Digital Intelligence

Entries from Digital Intelligence tagged with "global"

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Rise of the smartwatch? Wearable tech to make $53bn by 2019

Global retail revenue from smart wearable devices will treble by 2016, before reaching $53.2 billion by 2019, according to a new report from Juniper Research.

10/09/2014  |  Full story...

Will a bigger screen boost iPhone’s flagging market share?

Ahead of the new iPhone 6 launch today, new research suggests that a larger screen size could boost Apple’s market share.

09/09/2014  |  Full story...

Digital universe invaded by ‘Internet of Things’ sensors (infographic)

The emergence of wireless technologies, smart products and software-defined businesses are playing a central role in catapulting the volume of the world’s data. Due, in part, to this Internet of Things, the digital universe is doubling in size every two years and will multiply 10-fold between 2013 and 2020 – from 4.4 trillion gigabytes to 44 trillion gigabytes. This infographic from EMC using figures from the IDC attempts to sum up the 'digital universe'.

Watch this video outlining key findings below:


01/09/2014  |  Full story...

WhatsApp biggest chat app in world with 600m users

WhatsApp’s user-base has now been increased to 600 million, as the Facebook-owned chatapp stroms ahead of LINE and WeChat as the most popular chat app in the world.

28/08/2014  |  Full story...

Digital Intelligence August 2014

Digital Strategy data - Digital Intelligence August 2014

Big developments in social and mobile are shaping the digital media landscape as brands gear up for their end-of-year media spend.

- Facebook's ad frequency: How will consumers react to a doubling in newsfeeds?
- Ice Bucket Challenge: A meme and its tipping point
- Social fail? Retailer Gregg's spins a social fail into success
- Mobile ad spend: How Google is winning your budgets

Email us for how our strategists can help sharpen your digital strategy buy applying these latest trends.

Read August 2014

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28/08/2014

Global web trends 2014: Consumers ditching traditional media for digital

People are spending more time each day on online rather than traditional forms of media., according to new research looking into global media consumption trends.

21/08/2014  |  Full story...

Global programmatic ad spend by channel

This chart shows the uplift in spend for marketing channels since 2013. Marketers are spending more on mobile, with spend on the channel rising 109% from 2013. Social spend made a gain of 20% but was not as attractive to marketers as video advertising which made a gain of 65% in 2014.

Global programmatic ad spend by channel. This chart shows the uplift in spend for marketing channels since 2013. Marketers are spending more on mobile, with spend on the channel rising 109% from 2013. Social spend made a gain of 20% but was not as attractive to marketers as video advertising which made a gain of 65% in 2014.

19/08/2014  |  Full story...

Global mobile ad revenues ‘nearly doubled in a year’

Global mobile advertising revenue reached $19.3bn in 2013, nearly doubling from the year before, according to new data from IAB Europe.

14/08/2014  |  Full story...

Android finally overtakes iOS for global web usage

Despite commanding 85% of the global mobile market, Google's Android has always fallen behind Apple’s iOS in terms of web usage… until now. New data indicates that Android usage is now higher than Apple's iPhone and iPad operating system.

06/08/2014  |  Full story...

Android finally overtakes iOS for global web usage

Despite commanding 85% of the global mobile market, Google's Android has always fallen behind Apple’s iOS in terms of web usage… until now. New data indicates that Android usage is now higher than Apple's iPhone and iPad operating system.

06/08/2014  |  Full story...

Digital Intelligence July 2014

Digital Strategy data - Digital Intelligence July 2014

Big trends this month

- Media buying gets smarter and better value with 'programmatic' ads
- SEO: More changes from Google are discovered
- Facebook and Snapchat plan 'buy' buttons in their ads
- Why people only have five 'best friend brands' online
- And we interview Google's leadership team for how real time ad bidding changes the market.

Videos, research and case studies on click through - and strategy development support available to help you apply these in your business.

Read July 2014

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01/08/2014

Google CPC revenues vs ad revenues

This chart shows the year-on-year change of Google ad revenue and cost per click (CPC) . Cost per click shows consistent losses each quarter with a reported -6% loss for Q2 2014. Ad revenue also sees a dramatic fall from Q3 2011 but shows steady gains since Q2 2013, finishing Q2 2014 with 19%.

