Digital Intelligence

Entries from Digital Intelligence tagged with "global"

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Global ad trends: Record surge in demand for TV ad slots for apps ahead of Christmas

There has been record growth in demand for TV app advertising slots targeting Thanksgiving and the Christmas holiday, with the number of ad slots already booked more than 50 times that of Q4 2014, according to new research.

18/11/2015  |  Full story...

Apple recaptures mobile revenue top spot from Android

Apple significantly recaptured the number one position in mobile monetisation back from Android in Q3 2015, according to new research.

04/11/2015  |  Full story...

Unilever online sales growth now 'double global average'

Unilever’s online sales are growing at twice the rate of the global ecommerce market, fuelled by strong performance in the UK, Ireland and France.

27/10/2015  |  Full story...

Mobile ‘now accounts for 68% of social ad clicks’

Mobile ad spend has soared 159% in social and 66% in search, becoming the main driver of global ad growth, according to new research.

16/10/2015  |  Full story...

Cross-device activity 'now accounts for half of global ecommerce transactions'

Mobile is now playing an important role in most onlne purchases, with 50%of eCommerce transactions including a cross-device jopurney from the consumer, according to new research.

29/09/2015  |  Full story...

Global ad spend trends for 2016: Programmatic starts to dominate ad buying

By the end of 2015 in the US, Programmatic transactions will account for 52% of non-search digital advertising spend, with growth set for 20% a year, according to new research.

23/09/2015  |  Full story...

Can Instagram overtake Twitter?

With Instagram having recently opened its platform to all advertisers, new research looks at the ongoing battle between the photo-sharing site and Twitter.

21/09/2015  |  Full story...

Global internet adspend 'could overtake TV by 2018'

The amount spend on internet ads worldwide is catching TV at a rate of growth that could see it become the dominant medium by 2018, according to a new report.

14/09/2015  |  Full story...

Facebook gets a billion users in just one day

One billion people have used Facebook in a single day, founder Mark Zuckerberg has said, in the latest milestone for the world's largest social network.

28/08/2015  |  Full story...

Facebook drones to beam internet access from the sky

Facebook has unveiled Aquila, a drone that the social network hopes will deliver internet to the masses- along with the extra ad dollars that come with it.

05/08/2015  |  Full story...

Facebook used by half of world’s online population

Half of the world's estimated online population now check in to the social networking giant Facebook at least once a month.

30/07/2015  |  Full story...

BBC iPlayer 'watched by more than 60 million people outside the UK for free'

Nearly 65 million people around the world are bypassing internet restrictions to watch the BBC’s shows online, according to new research.

23/07/2015  |  Full story...

Baidu’s global market share drops nearly 8%

Chinese search giant Baidu saw its global market share fall to 7.52% in June 2015, according to new research.

20/07/2015  |  Full story...

Global news trends: BuzzFeed, Vice and Huff Post catching BBC and CNN

Digital-focussed media companies like The Huffington Post and BuzzFeed are threatening the dominance of traditional online news organisations like the BBC and CNN, a new report has found.

17/06/2015  |  Full story...

Nine mobile money trends: Consumers embrace ecommerce and banking via mobile

As new mobile payment models come online, and more sectors embrace mobile as the primary channel for customer engagement and transaction, a new report reveals nine significant mobile money trends and explores how they are stimulating growth across the expanded mobile ecosystem.

17/06/2015  |  Full story...

UK ‘one of the most connected countries in the world’- Google

The UK is one of the most connected countries in the world, with 71% of Brits owning a smartphone compared to the European average of 61%, according to a major new study from Google.

12/06/2015  |  Full story...

Global media consumption trends: Digital catching TV fast

People around the world are likely to spend more than eight hours a day consuming media with the internet driving growth, according to a report.

11/06/2015  |  Full story...

China’s Tmall woos international brands to take sale global

Alibaba –owned B2C shopping site Tmall is promoting its mid-year sales promotional campaign on May 25, drumming up partnerships with international brands for various products.


08/06/2015  |  Full story...

Mary Meeker’s digital trends: India tops China for mobile growth

Asia makes up 51% of the webs users, with Europe and US claiming 19 and 10% respectively, according to this year's global internet trends report from Mary Meeker.

04/06/2015  |  Full story...

Connected cars ‘to make up 20% of global car market by 2019’

The smart car sector will continue to outperform all other connected devices over the next five years, in revenue terms, with one in five passenger vehicles connected globally by 2019m, according to new research.

03/06/2015  |  Full story...

Linking data ‘biggest challenge for global marketers’ (infographic)

Digital marketers are facing an on-going battle getting to grips with making sense of huge amounts of data, with linkage, technology and organisational structure as the three key challenges in digital marketing, according to new research.

29/05/2015  |  Full story...

Global smartphone sales up 7% as 4G ramps up

In the first quarter of 2015, global smartphone unit demand increased 7%, compared to the same period last year, according to new research.

18/05/2015  |  Full story...

Global online video ad revenue doubles in 3 years

YouTube and Facebook video ads are eating into TV commercial revues across the world, with global advertising revenue from online video doubled to $11.2 billion between 2011 and 2014, according to new research.

14/05/2015  |  Full story...

Global grocery shopping going digital

Global grocery shoppers want a blend of digital and physical to help with their purchase decisions, according to new research from Nielsen.

08/05/2015  |  Full story...

Global brands to invest $200bn in digital marketing this year- report

Global brand and retail spend on digital marketing activities will reach $200bn this year, up by 15% on 2014 levels as shoppers switch to mobile sand tablets, according to new research.

30/04/2015  |  Full story...

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