Digital Intelligence

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Coca-Cola has been named the world's top brand by trade body WARC, while Unilever has won the number-one spot in the organisation's ranking of global advertisers.

26/03/2015  |  Full story...

As digital technology becomes more accessible worldwide, which countries are most advanced and which are growing the fastest? This new chart from the Harvard Business Review takes an empirical look at the countries to watch (and which ones are losing out) in the new digital economy.

24/02/2015  |  Full story...

Apple has caught up with Samsung as the world's biggest smartphone seller in the world, due to soaring sales of its larger iPhone 6 model, according to new research.

29/01/2015  |  Full story...

Facebook now drives nearly 25% of the web’s traffic, with YouTube losing out the most, according to new research.

28/01/2015  |  Full story...

Almost 1 billion Facebook users worldwide will access the platform on a mobile phone at least once a month this year, with more than three quarters of Facebookers set to be mobile users by 2018, according to a new report.

26/01/2015  |  Full story...

Facebook has enabled global economic impact of USD 227 billion and 4.5 million jobs around the world in 2014, according to a report.

20/01/2015  |  Full story...

Fisher-Price started the new year documenting the births of the first babies of 2015, getting more than 2 million views since its release on New Year's Day. See why its our video viral of the week below…

07/01/2015  |  Full story...

Google has revealed the most popular global search terms conducted during 2014, with Robin Williams suicide the most sought after information of the year.

18/12/2014  |  Full story...

Facebook has unveiled its Year in Review report, taking a look back at the moments, places and people that moved us in 2014.

10/12/2014  |  Full story...

The global advertising market will grow up to 6% a year over the next three years, driven by mobile, social media and the transition to programmatic buying of digital display, according to a new report.

08/12/2014  |  Full story...

Over 3 billion people are now connected to the internet, marking an increase of 6.6% over last year, according to new research.

03/12/2014  |  Full story...

Unilever has produced its first-ever corporate-branding TV campaign, putting its fight against child hunger in the spotlight, supported by a social media campaign #ClearAPlate.

18/11/2014  |  Full story...

In a stark reminder of how reliant modern business is on digital marketing, a Google DFP power outage on Wednesday night affected 55,185 sites and cost millions of pounds in lost revenues for publishers.

14/11/2014  |  Full story...

More than 80% of advertisers, marketers, service providers and technology developers across 17 countries believe that data plays an important role in supporting their respective efforts.

07/11/2014  |  Full story...

As more people flock to urban areas, there will be a growing trend for technology driven ‘mega cities’ across the globe, presenting a huge opportunity for brands, according to a new report.

23/10/2014  |  Full story...

Google has launched its latest Consumer Barometer planning tool, letting marketers monitor consumer media and shopping habits across 46 countries.

23/10/2014  |  Full story...

A newly discovered bug, dubbed Shellshock, could pose an even greater hacking threat than the Heartbleed bug earlier this year- but this one does not require users to change their passwords.

View this video explanation of the bug below:

29/09/2014  |  Full story...

This chart shows the Path to Purchase during which customers worldwide are most likely to interact with social network advertising, by site, Ql, 2014.

24/09/2014  |  Full story...

This chart shows that paid ads on social networks have better conversion rates than organic content. On Twitter, ads were more than twice as likely as organic tweets to convert users. On Pinterest, the situation was reversed, but overall, brands using Convertro saw around a 25% lift in conversions with paid social ads vs. organic social content.

24/09/2014  |  Full story...

Global retail revenue from smart wearable devices will treble by 2016, before reaching $53.2 billion by 2019, according to a new report from Juniper Research.

10/09/2014  |  Full story...

Ahead of the new iPhone 6 launch today, new research suggests that a larger screen size could boost Apple’s market share.

09/09/2014  |  Full story...

The emergence of wireless technologies, smart products and software-defined businesses are playing a central role in catapulting the volume of the world’s data. Due, in part, to this Internet of Things, the digital universe is doubling in size every two years and will multiply 10-fold between 2013 and 2020 – from 4.4 trillion gigabytes to 44 trillion gigabytes. This infographic from EMC using figures from the IDC attempts to sum up the 'digital universe'.

Watch this video outlining key findings below:

01/09/2014  |  Full story...

WhatsApp’s user-base has now been increased to 600 million, as the Facebook-owned chatapp stroms ahead of LINE and WeChat as the most popular chat app in the world.

28/08/2014  |  Full story...

Big developments in social and mobile are shaping the digital media landscape as brands gear up for their end-of-year media spend.

- Facebook's ad frequency: How will consumers react to a doubling in newsfeeds?
- Ice Bucket Challenge: A meme and its tipping point
- Social fail? Retailer Gregg's spins a social fail into success
- Mobile ad spend: How Google is winning your budgets

Email us for how our strategists can help sharpen your digital strategy buy applying these latest trends.

Read August 2014

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28/08/2014

People are spending more time each day on online rather than traditional forms of media., according to new research looking into global media consumption trends.

21/08/2014  |  Full story...