Digital Intelligence

Entries from Digital Intelligence tagged with "games"

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Fortnite World Cup: Teenager wins $3m prize as brands cash in

A 16-year-old has won $3 million (£2.42m) at the first-ever Fortnite World Cup finals, beating more than 40 million players around the world to win the grand prize, as brands increasingly turn their budgets to eSports sponsorships.

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30/07/2019  |  Full story...

Cannes Lions Winner: Wendy’s wins social top prize for ‘Keeping Fortnite Fresh’ campaign

Burger Chain Wendy’s scooped the Social & Influencer Grand Prix at the Cannes Lions with its “Keeping Fortnite Fresh” game, demonstrating the evils of frozen beef.

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25/06/2019  |  Full story...

KFC 'Pocket franchise' app wins two Gold Lions in Mobile

Fast food chain KFC has been awarded with a Mobile Gold Lion at Cannes Lions for its "Pocket Franchise" campaign in China.

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21/06/2019  |  Full story...

Is Fortnite becoming the next big social network?

Popular online video game Fortnite is fast becoming the messaging service and central social gathering space for its millions of teen and tween players, according to new research.

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14/06/2019  |  Full story...

Nike sells digital trainers exclusively via Fortnite

Nike’s Jordan Brand has partnered with Epic Games, the team behind popular online video game Fortnite, to launch a new range of sports shoes, that are entirely digital.

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12/06/2019  |  Full story...

Crowdfunding trends: Blockchain and video games most popular projects

Blockchain and video games are the most lucrative industries for crowdfunding projects, getting million of pounds in funding for popular projects, according to new research.

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11/06/2019  |  Full story...

Mail.ru unveils gaming brand My.Games

Russian web giant Mail.ru Group has launched a new international gaming brand, MY.GAMES.

Mail.ru unveils gaming brand My.Games

03/06/2019  |  Full story...

Codemasters partners Bidstack for in-game advertising for new Grid title

Codemasters is working with native in-game advertising platform Bidstack to serve ads on its latest racing game Grid.

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24/05/2019  |  Full story...

VR film helping people with dementia wins new D&AD award

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The Wayback, a series of VR films created for elderly people with Dementia, featuring positive moments from the past to trigger memories and spark precious conversations with carers and loved ones, has won a prize in a new category at the D&AD awards.

24/05/2019  |  Full story...

Marketing through gaming: Anzu expands into programmatic advertising for consoles

Anzu.io, a blended in-game advertising platform, has appointed a new CEO, Itamar Benedy along with a new programmatic ad solution for games consoles, offering a new channel for marketing through gaming.

Anzu expands into programmatic advertising for consoles

25/04/2019  |  Full story...

Gameloft picks PubMatic for programmatic in-app ads

Mobile games developer Gameloft is working with Pubmatic to run in-app advertising across its roster of titles.

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12/04/2019  |  Full story...

Online game tests if you can last as an A&E staff member for a day

With A&E waiting times in England reaching the worst level in 15 years and the 4 hour government target to see and dismiss patients now being scrapped, a new interactive game highlights what it’s like to work as an A&E staff member.

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28/03/2019  |  Full story...

End of consoles? Google launches streaming gaming platform Stadia

Google has revealed its plans for a video game streaming platform called Stadia, offering games on demand streamed through the cloud and linking up players in Twitch-style viewing.

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20/03/2019  |  Full story...

Kingston rolls out eSports gaming campaign with Post Malone

HyperX, the gaming division of Kingston Technology Company has launched a new ad campaign featuring music and web stars.

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21/01/2019  |  Full story...

Angry Birds goes VR with ‘Isle of Pigs’ game

Angry Birds fans will soon be able to flock to a far away island to battle green pigs in virtual reality with the latest Angry Birds game, set to debut in early 2019.

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03/01/2019  |  Full story...

WeChat games platform launched ‘Creativity Incentives Program’ to reward developers

Recently, WeChat launched the WeChat Mini Games Creativity Incentives Program to encourage innovation on the platform, including recognizing highly creative games with a "Creativity-Certified" label, better revenue distribution plans, and initial user traffic.

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17/12/2018  |  Full story...

The year in review: 17 biggest digital trends of 2018

2018 was another big year for digital marketing, with the rise of voice search, AI going mainstream and Walmart buying FlipKart. This was the year that Spotify went public, Huawei overtook iPhone and a video game sparked a dance craze. In this special report, we’ve identified 17 of the biggest trends of the year.

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14/12/2018  |  Full story...

Augmented reality trends for 2019

What does the future hold for augmented reality? Global augmented reality specialists Zappar outline their AR predictions for 2019.

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13/12/2018  |  Full story...

Viral of the year: Nike ‘Reactland’ game mixes running and AR with retro graphics

To promote the launch of its cutting-edge new running shoes, Epic React, Nike developed an immersive Reactland initiative that transported users into the heart of a virtual video game (complete with an Avatar of themselves).

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04/12/2018  |  Full story...

Mickey Mouse gets 360 VR game for 90th birthday

Blend Media’s interactive 360 VR platform has built an engaging ‘treasure hunt’ as part of a world-wide celebration honouring Mickey Mouse’s 90th anniversary.

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29/11/2018  |  Full story...

eSports gets musical: Twitch unveils new tools and karaoke platform

Video games streaming firm Twitch has unveiled a raft of new features during its annual TwitchCon event in San Jose this week, including a new singing competition platform.

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30/10/2018  |  Full story...

Angry Birds goes AR: Rovio working on new app game

Rovio Entertainment, the makers of Angry Birds, is a new augmented reality (AR) app set for launch in 2019, with new ad sponsorship opportunities from brands.

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10/10/2018  |  Full story...

The rise of esports: Is it ready for the mainstream?

Esports is growing fast in popularity, but will it ever be as popular as real sports? New research from Global Web Index looks into the rise of video games as a spectator sport, and why advertising might play a crucial role in its future growth.

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04/10/2018  |  Full story...

Angry Birds teams with Imagine Dragons for charity in-game event

Rovio has partnered with the multi-platinum Grammy Award-winning band Imagine Dragons to launch “Angry Birds x Imagine Dragons,” a free in-game event playable in Angry Birds Match now through Sept. 25, 2018.

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06/09/2018  |  Full story...

London’s first ‘crypto-only’ shop to open for one week in September

A pop-up shop that accepts only digital currency will open this September in London to kickstart the launch of the capital’s Crypto Week.

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31/08/2018  |  Full story...

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