Digital Intelligence

Entries from Digital Intelligence tagged with "global"

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Unilever and Coca Cola lead WARC digital marketing awards

Coca-Cola has been named the world's top brand by trade body WARC, while Unilever has won the number-one spot in the organisation's ranking of global advertisers.

26/03/2015  |  Full story...

Top digital countries: Singapore and Sweden lead the way

As digital technology becomes more accessible worldwide, which countries are most advanced and which are growing the fastest? This new chart from the Harvard Business Review takes an empirical look at the countries to watch (and which ones are losing out) in the new digital economy.

24/02/2015  |  Full story...

Apple catches Samsung as top smartphone seller

Apple has caught up with Samsung as the world's biggest smartphone seller in the world, due to soaring sales of its larger iPhone 6 model, according to new research.

29/01/2015  |  Full story...

Facebook accounts for quarter of all web traffic (as YouTube drops)

Facebook now drives nearly 25% of the web’s traffic, with YouTube losing out the most, according to new research.

28/01/2015  |  Full story...

Facebook user trends: 75% of audience from mobile by 2018

Almost 1 billion Facebook users worldwide will access the platform on a mobile phone at least once a month this year, with more than three quarters of Facebookers set to be mobile users by 2018, according to a new report.

26/01/2015  |  Full story...

Facebook ‘boosted global economy by $227bn last year’- report

Facebook has enabled global economic impact of USD 227 billion and 4.5 million jobs around the world in 2014, according to a report.

20/01/2015  |  Full story...

Video viral of the week: Fisher-Price welcomes new year babies with YouTube campaign

Fisher-Price started the new year documenting the births of the first babies of 2015, getting more than 2 million views since its release on New Year's Day. See why its our video viral of the week below…


07/01/2015  |  Full story...

Top Google searches of 2014: Robin Williams, World Cup and Ebola most sought after

Google has revealed the most popular global search terms conducted during 2014, with Robin Williams suicide the most sought after information of the year.

18/12/2014  |  Full story...

Biggest Facebook topics of 2014: World Cup, Ebola and Malaysia Airlines top trending topics

Facebook has unveiled its Year in Review report, taking a look back at the moments, places and people that moved us in 2014.

10/12/2014  |  Full story...

Global adspend to rise 4.9% in 2015: Mobile, social and programmatic key drivers

The global advertising market will grow up to 6% a year over the next three years, driven by mobile, social media and the transition to programmatic buying of digital display, according to a new report.

08/12/2014  |  Full story...

Global internet users surpass 3bn… but mainly in rich countries

Over 3 billion people are now connected to the internet, marking an increase of 6.6% over last year, according to new research.

03/12/2014  |  Full story...

Unilever runs first ever global corporate video ad with CSR drive

Unilever has produced its first-ever corporate-branding TV campaign, putting its fight against child hunger in the spotlight, supported by a social media campaign #ClearAPlate.


18/11/2014  |  Full story...

Google ad server outage: ‘Bannergate’ hits nearly 60,000 websites

In a stark reminder of how reliant modern business is on digital marketing, a Google DFP power outage on Wednesday night affected 55,185 sites and cost millions of pounds in lost revenues for publishers.

14/11/2014  |  Full story...

Global advertising trends: Data-driven marketing now key

More than 80% of advertisers, marketers, service providers and technology developers across 17 countries believe that data plays an important role in supporting their respective efforts.

07/11/2014  |  Full story...

The rise of the 26 ‘smart cities’: $2 trillion opportunity for brands

As more people flock to urban areas, there will be a growing trend for technology driven ‘mega cities’ across the globe, presenting a huge opportunity for brands, according to a new report.

23/10/2014  |  Full story...

Google ‘barometer’ offers customer insights across 46 countries

Google has launched its latest Consumer Barometer planning tool, letting marketers monitor consumer media and shopping habits across 46 countries.

23/10/2014  |  Full story...

Bigger than Heartbleed? New Shellshock bug poses global hacking threat

A newly discovered bug, dubbed Shellshock, could pose an even greater hacking threat than the Heartbleed bug earlier this year- but this one does not require users to change their passwords.

View this video explanation of the bug below:

29/09/2014  |  Full story...

Interaction with social network advertising: Global

This chart shows the Path to Purchase during which customers worldwide are most likely to interact with social network advertising, by site, Ql, 2014.

Interaction with social network advertising: Global . This chart shows the Path to Purchase during which customers worldwide are most likely to interact with social network advertising, by site, Ql, 2014.

24/09/2014  |  Full story...

Conversion rates for paid vs organic social network advertising: Global

This chart shows that paid ads on social networks have better conversion rates than organic content. On Twitter, ads were more than twice as likely as organic tweets to convert users. On Pinterest, the situation was reversed, but overall, brands using Convertro saw around a 25% lift in conversions with paid social ads vs. organic social content.

Conversion rates for paid vs organic social network advertising: Global . This chart shows that paid ads on social networks have better conversion rates than organic content. On Twitter, ads were more than twice as likely as organic tweets to convert users. On Pinterest, the situation was reversed, but overall, brands using Convertro saw around a 25% lift in conversions with paid social ads vs. organic social content.

24/09/2014  |  Full story...

Rise of the smartwatch? Wearable tech to make $53bn by 2019

Global retail revenue from smart wearable devices will treble by 2016, before reaching $53.2 billion by 2019, according to a new report from Juniper Research.

10/09/2014  |  Full story...

Will a bigger screen boost iPhone’s flagging market share?

Ahead of the new iPhone 6 launch today, new research suggests that a larger screen size could boost Apple’s market share.

09/09/2014  |  Full story...

Digital universe invaded by ‘Internet of Things’ sensors (infographic)

The emergence of wireless technologies, smart products and software-defined businesses are playing a central role in catapulting the volume of the world’s data. Due, in part, to this Internet of Things, the digital universe is doubling in size every two years and will multiply 10-fold between 2013 and 2020 – from 4.4 trillion gigabytes to 44 trillion gigabytes. This infographic from EMC using figures from the IDC attempts to sum up the 'digital universe'.

Watch this video outlining key findings below:


01/09/2014  |  Full story...

WhatsApp biggest chat app in world with 600m users

WhatsApp’s user-base has now been increased to 600 million, as the Facebook-owned chatapp stroms ahead of LINE and WeChat as the most popular chat app in the world.

28/08/2014  |  Full story...

Digital Intelligence August 2014

Digital Strategy data - Digital Intelligence August 2014

Big developments in social and mobile are shaping the digital media landscape as brands gear up for their end-of-year media spend.

- Facebook's ad frequency: How will consumers react to a doubling in newsfeeds?
- Ice Bucket Challenge: A meme and its tipping point
- Social fail? Retailer Gregg's spins a social fail into success
- Mobile ad spend: How Google is winning your budgets

Email us for how our strategists can help sharpen your digital strategy buy applying these latest trends.

Read August 2014

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28/08/2014

Global web trends 2014: Consumers ditching traditional media for digital

People are spending more time each day on online rather than traditional forms of media., according to new research looking into global media consumption trends.

21/08/2014  |  Full story...

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