Digital Intelligence

Entries from Digital Intelligence tagged with "global"

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Unilever supports start-ups with global digital platform

Unilever has launched The Unilever Foundry, a platform that will provide a single entry-point for start-ups seeking to partner with the global FMCG giant.

23/05/2014  |  Full story...

Top 16 brands with over 1bn customers a year

This chart shows the top 16 brands to reach 1 billion consumers last year. The chart includes the count of consumers each brand reached as well as penetration. Coca Cola attracted the most consumers last year, with 6.8 billion people picking the brand. Colgate showed the highest level of market penetration with 63.4%. Adversely, Nescafe reached a total of 2.2 billion consumers last year but saw low levels of market penetration with only 2.8%.

Top 16 brands with over 1bn customers a year. This chart shows the top 16 brands to reach 1 billion consumers last year. The chart includes the count of consumers each brand reached as well as penetration. Coca Cola attracted the most consumers last year, with 6.8 billion people picking the brand. Colgate showed the highest level of market penetration with 63.4%. Adversely, Nescafe reached a total of 2.2 billion consumers last year but saw low levels of market penetration with only 2.8%.

21/05/2014  |  Full story...

Social media traffic generation by sector (Global)

This chart shows the percentage total of site visits from social media referrals in Q1 2013 and Q1 2014. The media and entertainment sector gets the most referral traffic from social media, growing from 6.0% in 2013 to 7.9% in 2014. The travel and financial sectors stalled in growth over the period of analysis with referrals to travel sites clopping by 0.1% in 2014.

Social media traffic generation by sector (Global). This chart shows the percentage total of site visits from social media referrals in Q1 2013 and Q1 2014. The media and entertainment sector gets the most referral traffic from social media growing from 6.0% In 2013 to 7.9% in 2014. The travel and financial sectors stalled in growth over the period of analysis with referrals to travel sites clopping by 0.1% in 2014.

19/05/2014  |  Full story...

Top 100 global retailers failing to convert social marketing into sales

A study analysing social commerce strategies of Top 100 Global Retailers shows failure to convert social media into sales, with Tesco the only advanced retailer using social as a sales channel.

19/05/2014  |  Full story...

Gmail become first Android app to reach billion installations

Google’s Gmail app has become the first smartphone app to pass one billion installations on Android devices, it has been revealed.

19/05/2014  |  Full story...

Unilever expands Project Sunlight campaign with short film

Unilever has expanded its Project Sunlight sustainability initiaitive with a new summer campaign, with a new short film, “The Way Kids See It”.

19/05/2014  |  Full story...

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye.

15/05/2014  |  Full story...

Which 16 brands get a billion customers a year?

Only 16 global FMCG brands were chosen by consumers more than one billion times last year, with local brands growing twice as fast as global ones, according to new research.

15/05/2014  |  Full story...

Global consumer confidence ‘rises to pre-recession levels’

Consumer confidence around the world ended on a flat note in 2013, but signs of a brighter sentiment were right around the corner, according to new data from Nielsen.

14/05/2014  |  Full story...

Twitter ads now targeted by language

Twitter is launching a new tool that lets advertisers target users on its platform based on their language, as the newly listed social network looks to boost its ad revenue.

09/05/2014  |  Full story...

Internet reaching 3bn users- UN

The internet is closing in on three billion users, two thirds of which will be from the developing world, according to new research.

08/05/2014  |  Full story...

Global smartphone wars: Apple regains market share as Windows stumbles

Apple has performed strongly in the first quarter of the year, with sales bouncing back in Europe, Japan and Australia, but Android still dominates globally, according to new data.

30/04/2014  |  Full story...

Global social media ad trends: Facebook and LinkedIn grow as Twitter dips

Facebook’s ad business has continued to grow with click through rate (CTR) and ad impressions increasing by double-digits quarter-over-quarter, at 20% and 41% respectively, according to new research looking into global social media ad trends.

24/04/2014  |  Full story...

Google outbids Facebook for fleet of Wi-Fi drones

Google has outbid Facebook to buy a company that manufactures high-altitude drones, part of the technology giant's efforts to bring internet access to far-flung corners of the world.

15/04/2014  |  Full story...

