Digital Intelligence

Entries from Digital Intelligence tagged with "global"

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Global web TV market ‘to grow fourfold’: Netflix, Amazon and YouTube lead the way

Subscriptions from ‘over-the-top’ (OTT) TV providers such as Netflix and Amazon Prime will generate $31.6 billion by 2019, up from just under $8 billion in 2014, according to new research

23/04/2015  |  Full story...

Facebook suffers setback as Indian firms withdraw from Internet.org scheme

A group of Indian technology and internet companies have pulled out of Facebook's Internet.org initiative, claiming it threatens the principle of "net neutrality".

17/04/2015  |  Full story...

Marketing to teens: Global digital habits revealed (infographic)

Marketing to digital savvy teens can be tricky for brands, with SnapChat, Instagram and YouTube vloggers proving some of the most popular destinations for 16-19 years olds, according to new research.

08/04/2015  |  Full story...

Google planning cheap overseas calls with Hutchison tie up

Google is reportedly in talks with Three UK owner Hutchison Whampoa to let subscribers use its upcoming mobile phone service without charge while abroad.

07/04/2015  |  Full story...

Global ad spend trends: Mobile to account for half worldwide spend by 2016

Mobile ad spend is forecast to top $100bn worldwide in 2016, accounting for more than half of the digital market, according to new research.

07/04/2015  |  Full story...

Facebook ‘laser drones’ to boost rural web access

Facebook has tested a solar-powered drone that carries internet signal in the skies above the UK, beaming down laser-guided signals to remote locations which do not have internet access.

31/03/2015  |  Full story...

Unilever and Coca Cola lead WARC digital marketing awards

Coca-Cola has been named the world's top brand by trade body WARC, while Unilever has won the number-one spot in the organisation's ranking of global advertisers.

26/03/2015  |  Full story...

Top digital countries: Singapore and Sweden lead the way

As digital technology becomes more accessible worldwide, which countries are most advanced and which are growing the fastest? This new chart from the Harvard Business Review takes an empirical look at the countries to watch (and which ones are losing out) in the new digital economy.

24/02/2015  |  Full story...

Apple catches Samsung as top smartphone seller

Apple has caught up with Samsung as the world's biggest smartphone seller in the world, due to soaring sales of its larger iPhone 6 model, according to new research.

29/01/2015  |  Full story...

Facebook accounts for quarter of all web traffic (as YouTube drops)

Facebook now drives nearly 25% of the web’s traffic, with YouTube losing out the most, according to new research.

28/01/2015  |  Full story...

Facebook user trends: 75% of audience from mobile by 2018

Almost 1 billion Facebook users worldwide will access the platform on a mobile phone at least once a month this year, with more than three quarters of Facebookers set to be mobile users by 2018, according to a new report.

26/01/2015  |  Full story...

Facebook ‘boosted global economy by $227bn last year’- report

Facebook has enabled global economic impact of USD 227 billion and 4.5 million jobs around the world in 2014, according to a report.

20/01/2015  |  Full story...

Video viral of the week: Fisher-Price welcomes new year babies with YouTube campaign

Fisher-Price started the new year documenting the births of the first babies of 2015, getting more than 2 million views since its release on New Year's Day. See why its our video viral of the week below…


07/01/2015  |  Full story...

Top Google searches of 2014: Robin Williams, World Cup and Ebola most sought after

Google has revealed the most popular global search terms conducted during 2014, with Robin Williams suicide the most sought after information of the year.

18/12/2014  |  Full story...

Biggest Facebook topics of 2014: World Cup, Ebola and Malaysia Airlines top trending topics

Facebook has unveiled its Year in Review report, taking a look back at the moments, places and people that moved us in 2014.

10/12/2014  |  Full story...

Global adspend to rise 4.9% in 2015: Mobile, social and programmatic key drivers

The global advertising market will grow up to 6% a year over the next three years, driven by mobile, social media and the transition to programmatic buying of digital display, according to a new report.

08/12/2014  |  Full story...

Global internet users surpass 3bn… but mainly in rich countries

Over 3 billion people are now connected to the internet, marking an increase of 6.6% over last year, according to new research.

03/12/2014  |  Full story...

Unilever runs first ever global corporate video ad with CSR drive

Unilever has produced its first-ever corporate-branding TV campaign, putting its fight against child hunger in the spotlight, supported by a social media campaign #ClearAPlate.


18/11/2014  |  Full story...

Google ad server outage: ‘Bannergate’ hits nearly 60,000 websites

In a stark reminder of how reliant modern business is on digital marketing, a Google DFP power outage on Wednesday night affected 55,185 sites and cost millions of pounds in lost revenues for publishers.

14/11/2014  |  Full story...

Global advertising trends: Data-driven marketing now key

More than 80% of advertisers, marketers, service providers and technology developers across 17 countries believe that data plays an important role in supporting their respective efforts.

07/11/2014  |  Full story...

The rise of the 26 ‘smart cities’: $2 trillion opportunity for brands

As more people flock to urban areas, there will be a growing trend for technology driven ‘mega cities’ across the globe, presenting a huge opportunity for brands, according to a new report.

23/10/2014  |  Full story...

Google ‘barometer’ offers customer insights across 46 countries

Google has launched its latest Consumer Barometer planning tool, letting marketers monitor consumer media and shopping habits across 46 countries.

23/10/2014  |  Full story...

Bigger than Heartbleed? New Shellshock bug poses global hacking threat

A newly discovered bug, dubbed Shellshock, could pose an even greater hacking threat than the Heartbleed bug earlier this year- but this one does not require users to change their passwords.

View this video explanation of the bug below:

29/09/2014  |  Full story...

Interaction with social network advertising: Global

This chart shows the Path to Purchase during which customers worldwide are most likely to interact with social network advertising, by site, Ql, 2014.

Interaction with social network advertising: Global . This chart shows the Path to Purchase during which customers worldwide are most likely to interact with social network advertising, by site, Ql, 2014.

24/09/2014  |  Full story...

Conversion rates for paid vs organic social network advertising: Global

This chart shows that paid ads on social networks have better conversion rates than organic content. On Twitter, ads were more than twice as likely as organic tweets to convert users. On Pinterest, the situation was reversed, but overall, brands using Convertro saw around a 25% lift in conversions with paid social ads vs. organic social content.

Conversion rates for paid vs organic social network advertising: Global . This chart shows that paid ads on social networks have better conversion rates than organic content. On Twitter, ads were more than twice as likely as organic tweets to convert users. On Pinterest, the situation was reversed, but overall, brands using Convertro saw around a 25% lift in conversions with paid social ads vs. organic social content.

24/09/2014  |  Full story...

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