Digital Intelligence

Entries from Digital Intelligence tagged with "general motors"

7 result(s) displayed (1 - 7 of 7)

Google partners auto giants to brings Android to cars

Google has struck a deal with General Motors, Honda, Audi, Hyundai and chipmaker Nvidia to integrate the Android mobile operating system for vehicles.

06/01/2014  |  Full story...

General Motors returns to Facebook (on mobile)

General Motors is returning to Facebook after a high profile decision to pull its $10m per year social media ad budget last year.

11/04/2013  |  Full story...

GM marketing chief that quit Facebook resigns

General Motors is ousting its Global Chief Marketing Officer Joel Ewanick, according to a news report. The Wall Street Journal cited 'unnamed people familiar with the situation’ as saying that Ewanick has taken heat from executives and company outsiders recently for high-profile moves, including a decision to stop paid advertising on social network Facebook.

30/07/2012  |  Full story...

General Motors to return to Facebook paid marketing?

General Motors is discussing the prospect of restarting paid Facebook advertising, following its controversial pull out from the social network's ad schemes two months ago, according to a news report. The move comes after the car maker’s high-profile abandonment of the social network’s paid marketing in May, which came as a blow to Facebook just ahead of its $100bn IPO fiasco. The automaker maintained its free brand pages on the site but said its $10 million Facebook ad budget wasn't delivering an adequate financial return.

06/07/2012  |  Full story...

Was General Motors getting Facebook marketing wrong? Ford thinks so

Last week, General Motors pulled all of its $10 ad budget from Facebook citing the ‘ineffectiveness of paid ads.’ But some analysts, and rival car-maker Ford, have been quick to jump to the social network’s defence, implying that GM wasn’t getting the most it could from the platform. The shock decision from GM came ahead of Facebook's historic $104bn IPO, and has caused jitters in the marketing community, with some analysts fearing that other big brands could follow suit. But this is apparently not the case if bigger rival Ford is anything to go by.

21/05/2012  |  Full story...

General Motors pulls 'ineffective' Facebook ads

In a shock move ahead of Facebook's IPO this week, General Motors is reportedly pulling all of its $10m- worth of ads from the social network saying that paid ads are 'ineffective' on the platform. The report, from The Wall Street Journal, cites people familiar with the matter Facebook, saying the car giant still intends to do marketing through Facebook but that's not going to put any money in Facebook's pocketbook.

17/05/2012  |  Full story...

Top 10 online advertisers in US

Interactive Corp, Experian and General Motors spent the most on internet advertising in the US during 2011, according to new research.

20/03/2012  |  Full story...

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