Digital Intelligence

Entries from Digital Intelligence tagged with "global"

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State of online video: 34% rise in global online video viewing

Millennial consumers worldwide lead the growing online video consumption, with average global viewership up five hours, 45 minutes per week, according to new research.

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13/09/2017  |  Full story...

Global ad spend slows again as search gives way to display

Global ad expenditure will grow at a slower rate than of 4% in 2017, driven by digital formats such as video, paid content, native and in-feed social media ads, according to research from Zenith.

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11/09/2017  |  Full story...

The rise of dating apps: Global trends of the ‘Tinder Generation’ [INFOGRAPHIC]

This week saw Tinder top the Apple App Store for the first time in the paid content category. This new infographic looks at how global use of dating apps has evolved.

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06/09/2017  |  Full story...

Global affiliate marketing revenue growth up 16% during winter holiday period

Revenue from affiliate marketing within global publishers and advertisers increased by 16% year-on-year, with an average 4% increase in the number of orders, according to new research.

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14/08/2017  |  Full story...

Global smartphone demand hits new high as sales price rises

Global smartphone demand totalled 347 million units in 2Q17, up four percent year-on-year, marking the strongest second quarter on record, according to new research.

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04/08/2017  |  Full story...

Global smartphone demand hits new high as sales price rises

Global smartphone demand totalled 347 million units in 2Q17, up four percent year-on-year, marking the strongest second quarter on record, according to new research.

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04/08/2017  |  Full story...

Global messaging app trends: 16% rise in one year

An extra 243 million mobile phone users worldwide will start using mobile messaging apps this year, with Facebook Messenger and WeChat leading the way, according to new research.

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31/07/2017  |  Full story...

Mobile devices to lift online video viewing by 20% in 2017

Online video viewing will rise 20% in 2017, driven largely by a rise in smartphones, according to new research.

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17/07/2017  |  Full story...

Event report: Microsoft reinforces AI vision with global projects

This week, Microsoft hosted the Microsoft AI media event in London to discuss the intersection of AI, people and society and Microsoft’s role and responsibility across this growing technology.

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13/07/2017  |  Full story...

Facebook reaches 2 billion users as Zuckerberg warns "responsibility is expanding"

Facebook now has two billion users worldwide, but the social network warns that with great popularity comes great responsibility.

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04/07/2017  |  Full story...

Ad blocking trends in 2017: Mobile increases but signs of overall slowdown

Ad blocking is now one of the biggest threats to digital marketing, estimated to cost global publishers over $27bn by 2020 through lost revenues. But are we witnessing a slowdown, or simply a migration of filtering software from PCs to mobiles?

06/06/2017  |  Full story...

Global trends: Traditional media still dominant as mobile growth slows

Traditional media still dominates worldwide consumption, but mobile is set to account for 26% by 2019 despite slowing growth, according to new research.

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30/05/2017  |  Full story...

Online video trends: 50% of sports fans watching matches on the internet

Online now forms a key part of the sports viewing experience for many sports fans, according to new research from Global Web Index.

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16/05/2017  |  Full story...

Biggest cyber attack yet: 150 countries hit with NHS in chaos

A new email-based ransomware virus has locked up hundreds of thousands of computers in more than 150 countries hitting factories, hospitals, shops and schools worldwide over the weekend.

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15/05/2017  |  Full story...

Rise of mobile ads "contributing to declining viewability levels"

The rise in mobile advertising spend is contributing to a decline in ad viewability levels, with non-viewable ads costing advertisers around £750m, according to new research.

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03/05/2017  |  Full story...

Mobile commerce trends: The smartphone’s rise as an online purchasing device

Smartphones are fast catching PCs as the online purchasing tool of choice around the world, according to new research from Global Web Index.

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24/04/2017  |  Full story...

Mobile commerce trends: The smartphone’srise as an online purchasing device

Smartphones are fast catching PCs as the online purchasing tool of choice around the world, according to new research from Global Web Index.

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24/04/2017  |  Full story...

Global video advertising outperforms desktop display- report

Video viewability showed significant improvement last year so far, increasing from 40% to 58.2%, while the completion rate in view also rose, according to new research.

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31/03/2017  |  Full story...

Coalition for Better Ads: Digital giants and brand unite for ad standards

The Coalition for Better Ads, a consortium of brands and leading digital platforms, has released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets.

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23/03/2017  |  Full story...

Fake news and advertising: Premium publishers "protect brands from negative effects"

Premium media brands outperform all advertising industry benchmarks against desktop display, video and mobile - with lifts of up to 92% in some instances, according to new research.

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21/03/2017  |  Full story...

Global online ad fraud will cost industry $16.4bn in 2017

The cost of global online ad fraud could reach $16.4bn this year, with advertisers set to lose more than twice as much as previous estimates suggested, according to new research.

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17/03/2017  |  Full story...

Global video ad trends: Mobile devices drive viewership

Mobile devices attract the most video views for advertising video-on-demand (AVOD) services with global distribution, according to new research.

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15/03/2017  |  Full story...

Global digital trends in 2017: Half the world now owns a smartphone

Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social.


09/02/2017  |  Full story...

Ad blocking goes mobile: 615m devices blocking ads worldwide

Around 615 million devices are now blocking ads across the globe, as more people deploy ad blocking software on their phones too, according to new research.

07/02/2017  |  Full story...

Data becoming indispensable to marketers around the world- report

Data has become an indispensable part of every area of the industry, with 80% of professionals describing it as critical to their marketing and advertising efforts, according to a new global report covering 18 countries.

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01/02/2017  |  Full story...

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