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Entries from Digital Intelligence tagged with "germany"

25 result(s) displayed (1 - 25 of 243)

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Native ads beat display ads for viewer recommendations

Brits are more likely to recommend brands seen on native ads than ones seen on display, according to new research.

10/12/2018  |  Full story...

Brits to spend 3 times more online than French and Germans online this Christmas

Holiday spending is to soar 25% across the UK, France and Germany, with the average UK shopper to spend more than three times as much as their continental counterparts, according to a new report.

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26/11/2018  |  Full story...

Top 10 European cities for AI development

Stockholm, London, Amsterdam and Berlin top the list for the top cities developing artificial intelligence technology, according to new research.

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20/11/2018  |  Full story...

Germany lags behind in mobile payment usage

Proximity mobile payment uptake in Western Europe has been slow, largely due to the popularity of traditional payment methods like cash, credit cards and contactless credit cards.

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05/11/2018  |  Full story...

Lufthansa and IBM team up for AI-powered ad campaign

IBM and Lufthansa have teamed up for an interactive ad experience that will provide consumers with travel information and local facts for 15 cities across Europe.

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24/10/2018  |  Full story...

Dentsu Aegis Network expands into Swizerland and Germany with Namics aquisition

Dentsu Aegis Network has bought Swiss and German digital agency Namics AG as the ad giant looks to further expand across the EMEA region.

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23/10/2018  |  Full story...

German ad spend trends: TV falls below 25% as digital soars ahead

TV ad spending in Germany dropped below 25% of total media spending last year for the first time since 2015,while digital increased to 32%, according to new data.

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12/10/2018  |  Full story...

Live sporting events and streaming services help drive premium video growth in Europe

Live ad views in Europe, fuelled by major sporting events such as the Winter Olympics, saw growth of 67% year-on-year, compared to 77% in the US, according to new research.

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18/07/2018  |  Full story...

London named Artificial Intelligence capital of Europe

London is the Artificial Intelligence (AI) capital of Europe, home to double the number of AI companies than closest rivals Paris and Berlin combined, according to new research.

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11/06/2018  |  Full story...

European digital advertising market has doubled in size in 5 years

The European Digital Advertising market reached €48bn in 2017 compared with €24.8bn in 2012, according to new data.

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24/05/2018  |  Full story...

Global app trends: UK falls behind Germany for consumer app spend

Global consumer spend via app stores is expected to grow 30% to $81.7B in 2018 and climb to $156.5B by 2022, with China leading the way and the UK falling behind.

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08/05/2018  |  Full story...

Brits lead France and Germany for online grocery shopping

Although 53% of people in the UK are doing some or all their grocery shopping online, there’s a massive gap between what consumers want, and what retailers are offering, according to new research.

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22/03/2018  |  Full story...

Growth of connected TV advertising in Europe [INFOGRAPHIC]

Video advertising delivered over the internet to TV screen will be worth €825m by 2020, with the UK generating the largest revenue and Italy is set for the fastest growth amongst European ‘Big 5’ countries, according to new research.

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01/03/2018  |  Full story...

London still top European city for attracting tech talent

London continues to be a major draw for international technology workers, ahead of Berlin, Amsterdam, Paris and Barcelona, according to new research.

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19/02/2018  |  Full story...

European car search trends: YouTube rules UK but the Spanish click most

When it comes to car-related engagements,  dramatic demand for YouTube in the UK, a movement towards mobile in Spain, and a digital dominance for Volkswagen across virtually all major European car markets, according to new research.

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14/02/2018  |  Full story...

Global Christmas shopping trends: UK and Germany lead way for speedy sites

UK and Germany led the way during the holiday period, China and Australia clocked the slowest times, according to new research.

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22/01/2018  |  Full story...

Virals of the year: Hornbach celebrates DIY failure with “Regret Nothing”

Agency Heimat made this weird and wild ad, violently celebrating the gift of failure for Hornbach, the German home improvement store.

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05/12/2017  |  Full story...

Global ecommerce trends: Chinese are biggest online shoppers

Chinese digital consumers are the most avid online shoppers, with 83% reporting purchasing a product online in the past month, according to new research.

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25/10/2017  |  Full story...

Click and Collect helps drive extra in-store sales- report

Almost a quarter of European Click & Collect shoppers bought additional items while picking up their item, with many using their mobile device in store to shop online, according to new research.

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19/10/2017  |  Full story...

"Never trust a clown": Burger King trolls McDonald’s with 'IT' cinema stunt

Burger King pranked cinema goers in Germany this month with an ad that turned the film "IT" into its “longest ad ever” with a punchline that mocked its rival mcDonald's. See why it's out video viral of the week below...

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13/10/2017  |  Full story...

Retail drives digital ad spend in Germany

The retail sector will take more than a fifth of all digital expenditure in Germany this year according to eMarketer’s Digital Ad Spending In Germany, by Industry: Forecasts and Trends report.

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09/10/2017  |  Full story...

Insurance firm pranks festival visitors with “Heavy Metal Hearing Test”

German insurance firm Barmer has taken a novel approach to target young customers with very special hearing test and a viral video.

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26/09/2017  |  Full story...

State of online video: 34% rise in global online video viewing

Millennial consumers worldwide lead the growing online video consumption, with average global viewership up five hours, 45 minutes per week, according to new research.

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13/09/2017  |  Full story...

Case study: How footwear brand BoxFresh smashed Google benchmarks with programmatic display campaign

Men’s footwear brand, Boxfresh is now working with digital marketing company, Rakuten Marketing to re-establish its brand in UK and German markets.


23/08/2017  |  Full story...

UK ad viewability rises (but still lags behind France and Germany)

Ad viewability levels in the UK rose for the first time in nine months to the highest level seen for over a year, according to new research.

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31/07/2017  |  Full story...

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