Digital Intelligence

Entries from Digital Intelligence tagged with "gfk"

3 result(s) displayed (1 - 3 of 3)

Online ads ‘better than TV for short-term ROI’

Online advertising delivers substantially higher ROI and sales uplift than TV and achieves reach equal to press and outdoor, according to new research. GfK’s Media Efficiency Panel (MEP) evaluated eight major FMCG ad campaigns to accurately measure the effects of cross-media advertising on short-term sales and to assess the return on marketing investment.

01/12/2011  |  Full story...

Cadbury’s case study: Digital campaign generates over £3 for every pound spent

Cadbury’s recently ran a cross-media campaign for its Dairy Milk brand, covering TV, online ads and YouTube promoted videos. Despite only investing 7% of its budget in online, the brand saw the sector generate 20% of the sales. This case study from Gfk NOP highlights to growing power of online advertising in the marketing mix…

Market research agency GfK NOP has released the results of a study that evaluated the cross media performance of Cadbury’s recent Dairy Milk campaign. The study demonstrated the power of online advertising and its ability to deliver impressive returns on investment.

20/01/2011  |  Full story...

Android phone sales up 350% this year in UK

UK sales of Android phones have more than tripled since the start of 2010, with one in 10 new contract handsets now running Google's mobile OS.

Figures from GfK show that Android's share of the UK's mobile contract market rose from 3% to 13.2% from Q1-Q2 this year.


27/07/2010  |  Full story...

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