Digital Intelligence

Entries from Digital Intelligence tagged with "global"

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World Federation of Advertisers calls on brands to embrace culture of data transparency

WFA Manifesto calls on brands to adopt mindset of ‘people-first’ over ‘data first’ around the world when processing people’s data.

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23/04/2018  |  Full story...

People spending less time on Facebook and more time on Google

Facebook lost ground to Google in January as users spent more time on YouTube and other Alphabet. properties, according to a report.

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18/04/2018  |  Full story...

“No evidence” that advertisers are shifting budgets away from digital (despite Facebook scandal)

Despite a growing distrust of major internet firms, there is no evidence that advertisers are shifting budgets away from online advertising, with share the global advertising expenditure continuing to rise rapidly, according to new research.

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28/03/2018  |  Full story...

Top five retail technology trends for 2018: next-gen engagement, flexible checkouts and reimagined AI

Manhattan Associates predicts five key technology trends will influence the UK retail environment and business strategies in 2018.

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07/03/2018  |  Full story...

WPP posts worst results since the global financial crisis

Advertising agency group WPP has seen almost £1.5bn was wiped off its market value of WPP after it admitted 2017 “was not a pretty year”.

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02/03/2018  |  Full story...

Global internet trends: access grew by 8.3% in past year

The average percentage of households connected to the internet grew to 48.6% from 44.9%, marking an 8.3% improvement worldwide, according to new research.

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28/02/2018  |  Full story...

The rise of esports: 380m watching this year

Esports revenue is forecast to exceed $1.65bn by 2021 worldwide, according to new research.

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26/02/2018  |  Full story...

35% of Winter Olympics fans are watching online

Winter Olympics fans spend an average of 2 hours 24 minutes a day on social media, and 1 in 5 are watching Facebook Live video content on a monthly basis, according to a new report.

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21/02/2018  |  Full story...

Ad-blocking Millennials ‘happy to pay for content’

Ad block users are actually a valuable audience, with many web-savvy millennials saying they don’t mind paying for content they value, according to new research.

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19/02/2018  |  Full story...

International search trends: Which sites dominate Google across national boundaries?

Wikipedia.org is the most visible website in Google search results across ten countries, including the United States, the UK, Germany and France according to new research.

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15/02/2018  |  Full story...

Streaming ‘just a few years from overtaking global pay TV’

Streaming video users will reach 745 million customers around the world within five years, overtaking the declining global pay TV market, according to new research.

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12/02/2018  |  Full story...

Amazon usurps Google and Apple as world’s most valuable brand

Amazon has overtaken Google and Apple to become the world’s most valuable brand after seeing its value increase by 42% last year.

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12/02/2018  |  Full story...

The reach of Esports among 16-24 males

Fans of esports tournaments are more likely to be young and male, but this is a demographic which marketers have found increasingly difficult to engage, according to new research.

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05/02/2018  |  Full story...

Global smartphone sales price sees record growth

Global smartphone sales reached 397 million units in the fourth quarter of 2017 (4Q17), a one percent increase year-on-year.

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29/01/2018  |  Full story...

Social advertising trends: Major shift from organic to paid in past year

There has been 54% year-on-year increase in ad spend across all major social media platforms around the world, as advertisers move from organic and viral sharing to paid and sponsored advertising, according to new research.

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24/01/2018  |  Full story...

Trust in social media falls sharply worldwide

A new report has found people’s trust in social media has declined as concerns that platforms are not sufficiently regulated have grown.

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23/01/2018  |  Full story...

Top 30 countries for growing ad spend: Iran leads the way

Over the next three years, Iran will add more ad dollars than any of the other countries included in Zenith’s Thirty Rising Media Markets report, published today.

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22/01/2018  |  Full story...

What would happen if the internet shut down for 1 hour?

Which countries would lose the most money if someone actually broke the internet? This new report from Website Builder Expert (WBE) finds that China would suffer the most.

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19/01/2018  |  Full story...

The rise of voice remotes: 143m homes to speak to their machines by 2022

By 2022, 143 million homes are set to use voice remote technology globally, up from from 21.3 million today, according to new research.

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16/01/2018  |  Full story...

Top Google searches of the year: Hurricane Irma, Meghan Markle and Fidget Spinners

Hurricane Irma, Meghan Markle and Fidget Spinners were among the most popular global searches of 2017, according to Google.

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21/12/2017  |  Full story...

The year in review: 17 biggest digital trends of 2017

2017 was another big year for digital marketing, with the rise of Blockchain, voice search going mainstream and AI getting (scarily) smarter. This was the year that Facebook went VR, Android overtook Windows and a virtual cat craze nearly broke a cryptocurrency market. In this special report, we’ve identified 17 of the biggest trends of the year.

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18/12/2017  |  Full story...

Denmark ‘has highest smartphone penetration rate in the world’

Denmark, with a penetration rate of over 77% among the general population, will boast the highest rate of smartphone usage in the world this year according to eMarketer’s worldwide mobile forecast.

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07/12/2017  |  Full story...

Top 25 virals of 2017: Pranks, personalisation and politics

From Super Bowl boycotts to voice search pranks, 2017 marked another big year for video viral marketing case studies. Personalised ads, uplifting tales of unity and subverting ad formats were key themes this year. To round off the year, our team has assembled our 25 favourite virals from around the world for your viewing pleasure…

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06/12/2017  |  Full story...

Internet 'to make up 94% of all growth in adspend by 2020'

Internet and mobile mediums are to account for nearly all (94%) of all global adspend in the next three years, according to new research.

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04/12/2017  |  Full story...

Mary Meeker’s Internet trends for 2017: web ad spend overtakes TV

Google and Facebook control 85% of online ad growth, while Internet ad spend will surpass TV spend within six months, according to new research fro m web guru Mary Meeker.

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30/11/2017  |  Full story...

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