The strategist's view: Facebook’s 24 month outlook

With the stormy IPO fading into history, ad-revenues exploding, and saturation-level use in developed markets, Facebook’s continued growth looks strong. Danny Meadows-Klue, head of Digital Strategy Consulting, explains why the big leaps in mobile are still to come, and why more brands will be adding Facebook to their media plans.

11/04/2014  |  Full story...

Global digital ad trends: HTML5 to overtake Flash on mobile devices as interactive video ads grow

HTML5 standard banners are on the rise as interactive video ads are beginning to see global take up, according to a new report looking at global digital ad trends.

11/04/2014  |  Full story...

Catastrophic Heartbleed Bug affects two-thirds of the internet'

In one of the biggest global web security risks yet seen, a huge flaw in network protection software may have let hackers steal the user data it’s meant to guard, leaving around two thirds of the entire internet (and most of its users) at risk.

Watch this video from Bloomberg explaining how the bug works- and what can be down to prevent it:

10/04/2014  |  Full story...

Internet of Things ‘will shake up supply chains’

A massive rise in the number of connected devices making up the Internet of Things (IoT) will have a major impact on how the supply chain operates, according to a new report.

02/04/2014  |  Full story...

Digital Intelligence March 2014

Digital Strategy data - Digital Intelligence March 2014

As the web celebrates its 25th birthday, Tim Berners-Lee shares his thoughts about what's to come. To give you a window into the near future, Matt Cutts explains how Google voice search will remove keyboards, and wearable computers get another step closer.

New research this month showed that 1/5 of all ad spend globally now goes online. Facebook is trying to push that further, continuing to remove the free organic audiences brands enjoyed in the past, as they force companies to switch ad dollars to promote their posts.

This month's case studies that impressed us include Samsung's big win at the Oscars, McDonald's testing SnapChat and Garnier's social tactics in China.

The research is grouped in the sections matching digital channel strategies and training courses.

Need more about the implications of any of this research on the digital aspects of your marketing plan? Simply email us back.

Read March 2014

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27/03/2014

Global mobile ad spend up 75%: Facebook catching Google

Facebook's global mobile ad market share is catching Google, as the two internet giants account for two thirds of all mobile ad spend during 2013- pushing overall growth to a massive 75%, according to new data.

25/03/2014  |  Full story...

Brand loyalty trends: Internet searches ‘bigger influencer than TV ads’

Friends and family have the biggest influence on buying new products, but the Internet searches are more likely to sway new product purchases than TV ads, according to new UK-based research.

24/03/2014  |  Full story...

Global ad spending by medium: Internet gets 1 in 5 ad dollars

In 2013, the internet passed newspapers to become the world's second-largest ad medium, behind TV, according to this chart from ZenithOptimedia.

17/03/2014  |  Full story...

Digital talent – why it’s tough to find good people

Competition for talent at digital agencies and production companies is leading to sharp salary rises, and remuneration gaps of up to 45% between some regions, according to a new report.

14/03/2014  |  Full story...

Global mobile broadband penetration: 2014

This chart shows the mobile broadband penetration for each region's population across the globe. North America has the highest percentage of its population using mobile broadband with 72%. Oceania has the second highest percentage with 66%, exceeding Western Europe by 11%. On average, 21% of the worldwide population is using mobile broadband. South Asia proved to have the lowest reach with only 4$ of it's population using mobile broadband.

Global mobile broadband penetration: 2014. This chart shows the mobile broadband penetration for each region's population across the globe. North America has the highest percentage of its population using mobile broadband with 72%. Oceania has the second highest percentage with 66%, exceeding Western Europe by 11%. On average, 21% of the worldwide population is using mobile broadband. South Asia proved to have the lowest reach with only 4$ of it's population using mobile broadband.

13/03/2014  |  Full story...

Active use of social media platforms by region

This chart shows the active users for the top 10 social networks by region. Respondents were asked the question "Which of the following services have you used/contributed to in the last month?". Facebook proved to be popular across all regions, with 55% of North American users posting or contributing every month. Interestingly Middle East and African respodents posted to professional social network Linkedln more than any other region (18%).

Active use of social media platforms by region. This chart shows the active users for the top 10 social networks by region. Respondents were asked the question

10/03/2014  |  Full story...

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