Digital Intelligence

Entries from Digital Intelligence tagged with "global"

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YouTube ads ‘getting better ROI than TV’

More than three-quarters (77%) of campaigns on YouTube have "a higher return on investment than TV", according to new research.

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21/04/2016  |  Full story...

Mobile ad blocking: Top 10 reasons revealed

Annoying ads that take up too much screen space are the top reason for using an ad blocker, according to new research.

12/04/2016  |  Full story...

Mobiles account for half of internet time for 16-24s

Mobile use could overtake PCs for global internet access in three years’ time, but youngsters are already at this point, according to new data.

11/04/2016  |  Full story...

Trust hampers Internet of Things adoption- report

Nearly two-thirds (60%) of global consumers are worried about a world connected through the Internet of Things.

08/04/2016  |  Full story...

Contactless payments: Third of consumers lack trust

Contactless card payments have been on the increase in the past twelve months particularly since the limit increased from £20 to £30 in September 2015- but trust is still a major issue, according to a new poll.

08/04/2016  |  Full story...

Fireman Sam gets social media revamp

Global children's brand Fireman Sam is being given a reinvigorated social identity to create a new look and feel on Facebook across nine different territories, and has since doubled engagement with fans.

07/04/2016  |  Full story...

The new journey of a TV show: How digital has transformed video content

Viewers are increasingly watching TV programmes on other screens with ‘delinearised’ and online TV consumption growing, according to a new global report from EurodataTV.


07/04/2016  |  Full story...

Global internet speeds up 23% in just one year

The world wide web is getting faster, with global average internet connection speeds up to 5.6 Mbps, marking a 23% increase year-over-year, according to new data.

29/03/2016  |  Full story...

1 in 3 ‘watch no online TV’

There are still many internet users across the world who are choosing to watch linear TV only, according to the latest stats from Global Web Index.

29/03/2016  |  Full story...

Internet ad spend ‘to overtake TV by 2017’

Most businesses around the world will spend more on internet advertising than on TV commercials by 2017, a year earlier than previously predicted, according to a new report.

23/03/2016  |  Full story...

Global smartphone sales: China soars as Latin America stalls

Smartphone growth acceleration in China drives demand, but turmoil in Brazil has lead to declining smartphone sales in Latin America, according to new global research.

07/03/2016  |  Full story...

Top 52 app publishers of 2015 [INFOGRAPHIC]

Mobile monitoring firm App Annie has revealed the top 52 app publishers of 2015- reserved for the top earners from the iOS App Store and Google Play Store.

03/03/2016  |  Full story...

The most effective ad campaigns: Australia and India win at engagement

More than half (55%) of the world’s most impactful campaigns are digital-led, with ‘social causes’ proving to be among the most effective, according to new research.

02/03/2016  |  Full story...

3.57 degrees of separation: How Facebook friends are bringing the world closer

The old adage that we are all six personal connections away from knowing everyone in the world is no longer accurate according to Facebook- who claim it is now just 3.57.

09/02/2016  |  Full story...

Global social ad trends: Spend jumps 50% [INFOGRAPHIC]

Spend on social advertising jumped 50% year on year (YoY) in the last quarter of 2015, stimulated by new Facebook ad types, changes in bidding strategies and the wider availability of Instagram ads, according to new research.

21/01/2016  |  Full story...

Biggest global spenders online: UK, US and Germany top list [INFOGRAPHIC]

UK, US and German consumers spend the highest amount per person online worldwide, according to research compiled by Internet World Germany.

18/01/2016  |  Full story...

IOT trends: Waiting for the wearables revolution

Asia leads the way when it comes to wearable tech, with many key developed markets yet to catch on, according to new research..

12/01/2016  |  Full story...

Half of consumers ‘would pay extra for a privacy-friendly app’

Over two fifths of global mobile consumers are are “reluctant sharers” of their personal data, but 21% of mobile users currently take no action to secure their device, according to new research.

07/01/2016  |  Full story...

4G overtakes 3G on mobiles worldwide

4G has been available in many markets for some time now and it’s clear that this high-speed connection is making its mark – with the numbers accessing 4G continuing to rise while 3G sees a parallel decline, according to new research.

30/12/2015  |  Full story...

Google reveals most searched for topics: Lamar Odom, Paris and refugees top list

As 2015 comes to a close, Google has released its annual Year in Search, and the top searches go to former basketball player Lamar Odom, Jurrasic World, and American Sniper.


18/12/2015  |  Full story...

Twitter in 2015: Political chat ‘stronger than ever’

Taylor Swift and Justin Bieber were the most talked about celebrities on Twitter in 2015, but social media conversations have become increasingly political, according to new data.

07/12/2015  |  Full story...

Global ad spend trends: Internet to overtake TV by end of 2018

TV ad spend will be overtaken by the internet in 2018, declining for the next few years from 38% to 34.8%, according to new research.

07/12/2015  |  Full story...

Search marketing trends in 2015: Mobilegeddon strikes as smartphone searches overtake PCs

Nine months on from Google's 'mobilegeddon', marketers are adjusting to a world where more searches are conducted on smartphones than PCs. As part of our review of the year, we look back at the key trends that shaped mobile marketing in 2015, including Facebook opening up posts to search, Google and Twitter's reunion and the rise of voice assistants.

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07/12/2015  |  Full story...

Viral video marketing case studies: the 25 best virals of 2015

From mystery X-rays to disobedient dogs, 2015 was another big year for video viral marketing case studies. Marketing stunts, long-form storytelling and cute animals (naturally) featured heavily this year. Perhaps more telling was the number of ads seeded on Facebook rather than YouTube, as the social network becomes the go-to place for sharing videos. To round off the year, we’ve assembled our 25 favourite virals from around the world for your viewing pleasure…

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30/11/2015  |  Full story...

The rise of chat apps: 2bn mobile messaging users by 2018

Over 1.4 billion global consumers will utilize a mobile messaging application this year, and that number will rise to 2 billion by 2018, according to new research.

23/11/2015  |  Full story...

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