketers are about to make a big mistake, argues Peter Mazurkiewicz from the Digital Strategy Consulting group. Here’s how to make sure you’re not one of them.

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27/04/2017  |  Full story...

Event report: Top 5 experiences at the Virtual Reality Show

This month, London hosted a ground-breaking Virtual Reality Show giving 10,000 attendees the opportunity to try out VR products and meet the top brands and innovators working in VR today. Our team went to investigate…

26/04/2017  |  Full story...

Facebook F8 round-up: VR “Spaces”, chatbot directory and typing with your brain

Facebook has unveiled a raft of new features during its annual F8 conference this week, including a new social VR app.

20/04/2017  |  Full story...

Are virtual reality ads worth it? Google puts 360 video to the test

For brands, is 360 video worth it? The format is potentially revolutionary, but do 360 video ads actually drive more engagement than standard ads? Google partnered with Columbia Sportswear to find out.

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11/04/2017  |  Full story...

TVPlayer focuses on games consoles, initially with Xbox launch

UK-based streaming service TVPlayer is now available to download on Xbox One and Xbox One S games consoles.

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10/04/2017  |  Full story...

Oculus Rift inventor quits Facebook team after Trump controversy

Palmer Luckey, the inventor of the Oculus Rift virtual reality headset, has left Facebook following the news that he financially backed an organisation that supported Donald Trump and created anti-Hillary Clinton memes.

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31/03/2017  |  Full story...

Samsung debuts new VR content platform

To coincide with the launch of its new S8 smartphone, Samsung has launched a new VR content service in UK, SamsungVR.com and Samsung VR application.

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30/03/2017  |  Full story...

VR gets real: “Hyper Reality Experience” launches in UK

The UK’s first virtual reality-powered game experience will launch in Leeds next month when a leading escape game company unveils the Hyper Reality Experience, the first in a series of centres to be launched in British cities.


Hyper Reality Experience from Hyper Reality Experience on Vimeo.

24/03/2017  |  Full story...

Gaming trends: What men and women want

Female gamers are more likely to have a gaming partner, with three quarters of male gamers feeling their partner spends more time on their consoles than on their relationship, according to a new study.

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20/03/2017  |  Full story...

Higher or Lower? New voice-based Alexa game helps brands advertise on Amazon Echo

A chart-topping game that’s been sweeping the globe has been launched for the Amazon Echo and now boasts voice assistant Alexa as its game host.

20/03/2017  |  Full story...

Virtual flop? VR device sales falling short of expectations

The VR industry shipped 6.3 million devices worldwide and generated $1.8bn in revenue during 2016, according to new research.

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16/03/2017  |  Full story...

Unilever invests in ‘Snatch’ augmented reality treasure hunt game

Unilever Ventures has invested in an augmented reality treasure hunt game Snatch, a game dubbed “Pokémon Go for brands”.

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10/02/2017  |  Full story...

Yahoo enters UK Daily Fantasy Sports market

Yahoo has announced the launch of Yahoo Sport Daily Fantasy in the UK, offering sports fans one-day and one-week fantasy contests for cash prizes.

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03/02/2017  |  Full story...

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