Google CPC revenues vs ad revenues . This chart shows the year-on-year change of Google ad revenue and cost per click (CPC) . Cost per click shows consistent losses each quarter with a reported -6% loss for Q2 2014. Ad revenue also sees a dramatic fall from Q3 2011 but shows steady gains since Q2 2013, finishing Q2 2014 with 19%. <br />

23/07/2014  |  Full story...

Mobile payments ‘making life easier’

There’s no denying the impact that digital connectivity is having on our daily routines. It’s changed how we watch video, keep tabs on our health—even the way we connect with our favourite World Cup players. In fact, according to Nielsen’s Q2 2014 Mobile Wallet Report, 40 percent of mobile wallet users say they use mobile methods as their primary mode of payment.

14/07/2014  |  Full story...

Ecommerce white paper: 7 steps for achieving global success

How can businesses harness the power of global ecommerce solutions in what is a rapidly changing and increasingly competitive commerce landscape? This new Whitepaper from Amaze offers a step-by-step process to taking online retail to international audiences.

11/07/2014  |  Full story...

Marketers expect digital to make up ‘75% of budgets in next five years’

Most senior marketers expect digital to dominate their budgets within the next five years, but most fear they will not be prepared for the impact this will have on the industry and their roles, according to new research.

09/07/2014  |  Full story...

Mobile advertising to overtake print (and TV by 2016)

The mobile ad market in the UK is set to overtake print this year in terms of adspend, and is likely to overtake TV by 2016, according to new research.

02/07/2014  |  Full story...

How much are you worth? Average revenue per user at Google, Facebook and Twitter

Average revenue per user (ARPU) is one of the key metrics for valuing tech firms, showing how successful the internet giants are at monetising their traffic. Google wins with a massive ARPU, 6 times Facebook’s at $45 per user for Q1 2014. Twitter saw the biggest percentage increase, and all three continue to grow strongly with aggressive plans to increase advertising revenues in 2014-15.

How much are you worth? Average revenue per user at Google, Facebook and Twitter. Average revenue per user (ARPU) is one of the key metrics for valuing tech firms, showing how successful the internet giants are at monetising their traffic. Google wins with a massive ARPU, 6 times Facebook’s at $45 per user for Q1 2014. Twitter saw the biggest percentage increase, and all three continue to grow strongly with aggressive plans to increase advertising revenues in 2014-15.

18/06/2014  |  Full story...

Brits lag behind world for ‘sharing economy’

Over a third (37%) of British consumers online are willing to take advantage of the growing phenomenon of the “sharing economy” in which people use specialist websites to rent out assets they own, according to a new study by Nielsen.

16/06/2014  |  Full story...

Email marketing trends: Bounce rates drop 95% with rise of ‘list hygiene’

The average open rate for emails is 17.1% but the number of emails sent to extinct addresses has fallen dramatically as marketers and automation tools take more care to clean their lists, according to new research.

12/06/2014  |  Full story...

Facebook claims 30 million small businesses with active pages

Facebook now claims that 30 million small businesses with active Pages, up 5 million from November, as it looks to get more businesses spending money marketing on the social network.

05/06/2014  |  Full story...

Global ad trends: Digital ‘to account for third of all revenue by 2018’

Digital ads will lead the way for global media growth in the next four years, accounting for 33% of total advertising revenue, nearly catching TV in the process, according to a new report.

04/06/2014  |  Full story...

Australian digital marketers 'most confident in the world'

Australian digital marketers are more confident in their digital marketing abilities than their contemporaries in other countries, according to the results of a new survey.

04/06/2014  |  Full story...

What is the world’s most valuable brand? (infographic)

What is the world’s most valuable brand? According to the latest Millward Brown data, the first place in no longer occupied by Apple, which has been overtaken by a more aggressive Google, currently valued at $159B. This infographic from FinancesOnline presents the top 10 most valuable brands of 2014 that also tries to explain the reasons behind Google’s sudden rise to power.

30/05/2014  |  Full story...

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye.

29/05/2014  |  Full story...

Mary Meeker's digital trends: Just 1% of global data being analysed

While 34% of the data we’re creating is useful, only 1% of it is now being analysed in some form, according to the latest research from renowned Morgan Stanley internet analyst Mary Meeker.

View the full slide presentation below:

29/05/2014  |  Full story...

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